Van Mossel

What Van Mossel does

Van Mossel Automotive Group is a privately held Dutch automotive company founded in 1946 and headquartered in Waalwijk, Netherlands. It operates more than 571-600 locations across seven European countries (Netherlands, Belgium, Luxembourg, Germany, France, Denmark, and the United Kingdom) with a workforce exceeding 11,000 employees. The group is the largest automotive company in the Benelux and represents 50 brands including Volvo, Mercedes-Benz, the Stellantis portfolio, Volkswagen Group brands, BMW Group brands, and Asian OEMs.

The company runs a vertically integrated mobility platform spanning the full vehicle lifecycle: new and used vehicle sales across owned dealerships, all major lease forms (operational, financial, shortlease, sale & leaseback, private lease, electric lease), fleet and pool management, maintenance and tire services (Werkplaatsplanner), auto damage repair (Van Mossel Autoschade with brand-certified merkerkend repairs), extended warranty, insurance, vehicle financing, energy and home charging (Van Mossel Energie), bike leasing via Lease a Bike, car sharing, and a cross-border import service. Supporting digital infrastructure includes the Mijn Van Mossel customer portal, the Berijdersapp driver app, an online workshop planner, a damage reporting portal, and fleet management tooling. Customer-facing offerings are delivered through a hybrid channel mix: physical dealerships, a direct enterprise field-sales force via Van Mossel Automotive Partner (VMAP) for large accounts and tenders, and self-serve digital channels.

Revenue is generated through a combination of recurring subscription-based lease rentals (operational, financial, shortlease, private lease, bike lease, insurance), one-time vehicle sales (new, demo, used), professional services (maintenance, damage repair, training), transaction fees (sale & leaseback, cross-border import), and hardware (charging stations). Recent product activity includes the January 2026 launch of the Volvo EX60 EV and February 2026 Volvo EX30 updates. The group consolidates multiple lease labels (Van Mossel Autolease, J&T Autolease, DirectLease, Van Mossel Westlease) under one corporate structure and has approximately 130,000 vehicles under lease and 206,000 vehicles sold annually.

Name

Van Mossel

Legal name

Van Mossel Automotive Group

Website

https://vanmosselshortlease.nl

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Van Mossel Automotive Group is a privately held Dutch automotive company operating 571+ locations across seven European countries with 11,000+ employees. It delivers integrated vehicle sales, all lease forms, fleet management, maintenance, damage repair, insurance, and energy solutions to private consumers and business fleets.

Ownership category

akta.pro rank

Product category

Automotive Mobility and Fleet Services

NAICS

Tire Dealers (441340), Tire Dealers (44134), Automotive Repair and Maintenance (8111), Other Automotive Repair and Maintenance (81119), Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Wheel & Rim Repair/Refurbishment (TLAKADAG), Retail Tire Sales & Installation (Consumer) (TLAKADAA)

Keywords

• Automotive leasing services
• Vehicle fleet management
• Auto damage repair
• Commercial vehicle sales
• Corporate mobility solutions

Headquarters

HQ city

Waalwijk

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Operational Lease: Van Mossel Autolease provides operational lease contracts (netto and full operational lease) where the company remains economic owner of the vehicle. Customers pay a fixed monthly fee; Van Mossel bears residual value risk. Full operational lease includes maintenance, tires, insurance, replacement transport, and repairs.
2. Shortlease: Short-term lease contracts starting at a minimum of 1 month, daily cancellable after the first month. Targeted at startups, freelancers (ZZP), staffing agencies, and organizations with temporary mobility needs.
3. Financial Lease: Monthly payment structure where the customer ultimately becomes the owner of the vehicle at the end of the lease term.
4. Sale & Leaseback: Companies sell their existing vehicles to Van Mossel and lease them back, freeing up capital while maintaining fleet visibility.
5. Vehicle Sales (New and Used): Sale of new vehicles (new and demo) and used vehicles (occasions) through dealer locations across multiple countries. Includes Mega Occasion Centrum, Outdoor Occasions, and Exclusieve Occasions segments.
6. Maintenance and Repair Services: Workshop services including APK/MOT, small and large maintenance, tire changes, air conditioning checks, and premium service. Provided at dealer locations and dedicated service centers.
7. Vehicle Damage Repair (Autoschade): Full-service auto damage repair including bumper repair, dent removal without painting, spot repair, windshield repair/replacement, rim repair, and full bodywork. Includes pickup and replacement vehicle service.
8. Insurance and Extended Warranty: Van Mossel offers car insurance and extended warranty products for vehicles, providing additional revenue from existing customer base.
9. Vehicle Financing: Financing options for vehicle purchases for both business and private customers, enabling monthly payment plans.
10. Bike Lease (Fietslease): Salary sacrifice bike leasing for employees through the Lease a Bike platform, targeting employers who want to offer sustainable commuter benefits.
11. Van Mossel Energie (Energy Solutions): Charging solutions, home charging station installation, and energy services for electric vehicles targeting both private and business customers.
12. Grenzeloos Aanbod (Cross-border Import): Import service for vehicles from Belgium to Netherlands, including transport, inspection, BPM declaration, RDW registration, and license plates. Import package priced at €1,295 including VAT.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Van Mossel Automotive Group is a large automotive retail, leasing, and mobility services group operating 571+ dealer, service, and damage repair locations across the Netherlands, Belgium, Luxembourg, Germany, France, Denmark, and the United Kingdom with more than 11,000 employees. The group sells new and used vehicles across 50 automotive brands, provides operational, financial, short-term, private, sale-and-leaseback, electric, bike, and commercial vehicle leasing through Van Mossel Autolease and its sub-labels, and operates full fleet management, maintenance, and brand-certified damage repair services for both business and private customers.

