College Sports Solutions

What College Sports Solutions does

College Sports Solutions (CSS) is a private consulting firm headquartered in Atlanta, Georgia, founded in 2013 by Jeff Schemmel. The firm provides strategic planning, operational review, executive search, feasibility studies, multimedia/naming/pouring rights advisory, legal and gender equity consulting, and communications services to collegiate athletic departments, conferences, and related organizations across the U.S. higher education sector. Its customer base spans more than 40 named institutions, including Power Five, mid-major, and HBCU programs, as well as collegiate conferences.

The firm's consulting practice is augmented by the CSS Scheduling Hub, a proprietary web-based platform that facilitates non-conference game scheduling between college athletic programs. CSS reports a collective consultant bench exceeding 1,025 years of combined experience, drawing from former athletic directors, coaches, conference commissioners, and attorneys, which functions as the primary differentiation lever in a relationship-driven market. The firm has built adjacent data and service partnerships, including integrations with Extra Points (a benchmarking library of 9,000+ documents), Sani Sport (student-athlete safety), and DLR Group (facility consulting), extending the firm's capability set beyond traditional advisory work.

CSS generates revenue through project-based professional services fees structured around defined scopes of work in areas such as strategic planning, executive search, and rights negotiations. Distribution is primarily direct, leveraging the founder's industry network and recognition as a SportsBusiness Journal "Power Player." The firm operates without external funding, has not disclosed revenue or headcount trends publicly, and reports an employee count in the 11-50 range.

Name

College Sports Solutions

Legal name

College Sports Solutions

Website

https://collegesportssolutions.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

College Sports Solutions is an Atlanta-based consulting firm founded in 2013 that provides strategic planning, executive search, feasibility studies, and rights advisory services to collegiate athletic departments, conferences, and higher education organizations, complemented by a proprietary scheduling platform.

Ownership category

akta.pro rank

Product category

Sports Management Consulting

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

akta.pro secondary industries

College/University Athletic Departments & Varsity Programs (MPAKACAB), Collegiate Athletic Conferences & Associations (MPAKACAA), Athlete Legal & Contract Advisory (Sports Law, Arbitration, Disputes) (MPAKAMAF), Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Athletic consulting services
• Executive search services
• Strategic planning consulting
• Feasibility study analysis
• Conference affiliation consulting

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: CSS generates revenue through professional consulting fees for services including strategic planning, operational reviews, executive searches, feasibility studies, multimedia rights, naming rights, pouring rights, and legal/gender equity services. Services are provided to universities, conferences, and collegiate organizations on a project basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

College Sports Solutions provides professional consulting services to collegiate athletic departments, conferences, and related organizations. Offerings include strategic planning, operational reviews, executive searches for coaches and administrators, feasibility studies, multimedia rights, naming rights, pouring rights, legal and gender equity services, and communications support. The firm also operates the CSS Scheduling Hub, a proprietary web-based platform that serves as a secured clearinghouse for non-conference scheduling across college sports.

Product overview

College Sports Solutions is a consulting firm offering a portfolio of advisory services for collegiate athletics departments, conferences, and organizations. The core offerings include Strategic Planning, Operational Review, Executive Search, Feasibility Studies, Multimedia Rights, Naming Rights, Pouring Rights, Legal & Gender Equity, and Communications services. The company also operates the CSS Scheduling Hub, a proprietary software platform for non-conference scheduling that uses algorithms to match scheduling requests and analyze opponent data. Services are delivered through a team of former athletic administrators, coaches, attorneys, and media experts with over 1,025 years of combined experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Planning

Quantifiable outcome

• UConn returned to Big East Conference after CSS-assisted operational review and conference affiliation consulting
• +4 more outcomes

Named customers54 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Extra PointscoreStrategic or Co-development Partner · 8 January 2026CSS announced a non-exclusive partnership with Extra Points, a leading source of information and analysis on college sports. This partnership makes data and documents from the Extra Points Library (over 9,000 documents) available for all CSS projects. CSS will also share documents from previous consulting projects with the Extra Points Library, accessible to all EPL users.
• DLR GroupminorImplementation/ SI/ Consulting PartnerCSS utilizes DLR Group as its facility consultant. DLR Group Sports design delivers facilities that meet the needs of users, including Olympic medalists, collegiate athletes, professional competitors, and recreational sportspersons. Their designs are featured on campuses including LSU, Nebraska, Texas, and USC.
• Sani SportminorStrategic or Co-development PartnerCSS partnered with Sani Sport to revolutionize student-athlete safety. The partnership was announced in November 2024.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Parker Executive Search: Executive search firm with a dedicated collegiate athletics practice that has placed hundreds of head coaches and athletic directors; competes with CSS's Executive Search service line for the same university and conference leadership searches.
• Navigate Research: Sports advisory firm specializing in economic impact studies, feasibility analysis, and naming/sponsorship valuations; competes with CSS on feasibility studies and naming/pouring rights mandates for collegiate venues.
• Collegiate Consulting: Direct competitor offering strategic planning, market research, feasibility studies, and operational reviews to collegiate athletic departments; CSS consultant Heather Ould was formerly COO of Collegiate Consulting, making the two firms operationally and proposition-wise nearly identical.
• The Marquee Group: College athletics-focused consultancy providing feasibility studies, conference affiliation advisory, and strategic planning to universities and conferences; directly competes with CSS on the same core service lines.
• JMI Sports: Sports management and consulting firm specializing in multimedia rights, venue advisory, and sponsorship sales for collegiate and professional properties; founder Jeff Schemmel launched JMI's college division before founding CSS, and the two firms overlap on rights-advisory mandates.
• Turnkey Sports & Entertainment: Sports consulting and search firm focused on college athletics leadership placements and strategic advisory; competes with CSS in executive search and senior-level consulting engagements.

Broad incumbents

• Huron Consulting Group: Large management consulting firm with higher education and athletics advisory practices; competes with CSS on operational reviews, feasibility, and benchmarking, but typically at larger institutional engagements and with broader service portfolios.
• Deloitte (Sports Consulting): Big-four advisory firm with a dedicated sports business practice covering college athletics strategy, analytics, and operational consulting; competes with CSS on larger enterprise engagements where integrated consulting scale matters.
• Korn Ferry (Sports): Global executive search firm with a sports practice that places athletic directors, commissioners, and senior college athletics leaders; competes with CSS's Executive Search practice, particularly for high-profile commissioner and AD searches.
• Baker Tilly (Sports & Entertainment): Advisory firm with a sports and entertainment practice that performs feasibility studies, operational reviews, and strategic planning for collegiate and professional sports clients; broader portfolio but overlapping college athletics mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about College Sports Solutions