American General Life Insurance

What American General Life Insurance does

American General Life Insurance Company (AGL) is a Texas-incorporated life insurance carrier founded in 1900 and headquartered in Houston, TX. Operating as a wholly-owned subsidiary of Corebridge Financial, Inc. (NYSE: CRBG), it issues term life, whole life, universal life, indexed universal life (IUL), fixed universal life, and index annuity products, with policy administration in New York handled through affiliated US Life. Its product portfolio spans Select-a-Term (coverage from $100,000 to over $10 million, 10–35 year terms), the IUL Max Accumulator+ III and Value+ Protector III lines, guaranteed universal life (Secure Lifetime GUL 3), whole life variants (GIWL, American Elite Whole Life 2, Single Premium Whole Life), and Power Select Index Annuities featuring the Invesco New Economy Index with Nasdaq-100 and spot bitcoin exposure.

The company distributes through two principal channels: Corebridge Direct Insurance Services, Inc. (a wholly-owned direct-to-consumer subsidiary based in San Diego, CA), which markets term life insurance via phone-based licensed agent sales and digital quote workflows as one of the largest DTC term life marketers in the U.S., and an exclusive partnership with Market Synergy Group for Power Select Index Annuities. Underwriting and pricing follow standard life insurance conventions with state-specific policy form approvals, accelerated benefit riders for chronic, critical, and terminal illness (up to $2,000,000 maximum acceleration), and an A.M. Best A (Excellent) financial strength rating.

Revenue is generated from recurring life insurance premiums and annuity product economics. At the Corebridge consolidated level, trailing twelve-month revenue is $18.34 billion and assets under management total approximately $380 billion; AGL's standalone revenue is not separately disclosed. The company is currently in a transition period following the January 2026 completion of a $2.8 billion variable annuity reinsurance transaction with Venerable Holdings and the March 2026 announcement of an all-stock merger with Equitable Holdings that, if approved, would create a combined entity serving over 12 million customers with approximately $1.5 trillion AUM under the 'Equitable' (NYSE: EQH) brand by year-end 2026.

Name

American General Life Insurance

Legal name

American General Life Insurance Company

Website

https://americangeneraltermlife.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

American General Life Insurance Company, a Houston-based subsidiary of Corebridge Financial founded in 1900, issues term, whole, universal, and indexed universal life insurance plus index annuities to U.S. individual consumers, distributed direct-to-consumer via Corebridge Direct and through Market Synergy Group.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311)

akta.pro primary industry

Universal Life (UL) Insurance (FSAIABAB)

akta.pro secondary industries

Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM), Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK), Simplified Issue Whole Life / UL Insurance (FSAIABAH)

Keywords

• Term life insurance
• Universal life insurance
• Indexed annuities
• Whole life insurance
• Life insurance products

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Life Insurance Premiums: Collection of premiums from term life, whole life, and universal life insurance policies. Premium rates vary by coverage amount, term length, age, health status, and rate class. Term policies offer fixed rates for the duration of the term.
2. Index Annuity Products: Revenue from index annuities including Power Select Index Annuities that offer exposure to Nasdaq-100 technology stocks and bitcoin through Invesco New Economy Index. Distributed through Market Synergy Group.
3. Agent Compensation and Commissions: Corebridge Direct receives compensation from insurance companies including commissions on policy purchases and renewals, fees for marketing and administrative services, and volume-based bonuses.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

American General Life Insurance Company (AGL) sells individual life insurance and annuity products directly to consumers, including term life, whole life, universal life, indexed universal life (IUL), and fixed index annuities. Founded in 1900 and headquartered in Houston, TX, AGL operates as a subsidiary of Corebridge Financial, Inc. and underwrites and issues its policies through a combination of direct-to-consumer phone/online sales and partner distribution channels.

