Loxley

What Loxley does

Loxley Public Company Limited is a 87-year-old Thai diversified conglomerate listed on the Stock Exchange of Thailand (ticker: LOXLEY) since 25 January 1994, originally founded in 1939 as a rice exporter before expanding into industrial distribution and technology. The group operates five Strategic Business Groups — Information Technology, Services, Energy, Network Solutions, and Trading — plus Special Projects and Joint Venture lines, with wholly-owned subsidiaries including Loxley Evolution Technology (LET, security and IoT), Loxley Simulation Technology (LOXSIM), ASM Security Management, and Green Natural Products (GNP). Core offerings span the Unified Platform for AI-enabled public security (face recognition, people counting, predictive analytics under a 3P+1M framework), LET Care smart-home security, LOXSIM simulation training, ASM Always Clean disinfection services, and a Trading portfolio that distributes consumer brands (Nongpho UHT dairy, Mum Zaab sauces, Jordan oral care, Hindalco industrial chemicals) across 40,000+ traditional trade outlets and modern wholesale channels such as Makro.

Revenue mechanics are a hybrid of hardware sales, professional services, and distribution/transaction fees spread across B2G, B2B, and B2C channels. The company sells through five SBG-aligned direct-sales teams, traditional trade retail networks, Makro wholesale, and direct enterprise service delivery for government agencies and large corporates. Go-to-market is sales-led, anchored by long-tenured partnerships with global principals (Hindalco 22+ years, Dahua Technology, Defence Technology Institute) and selective celebrity/brand collaborations (Mum Jokmok). Customers span government and state enterprises (technology infrastructure, security), retail and wholesale trade (consumer goods distribution), manufacturing (industrial chemicals across 800+ customers), and commercial/residential properties (security and cleaning services).

The Lamsam family retains controlling leadership across Chairman (Thongchai/Dhongchai Lamsam), CEO/President (Suroj Lamsam), and Managing Director (Chalermchoke Lamsam) roles, with 2026 additions including a formal AI Governance framework and ongoing expansion into cannabis, herbal extracts, and display-glass chemicals. Operations are domestic-only (Thailand), supported by head offices in Bangkok, a Chiang Mai regional office, and a Pathumthani warehouse, with no disclosed foreign geographic expansion despite partner-driven international brand distribution.

Name

Loxley

Legal name

Loxley Public Company Limited

Website

https://loxley.co.th

Company type

Public

Founded year

1939

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Loxley Public Company Limited is a 87-year-old Thai conglomerate listed on SET, operating five Strategic Business Groups (IT, Services, Energy, Network Solutions, Trading) plus subsidiaries LET (security/IoT), LOXSIM (simulation), and ASM (cleaning/security). It serves Thai government, retail, manufacturing, and commercial-property customers through 40,000+ retail touchpoints and exclusive brand distribution partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Khlong Toei

HQ country

Thailand

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Information Technology SBG: Technology products and services through specialized expertise
2. Services SBG: Comprehensive service offerings
3. Energy SBG: Energy-related products and services
4. Network Solutions SBG: Network infrastructure and solutions
5. Trading SBG: Distribution and trading of consumer products, food products, chemical products, and trading goods; Loxley Trading achieved 2.88 billion baht in 2021 sales

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Loxley is a Thai conglomerate delivering products and services across five Strategic Business Groups: Information Technology (system integration, data analytics, and enterprise solutions), Services (security and facility services), Energy, Network Solutions, and Trading (consumer-goods distribution). It also operates dedicated subsidiaries — LET (Loxley Evolution Technology), LOXSIM, ASM, and GNP — that provide security technology, simulation software, and cleaning services to public and commercial customers in Thailand.

Product overview

Loxley is a diversified Thai conglomerate organized into five Strategic Business Groups (SBG): Information Technology, Services, Energy, Network Solutions, and Trading. The company also operates Special Projects and Joint Venture businesses. Key technology offerings include the Unified Platform and LET Care smart security solutions developed by Loxley Evolution Technology (LET), while the Trading segment distributes consumer products including Jordan, Lee Kum Kee, Nongpho dairy, and Mum Zaab sauces. Services include Always Clean cleaning services and ASM security services. The company utilizes specialized expertise to design and deliver comprehensive products and services addressing customer needs, supported by qualified personnel and world-class business partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Unified Platform Integrated physical-security platform combining CCTV surveillance, AI analytics, and Big Data processing for enterprise and government security deployments, delivered via the LET subsidiary.
• LET Care Smart-home sensor and elder-care solution providing residential security monitoring and emergency assistance, designed for households seeking proactive safety and care support.
• Modern Security (LET) Modern integrated surveillance and access-control offering from LET for enterprise, commercial, and government customers requiring managed security deployments.
• Always Clean by ASM Contracted cleaning and facility services delivered by the ASM subsidiary to enterprise, government, and commercial premises.
• LOXSIM Simulation Technology Simulation technology offering for modeling, planning, and decision-support use cases, delivered through the LOXSIM platform.
• Information Technology SBG Solutions System integration, data analytics, and enterprise technology solutions delivered under the Information Technology Strategic Business Group for enterprise and government customers.
• Energy SBG Solutions Energy-related products and services delivered under the Energy Strategic Business Group for industrial, commercial, and government customers.
• Network Solutions SBG Services Network infrastructure and connectivity solutions delivered under the Network Solutions Strategic Business Group for enterprise and public-sector customers.
• Trading SBG Consumer-Goods Distribution Nationwide distribution of consumer brands (including Nongpho UHT milk and Mum Zaab sauces) through traditional trade outlets and modern-trade partners such as Makro.
• Mum Zaab Sauce Brand Range Consumer dipping-sauce brand portfolio (Mum Zaab / ม่ามซ่า) distributed through Loxley's Trading SBG retail and modern-trade channels in Thailand.

