What & NIPED does

&NIPED (legal entity NIPED Prevention B.V.) is a Dutch e-health company founded in 2005 by Dr. Coenraad van Kalken and Dr. Roderik Kraaijenhagen that provides a preventive health platform anchored on the Persoonlijke Gezondheidscheck (Personal Health Check). The platform combines validated scientific questionnaires, at-home biometric self-testing through a mailed 'Checkbox' kit (blood pressure, finger-prick cholesterol/HbA1c, urine), and optional on-site 'Checkpoint' measurements (hearing, vision, lung function) to generate an individualized risk profile and tailored lifestyle advice across cardiovascular, kidney, diabetes, and mental well-being domains. The same platform is deployed as an organizational Preventief Medisch Onderzoek (PMO) and the legally-mandated PAGO under the Dutch Arbowet (occupational health law), serving more than 1,950 Dutch organizations and 525,000+ cumulative participants over 20 years, including Ahold Delhaize, Siemens, Porsche, DHL, Heineken, Achmea, Gemeente Amsterdam, and Universiteit Utrecht.

The underlying technology is an Azure-based microservices architecture with Docker/Kubernetes containers, Azure App Services, Azure Functions, Azure SQL, Azure Active Directory, Azure Service Bus/RabbitMQ messaging, and CI/CD pipelines. An expert system generates the personal health profile and advice content, which is co-developed and governed by a Scientific Advisory Board and Quality Council including Hartstichting, Nierstichting, Diabetesfonds, Longfonds, NHG, NVAB, and Trimbos Instituut. The platform is NEN-7510 and ISO 27001 certified and is reviewed and approved by the Dutch Consumer Association (Consumentenbond) for information security.

NIPED monetizes primarily through per-employee B2B sales of PMO and Persoonlijke Gezondheidscheck packages (base from \u20ac24.50 per employee, with add-on modules and volume discounts), supplemented by (1) insurance reimbursement administration processing claims from 15+ Dutch health insurers (with reimbursements up to \u20ac110/participant that offset employer cost), (2) paid Adviestrajecten advisory engagements, and (3) referral fees via the 'Heel Nederland Gezonder' broker/consultant partner program. Distribution combines direct advisory sales, a partner/reseller channel, embedded integration with platforms such as Johan (used in Gemeente Amsterdam's FIT020 vitality platform), and a consumer-facing website for individual Dutch citizens.

Name

& NIPED

Legal name

NIPED Prevention B.V.

Website

https://niped.nl/

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

&NIPED is a Dutch e-health company founded in 2005 that provides the Persoonlijke Gezondheidscheck platform, combining validated questionnaires, home-test biometrics, and expert-driven risk profiling, sold primarily to Dutch employers as PMO/PAGO occupational health assessments.

Ownership category

akta.pro rank

Product category

Workplace Preventive Health Platform

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)

akta.pro secondary industry

Population Health Outreach, Preventive Care & Screening Virtual Programs (Payer-Sponsored) (HLALACAL)

Keywords

• Preventive health checks
• Occupational health examinations
• E-health platform
• Employee vitality programs
• Health risk assessments

Headquarters

HQ city

Hoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. B2B Workplace Health Assessments (PMO/Persoonlijke Gezondheidscheck): Niped sells periodic preventive medical examinations (PMO) and the Persoonlijke Gezondheidscheck to employers. Pricing is per-employee (unit), starting from €24.50 per employee for the base package, with additional modules (cholesterol, diabetes, blood pressure, kidney function, vitamin D) available at extra cost. Volume discounts apply — larger organizations pay less per person. Many employers offset costs via collective health insurance reimbursements (up to €110 per participant through some insurers). Revenue is project-based per organization per campaign, with follow-up (hermeting) available at reduced rates.
2. Health Insurance Reimbursement Administration: Niped administers reimbursement claims from collective health insurers on behalf of employer clients. After project completion, Niped submits claims to the insurer, receives the reimbursement, and transfers the amount to the employer's account (offsetting the invoice). This creates a secondary revenue flow where insurer reimbursements reduce the net amount billed to employers.
3. Advisory Services and Consulting: Niped offers paid advisory consultation sessions (free initially, then billed) where advisors help organizations determine relevant questionnaires, costs, and sector-specific health themes, and how the PMO fits into vitality policy. Follow-up adviestrajecten (advisory trajectories) are offered as a separate service to help organizations act on PMO findings.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

NIPED operates an Azure-based e-health platform that delivers the Persoonlijke Gezondheidscheck (Personal Health Check) and Preventief Medisch Onderzoek (PMO) to Dutch employers, municipalities, healthcare organizations, and educational institutions. The platform combines validated scientific questionnaires, biometric measurements via mailed Checkbox home-test kits or on-site Checkpoint sessions, an expert system, and macro-level organizational reporting to generate individual risk profiles and tailored lifestyle advice. Advisory services (Adviestrajecten) help organizations translate the resulting health data into data-driven vitality policy and PAGO compliance under the Dutch Arbowet.

