The Painswick

What The Painswick does

The Painswick is a boutique hotel and restaurant operating from an 18th-century Palladian townhouse in the village of Painswick, Gloucestershire, marketed as the 'Queen of the Cotswolds.' The property offers 17 individually designed bedrooms across categories (Cosy, Snug, Terrace, Hideaway, Palladian, George's Suite) plus a standalone three-bedroom Cottage, alongside the Sauce restaurant for seasonal breakfast, lunch, afternoon tea, and dinner (à la carte and tasting menu), and private dining for up to 14 guests. The hotel is legally held under Calcot Health & Leisure Company Limited (England and Wales, company number 04113929) and is part of The Calcot Collection, a small private hospitality group that also operates Lord Crewe Arms and Calcot & Spa.

The business generates revenue across five streams: accommodation (rooms from £210 advance, with the Cottage and George's Suite commanding premiums), food and beverage at Sauce, afternoon tea (giftable online), wedding and event hire (packages from £1,282 elopement to £37,000 weekend exclusive-use), and corporate delegate packages (hourly hire from £25 to 24-hour residential at £399 per person). Distribution is direct-to-consumer via thepainswick.co.uk (SynXis booking engine for rooms, cloud-reservations.net for restaurant tables) with supplementary gift-voucher sales through wearegifted.co.uk; OTAs are deprioritised through best-rate guarantees, complimentary Rococo Gardens passes, and departure goodies. Marketing relies on organic social, email newsletter, PR via bloxhampr.com, and a curated network of preferred local suppliers (florists, photographers, videographers, bakers, DJs).

The customer base is primarily consumer — leisure couples, families, international travellers, and small group bookings — supplemented by a corporate delegate segment and an occasions segment (weddings, elopements, intimate celebrations, milestone events). Operational rhythm centres on an exclusive-use-only wedding model, midweek delegate packages, and a calendar of seasonal offers (Book Now & Save, Pamper & Relax, Supper & Stay, Stay A While, Winter Wedding) that smooth demand across the year. The hotel holds an AA Rosette, AA Breakfast Award, and Michelin Guide coverage, and was named Sunday Times Hotel of the Year in 2016; it operates with 11–50 employees and no disclosed external funding.

Name

The Painswick

Legal name

Calcot Health & Leisure Company Limited

Website

https://thepainswick.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Painswick is a boutique 17-bedroom hotel and restaurant (Sauce) in Painswick, Gloucestershire, offering weddings, corporate delegate packages, and afternoon tea, operating as part of the Calcot Collection under Calcot Health & Leisure Company Limited.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Bed-and-Breakfast Inns (721191), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

akta.pro secondary industry

Cabins & Cottages (THAMADAA)

Keywords

• Boutique hotel accommodation
• Wedding venue hire
• Afternoon tea service
• Fine dining restaurant
• Corporate delegate packages

Headquarters

HQ city

Painswick

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Accommodation revenue: The hotel generates primary revenue from overnight stays across 17 individually designed bedrooms plus The Cottage (a three-bedroom standalone property). Room types range from Cosy Rooms to George's Suite and The Cottage, with pricing from £210 for advance bookings. Check-in from 15:00, check-out by 11:00.
2. Food & beverage revenue: Sauce restaurant serves breakfast (7:00-10:00), lunch, afternoon tea (Monday-Saturday 12:00-15:45), and dinner (à la carte 17:45-21:00, tasting menu 17:45-19:30). Sunday lunch served 12:00-14:45. The restaurant features seasonal, locally sourced menus. Private dining accommodates up to 14 guests. Revenue is one-time per transaction with high frequency and strong upsell potential through wine and cocktails.
3. Afternoon tea: Served Monday through Saturday 12:00-15:45, afternoon tea features hearty handmade spreads including sandwiches, Scotch eggs, local pork pies, scones, and cakes. Can be purchased as a gift voucher.
4. Wedding & event hire: The hotel hosts weddings (exclusive use only), private dining events, corporate meetings, and delegate packages. Revenue includes venue hire fees, food and beverage minimums, and accommodation blocks. Weddings start from £20,000 (24-hour midweek) to £37,000 (48-hour weekend) inclusive of 17 bedrooms, Cottage, food, drink, and venue hire. Elopement packages from £1,282. Intimate celebration packages from £3,977 for 16 guests.
5. Spa & wellness packages: The Pamper & Relax offer provides overnight stay combined with half-day spa access at sister property Calcot Manor & Spa, two-course lunch, and full breakfast. This cross-sells the hotel's accommodation with the Calcot Collection's spa amenities.
6. Gift vouchers: The hotel sells gift vouchers for stays, afternoon tea, and general hotel experiences through a third-party gifting platform (wearegifted.co.uk), providing prepaid revenue and customer acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Painswick operates an 18th-century Palladian townhouse hotel in the village of Painswick, Gloucestershire, offering 17 individually designed bedrooms plus a standalone three-bedroom Cottage. The property runs an on-site restaurant (Sauce) with seasonal menus and afternoon tea, and provides dedicated event spaces for weddings, private dining, and corporate meetings. It is part of The Calcot Collection of boutique hotels.

