What Kaars Koffie does

Kaars Koffie B.V. is a privately held Dutch family-owned B2B coffee service provider founded in 2005 and headquartered in Reeuwijk, with a secondary warehouse and distribution facility in Veghel. The company delivers fully managed workplace coffee solutions to over 100 organizations across the Netherlands, serving four primary verticals: healthcare (Zorg), construction (Bouw), industry (Industrie), and agro/horticulture (Agro). It operates exclusively in B2B and explicitly does not serve the horeca or retail channels. The product portfolio spans coffee machines from multiple brands (De Jong Duke, Animo, Etna, Sielaff, Yunio), two proprietary coffee lines (Mano a Mano — premium direct trade from Nicaragua via the PAC SA cooperative since 2015; Kaars Karakter — mainstream blends), a Fairtrade tea range from partner Teabrothers, and a patented mobile coffee cart called Het Koffiemaatje.

The business model combines managed-services subscriptions (Full/Co/Flex-operating tiers with on-site operator visits for cleaning, refilling, and first-line troubleshooting), hardware sales and lease (via a financial partner), recurring ingredient sales (coffee, tea, sugar, milk, cups), and a four-module service architecture covering transition (Overstapservice), technical service (within 8 working hours), operations management, and logistics (three tiers from fully managed Ontzorg to self-service portal ordering). Go-to-market is enterprise field sales supported by account managers, with free coffee tastings (proeverij) and trial placements (proefplaatsing) as standard demand-generation motions, plus an inbound inside-sales/customer-service function and the mijnkaarskoffie.nl customer portal. Revenue and pricing are quote-based and not publicly disclosed; the company states no minimum purchase obligation and offers free delivery regardless of order size.

Kaars Koffie's operational footprint includes approximately 95 employees, two warehouses (Reeuwijk and Veghel), a company-operated delivery fleet, and partnerships with Royal Taste (roasting), Nieuw Sociaal Werk (social-workplace packaging), PAC SA (Nicaraguan sourcing), Teabrothers (tea), and 't Lichtpunt Midden-Holland (annual packaging). The company holds Rainforest Alliance certification on coffee and Fairtrade certification on its tea line, and has extended its brand into the consumer/homebrew market via Cafe Con Historia. No funding rounds, acquisitions, leadership changes, or M&A activity are disclosed, consistent with a mature, bootstrapped family business focused on steady Dutch-market expansion.

Name

Kaars Koffie

Legal name

Kaars Koffie B.V.

Website

https://kaarskoffie.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Kaars Koffie is a Dutch family-owned B2B coffee service provider delivering managed coffee and tea solutions — machines, ingredients, and on-site service — to 100+ organizations across healthcare, construction, industry, and agriculture in the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Reeuwijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Managed Coffee & Tea Services (Operating Service): Full-service managed coffee provision including machine cleaning, refilling, maintenance, and first-line troubleshooting on customer premises. Packages include Full Operating (fully managed), Co-operating (shared management), and Flex-operating (on-call support).
2. Coffee Machine Sales, Lease & Rental: Kaars Koffie supplies, installs, and maintains coffee machines across all brands. Financial partner available for lease contracts. Machines can also be provided on loan during transition or service periods.
3. Coffee, Tea & Ingredient Sales: Sale of coffee (whole bean, ground, freeze-dried), tea (Teabrothers Fairtrade), sugar, milk, cups and other accessories. Products sold in 1kg bags and boxes. Free home delivery for home brew products.
4. Technical & Logistics Services: Technical service for all machine brands including repairs and preventive maintenance (within 8 working hours response). Logistics service for inventory management and delivery with three packages: Ontzorg (fully stocked), Ondersteun (assisted ordering), and Support (self-service via portal).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kaars Koffie is a Dutch B2B workplace coffee service provider that supplies coffee machines across multiple brands (De Jong Duke, Animo, Etna, Sielaff, Yunio) along with proprietary coffee lines (Mano a Mano direct-trade Nicaraguan and Kaars Karakter blends), Fairtrade tea, and consumables, paired with four managed-service modules covering transition, technical maintenance, on-site operating, and logistics. Customers receive a single accountable provider for machine supply, installation, cleaning, refilling, first-line troubleshooting, and inventory replenishment across the Netherlands.

Product overview

Kaars Koffie is a Dutch B2B coffee service company offering an integrated coffee solutions platform comprising multiple coffee machine brands, two branded coffee lines (Mano a Mano and Kaars Karakter), a Fairtrade tea line (Teabrothers), and four service modules (Overstapservice, Technische Service, Operating Service, Logistieke Service). The machine portfolio spans instant, freshbrew, and bean coffee machines from De Jong Duke, Animo, Etna, Sielaff, Yunio, and other brands. The company sells coffee products under two branded lines: Mano a Mano (premium direct-trade coffee sourced from Nicaragua via co-operative PAC SA) and Kaars Karakter (no-nonsense blends via regular trade). A mobile coffee cart called Het Koffiemaatje and a consumer/homebrew brand (Cafe Con Historia) extend the portfolio beyond the B2B office coffee market. All offerings are supported by a suite of service modules covering transition, technical maintenance, operations management, and logistics.