Product overview

NIPED offers a modular e-health platform anchored by the Persoonlijke Gezondheidscheck (Personal Health Check), which serves as both a consumer-facing product and the core of the organizational PMO (Preventief Medisch Onderzoek) offering. The platform combines validated online questionnaires, at-home self-measurement via the Checkbox, and optional on-site Checkpoint testing to generate individual risk profiles and tailored lifestyle advice. Organizations deploy the same platform as a structured PMO to fulfill Dutch occupational health law obligations (PAGO) and drive workforce vitality. Advisory trajectories (Adviestrajecten) help organizations act on aggregate health data, while the Vitaliteitscheck and LifeCheck modules address specific vitality and longitudinal tracking needs. The platform is supplemented by a partner network, insurance reimbursement integration, and scientific research collaborations.

Differentiator

Problem solved

Functional benefit

Brands

• Persoonlijke Gezondheidscheck: The company's primary e-health platform offering personal health profiles, risk assessments, and lifestyle improvement recommendations.

Products and services

• Persoonlijke Gezondheidscheck (Personal Health Check) A comprehensive e-health platform that provides a secure personal health environment with validated questionnaires, biometric measurements (via Checkbox home test or Checkpoint on-site), personalized risk profiling, and a step-by-step lifestyle improvement plan tailored to the participant's risk profile.
• Preventief Medisch Onderzoek (PMO) An organizational preventive medical examination that maps risk factors with the greatest impact on absenteeism and productivity, functioning as a (zero) measurement for data-driven improvement of employee health and vitality, delivered through the same e-health platform as the Personal Health Check.
• Periodiek Arbeidsgezondheidskundig Onderzoek (PAGO) A legally mandated periodic occupational health examination focused on health risks arising from work, aligned with the organization's RI&E, fulfilling the minimum legal obligation under Dutch labor law (Arbowet) for employers.
• Adviestrajecten (Advisory Trajectories) A paid expert-led advisory service that helps organizations sustainably implement insights from a PAGO or PMO, determining the best next steps to improve organizational health based on health check data.
• Vitaliteitscheck A workplace vitality assessment offered as a dedicated product, helping organizations measure and improve employee energy, engagement, and overall vitality levels beyond the standard PMO/PAGO scope.

Quantifiable outcome

• 73% of participants change their lifestyle after the Persoonlijke Gezondheidscheck
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature5 records

Partnerships

30 partnerships are on record, tiered core and minor.