Quantifiable outcome

• Loxley Trading sales grew to 2.88 billion baht in 2021 from 1.5 billion baht in 2019, expected 30% growth
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Hindalco Industries (ฮินดาลโค)coreStrategic or Co-development Partner · 3 November 202222+ year strategic partnership with India's largest aluminum and chemicals producer; Distribution of industrial chemicals for ceramics, glass, rubber, electronics, and automotive sectors; Expanding to display glass market for phones, TVs, and electronic components
• KWHB (เค.ดับบลิว.เม็ททัล เวิร์ค)minorStrategic or Co-development Partner · 12 September 2022Network building for herbal extract business between Green Natural Products (GNP) and KWHB; KWHB extracts from agricultural products and herbs for cosmetics and food industries
• Bangkok University (มหาวิทยาลัยกรุงเทพ)minorStrategic or Co-development Partner · 9 September 2022LOXSIM partnership with Bangkok University for developing personnel skills in simulation technology for work and research applications
• BBGI (บีบีจีไอ)coreChannel Partner/ Reseller/ Distributor · 30 August 2022Distribution partnership for More Day brand products including soy/oat milk and Half Calories Sugar sweetener products
• Mum-Petch Trading (หม่ำ-เพงธ ทรดดง)coreChannel Partner/ Reseller/ Distributor · 25 July 2022Distribution partnership for Mum Zaab sauce brand including fermented fish sauce (100% saltwater fish) and beef dipping sauce; Products distributed nationwide via online and offline channels
• Nongpho Dairy Cooperative (สหกรณ์โคนมหนองโพราชบุรี)coreChannel Partner/ Reseller/ Distributor · 19 July 20225-year distribution agreement for Nongpho UHT milk products via traditional trade and Makro stores nationwide; Target 30%+ growth with 3,000+ grocery stores and Makro coverage; 40-year experience in Nongpho product distribution
• Jordan (Norwegian Brand)coreChannel Partner/ Reseller/ Distributor · 1 May 2022Distribution partnership for Norwegian oral care brand Jordan; First year sales grew 185%; 1-2 year market development period
• Thai IoT Association (สมาคมไทยไอโอที)minorStrategic or Co-development Partner · 2 November 2021LET partnership with Thai IoT Association to enhance security services through IoT technology
• Chulabhorn Royal Academy (ราชวิทยาลัยจุฬาภรณ์)minorStrategic or Co-development Partner · 1 November 2021LOXSIM partnership to develop personnel for disaster and emergency management using simulator technology
• NRF and GTHminorStrategic or Co-development Partner · 8 April 2021Joint market entry into cannabis/hemp market through partnerships with NRF and GTH

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Charoen Pokphand Group (CP Group): Largest Thai private conglomerate spanning food, retail (7-Eleven/Lotus), telecom, and e-commerce. As a broad Thai incumbent with extensive distribution and government relationships, CP is comparable to Loxley as a multi-SBG Thai conglomerate though at much larger scale.
• Central Group: Thai private conglomerate operating Central department stores, supermarkets, and hospitality. Comparable as a broad Thai incumbent with retail distribution scale, though more retail-focused than Loxley's diversified mix.
• Indorama Ventures Public Company Limited: SET-listed Thai petrochemicals/chemicals conglomerate. Comparable in chemicals trading and global distribution, and as a Thai-listed diversified chemicals player, parallels Loxley's Hindalco-driven chemical distribution business.
• Siam Cement Group (SCG): SET-listed Thai conglomerate with chemicals, packaging, cement, and trading divisions. SCG's chemicals-trading and multi-SBG structure makes it a comparable broad incumbent to Loxley's chemical distribution and diversified portfolio.

Emerging players

• Premier Technology Public Company Limited: Thai IT services and solutions company providing enterprise IT infrastructure. Comparable to Loxley's IT SBG and Network Solutions SBG as a Thai-based IT services provider, though smaller in distribution scale.
• G-Able Group: Thai IT services and digital transformation firm with enterprise and government clients. Comparable to Loxley's LET/IT SBG capabilities (AI, security platforms) though more focused on IT consulting than Loxley's conglomerate structure.
• Forth Corporation Public Company Limited: Thai IT solutions and services provider serving enterprise and telecom customers. Comparable to Loxley's IT/Network Solutions SBG as a Thai-focused technology services peer with overlapping enterprise customer segments.

Direct peers

• Berli Jucker Public Company Limited (BJC): Thai SET-listed conglomerate with overlapping consumer-goods distribution, food, and trading businesses. BJC's scale in Thai wholesale distribution and consumer brands (e.g., consumer packaging, frozen foods) makes it the closest direct peer to Loxley's Trading SBG.
• Saha Pathana Public Company Limited (SPC): Thai conglomerate distributing consumer goods, food, and personal-care products through extensive retail networks. SPC's business model of aggregating multiple brands for Thai distribution mirrors Loxley's Trading SBG, including its Hindalco-style chemical trading.
• I.C.C. International Public Company Limited: Pure-play Thai distribution and consumer-products company distributing global FMCG brands. Comparable in business model to Loxley's Trading SBG: distributes consumer goods (household, personal care, food) for partner brands into Thai retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/embed/_FxhzJtZLGM
• Facebookfacebook.com/LoxleyGroup

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loxley