Product overview

American General Life Insurance Company offers a comprehensive portfolio of life insurance products through its direct-to-consumer channel, Corebridge Direct. The core product lineup includes term life insurance (Select-a-Term and SAT), permanent life insurance (whole life and universal life variants), and indexed universal life (IUL) products. The IUL portfolio features Max Accumulator+ II, Max Accumulator+ III, Value+ Protector III, and Protection Extend IUL, which offer index-based crediting strategies tied to market indices. The company also offers guaranteed universal life (Secure Lifetime GUL 3, QoL Guaranteed Plus GUL II) and whole life products (American Elite Whole Life 2, GIWL, Single Premium Whole Life). Quality of Life (QoL) variants add accelerated benefit riders for critical, chronic, and terminal illness coverage to select products. The product portfolio serves consumers seeking coverage terms from 10 to 35 years and coverage amounts from $100,000 to over $10 million.

Differentiator

Problem solved

Functional benefit

Brands

• AG Select-a-Term: Term life insurance product allowing customizable coverage amounts and term lengths from 10 to 35 years.

Products and services

• Select-a-Term Insurance

Quantifiable outcome

• Save up to 59% compared to other life insurance companies
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• InvescocoreTechnology or IntegrationCreated the Invesco New Economy Index for Power Select Index Annuities, incorporating exposure to Nasdaq-100 technology stocks and spot bitcoin price through ETFs. Index available exclusively through Market Synergy Group distribution.
• Market Synergy GroupcoreChannel Partner/ Reseller/ DistributorExclusive distributor of Power Select Index Annuities featuring the Invesco New Economy Index, which includes exposure to Nasdaq-100 technology stocks and spot bitcoin. Products issued by American General Life Insurance Company.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Equitable Holdings: Direct peer and pending merger counterparty — Equitable is a major U.S. life insurance and retirement carrier offering universal life, IUL, variable annuity, and traditional life products. The two companies share comparable product menus, distribution models, and customer segments, and are about to become one entity.
• Mutual of Omaha: Mid-sized U.S. life and health carrier with strong term life, whole life, and guaranteed universal life franchises aimed at the same middle-market and pre-retiree segments as AGL. Closely comparable product-by-product and customer segment.
• Brighthouse Financial: U.S. life and annuity specialist (spun off from MetLife) with heavy emphasis on indexed universal life, fixed index annuities, and variable annuities. Directly comparable in IUL/FIA product set and capital-light reinsurance strategy.
• Lincoln Financial Group: Major U.S. life insurance and retirement carrier offering term life, universal life, IUL, and variable/fixed annuities through a mix of captive and wholesale distribution. Directly comparable to AGL in product mix (IUL, term, FIA) and target market (mass-affluent and middle-market consumers).
• Voya Financial: U.S. life and retirement carrier with strong indexed universal life and fixed annuity franchises and growing individual life distribution. Compares closely to AGL in IUL/annuity product focus and middle-market customer base.

Broad incumbents

• Corebridge Financial: AGL's publicly-traded parent (NYSE: CRBG) and a top-tier U.S. life and retirement issuer with $380B AUM. It is the direct corporate parent and operational sponsor, sharing the same life insurance product chassis, distribution relationships, and balance sheet.
• Prudential Financial: One of the largest U.S. life insurers with comparable term, universal, indexed universal life, and annuity products, alongside significantly larger investment management and retirement operations. Overlaps AGL on individual life and annuities while operating at greater scale across many lines.
• MetLife: U.S. life insurance leader with deep direct-to-consumer term life (Direct Term) and broad universal life/annuity offerings. Highly comparable to AGL in DTC term life competitive set, scale, and product breadth.
• Nationwide Mutual Insurance Company: Major U.S. mutual insurer offering term, universal, indexed universal life, and a broad fixed/variable annuity lineup to consumers and small businesses. Comparable to AGL in product mix and target demographics.

Emerging players

• Ladder Financial: Digital-first insurtech offering instant-issue term life online with no agent involvement. Directly comparable to AGL's Corebridge Direct in target market (term life buyers) but with a fully online, no-phone model — a structural alternative to AGL's phone-based DTC channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/american-general-life-ins-co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American General Life Insurance