Cornell Cooperative Extension

What Cornell Cooperative Extension does

Cornell Cooperative Extension of Wayne County is a 501(c)(3) nonprofit and subordinate governmental agency of Cornell University, headquartered in Newark, New York, and operating since 1916. It delivers Cornell University research-based community education to Wayne County residents across four core program areas: 4-H Youth Development, SNAP-Ed nutrition programming, Master Gardener volunteer training, and broader Community Initiatives. The organization serves a geography-bounded population of county residents, K-12 students, families, and local partner agencies.

The organization operates with a small staff of approximately 14 employees and is supported by more than 130 adult volunteers. Its technology stack is commodity and mission-appropriate rather than proprietary: PayPal for donation processing, 4-H Online for youth enrollment, and registration systems tied to Cornell University. There is no internally developed product or platform; the substantive intellectual property is the license to use Cornell University's research-based curricula and the 4-H and Master Gardener trademarks.

CCE Wayne County's revenue model is a diversified public-funding mix typical of a county-level extension office: federal SNAP-Ed flow-through, New York State appropriations, Wayne County government funding, foundation grants (e.g., a Fidelis Care community health grant dated 2024-01-10), program fees, and individual donations. It pursues partnership-led go-to-market via coalitions such as Active People Healthy Wayne (with Finger Lakes Community Action) and multi-district school partnerships (Complete Streets initiative), with a 2024 digital extension of the 4-H curriculum via the FLX 4-H Learning Launchpad sub-brand. Customer segments are local, non-commercial, and broadly distributed across Wayne County.

Name

Cornell Cooperative Extension

Legal name

Cornell Cooperative Extension of Wayne County

Website

https://ccewayne.org

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Short description

Cornell Cooperative Extension of Wayne County is a 501(c)(3) nonprofit and subordinate agency of Cornell University that delivers university-research-based community education programs across Wayne County, NY, including 4-H youth development, SNAP-Ed nutrition, Master Gardener, and community initiatives.

Ownership category

akta.pro rank

Product category

Community Education Services

NAICS

Civic and Social Organizations (8134), Community Food Services (624210)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industry

Community Center Education Programs (EDAAAFAB)

Keywords

• Community education programs
• Youth development services
• Agricultural extension services
• Nutrition education programs
• Horticulture education programs

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Government Funding: Federal, state, and county government funding as part of the national cooperative extension system. CCE-Wayne is a subordinate governmental agency operating under Cornell University as agent for the State of New York.
2. Donations and Contributions: 501(c)(3) nonprofit organization accepting cash and in-kind gifts. Donations to the 'Friends of Extension' campaign support programs. Tax-deductible donations as allowed by law.
3. Program Fees: Some programs offered free or low-cost (nutrition classes, 4-H workshops), while others have nominal fees (Great Gardens Tour $10/person, 4-H enrollment $50-100 per family).
4. Grant Funding: External grants from partners such as Fidelis Care ($315,000 to fight food insecurity), NYSDOH for Active People Healthy Wayne grant, and other foundation/government grants.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Cornell Cooperative Extension of Wayne County delivers research-based educational programs to Wayne County, NY residents through its partnership with Cornell University. Core offerings include 4-H Youth Development (clubs, camps, livestock, learning launchpad), SNAP-Ed NY nutrition education, the Master Gardener Program, and community health initiatives such as Complete Streets, Farm to School, and the Active People Healthy Wayne grant. Programs are delivered free or at low cost through workshops, classes, school partnerships, and community events.

Product overview

Cornell Cooperative Extension of Wayne County operates as a single unified organization offering community education and outreach programs rather than a technology product platform. The core offering is a portfolio of educational programs delivered in-person and virtually, centered on four main areas: (1) 4-H Youth Development providing clubs, camps, fair activities, and livestock programs for youth ages 5-19; (2) SNAP-Ed NY nutrition education with free classes, workshops, and food assistance resources; (3) Master Gardener Program offering volunteer-based horticulture education and diagnostic services; and (4) Community Initiatives including the Active People Healthy Wayne grant, Complete Streets advocacy, Farm to School programming, and school fitness partnerships. Programs are delivered through the ccewayne.org website for registration, information, and outreach, with virtual content distributed via Facebook (FLX 4-H Learning Launchpad) and YouTube channels. No SaaS product, API, or module architecture exists.

Differentiator

Problem solved

Functional benefit

Brands

• FLX 4-H Learning Launchpad: Digital learning platform providing 4-H project opportunities and educational content across the 9 county Finger Lakes Region during COVID-19 and beyond.

