Blankert Shortlease

What Blankert Shortlease does

Blankert Shortlease BV is a Netherlands-based private limited company operating a short-term vehicle leasing platform under parent company Mobility Service. The company offers flexible operational leases starting from one month with daily cancellable terms after the first month, with an all-inclusive pricing model covering depreciation, interest, insurance, maintenance, replacement transport, tires, and 24/7 roadside assistance. Pricing ranges from €449/month for entry-level vehicles (Hyundai i10, Kia Picanto, Toyota Aygo) up to €1,349+/month for commercial vehicles and premium/luxury models (Mercedes, BMW, Audi, Porsche), billed monthly and excluding BTW.

The core asset base is an owned fleet of 2,500+ vehicles, supplemented by delivery and exchange logistics from a single Zwolle headquarters serving customers across the Netherlands. The product portfolio extends beyond passenger shortlease into electric vehicles, commercial vans, refrigerated vehicles (Koelwagens, 5-13m³), certified pre-owned EVs (Doorstromers), traditional car rental, fleet management, long-term leases, chauffeur services, package delivery, and a fuel card module. Customer segments span SMBs, ZZP'ers/entrepreneurs, expats, private individuals, and employees with mobility budgets.

The go-to-market is sales-led direct: phone (085-2369660), website quote requests, and email, with same-day or next-day vehicle delivery nationwide. The company has served 15,000+ customers, holds BOVAG membership, and reports an 8.8/10 customer rating across 713 reviews with a 90% referral rate. Strategic emphasis is placed on EV transition, including the co-launched Omschakelaars platform with Mobility Service and content positioning around the 2027 Dutch pseudo-eindheffing on private-use fuel vehicles.

Name

Blankert Shortlease

Legal name

Blankert Shortlease BV

Website

https://blankertshortlease.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Short-term Vehicle Leasing

NAICS

Passenger Car Rental and Leasing (53211), Passenger Car Leasing (532112), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

SME & Small Business Vehicle Leasing (TLABAAAB)

akta.pro secondary industries

Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC), Medium-Duty Commercial Truck Leasing & Rental (Class 3–6) (TLABABAB)

Keywords

• Short-term car leasing
• Operational leasing
• Vehicle fleet management
• Mobility services
• Commercial vehicle rental

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Short-term Vehicle Lease: Monthly subscription-based shortlease contracts for vehicles ranging from 1 to 24 months. Pricing includes full operational lease services: depreciation, interest, insurance, maintenance, replacement transport, tires, and roadside assistance. Revenue is recurring from monthly payments with additional charges for excess kilometers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Blankert Shortlease offers short-term vehicle leasing (shortlease) for terms starting from one month with the ability to cancel daily after the first month, using an own fleet of 2,500+ passenger cars, electric vehicles, commercial vans, and refrigerated vehicles. Pricing follows a full operational lease model with a single monthly fee covering depreciation, interest, insurance, maintenance, replacement transport, tires, and 24/7 roadside assistance. Vehicles can be picked up at the Zwolle headquarters or delivered nationwide across the Netherlands, often on the same day.

Product overview

Blankert Shortlease operates as a short-term vehicle leasing company offering a comprehensive mobility platform built around its core shortlease service. The core offering allows customers to lease vehicles from 1 month with daily cancellation flexibility after the initial month. The product portfolio includes the main Shortlease service with all-inclusive pricing (insurance, maintenance, replacement vehicles, tires, roadside assistance), supplemented by commercial vehicle leasing (bedrijfsauto), refrigerated vehicles (koelwagens), and the Doorstromers certified electric vehicle program. Additional services encompass autoverhuur (car rental), wagenparkbeheer (fleet management), langdurige leaseovereenkomsten (long-term leases), chauffeursdienst (chauffeur service), and pakketservice (package service). The company offers flex lease as an alternative module and maintains partnerships with numerous automotive brands across passenger cars, commercial vehicles, and electric vehicles.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 90% of customers recommend Blankert Shortlease
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Mobility ServicecoreStrategic or Co-development PartnerBlankert Shortlease is part of the Mobility Service group. Together they launched 'Omschakelaars', a platform for electric vehicle transition guidance, helping (future) electric drivers with questions about EV adoption.
• BOVAGcoreOthersOfficial BOVAG member, indicating compliance with Dutch automotive trade association standards and regulations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ALD Automotive: Major European operational leasing and fleet management provider (part of Société Générale), active in the Netherlands with full-service lease offerings overlapping Blankert's corporate shortlease proposition.
• Athlon: Large European fleet management and vehicle leasing company (owned by Mercedes-Benz Mobility) operating in the Netherlands; competes in both long-term and short-term fleet leasing for corporate clients that Blankert also serves.
• LeasePlan: One of the world's largest fleet management and vehicle leasing companies with a strong Dutch heritage; offers short-term and operational leasing to corporate clients, competing with Blankert on enterprise accounts.

Direct peers

• Van Mossel Shortlease: Dutch automotive group offering short-term car lease from its own fleet to consumers and businesses; competes directly with Blankert on vehicle availability, monthly terms, and nationwide delivery.
• Justlease.nl: Netherlands-based flexible car subscription service providing short-term leases to consumers and businesses, with a comparable all-inclusive monthly pricing model and broad vehicle selection.
• DirectLease: Dutch online short-term lease platform offering flexible car subscriptions to consumers and businesses, directly competing with Blankert in the per-month cancellable Dutch shortlease segment.

Emerging players

• Greenwheels: Long-established Dutch car-sharing operator offering short-duration vehicle rentals in urban areas; competes for a subset of Blankert's private-individual and short-term business customers.
• MyWheels: Dutch car-sharing platform providing flexible hourly and daily vehicle access to consumers and businesses; partial overlap with Blankert's private-individual short-term mobility use cases.

Regional players

• Cartoo: Dutch short-term car leasing provider focused on regional business customers with flexible lease products; directly comparable to Blankert in the SMB and ZZP shortlease market.
• Mobility Service Nederland: Parent company of Blankert Shortlease and a broader Dutch mobility platform; comparable in customer segments and vehicle categories, with overlapping shortlease and EV transition products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BlankertShortlease
• LinkedInlinkedin.com/company/blankert-shortlease

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blankert Shortlease