Sani Sport
- Company typePrivate
- Founded1974
- HeadquartersBoucherville, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
Sani Sport firmographics
Firmographics- Name
- Sani Sport
- Legal name
- Sani Sport
- Website
- https://sani.ca
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Sani Sport industry classification
Industry- Product category
- Sports Club and Fitness Facility
- NAICS
- Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Retail-Eating Places (5812)
- akta.pro primary industry
- Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)
- akta.pro secondary industries
- Tennis & Racquet Sports Facilities (MPAKAEAE), Arenas & Indoor Sports Centers (MPAKAEAB), Club Sports Programs (EDALAIAB)
Keywords
Where Sani Sport is headquartered
LocationHeadquarters
- HQ city
- Boucherville
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Sani Sport business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Racquet Sports Membership Subscriptions: Monthly and quarterly subscription memberships (raquette) for access to tennis, pickleball, squash, and racquetball courts, starting at $44/month for juniors and $72/month for adults. Minimum 3-month commitment.
- Gym/Fitness Membership Subscriptions: Monthly gym-only subscriptions from $40/month (junior) to $56/month (adult) on a 12-month term, with optional add-ons such as fitness class bundles and locker rentals.
- Court and Facility Rental (Usage-Based): Per-hour court fees for tennis ($29–$42 members, $69–$82 non-members), pickleball ($20–$30 members, $40–$50 non-members), and squash ($10–$16 members, $30–$36 non-members). Fees vary by time slot and day. Summer promotional rates available.
- Private Lessons and Instruction: Revenue from private, semi-private, and group tennis and pickleball lessons taught by certified instructors at multiple levels. Lesson fees range from $80–$160+ per hour depending on instructor level and group size. Non-members pay a $10 surcharge per lesson.
- Junior Programs and Summer Camps: Fees for structured junior development programs (Evolutif Plaisir, NGT Performance, Sport-Études), summer day camps ($425/week standard, $600/week performance & development), and seasonal programs.
- Restaurant and Food & Beverage: Full-service restaurant and bar open to members and the general public, offering breakfast, lunch, and dinner. Accommodates groups up to 150 persons for private events.
- Sports Boutique and Equipment Retail: On-site sports boutique selling racquets, apparel, and accessories. Custom racket stringing services also available. Special orders placed upon request.
- Corporate Events and Meeting Room Rental: Meeting room and conference space rentals for corporate events, team-building activities, and private functions. Packages offered at daily or half-day rates, optionally including meals.
- Health Services (Massage, Physiotherapy, Osteopathy): On-site health and wellness services including massage therapy, physiotherapy, and osteopathy offered through independent practitioners operating within the club facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Racquet Sports Membership (Tennis/Pickleball/Squash/Racquetball) - 12 months |
| Subscription | Monthly | Gym/Fitness Membership - 12 months |
| Unit Pricing | Pay-as-you-go | Tennis Court Rental - per hour |
| Unit Pricing | Pay-as-you-go | Pickleball Court Rental - per hour |
| Unit Pricing | Pay-as-you-go | Squash/Racquetball Court Rental |
| Unit Pricing | Pay-as-you-go | Tennis Private Lessons - Instructor Level |
| Unit Pricing | Pay-as-you-go | Pickleball Private Lessons - Instructor/Pro Level |
| Unit Pricing | Pay-as-you-go | Fitness Classes - à la carte without contract |
| Subscription | Pay-as-you-go | Summer Day Camps - Tennis/Pickleball/Multisport |
| Freemium | Pay-as-you-go | Free Trial - 1 week |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Sani Sport product offering
Product offeringCore offering
Sani Sport operates two indoor racquet sports and fitness clubs on the Rive-Sud of Montreal, providing tennis, pickleball, squash, and racquetball court rentals and memberships, certified private and group instruction, junior development programs, summer day camps, gym and group fitness access, a restaurant and bar, a sports boutique, and on-site health and wellness services.
Product overview
Sani Sport operates as a dual-location indoor racquet sports and fitness club on Montreal's South Shore (Rive-Sud), consisting of two facilities in Boucherville and Brossard. The core offering centers on 24 indoor tennis courts, 16 pickleball courts, 8 squash courts, and 5 racquetball courts available for rental and league play. The product portfolio spans: court-based services (court rentals, leagues, tournaments including the annual Sani Open and Challenge Interclub); instruction programs (private/semi-private/group lessons with 40+ certified instructors, junior development pathways from ages 3 through Sport-Études competitive training, and summer day camps); fitness facilities (two gyms with cardio/weight/stretching zones and 3 group fitness studios offering 12+ class types including Spinning, Yoga, HIIT, and Tabata); and ancillary services (restaurant/bar, sports boutique, health/wellness clinic, and meeting rooms). A membership model provides access to both locations with priority booking. The two locations span over 280,000 square feet combined.
