Name

Bangkok University

Legal name

Bangkok University

Website

https://bu.ac.th

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)

akta.pro secondary industry

Arts, Humanities & Creative Research Universities (EDAHABAG)

Keywords

• Higher education services
• Private university programs
• Undergraduate degree programs
• International college programs
• Graduate professional education

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Domestic Undergraduate Tuition: Thai-language undergraduate degree programs charged per semester with per-credit or flat-fee tuition models. Tuition varies by faculty and program (e.g., Law 22,100 THB/semester, Finance 23,500 THB/semester, Film 24,400 THB/semester, Performing Arts 28,000 THB/semester, Entrepreneurship 29,800 THB/semester, Financial Planning 32,600 THB/semester). Programs include Bachelor degrees, diploma-to-degree transfers, and short programs.
2. International / BUI College Tuition: Full-fee international programs at Bangkok University International College and Chinese International College (BUCI), with higher tuition than domestic programs. Programs include BBA, Computer Science, Marketing, Media & Communication, Film, Culinary Arts, and more. BBA International offers 3-year fast-track graduation and double/triple degree options with partner universities (Macquarie, Surrey, HIM).
3. Graduate and Doctoral Tuition: Graduate programs (Master's and Doctoral) charged at annual or per-credit tuition. Example: PhD in Knowledge Management and Innovation Management totals 1,199,920 THB (2026). D.Eng in Electrical and Computer Engineering totals 945,540 THB (Thai students, 72 credits) or 967,140 THB (international students). Doctoral programs offer dual-degree options with Université Grenoble Alpes and Swiss School of Business and Management.
4. Short Programs and Professional Development: Short programs including Preparatory English Course (PEC), coding bootcamps, and professional development offerings. These are separate fee-for-service programs complementing degree offerings.
5. Student Services and Facilities: Revenue from student housing (DoBeDo residence), co-working spaces, sports facilities, and venue rental services on campus.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Bangkok University is a private Thai university that delivers tertiary education through bachelor's, master's, and doctoral degree programs delivered across 14 faculties and schools. It also runs English-medium international programs via Bangkok University International College (BUIC), Chinese-medium international programs via BUCI, short continuing-education programs, a Preparatory English Course (PEC), and student housing at the DoBeDo residence, targeting domestic and international students seeking creative, industry-aligned higher education in Thailand.

Product overview

Bangkok University is a private university in Thailand that offers a comprehensive range of academic programs including Bachelor, Master's, and Doctoral degrees across 14 faculties. The university also provides International Programs taught in English, Chinese International Programs, and Short Programs. Programs span diverse disciplines including Business Administration, Communication Arts, Law, Engineering, Digital Media, Information Technology, Architecture, and more. The institution operates student portals including BU URSA (student portal), BU Links, and MyBU for staff. The university focuses on practical learning and creative education, positioning itself as a 'Creative University' with emphasis on real-world experience alongside academic knowledge.

Differentiator

Problem solved

Functional benefit

Brands

• BUSEM: School of Entrepreneurship and Management offering programs focused on entrepreneurship, business creation, and management.
• BU-ITI
• BUIC
• BUCI

Products and services

• Bachelor's Degree Programs (Thai-medium)

Quantifiable outcome

• CASSAPURE team won 1st place at Babson Collaborative Global Student Challenge 2026 among 4,073 students from 33 universities in 24 countries
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

25 partnerships are on record, tiered major, core and minor.