Product overview

The Painswick is a boutique hotel operated as part of The Calcot Collection, offering accommodation across 17 individually designed bedrooms plus a three-bedroom Cottage. The property features the Sauce Restaurant for seasonal dining, traditional afternoon tea service, and versatile occasion spaces for weddings and corporate events. The hotel provides multiple delegate meeting packages and special stay offers. Guests can book rooms through the SynXis booking engine and reserve restaurant tables via cloud-reservations.net.

Differentiator

Problem solved

Functional benefit

Brands

• Sauce: The hotel's restaurant offering seasonal dining, breakfast, afternoon tea, dinner with à la carte and tasting menu options, and Sunday lunch.
• The Clutterbucks
• The Calcot Collection

Products and services

• Accommodation (Rooms & Suites) 17 individually designed bedrooms across multiple categories (Cosy, Snug, Terrace, Hideaway, Palladian, George's Suite) plus The Cottage, a three-bedroom standalone stone retreat sleeping up to six guests. Targeted at leisure travellers, couples, families, and wedding guests.
• Sauce Restaurant Seasonal, locally-sourced dining for breakfast (7:00-10:00), lunch, afternoon tea, à la carte dinner (17:45-21:00), tasting menu (17:45-19:30), and Sunday lunch. Also hosts private dining for up to 14 guests.
• Afternoon Tea Traditional afternoon tea served Monday-Saturday 12:00-15:45, featuring handmade sandwiches, Scotch eggs, local pork pies, scones, and cakes. Available as a giftable experience.
• Wedding Packages Bespoke wedding services including elopement packages from £1,282, intimate celebrations from £3,977 for 16 guests, and exclusive-use weddings from £20,000 (24-hour midweek) to £37,000 (48-hour weekend), inclusive of bedrooms, catering, and venue hire.
• Occasion Spaces and Private Hire Event venues including The Restaurant (60 day guests / 80 evening guests), Garden Terrace & Lawn, and The Clutterbucks boardroom (14 delegates). Available for private hire, weddings, celebrations, and corporate meetings.
• Corporate Delegate Meeting Packages Corporate meeting packages including Hourly Hire (from £25/hour), Half Day Delegate (from £45/person), Day Delegate (from £85/person), and 24-Hour Delegate Package (from £399/person), including meeting space, AV, catering, and optional overnight stay.

