What VitaSana does

VitaSana B.V. is a Dutch private limited company operating a single preventive medical examination center located at Loire 116 in The Hague, Netherlands. Founded in 2020 by the shareholders of Rijk Zwaan — a top-four global vegetable breeding family business — VitaSana runs a B2B2C business model in which corporate clients contract to provide periodic preventive medical examinations (PMO/PME) to their workforce, and employees then book and attend appointments at the VitaSana center via a self-serve online portal gated by employer-issued reference codes and Dutch BSN numbers.

The core product is a comprehensive 4-hour preventive health screening that combines pre-visit medical-history and psychosocial questionnaires with an in-person battery of tests — including ultrasound imaging of the heart, abdomen and neck; ECG; lung function testing; exercise tolerance testing on a bicycle ergometer; bone density measurement; blood and urine analysis; body composition; vision and hearing tests; and a physical examination — all concluded with a personal consultation by a medical specialist who delivers tailored health advice and coordinates referrals to hospitals or paramedics when needed. The medical team is multi-disciplinary (radiologists, internists, cardiologists, pulmonologists, nurses, cardiac sonographer), and strict medical privacy is maintained, with results never shared with employers.

VitaSana generates revenue through individually and framework-negotiated contracts with corporate clients, who typically cover employee examination costs. Pricing is not publicly disclosed, and the company operates only in the Netherlands despite its parent's global footprint. No funding rounds, M&A, partnerships, awards, AI capabilities, or product launches beyond the foundational PMO have been disclosed in the input data, and the company carries no disclosed revenue, headcount, or growth metrics.

Name

VitaSana

Legal name

VitaSana B.V.

Website

https://vitasana.eu

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

VitaSana B.V. is a Dutch preventive medical examination center founded in 2020 by Rijk Zwaan shareholders, offering 4-hour comprehensive health screenings to employees of corporate clients through a single facility in The Hague.

Ownership category

akta.pro rank

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Periodic Preventive Medical Examination (PME/PMO) Services: VitaSana generates revenue by providing comprehensive periodic (preventive) medical examinations to employees of corporate clients. Companies enter into agreements with VitaSana to offer these health screenings to their workforce. The service includes various medical tests, consultations with specialists, and personalized health advice. Pricing is negotiated through individual or framework agreements with corporate clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

VitaSana operates a center for periodic (preventive) medical examinations (PME/PMO) in The Hague, offering employers a comprehensive health screening program for their employees. The ~4-hour examination integrates pre-visit medical history and psychosocial questionnaires with a battery of physical tests — vision/hearing, ECG, lung function, exercise tolerance, cardiac/abdominal/neck ultrasound, bone density measurement, blood and urine analysis, biometric measurements, and physical examination — followed by a personal consultation with a specialist who reviews results and provides personalized health advice and referrals.

Product overview

VitaSana operates as a periodic (preventive) medical examination center offering companies the ability to provide health screenings to their employees. The core offering is the VitaSana PMO (Periodiek Medisch Onderzoek) — a comprehensive health examination program that combines online questionnaires covering medical history and psychosocial factors with a battery of physical tests including vision/hearing assessments, ECG, lung function testing, exercise tolerance tests, cardiac and abdominal ultrasounds, blood/urine analysis, bone density measurement, and physical examination. The examination takes approximately 4 hours and concludes with a personal consultation where a medical specialist reviews all results and provides customized health advice. Additional services include referral coordination to medical specialists and hospitals when needed.

Differentiator

Problem solved

Functional benefit

Products and services

• VitaSana PMO / PME (Periodiek Medisch Onderzoek / Periodical Medical Examination) A comprehensive periodic (preventive) medical examination program that combines general and psychology questionnaires with vision/hearing tests, ECG, lung function testing, exercise tolerance tests, cardiac and abdominal ultrasounds, blood/urine analysis, bone density measurement, biometric measurements, and a physical examination. Delivered as a ~4-hour on-site program at VitaSana's The Hague center and concluding with a personal consultation by a medical specialist. Sold to Dutch employers who offer it to their workforce as part of a people-oriented personnel policy.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves4 records

Expansion highlights1 record

Broad incumbents

• HumanTotalCare: HumanTotalCare is a Dutch provider of occupational health, prevention, and HR-related health services to employers. Comparable to VitaSana as a corporate B2B health services incumbent in the Netherlands, though its portfolio spans broader HR/health offerings beyond dedicated PME.
• Zorg van de Zaak: Zorg van de Zaak is a major Dutch network of occupational health, safety, and reintegration providers serving corporate clients. Comparable to VitaSana as a Dutch B2B occupational/wellness services incumbent, though it operates as a broad network rather than a dedicated PME specialist.
• ArboNed: ArboNed is one of the largest Dutch occupational health service providers, offering employer contracts covering absenteeism, occupational health, and preventive examinations. Comparable to VitaSana as a Dutch B2B provider of employer-paid health services, though ArboNed's scope is broader and not specialized in premium PME.

Regional players

• Terveystalo: Terveystalo is Finland's largest private healthcare provider with a broad portfolio including occupational health and preventive services to employers. Comparable to VitaSana as a Nordic corporate B2B preventive health provider, though operating at much larger scale and across multiple service lines.
• Mehiläinen: Mehiläinen is a major Finnish private healthcare provider offering occupational health, preventive screenings, and specialist consultations to corporate clients. Comparable to VitaSana as a Nordic employer-focused preventive health provider, though operating at much larger scale in Finland.
• Bupa Health Clinics: Bupa Health Clinics is a UK private preventive health and screening provider offering comprehensive health assessments to corporate and individual customers. Comparable to VitaSana as a multi-specialty preventive examination provider, though operating in the UK rather than the Netherlands.
• Randox Health: Randox Health is a UK/Ireland private preventive health screening provider offering comprehensive blood-based and clinical health checks to corporate clients. Comparable to VitaSana as a multi-modality employer-focused preventive screening provider, though operating in a different geography.

Direct peers

• Holland Health Clinic: Holland Health Clinic provides private medical examinations and preventive health checks in the Netherlands, including executive-style assessments. Comparable to VitaSana as a Dutch competitor offering multi-specialty preventive examinations to corporate and individual clients.
• Prescan: Prescan is a Dutch preventive health screening provider offering premium medical scans and health checks, including corporate packages. Comparable to VitaSana as both deliver comprehensive preventive examinations to Dutch consumers and corporate clients, with overlapping cardiology and imaging test menus.
• NIPED: NIPED is a Dutch platform that develops preventive health checks and online screening tools for employers and healthcare organizations. Directly comparable to VitaSana as both offer employer-sponsored preventive health assessments in the Netherlands, with NIPED leaning digital and VitaSana providing a deeper in-person clinical battery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vitasana

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VitaSana