Somerset Homes & Crane service

What Somerset Homes & Crane service does

Somerset Homes & Crane Service, operating under the legal name Somerset Cent're Estates Sales, Inc., is a privately held, family-owned company founded in approximately 1970 by Marv and Barbara Nelson in Somerset Center, Michigan. The company operates a diversified portfolio of housing and construction-related services centered on the Somerset Cent're Estates residential community, which has grown from 11 founding units to over 150 units by 2023. Its core offerings include turn-key modular and manufactured home sales (single-wide, double-wide, ranch, cape cod, and two-story configurations from manufacturers such as Genhouse, Fairmont, and MHE), full-service crane rental and rigging with a fleet that has evolved over 35 years to a current 5150L Grove crane, single-family home rentals (2-3 bedroom units), year-round RV rental lots with full hook-ups, and deeded condominium lot sales within a Michigan-licensed community.

The underlying operating model is a vertically integrated, sales-led service business with no proprietary technology platform. The company manages the full home purchase workflow including selection, ordering, financing assistance, delivery, crane services, and setup to certificate of occupancy. Geographic reach is regional, concentrated in south central Michigan (Jackson, Lenawee, Hillsdale, Jonesville, Coldwater, Calhoun, and surrounding counties), with marketing conducted through a basic website, blog content, social media (Facebook, Twitter, YouTube), phone-based inquiries, and walk-in visits to the Somerset Center office.

The revenue model combines one-time transactions (home sales, condominium lot sales), professional services (crane rental and rigging, which is quote-based), and recurring rental income (home rentals, RV lots). Pricing is not publicly disclosed and all services operate on a contact-based, quote-driven basis. Customer acquisition relies on local brand recognition built over 52+ years rather than digital marketing scale, and the business serves individual consumers, retirees, RV enthusiasts, and rental seekers rather than enterprise or institutional customers.

Name

Somerset Homes & Crane service

Legal name

Somerset Cent're Estates Sales, Inc.

Website

https://somersetmodularhomes.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Somerset Homes & Crane Service is a family-owned Michigan company selling and renting modular homes, operating a crane service, and running a deeded-lot residential community in Somerset Center for individual buyers, retirees, and renters across south central Michigan.

Ownership category

akta.pro rank

Product category

Manufactured & Modular Housing

NAICS

Lessors of Residential Buildings and Dwellings (53111), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Mobile Homes (2451), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Industrial Machinery & Rigging (Small-Scale) (HSAKAEAN)

Keywords

• Modular home sales
• Manufactured housing community
• Crane rental services
• Residential property rentals
• Heavy equipment rigging

Headquarters

HQ city

Somerset Center

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Home Sales: Sales of modular homes, manufactured homes, single-wide, double-wide, ranch, cape cod, and two-story homes. Also occasional pre-owned mobile homes. Turn-key service includes selection, ordering, delivery, and setup.
2. Crane Services: Full-service crane rental, rigging services, and heavy equipment lifting for modular homes, oil wells, and industrial applications. Licensed and insured operation serving Jackson, Lenawee, Hillsdale, and surrounding Michigan counties.
3. Home Rentals: Single family rental houses offering 2 or 3 bedrooms, some with attached garages. Also year-round RV access lots with full hook-ups.
4. Condominium Sites: Sale of deeded lots in the licensed condominium community. Each lot offers natural gas, cable/telephone, water/sewer, and underground utilities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Somerset Homes & Crane Service sells modular and manufactured homes (single-wide, double-wide, ranch, cape cod, and two-story configurations) with turn-key service covering selection, ordering, delivery, and setup on piers, crawlspace, or basement foundations. The company also operates full-service crane rental and rigging for modular home installation and industrial lifting, single-family home rentals (2-3 bedrooms), year-round RV lots with full hook-ups, and deeded condominium lot sales within the licensed Somerset Cent're Estates community in south central Michigan.

Product overview

Somerset Homes & Crane service operates as a diversified housing and construction services company offering a portfolio of related products and services. The core offerings consist of Modular Homes Sales & Service (turn-key manufactured and modular home sales with delivery and setup), Crane Services (full-service crane rental, rigging, and heavy equipment lifting), Home Rentals (single-family rental units within the community), and RV Rental Lots (year-round access sites). These services are complemented by Buyer Assistance Services (financing guidance and site selection support) and Condominium Sites (deeded lots within the licensed condominium community). The company positions Community Living as the unifying brand experience, tying together residential housing options with recreational amenities including Moon Lake fishing, walking paths, and proximity to Michigan International Speedway.