• Hartstichting (Dutch Heart Foundation)coreStrategic or Co-development PartnerHartstichting co-developed the PreventieConsult framework and its work module (PreventieConsult @work), and participates in the ongoing Scientific Advisory Board and 'Kwaliteitsraad' (Quality Council) that governs the Persoonlijke Gezondheidscheck content. Joint work focuses on cardiovascular risk management and early detection of heart and vascular diseases.
• Nierstichting (Dutch Kidney Foundation)coreStrategic or Co-development PartnerNierstichting co-developed the kidney module of the Persoonlijke Gezondheidscheck and partnered in the 'Risico gebaseerde screening voor chronische nierziekten' (Risk-based screening for chronic kidney diseases) research project validating a new algorithm for early kidney disease detection. The partnership includes Radboud UMC, UMCG, and RUG.
• Diabetesfonds (Dutch Diabetes Fund)coreStrategic or Co-development PartnerDiabetesfonds participated in developing the PreventieConsult framework and its work module, and is a member of the Quality Council overseeing the Persoonlijke Gezondheidscheck. The fund co-sponsored the INTEGRATE project for cardiometabolic risk profiling in primary care.
• Longfonds (Dutch Lung Fund)coreStrategic or Co-development PartnerLongfonds participated in developing the PreventieConsult and its work module, and contributes to the ongoing Quality Council of the Persoonlijke Gezondheidscheck, providing expertise on respiratory health and pulmonary risk factors.
• GGD GHOR NederlandcoreStrategic or Co-development PartnerGGD GHOR (municipal health services) co-developed the PreventieConsult framework and participates in the 'De Gezonde Gemeente' (Healthy Municipality) project implementing the Persoonlijke Gezondheidscheck in municipalities and primary care, in partnership with Tranzo (University of Tilburg).
• Erasmus MCcoreStrategic or Co-development PartnerErasmus MC is a key research partner in multiple Niped projects including the INTEGRATE cardiometabolic risk profiling study, the DeCoDe colorectal cancer risk profiling project, and the Erasmus Perfect Fit lifestyle intervention study for employees over 40. Erasmus MC leads the 'Fit4UU' vitality program evaluation at Universiteit Utrecht.
• Leids Universitair Medisch Centrum (LUMC)coreStrategic or Co-development PartnerLUMC participates in the INTEGRATE project for cardiometabolic risk profiling and the DeCoDe colorectal cancer project. Professor Niels Chavannes from LUMC serves on Niped's Scientific Advisory Board as Head of Research for Public Health and Primary Care Medicine and is a board member of the National eHealth Living Lab.
• UMC Utrecht (Universitair Medisch Centrum Utrecht)coreStrategic or Co-development PartnerUMC Utrecht's Julius Centrum participates in the INTEGRATE project for cardiometabolic risk management and the 'De Gezonde Gemeente' implementation study. The Julius Gezondheidscentra Leidsche Rijn is a project partner for the INTEGRATE study.
• Radboud UMC (Radboud Universitair Medisch Centrum)coreStrategic or Co-development PartnerRadboud UMC partners in the kidney disease risk profiling project alongside the Nierstichting, RUG, and UMCG, validating a new algorithm to identify high-risk individuals for kidney disease. Also contributes to the DeCoDe colorectal cancer project.
• Universitair Medisch Centrum Groningen (UMCG)coreStrategic or Co-development PartnerUMCG is a key partner in the kidney disease risk profiling project (with Radboud UMC, RUG, and Nierstichting) and contributes to the DeCoDe colorectal cancer risk profiling project alongside multiple Dutch academic medical centers.
• ZonMwcoreStrategic or Co-development PartnerZonMw (Netherlands Organisation for Health Research and Development) funds multiple Niped research projects, including the kidney disease screening project and the 'Persoonlijke Preventie aanpak in de wijk' (Personal Prevention Approach in the Neighborhood) initiative in partnership with Julius Centrum, GGD Utrecht, and AGIS-Achmea.
• Amsterdam UMC (Amsterdam Universitair Medisch Centrum)minorStrategic or Co-development PartnerAmsterdam UMC participates in the DeCoDe colorectal cancer risk profiling project in combination with fecal immunochemical testing (iFOBT), in partnership with Erasmus MC, Maastricht UMC, and the RIVM Bevolkingsonderzoek Midden-West screening program.
• Johan (Vitality Platform Software)coreTechnology or IntegrationGemeente Amsterdam uses Johan's software to power the FIT020 vitality platform, into which the Persoonlijke Gezondheidscheck is integrated as a core component. Johan provides the platform infrastructure while Niped provides the health assessment content and processing.
• Fitter NederlandminorStrategic or Co-development PartnerHago Zorg partners with Fitter Nederland to deliver the 'Vitaal Vakmanschap' (Vital Craftsmanship) program, into which the Persoonlijke Gezondheidscheck is integrated as a measurement module. Fitter provides the vitality coaching program while Niped provides the health assessment.
• OHRA (Health Insurer)minorChannel Partner/ Reseller/ DistributorOHRA offers reimbursement of up to €75 per participant for the 'Gezond Standaard' module under its collective corporate health insurance policies. Niped administers the reimbursement claims on behalf of employer clients.
• CZ / OHRA (Health Insurer)minorChannel Partner/ Reseller/ DistributorCZ collective policyholders receive reimbursement of up to €56 per participant from basic insurance and up to €75 from supplementary insurance for the Persoonlijke Gezondheidscheck.
• Nationale Nederlanden (Health Insurer)minorChannel Partner/ Reseller/ DistributorNationale Nederlanden offers a 'Fit' reimbursement for collective corporate policyholders using the Persoonlijke Gezondheidscheck, as part of its corporate wellness offerings.
• De Friesland ZorgverzekeraarminorChannel Partner/ Reseller/ DistributorDe Friesland offers rate agreements via the 'Sterk te Werk' portal and makes vitality budget available for collective policyholders. Partnered with Jeugdhulp Friesland to offer the PGC to its employees.
• Zilveren Kruis (Health Insurer)minorChannel Partner/ Reseller/ DistributorZilveren Kruis offers rate agreements via the 'Gezond Ondernemen' portal for collective corporate policyholders. Also the insurer behind the Aon Vitaal program which reimburses up to €110 per participant.
• Menzis (Health Insurer)minorChannel Partner/ Reseller/ DistributorMenzis offers rate agreements via its health budget for collective corporate policyholders using the Persoonlijke Gezondheidscheck.
• ONVZ (Health Insurer)minorChannel Partner/ Reseller/ DistributorONVZ offers €100 reimbursement for individual employees for the health check including lab tests for cholesterol and diabetes, plus questionnaires on healthy working, hearing, screen work, and sleep. Organization-wide deployments qualify for rate agreements.
• Univé (Health Insurer)minorChannel Partner/ Reseller/ DistributorUnivé reimburses up to €101.53 per participant from the policyholder's prevention budget. The employee must personally approve the reimbursement.
• VGZ (Health Insurer)minorChannel Partner/ Reseller/ DistributorVGZ offers reimbursement from the policyholder's prevention budget for the Persoonlijke Gezondheidscheck. Employee personal consent is required.
• Aevitae (Health Insurer)minorChannel Partner/ Reseller/ DistributorAevitae offers reimbursement for all employees regardless of whether they are individually insured with Aevitae, applying to the collective corporate policy.
• Aon Vitaal (Health Insurance Platform)minorChannel Partner/ Reseller/ DistributorAon Vitaal — a Zilveren Kruis-based platform — offers reimbursement of up to €110 per participant depending on the supplementary insurance level, funded from the employee's supplementary insurance prevention budget.
• Zorg en Zekerheid (Health Insurer)minorChannel Partner/ Reseller/ DistributorZorg en Zekerheid reimburses up to €75 per participant from supplementary insurance, and also reimburses the macro report (valued at €1,250) for collective policyholders.
• Nederlands Huisartsen Genootschap (NHG)coreStrategic or Co-development PartnerNHG co-developed the PreventieConsult framework and the mental well-being module of the Persoonlijke Gezondheidscheck, ensuring alignment with Dutch general practitioner guidelines and the NHG standard for chronic kidney disease.
• Nederlands Vereniging voor Arbeids- en Bedrijfsgeneeskunde (NVAB)coreStrategic or Co-development PartnerNVAB participated in developing the PreventieConsult and PreventieConsult @work modules, contributing occupational health expertise to the Persoonlijke Gezondheidscheck, ensuring alignment with Dutch occupational medicine standards.
• Trimbos Instituut (Netherlands Institute for Mental Health and Addiction)coreStrategic or Co-development PartnerTrimbos Instituut co-developed the mental well-being/early detection of psychological illness module of the Persoonlijke Gezondheidscheck in partnership with NHG, providing scientific underpinning for mental health screening.
• Rijksinstituut voor Volksgezondheid en Milieu (RIVM)minorStrategic or Co-development PartnerRIVM participates in the INTEGRATE project for cardiometabolic risk profiling in primary care and the DeCoDe colorectal cancer screening project, providing public health epidemiological expertise and population screening infrastructure.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Wellable: Smaller US workplace wellness platform offering health screenings, biometric tracking, and wellness challenges to employers. Emerging player with partial overlap to NIPED's employer-sponsored health-check proposition, though typically less vertically integrated in clinical prevention.