• True Corporation (ทรู)majorStrategic or Co-development Partner · 1 January 2026BU and True Corporation launched the 'BU be TRUE' program, integrating True's digital technology into the classroom-as-runway concept for career preparation. The collaboration merges digital technology with creative learning environments to serve both business and modern education sectors.
• Electronic Transactions Development Agency (ETDA / สพธอ.)coreStrategic or Co-development Partner · 1 January 2026ETDA organized the ETDA Bootcamp 2026: Empowering Digital Citizens to Build Digital Trust, challenging youth aged 18-25 to develop use cases for Digital ID, Verifiable Credentials, and Digital Document Wallets. BU-ITI students won the championship with CID Hotel Wallet solution. ETDA serves as the government agency driving Thailand's digital economy and trust infrastructure.
• Stock Exchange of Thailand (SET / ตลาดหลักทรัพย์แห่งประเทศไทย)majorStrategic or Co-development Partner · 1 January 2026SET runs the 'New Breed Capital Market Financial Professionals' program annually, selecting top finance students for intensive corporate finance training at SET headquarters. BU Finance Planning students have been selected for this competitive program, which simulates M&A strategy and investment analysis.
• Digital Economy Promotion Agency (depa / สำนักงานส่งเสริมเศรษฐกิจดิจิทัล)coreStrategic or Co-development Partner · 1 January 2026BU participated as speakers, coaches, and judges in Coding Thailand 2026: AI Inspires the Future — a national coding and AI competition for youth across all Thai regions, organized by depa. BU Engineering Faculty delivered workshops on Robotics and Agentic AI at regional competitions.
• Babson CollaborativecoreStrategic or Co-development Partner · 1 January 2026Babson Collaborative is a global entrepreneurship education network. BU's School of Entrepreneurship and Management (BUSEM) participates in the annual Babson Collaborative Global Student Challenge, where BU's CASSAPURE team won 1st place in 2026 among 33 universities from 24 countries.
• Art Combo StudiomajorStrategic or Co-development Partner · 1 January 2026Art Combo Studio produced the animation 'Peace Delivery: Song Su Khit' with music and sound design by BU lecturer Ajarn Kankawee Nilthajan, who won the Crystal Pine Award 2026 at ISFMF. BU digital media alumni also contributed to the production with support from Thailand's Ministry of Culture.
• Starbucks Thailand and Good GoodsminorGTM or Marketing Partner · 1 January 2026BU collaborated with Starbucks Thailand and Good Goods to host Global Campaign Pitching 2026, where MCA-GC (Master's in Communication Arts — Global Communication) students developed global marketing campaigns, training students as future communication leaders.
• Thai PBSminorStrategic or Co-development Partner · 1 January 2026BU School of Communication Arts partnered with Thai PBS to co-produce short documentaries on SDGs from the perspective of youth, providing experiential learning in public issues and documentary storytelling for communication arts students.
• Ajinomoto (Thailand)minorGTM or Marketing Partner · 1 January 2026Ajinomoto delivered a special lecture at BU on SDGs integration into business strategy, providing students with insights into sustainable corporate practices and the Food/FMCG industry's approach to ESG goals.
• de Leaf (บริษัท มีความสุขทุกวัน จำกัด)minorGTM or Marketing Partner · 1 January 2026de Leaf sponsored the Strategic Business Case Competition 2026 at BU, challenging students to develop strategic business solutions and compete for recognition, fostering practical business strategy skills.
• SCGP and J-MATminorGTM or Marketing Partner · 1 January 2026BU students participated in SCGP Packaging Speak Out 2026 Partner with J-MAT, a national packaging design competition where 5 BU students won awards for creative packaging solutions.
• Carlton Hotel Bangkok SukhumvitmajorStrategic or Co-development Partner · 1 January 2026BU International signed MoU with Carlton Hotel Bangkok Sukhumvit to provide real-world learning opportunities for students in the International Tourism and Hospitality Management program, preparing them for international tourism careers.
• Macquarie University (Australia)coreStrategic or Co-development Partner · 1 January 2026BBA International at BU offers double/triple degree options with Macquarie University (Australia), allowing students to earn credentials from both institutions.
• University of Surrey (UK)coreStrategic or Co-development Partner · 1 January 2026BBA International at BU offers double/triple degree options with University of Surrey (UK), providing international academic pathways for BU students.
• HIM Business School (Switzerland)coreStrategic or Co-development Partner · 1 January 2026BBA International at BU offers double/triple degree options with HIM Business School (Switzerland), expanding access to Swiss hospitality and business education.
• SMU (Singapore Management University) — Master's PathwaycoreStrategic or Co-development Partner · 1 January 2026BU BBA International offers a Master's Pathway to SMU (Singapore), enabling top-performing BU students to continue graduate studies at one of Asia's leading universities.
• Université Grenoble Alpes (France)majorStrategic or Co-development Partner · 1 January 2026BU's PhD in Knowledge Management and Innovation Management offers a dual degree option with Université Grenoble Alpes (France), providing international doctoral credentials.