Differentiator

Problem solved

Functional benefit

Products and services

• Modular Homes Sales & Service Turn-key sales and service for modular and manufactured homes including single-wide, double-wide, ranch, cape cod, and two-story configurations, with selection assistance, ordering, delivery, and site setup on piers, crawlspace, or basement foundations. Available for individuals and families in south central Michigan.
• Crane Services Full-service crane rental, rigging services, and heavy equipment lifting with licensed, insured operations and certified riggers. Serves modular home installation, oil wells, and industrial applications across Jackson, Lenawee, Hillsdale, and surrounding Michigan counties.
• Home Rentals Single-family rental houses with 2-3 bedrooms, some with attached garages, offered within the Somerset Cent're Estates community for individuals and families seeking rental housing.
• RV Rental Lots Year-round RV access lots with full hook-up sites (50-100 AMP), water, sewer, electric, internet availability, paved streets, and access to fishing lake, offered to RV enthusiasts within the Somerset Cent're Estates community.
• Condominium Sites Deeded lot sites within a licensed condominium community offering natural gas, cable/telephone, water/sewer, and underground utilities, available to home buyers and residents of Somerset Cent're Estates.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• GenhouseminorOthersLogo displayed on website. Appears to be a modular home manufacturer brand that Somerset sells and distributes to customers.
• FairmontminorOthersLogo displayed on website. Appears to be a modular home manufacturer brand that Somerset sells and distributes to customers.
• MHE (Manufactured Housing Enterprises)minorOthersLogo displayed on website. Appears to be a modular home manufacturer brand that Somerset sells and distributes to customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sun Communities: Sun Communities is a large publicly traded REIT owning and operating manufactured housing and RV communities across the U.S. It is comparable as a much larger scaled operator of manufactured home communities with rental and lot-lease revenue models similar to Somerset's rental/RV-lot operations, providing a public-market comparable for the community ownership economics.
• Equity LifeStyle Properties: Equity LifeStyle Properties is a publicly traded REIT that owns and operates manufactured home communities and RV resorts nationwide. It is comparable because its core business of leasing lots, renting homes, and selling site leases directly parallels Somerset's rental houses, RV lots, and deeded condominium lot sales within Somerset Cent're Estates.
• Clayton Homes: Clayton Homes, a Berkshire Hathaway subsidiary, is the largest U.S. manufacturer and retailer of manufactured and modular homes. It is comparable as a dominant multi-brand manufactured home dealer with turn-key delivery and financing services, similar in offering to Somerset's multi-brand (Genhouse, Fairmont, MHE) dealer model though at vastly larger scale.
• Cavco Industries: Cavco Industries is a publicly traded designer and builder of factory-built homes including manufactured, modular, and park model homes. It is comparable as a manufactured/modular home producer serving retail dealer networks like Somerset, providing a public-market benchmark for the home brands that Somerset distributes.
• Skyline Champion: Skyline Champion is a publicly traded manufacturer of factory-built manufactured and modular homes. It is comparable as one of the largest OEM suppliers serving dealer networks, and its products flow through similar dealer-distribution channels to those Somerset uses to deliver homes to its community.
• Skyline Corporation: Skyline Corporation is a publicly traded manufacturer of manufactured housing, modular housing, and park models. It is comparable as a legacy manufactured housing OEM with comparable product categories (modular homes, single-section/multi-section units) to those sold by Somerset through its dealership.

Direct peers

• ALL Family of Companies: ALL Family of Companies is a major U.S. crane and aerial lift rental provider serving construction, industrial, and infrastructure markets. It is comparable as a direct peer for Somerset's crane service operations, offering mobile crane rental, rigging, and heavy-haul lifting services with overlapping end markets.
• Maxim Crane Works: Maxim Crane Works is a major U.S. crane rental company operating a national fleet of mobile cranes for construction and industrial projects. It is comparable as a direct peer to Somerset's crane rental business line, offering similar heavy-lift and rigging services with a comparable fleet-mix philosophy.
• UMH Properties: UMH Properties is a manufactured housing community REIT focused on owning and operating manufactured home communities with rental homes and RV sites. It is directly comparable as it operates the same community-rental-and-sales model at scale across multiple states, mirroring Somerset's community-centric business model in south central Michigan.
• Bigge Crane and Rigging: Bigge Crane and Rigging is one of the largest privately held crane rental and rigging companies in North America. It is comparable as a direct peer for Somerset's crane services business line, providing mobile crane rental, rigging, and heavy lifting for industrial and construction applications across regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Somerset Homes & Crane service