Broad incumbents

• Vitality Group: Insurance-linked wellness platform owned by Discovery Limited, integrating health incentives, screenings, and behavior change with group insurance products. Broad incumbent relevant to NIPED because Dutch collective-health-insurer reimbursement is a key distribution lever and Vitality's model sits at the insurer-wellness intersection.
• Limeade: US-listed employee experience and wellbeing platform (later combined with WebMD Health Services) offering health risk assessments, biometric screening, and wellness programs to large US enterprises. Broad incumbent with overlapping capabilities to NIPED's PMO/Personal Health Check on the employer side.
• Virgin Pulse: Global enterprise wellbeing and engagement platform serving large multinational employers with health risk assessments, biometric screening, and lifestyle programs. Broad incumbent competing for the same employer-sponsored wellness wallet as NIPED but at a much larger global scale.

Direct peers

• Curalie: German digital prevention platform offering employer- and insurer-sponsored health programs with health checks and lifestyle coaching. Direct peer to NIPED in providing preventive digital health screening and lifestyle intervention programs in a European market.
• ArboNed: Largest Dutch occupational health service provider delivering PAGO/PMO and absenteeism reduction services to Dutch employers. Directly competes with NIPED's B2B employer channel for the same Arbowet-driven workplace-health budgets in the Netherlands.
• dacadoo: Swiss digital health scoring platform that quantifies personal health and enables risk profiling through questionnaires and biometric inputs. Direct peer to NIPED in combining validated health questionnaires, risk profiling, and an e-health platform delivered to insurers and corporate partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/niped
• Instagraminstagram.com/persoonlijkegezondheidscheck
• Facebookfacebook.com/persoonlijkegezondheidscheck

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about & NIPED