Differentiator

Problem solved

Functional benefit

Brands

• Mano a Mano: Premium coffee line featuring direct trade with Nicaraguan coffee farmers through co-operative PAC SA. The name means 'hand in hand' and emphasizes personal connection and fair sourcing.
• Kaars Karakter

Products and services

• Mano a Mano Coffee Line

Quantifiable outcome

• Service response within 8 working hours for malfunctions
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• PAC SA (Productores y Agregados de Café)coreStrategic or Co-development Partner · 1 January 2015PAC SA is a coffee cooperative in Nicaragua that supports small-scale coffee farmers with cultivation, processing, and marketing. Kaars Koffie has worked directly with PAC SA since 2015, sourcing beans for the Mano a Mano premium coffee line. PAC SA provides farmers with technical guidance, financial support, and access to international markets. This partnership embodies Kaars Koffie's Mano a Mano (hand-in-hand) philosophy of direct, long-term relationships with farmers.
• 't Lichtpunt Midden-HollandminorStrategic or Co-development Partner't Lichtpunt Midden-Holland is a foundation providing day activities and work training for people with a distance to the regular labor market. Kaars Koffie partners with them for annual kruidnoten (Dutch spice cookie) packaging and sticker application on various packaging. This supports the foundation's social mission while providing Kaars Koffie with packaging services.
• TeabrothersminorStrategic or Co-development PartnerTeabrothers is Kaars Koffie's Fairtrade tea partner. Their tea range is certified Fairtrade, ensuring ethical and sustainable production. Kaars Koffie distributes Teabrothers products as part of its complete workplace beverage assortment.
• Royal Taste (koffiebranderij)coreTechnology or IntegrationRoyal Taste is the coffee roastery that roasts Kaars Koffie's beans and packages them for distribution. They influence the flavor, aroma, and color of the coffee through roasting, creating different taste profiles by light or dark roasting. Packaging of beans and ground coffee is also handled at Royal Taste.
• Nieuw Sociaal Werk (NSW)minorStrategic or Co-development PartnerNieuw Sociaal Werk is a social workplace where people with a distance to the labor market pack the larger bags of Mano a Mano Esteli coffee. This partnership creates social impact in the Netherlands while supporting Kaars Koffie's packaging operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 365° Coffee: Dutch B2B coffee service company offering workplace coffee machines, beans, and full-service solutions — directly comparable to Kaars Koffie's managed coffee service model in the Netherlands market.
• KoffieCompany: Dutch B2B coffee service provider offering coffee machines, beans, and workplace solutions primarily to Dutch businesses — a direct competitor in the same niche with similar multi-tenant workplace and service-based delivery model.
• Pelican Rouge: Pelican Rouge is one of the largest B2B coffee service providers in the Benelux, offering workplace coffee machines, ingredients, and managed services across multiple sectors — directly comparable to Kaars Koffie's full-service B2B coffee model with similar product breadth and customer profile.
• Capriole Coffee Service: Dutch B2B coffee service provider focused on office coffee solutions including machines, ingredients, and service — direct competitor with similar geographic focus and full-service B2B offering.
• Van Slooten Koffie: Netherlands-based B2B coffee service company supplying machines, beans, and managed services to Dutch workplaces — directly comparable in scale, geography, and full-service B2B coffee value proposition.

Broad incumbents

• JDE Professional (Douwe Egberts): The professional B2B arm of JDE Peet's, offering workplace coffee machines, beans, and services across the Netherlands at scale — a major incumbent with broader portfolio, deeper resources, and brand familiarity that competes head-on with Kaars Koffie in Dutch B2B coffee.
• Selecta Group: European-wide unattended and B2B coffee, vending, and micro-market provider — a broad incumbent offering workplace coffee and managed services across multiple geographies, including the Netherlands, with broader portfolio capabilities.
• Lavazza Professional: Global B2B coffee player offering workplace coffee machines, beans, and managed services — a broad incumbent competing with Kaars Koffie in the Dutch B2B segment with significantly larger scale and Italian coffee heritage branding.
• Nespresso Professional: Nestlé-owned B2B premium coffee capsule and machine division serving workplaces and hospitality — a broad incumbent competing with Kaars Koffie's premium tier, particularly for ESG-conscious and premium-segment Dutch workplaces.

Regional players

• CafeParticipatie Elfring: Regional Dutch coffee roaster and B2B coffee service provider with branded coffee lines and workplace service — comparable in scale and Dutch geographic focus, but operating more regionally with a stronger roastery identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kaarskoffie
• Facebookfacebook.com/kaarskoffie
• LinkedInlinkedin.com/company/kaars-koffie

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaars Koffie