Westshore Realty Group

What Westshore Realty Group does

Westshore Realty Group is a privately held residential real estate brokerage founded in 2018 and headquartered in Muskegon, Michigan, serving home buyers, sellers, and renters in Muskegon and Grand Haven. The company operates a small team of roughly eight property specialists led by Realtor Nate VanWyck, Business Manager Theresa VanWyck, and Portfolio Manager Gary Hall, with supporting roles for brokerage, leasing, owner relations, maintenance, and accounts. Its core offering combines traditional buyer/seller representation — consultation, pricing strategy, negotiation, and transaction project management — with a Westshore Property Management sub-brand that provides tenant placement, rent collection, maintenance coordination, and inspections for landlords.

The firm runs no proprietary technology stack. Listings are surfaced through the company website via an IDX Broker integration that pulls from the MLS, and property management operations are conducted through an AppFolio tenant/owner portal. Distribution channels are conventional: a self-serve property search on the website, direct agent-led sales for buyers and sellers, in-person open houses and showings, and top-of-funnel presence on Facebook, Twitter, and LinkedIn with an accompanying blog and email newsletter.

The business model is built on two revenue streams: transactional brokerage commissions on closed home sales (with the company publicly stating it receives no compensation until a sale closes) and ongoing professional-service fees from rental property management. Pricing is quote-based and not publicly disclosed. The company is independently owned, has no disclosed investors, no parent entity, and operates exclusively within a single Michigan market.

Name

Westshore Realty Group

Legal name

Westshore Realty Group

Website

https://westshorerealtygroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Westshore Realty Group is a privately held residential real estate brokerage founded in 2018 in Muskegon, Michigan, serving home buyers, sellers, renters, and landlords across Muskegon and Grand Haven with a team of approximately eight specialists.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buying and selling
• Property management services
• Rental property listings
• Michigan real estate

Headquarters

HQ city

Muskegon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission - Home Sales: Traditional real estate commission model where the company earns fees upon successful closing of home purchase or sale transactions. Company policy states they receive no compensation until the sale closes, aligning their interests with clients.
2. Rental Property Management: Property management services for rental properties including tenant placement, rent collection, property maintenance, and inspections for landlords and property owners in the Muskegon area.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Westshore Realty Group is a full-service residential real estate brokerage that represents home buyers and sellers across Muskegon and Grand Haven, Michigan. Services span residential home purchase, home sale, rental property listings, and ongoing landlord property management including tenant placement, rent collection, maintenance coordination, and inspections. Agents are compensated solely on closed transactions.

Product overview

Westshore Realty Group is a single-product real estate services company offering residential brokerage services (buying, selling, and renting homes, condos, and rentals) in Muskegon, Michigan. The company operates a property management division (Westshore Property Management) for rental property owners, and maintains an agent portal powered by AppFolio for internal operations. The overall offering is a unified real estate services model combining transaction services with ongoing property management.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate brokerage offering home buying, selling, and rental representation for individuals and families in Muskegon and Grand Haven, Michigan. Licensed agents serve as Strategist, Consultant, Negotiator, and Project Manager across the transaction lifecycle.
• Westshore Property Management Property management services for rental property owners including tenant placement, rent collection, property maintenance coordination, and inspections in the Muskegon, Michigan area.

Quantifiable outcome

• 4,782 homes rented or sold
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Redfin: Tech-enabled residential brokerage with growing Michigan coverage. Competes with Westshore for buyer and seller clients through a digital-first model with reduced commission pricing.
• Century 21 Affiliated: National Century 21 franchise serving Michigan and Wisconsin markets. Comparable residential brokerage model with franchise backing competing for the same Muskegon-area consumers.
• RE/MAX of Michigan: National franchise brokerage with dense agent coverage across Michigan including Muskegon County. Competes directly for the same home buyer/seller segment with stronger referral network and brand awareness.
• Howard Hanna Real Estate Services: One of the largest privately held real estate brokerages in the U.S. with significant Midwest/Michigan footprint. Overlaps with Westshore on residential buy/sell services in the broader Michigan consumer market.
• Berkshire Hathaway HomeServices Michigan Real Estate: Large national franchise operating a strong Michigan presence. Provides residential brokerage with broader marketing budgets, agent networks, and brand recognition that compete with Westshore in the same Michigan consumer market.

Others

• AppFolio (property management software): Property management software platform that Westshore explicitly uses for its rental management operations. Comparable only as the underlying technology stack rather than a direct competitor.
• Buildium: Property management software platform used by small-to-mid residential property managers. Adjacent to Westshore's rental management arm but not a direct brokerage competitor.

Regional players

• Greenridge Realty: West Michigan-focused residential brokerage serving the greater Grand Rapids and lakeshore markets including Muskegon. Competes head-to-head in the same regional territory with similar buyer/seller representation services.
• Coldwell Banker Schmidt Realtors: Michigan-Ohio regional franchise brokerage with significant West Michigan presence including the Muskegon market. Comparable residential brokerage services with deeper corporate resources and broader geographic reach.

Direct peers

• Five Star Real Estate Leaders: West Michigan-based residential real estate brokerage operating in the Muskegon/Grand Haven corridor, offering home buying and selling services with a similar local-market positioning. Directly comparable by geography, services, and customer base.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RealtyWestshore
• Facebookfacebook.com/Westshore-Realty-Group-207368736691312
• LinkedInlinkedin.com/company/westshore-realty-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westshore Realty Group