Differentiator
Problem solved
Functional benefit
Products and services
- Racquet Sports Memberships (Tennis, Pickleball, Squash, Racquetball) Monthly and quarterly subscription memberships providing access to tennis, pickleball, squash, and racquetball courts at both club locations, starting at $44/month for juniors and $72/month for adults, with a 12-month term and minimum 3-month commitment.
- Gym and Fitness Memberships Monthly gym-only subscription memberships providing access to fitness centers and equipment at both club locations, priced from $40/month (junior) to $56/month (adult) on a 12-month term, with optional add-ons for classes and locker rentals.
- Tennis Court Rental Per-hour indoor tennis court reservations at two locations (14 courts at Sani Brossard and 10 courts at Sani Boucherville). Members can book up to 7 days in advance; non-members can book 48 hours ahead. Fees range $29-$42 for members and $69-$82 for non-members.
- Pickleball Court Rental Indoor pickleball court reservations with 12 courts at Sani Boucherville and 4 courts at Sani Brossard, accommodating up to 4 players per court. Rates range $20-$30 for members and $40-$50 for non-members.
- Squash and Racquetball Court Rental Court rental access to 8 squash courts and 5 racquetball courts, with programs including initiation, round-robin, leagues, and junior development. Rates range $10-$16 for members and $30-$36 for non-members.
- Private Tennis Lessons Private, semi-private, and group tennis lessons taught by 40+ certified instructors at multiple levels. Lesson fees range from $80-$90+ per person per hour depending on instructor level and group size. Non-members pay a $10 surcharge per lesson.
- Private Pickleball Lessons Private and group pickleball instruction with certified pros available for all skill levels from beginners to advanced players. Rates mirror tennis instruction ($80-$90+ per hour) with $10 surcharge for non-members.
- Junior Tennis Development Programs Comprehensive youth tennis development pathways including Evolutif Plaisir (ages 3-14 with colored balls), NGT Performance (U9-U18, 40 weeks), and Sport-Études (ages 18 and under, 15 hours/week), plus Interclub Junior development recognized by Tennis Québec and the Quebec Ministry of Education.
- Summer Day Camps Summer day camps for ages 7-15 featuring tennis, pickleball, and multisport instruction led by Tennis Canada certified instructors. Standard camp $425/week; Performance & Development camp $600/week.
- Group Fitness Classes Certified-instructor-led group fitness classes including Spinning, Spinning FIT, Spinning Intervals, CORE-FIT, Tabata Fit, Tennis Fit, 55+, HIIT Fit, Yoga, Power Fit, Total Fit, and Circuit Fit, available à la carte ($13/class) or as class bundles.
- Gym and Fitness Facility Access Access to two comprehensive fitness centers equipped with cardio machines, musculation, free weights, and stretching sections, plus three group fitness studios (La Zone, Spinning, Aérobie).
- Restaurant and Bar Full-service restaurant and bar open to members and the general public, offering breakfast, lunch, and dinner with varied menu options. Can accommodate private groups up to 150 people.
- Sports Boutique and Equipment Retail On-site sports boutique selling racquets, apparel, and accessories, with custom racket stringing services and special orders placed upon request. Located at both Boucherville and Brossard locations.
- Health and Wellness Services On-site health and wellness services including massage therapy, physiotherapy, and osteopathy offered through independent practitioners operating within the club facilities, available to members and non-members.
- Meeting and Conference Room Rental Rental spaces for business meetings, presentations, and conferences with full-day or half-day packages, with optional catering available, used for corporate events and team-building.
- Corporate Event and Team-Building Packages Corporate wellness and team-building packages including court rentals, fitness activities, meeting room access, and catering for company events and outings, sold by the ownership team.
- Sani Foundation Charitable foundation established in 2021 to support community tennis development and youth sports programs.
Quantifiable outcome
- Named 'Club de tennis intérieur de l'année' (Interior Tennis Club of the Year) by APT/Tennis Canada in 2023.
- +4 more outcomes
Companies that use Sani Sport
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Sani Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Sani Sport partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, minor and core.
- Park Avenue Volvo BrossardflagshipPresenting sponsor of the 41st edition of the Challenge Interclub women's tennis tournament (April 29 – May 1, 2026) at Sani Brossard. Contributed over $4,000 in prizes and scholarships. Serves as the event's 'Gold' level sponsor.
- AriseHealthminorSponsor of the 41st Challenge Interclub 2026, contributing health/wellness prizes and promotional support for the women's tennis tournament.
- ToogetherminorSocial/community app sponsor of the 41st Challenge Interclub 2026 women's tennis tournament.
- Espace Physio FormeminorPhysiotherapy and fitness sponsor of the 41st Challenge Interclub 2026, providing health/wellness prizes for tournament participants.
- The PaakminorSponsor of the 41st Challenge Interclub 2026, providing prizes for the tournament and associated 5 à 7 social event.
- APT (Association des Professionnels du Tennis)coreProfessional tennis association that certifies and represents Sani's instructors and coaches. APT Excellence Awards recognized Sani Sport as Interior Club of the Year (2023) and Ricky Twynam as Club Professional of the Year (2022). Sani requires all instructors to be APT members.