Quantifiable outcome

• Up to 20% off room rates and venue hire for winter wedding bookings (October 2026–March 2027)
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Calcot Manor & SpacoreStrategic or Co-development PartnerSister property and spa partner. The Pamper & Relax package includes half-day exclusive access to Calcot Spa & Grain Store fitness for two, plus a two-course lunch at Calcot Manor. The hotel directs guests seeking extended spa experiences to this sister property.
• Rococo GardenscoreStrategic or Co-development PartnerThe UK\'s only surviving complete Rococo garden, located just outside Painswick village (approximately 10-minute stroll from the hotel). Guests who book directly with the hotel receive complimentary guest passes to the Rococo Gardens. The hotel also promotes the garden as a key local attraction and itinerary element for international guests.
• Bespoke FlowersminorChannel Partner/ Reseller/ DistributorLocal florist listed as a preferred wedding supplier on The Painswick\'s wedding packages page. Provides bespoke floral arrangements for wedding celebrations at the hotel.
• C R Photography (Camilla Creative Photography)minorChannel Partner/ Reseller/ DistributorPreferred wedding photography partner listed on the hotel\'s wedding packages page. Provides professional photography services for wedding celebrations.
• Mr & Mrs ProductionsminorChannel Partner/ Reseller/ DistributorPreferred wedding videography partner recommended by the hotel for couples wanting video coverage of their celebrations.
• Dizzy FeetminorChannel Partner/ Reseller/ DistributorRecommended DJ and entertainment partner for wedding receptions and evening celebrations at The Painswick.
• Vanilla Pod BakeryminorChannel Partner/ Reseller/ DistributorRecommended wedding cake baker listed on the hotel\'s wedding packages page. Provides bespoke celebration cakes for weddings.
• Stroud Train StationminorOthersThe nearest railway station to The Painswick (10-minute taxi ride). The hotel offers to assist guests with arranging transfers from Stroud Station during their stay. Direct GWR services connect Stroud to London Paddington in approximately 90 minutes.
• Woodchester Valley VineyardminorOthersLocal winery offering wine tours that the hotel recommends to guests as part of the local experiences portfolio. Part of the hotel\'s curated local activity recommendations.
• Tibbiwell AlpacasminorOthersLocal alpaca trekking business near the hotel. The Painswick promotes alpaca walks as a unique guest experience and includes Tibbiwell Alpacas in its \'Things to Do\' and local area content.
• Hawkwood CollegeminorOthersLocal educational and creative courses venue recommended by the hotel for guests interested in arts, music, and sustainable living courses during their stay.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Whatley Manor: Luxury five-star Cotswold hotel in Malmesbury, Wiltshire, with a destination spa (Aura) and Michelin-recognised dining. Direct comparison: same premium Cotswold positioning, similar bed count, overlapping spa and fine-dining revenue mix.
• Bovey Castle: Luxury country house hotel on a 275-acre estate in Devon with spa, golf, and shooting. Direct comparison: same English country house hotel archetype, similar heritage positioning, overlapping leisure and corporate event clientele.
• Lucknam Park: Five-star Palladian country house hotel near Bath with equestrian centre, spa, and Michelin-starred restaurant. Direct comparison: same 18th-century heritage architecture, similar luxury leisure and wedding target market, comparable award-winning culinary positioning.
• Lord Crewe Arms: Sister property within The Calcot Collection, a boutique inn in Blanchland, Northumberland. Direct comparison: same parent group, same boutique hotel operating model, shared back-office and brand standards.
• Calcot Manor & Spa: Sister property within The Calcot Collection offering a 35-room luxury Cotswold hotel with a destination spa. Direct comparison: same ownership group, same county, overlapping guest base, and the two properties are explicitly cross-sold via the Pamper & Relax package.
• Dormy House: Boutique 17th-century Cotswold hotel and spa near Broadway. Direct comparison: very similar bed count (~40 rooms), same Cotswold heritage positioning, same wedding and spa revenue mix, similar £300–£400 nightly price point.
• The Lygon Arms: Historic 14th-century coaching inn in the Cotswold village of Broadway with rooms, a spa, and multiple dining outlets. Direct comparison: same Cotswold village setting, similar heritage-property positioning, overlapping leisure and wedding demand.
• Barnsley House: Boutique country house hotel in the Cotswolds (Gloucestershire) with a renowned restaurant, spa, and wedding offering. Direct comparison: similar Cotswold heritage property, similar bed count, similar wedding and dining revenue model targeting the same affluent UK leisure guest.
• Ellenborough Park: Five-star 15th-century estate hotel near Cheltenham with extensive grounds, spa, and wedding venue. Direct comparison: same Cotswold heritage-property positioning, similar bed count, similar exclusive-use wedding and corporate event offering.

Broad incumbents

• Belmond Le Manoir aux Quat'Saisons: Renowned luxury country house hotel in Oxfordshire with two-Michelin-starred restaurant. Direct comparison: same heritage country house format, same premium leisure and gastronomy positioning, but at a higher price point and broader international brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/the_painswick
• Facebookfacebook.com/ThePainswickHotel
• LinkedInlinkedin.com/company/the-painswick

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Painswick