Products and services

• 4-H Youth Development Youth development program for ages 5-19 offering clubs, afterschool programs, summer camp, fair participation, Livestock Auction Program, Teen Exchange, and a virtual Learning Launchpad platform.
• SNAP-Ed NY (Northern Finger Lakes) Free nutrition education program providing classes on healthy eating, meal planning, food safety, and food assistance resources for low-income individuals and families in the Northern Finger Lakes region.
• Master Gardener Program Volunteer-based horticulture education program offering community gardening assistance, diagnostic services, soil testing, and a Garden Hotline staffed by trained Master Gardener volunteers.
• Nutrition Workshops and Classes Free nutrition education workshops and classes including Picky Eating 101, Basic Nutrition Classes, Meal Game Plan 101, and Body Connection classes, often held at community libraries with food demonstrations and samples.
• Farm to School Program Program connecting local farms with schools to improve student health and nutrition, support local agriculture through procurement, and provide related educational materials.
• Community Physical Activity Programs

Quantifiable outcome

• Over 6 million youths involved with 4-H across the nation, with significant Wayne County participation
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Fidelis CarecoreGTM or Marketing Partner · 10 January 2024Fidelis Care, a health plan in New York, distributed $315,000 in grants to 20 organizations to fight food insecurity across the state, including support for CCE Wayne programs. Additionally, Fidelis Care distributed micro-grants to 50 organizations during the holiday season to provide healthy meals. This partnership supports CCE nutrition programs addressing regional food insecurity impacting nearly 1 in 10 New York households.
• Finger Lakes Community Action ProgramcoreStrategic or Co-development PartnerActive People Healthy Wayne grant is administered by Cornell Cooperative Extension in partnership with Finger Lakes Community Action Program. This grant supports community health initiatives including Creating Healthy Schools and Communities programs funded by NYSDOH.
• Lyons, Clyde-Savannah, Waterloo, Romulus, and South Seneca School DistrictsminorStrategic or Co-development PartnerCCE Wayne works with these school districts on Complete Streets policy implementation and school wellness initiatives, reaching towns including Lyons, Galen, Savannah, Waterloo, Junius, Romulus, Fayette, Varick, Ovid, Covert, and Lodi.
• NYS Department of TransportationminorStrategic or Co-development PartnerNYS DOT supports Complete Streets initiatives. The NY State Senate passed Complete Streets legislation in 2010, and CCE Wayne advocates for communities to adopt Complete Streets policies.
• Cornell UniversitycoreStrategic or Co-development PartnerAs New York's land-grant university, Cornell administers the cooperative extension system in New York State. CCE-Wayne is a subordinate governmental agency operating under Cornell University as agent for the State of New York. Each association is governed with general oversight from Cornell.
• Wayne County SchoolsminorStrategic or Co-development PartnerSchool districts including North Rose-Wolcott, Clyde-Savannah, Newark, Palmyra-Macedon, Red Creek, Sodus, and Marion participate in shared-use facility programs allowing community access to school fitness centers and walking programs.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• University of Illinois Extension: Another major land-grant university extension service comparable in scope (4-H, agriculture, nutrition, community development) but at significantly larger statewide scale. Useful peer for benchmarking cooperative extension operations.
• Penn State Extension: Statewide cooperative extension service from another major land-grant university operating the same model at a larger scale across Pennsylvania. Provides benchmark for peer cooperative extensions operating outside New York.
• National 4-H Council: National governing body for the 4-H youth development program in which CCE Wayne participates. Provides brand, curriculum, and national scale context for CCE Wayne's largest single program area.

Direct peers

• Cornell Cooperative Extension of Tompkins County: Sister Cornell Cooperative Extension association serving Tompkins County under the same land-grant university framework. Directly comparable in mission, funding mix, and program portfolio (4-H, SNAP-Ed, agriculture, Master Gardener), making it the closest functional peer.
• Cornell Cooperative Extension of Ontario County: Neighboring Finger Lakes region CCE association operating the same cooperative extension model with overlapping geographic proximity to Wayne County. Comparable in scope, staffing size, and program mix.
• Cornell Cooperative Extension of Seneca County: Another Finger Lakes region CCE association delivering the same land-grant extension programs to a similar rural county demographic. Direct operational peer within the same Cornell system.
• United Way of Wayne County: Local United Way chapter serving the same Wayne County residents with overlapping community service focus and similar donor/government funding mix. Closest comparable local nonprofit infrastructure partner.
• Finger Lakes Community Action Program: Active partner administering the Active People Healthy Wayne grant alongside CCE Wayne. Operates complementary community services (anti-poverty, health, housing) to overlapping Wayne County residents with similar funding models.

Emerging players

• Boys & Girls Clubs of America (Wayne County affiliate): National youth development organization that competes with 4-H for the same 5-19 age demographic and family engagement. Comparable on youth programming mission and nonprofit structure, but with different content focus.
• Food Bank of the Southern Tier: Regional food bank serving parts of the Finger Lakes region including Wayne County. Comparable on SNAP-Ed-adjacent food insecurity programming and benefits navigation, though focused on food distribution rather than education.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/FLX4HLearningLaunchpad
• Facebookfacebook.com/CCEWayne
• LinkedInlinkedin.com/company/cornell-cooperative-extension-of-wayne-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornell Cooperative Extension