- Tennis CanadacoreTennis Canada is the national governing body for tennis in Canada. It partnered with Sani Sport as a sponsor and supporter of the Sani Open 2023 tournament. Tennis Canada also provides certification for Sani's instructors and coaches, and recognizes the club's junior development programs.
- Tennis QuébeccoreTennis Québec is the provincial tennis federation. Partnered with Sani for the Sani Open 2023 and recognizes the Sport-Études tennis program. Provides pathways for Sani's junior athletes to compete at provincial and national levels.
- Nike CanadaminorOfficial sponsor of the Sani Open 2023 tennis tournament. Nike provided branding, promotional support, and/or prizes for the event.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Sani Sport competitors and assessment
Company assessmentBroad incumbents
- GoodLife Fitness: Canada's largest fitness club chain with a wide network of gym locations. Comparable as a fitness membership operator competing for the same general wellness-seeking consumer segment in Quebec and across Canada.
- Lifetime Fitness: U.S.-based premium large-format athletic club operator with racquet sports, fitness, dining, and family programming. Comparable as a broad incumbent offering a similar integrated lifestyle club concept, though at significantly larger scale and U.S. footprint.
- The Granite Club: One of Canada's largest private family athletic clubs, offering an extensive multi-sport portfolio including tennis, squash, aquatics, and fitness. Comparable as a broad incumbent in the Canadian private-club space, though at much larger scale than Sani.
- Énergie Cardio: Quebec-based fitness chain with dozens of locations across the province. Comparable regional fitness competitor to Sani's gym/fitness subscription offering, particularly in Greater Montreal.
Direct peers
- Club de Tennis Mont-Royal: Historic Montreal-area tennis club offering court rentals, instruction, and league play. Direct peer in the indoor/outdoor tennis club segment with overlapping geographic customer base on the Island of Montreal.
- Mayfair Clubs: Greater Toronto Area private racquet and fitness club operator offering tennis, squash, and fitness programming across multiple locations. Highly comparable to Sani Sport in its combination of racquet sports, fitness, social dining, and membership-based model in the Canadian private-club segment.
- Boulevard Club: Toronto private athletic and social club offering tennis, squash, fitness, and aquatics with a long operating history. Mirrors Sani's membership-based racquet sports + multi-discipline wellness model in a Canadian metropolitan market.
- Club Sportif MAA: Montreal-based premium fitness and sports club with multiple locations offering group fitness, training, and recreational sports. Comparable to Sani's integrated wellness/fitness proposition within the same Greater Montreal market.
Regional players
- YMCA Quebec: Non-profit fitness and recreation network serving Quebec with multiple branches offering gym, swim, and group programs. Regional peer providing accessible fitness and family programming that competes for similar household memberships.
Emerging players
- Pickleball Social Club: Canada-based emerging pickleball-focused social club operator with multiple locations. Emerging peer competing for the fast-growing adult pickleball segment that Sani also serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sani Sport social profiles
Digital presenceSani Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sani Sport leadership team
Management profileNumber of profiles
Profiles3 records
Sani Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sani Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sani Sport
What does Sani Sport do?
Sani Sport operates two indoor racquet sports and fitness clubs on the Rive-Sud of Montreal, providing tennis, pickleball, squash, and racquetball court rentals and memberships, certified private and group instruction, junior development programs, summer day camps, gym and group fitness access, a restaurant and bar, a sports boutique, and on-site health and wellness services.
Is Sani Sport a public or private company?
Sani Sport is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sani Sport founded?
Sani Sport was founded in 1974. It employs 51 to 100 people.
Where is Sani Sport based?
Sani Sport is headquartered in Boucherville, Canada, in the North America region.
How does Sani Sport make money?
Nine revenue lines are on record. Racquet Sports Membership Subscriptions are the primary driver. The others are gym/Fitness Membership Subscriptions, court and Facility Rental (Usage-Based), private Lessons and Instruction, junior Programs and Summer Camps, restaurant and Food & Beverage, sports Boutique and Equipment Retail, corporate Events and Meeting Room Rental and health Services (Massage, Physiotherapy, Osteopathy).
Who are Sani Sport's main competitors?
Broad incumbents on record are GoodLife Fitness, Lifetime Fitness, The Granite Club and Énergie Cardio. Direct peers are Club de Tennis Mont-Royal, Mayfair Clubs, Boulevard Club and Club Sportif MAA. YMCA Quebec is listed as a regional player. Pickleball Social Club is listed as an emerging player.
Does Sani Sport have an API?
No public API is recorded for Sani Sport.
What industry is Sani Sport in?
Sani Sport's product category is Sports Club and Fitness Facility. Its primary akta.pro industry code is MPAKABAF, Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash), with a secondary code of MPAKAEAE, Tennis & Racquet Sports Facilities. Its NAICS code is 713940 and its SIC code is 7997.