• Swiss School of Business and ManagementmajorStrategic or Co-development Partner · 1 January 2026BU's PhD in Knowledge Management and Innovation Management offers a dual degree option with Swiss School of Business and Management, expanding international doctoral pathways.
• University of Aizu (Japan)minorStrategic or Co-development Partner · 1 January 2026D.Eng in Electrical and Computer Engineering program partners with University of Aizu for academic collaboration, student/faculty exchange, and joint research.
• Wuhan University (China)minorStrategic or Co-development Partner · 1 January 2026D.Eng in Electrical and Computer Engineering program partners with Wuhan University for academic collaboration, student/faculty exchange, and joint research.
• University of Texas at Arlington (USA)minorStrategic or Co-development Partner · 1 January 2026D.Eng in Electrical and Computer Engineering program partners with University of Texas at Arlington for academic collaboration and research exchange.
• Technische Universität Chemnitz (Germany)minorStrategic or Co-development Partner · 1 January 2026D.Eng in Electrical and Computer Engineering program partners with Technische Universität Chemnitz for academic collaboration and joint research activities.
• International Hellenic University (Greece)minorStrategic or Co-development Partner · 1 January 2026D.Eng in Electrical and Computer Engineering program partners with International Hellenic University for academic collaboration and research exchange.
• University of Surrey (UK)minorStrategic or Co-development Partner · 1 January 2026D.Eng in Electrical and Computer Engineering program partners with University of Surrey for academic collaboration and joint research activities.
• ฐาปน สิริวัฒนภักดี (Thai Beverage PCL)majorGTM or Marketing Partner · 1 January 2026K.Thapana Sirivadhanabhakdi, Group CEO of Thai Beverage PCL, was the keynote speaker at BU's VISION HOUSE event, sharing insights on 'Sustainability for Social Development' and connecting business strategy with societal impact for BU students and alumni.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Stamford International University: Stamford is a private Thai university focused heavily on international programs taught in English with hospitality and business specializations, directly competing with Bangkok University International College for international student enrollment in Bangkok.
• Rangsit University: Rangsit is a comparable-sized Thai private university located near Bangkok University in the Pathum Thani corridor. Both institutions compete for similar Thai domestic student segments across business, engineering, and health sciences at similar tuition tiers.
• Sripatum University: Sripatum is a Bangkok-based private university offering business, communication arts, and technology programs that overlap directly with Bangkok University's portfolio, competing for similar domestic Thai student segments.
• Dhurakij Pundit University: Dhurakij Pundit is a private Thai university emphasizing business, technology, and international programs, comparable to Bangkok University in its multi-faculty structure and English-medium offerings targeting both Thai and international students.
• University of the Thai Chamber of Commerce (UTCC): UTCC is a private Thai university with similar positioning around business, economics, and humanities programs, and competes with Bangkok University for Thai students seeking practical business-oriented degrees at comparable price points.
• Assumption University (ABAC): One of Thailand's largest and oldest private universities, Assumption University competes head-to-head with Bangkok University for Thai undergraduate students across business, arts, and IT programs. Both operate English-medium international programs and compete for international student recruitment in similar Asian markets.

Broad incumbents

• Thammasat University: Thammasat is a leading Thai public university with strong business, law, and social science programs that compete with Bangkok University's corresponding faculties. Its lower tuition and established reputation place it as a top alternative for budget-conscious Thai students.
• Singapore Management University (SMU): SMU serves as a regional benchmark for Bangkok University International College's BBA International program and partners with BU on the Master's Pathway. It is a comparable business-focused university model in Southeast Asia and a likely competitor for top international students considering ASEAN business schools.
• Chulalongkorn University: Chulalongkorn is Thailand's most prestigious public research university and the standard against which private universities like Bangkok University are benchmarked. It draws away top-tier Thai students who might otherwise consider BU and sets a research-prestige ceiling BU cannot match.
• Mahidol University: Mahidol is a top Thai public research university whose international college and broad multi-disciplinary portfolio compete with Bangkok University for academically strong Thai students, while offering lower tuition backed by government funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bangkokuniversity
• Facebookfacebook.com/bangkokuniversity
• Xx.com/BUCreative
• LinkedInlinkedin.com/company/bangkok-university

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bangkok University