Product overview

Van Mossel Automotive Group operates a diversified mobility ecosystem consisting of Van Mossel Autolease (the core leasing division) and multiple specialized products organized around vehicle lifecycle management. The core leasing division offers Private Lease, Operational Lease, Financial Lease, Shortlease, Sale & Leaseback, and Electric Car Leasing as primary products, complemented by bicycle leasing and mobility platform services. Business mobility is served through Van Mossel Automotive Partner (VMAP) providing single-point access to the group's complete network including dealer operations, leasing companies, and body repair shops. The service portfolio includes vehicle maintenance (small/large services, APK, tire changes, Premium Service), extended warranties, insurance, and financing. Damage repair services under Van Mossel Autoschade include glass damage, minor repairs, rim repair, and brand-certified repairs maintaining warranty validity. Supporting services include fleet management, pool management, driver app, fuel cards, customer portal (Mijn Van Mossel), cross-border import (Grenzeloos Aanbod), and home charging solutions (Van Mossel Energie). The group also maintains subsidiary leasing brands: DirectLease, J&T Autolease, and Van Mossel Westlease.

Differentiator

Problem solved

Functional benefit

Brands

• J&T Autolease: Sustainable leasing subsidiary of Van Mossel Automotive Group
• DirectLease

Products and services

• Operational Lease

Quantifiable outcome

• First place Beste Leasemaatschappij (Fleet Managers) 2026 — customer satisfaction score 8.5, NPS +53
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lease a BikecoreStrategic or Co-development PartnerVan Mossel partners with Lease a Bike for the fietslease (bike leasing) service, enabling employers to offer salary sacrifice bicycle leases to employees. The platform includes an online calculator, dealer locator, and bike catalog integrated into Van Mossel's business mobility offerings.
• BOVAGcoreOthersVan Mossel is a member of BOVAG (Dutch automotive trade association), applying BOVAG terms and conditions to vehicle sales, damage repair, and lease services. Damage repair operations carry BOVAG warranty (4 years on repairs and paint).
• ICLH (International Car Lease Holding)minorOthersVan Mossel displays the ICLH (International Car Lease Holding) quality mark, indicating adherence to international car lease standards and best practices.
• VNA (Vereniging Nederlandse Autoleasebedrijven)minorOthersVan Mossel displays the VNA (Dutch Lease Companies Association) quality mark on its lease website, indicating compliance with Dutch lease industry standards.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Alphabet (BMW Group): BMW Group's full-service leasing arm serving 30+ European markets — broader incumbent with premium OEM backing; competes for enterprise fleet tenders across Europe.

Direct peers

• LeasePlan Corporation: Former Dutch automotive leasing giant (now part of Ayvens/ALD) and a foundational competitor in operational lease and fleet management across Europe — directly competes for the same enterprise and SME fleet customers.
• Arval: BNP Paribas-owned European operational leasing specialist with ~1.7M vehicles — competes directly in multi-country fleet leasing, particularly for enterprise accounts.
• Athlon: Mercedes-Benz-owned Dutch leasing company with strong Benelux presence — direct competitor in operational lease and corporate fleet services, benefiting from OEM captive advantages.
• Louwman Group: Dutch family-owned automotive group with multi-brand dealerships, leasing, and aftersales — directly comparable in size and geographic focus to Van Mossel in the Benelux market.
• Ayvens (formerly ALD Automotive): European leader in full-service operational leasing with ~1.8M vehicles after ALD-LeasePlan merger — direct competitor in operational lease, fleet management, and multi-mobility services.
• Emil Frey Group: Swiss-headquartered European automotive retail and distribution group operating across multiple countries — comparable as a multi-brand dealer and aftersales platform at similar scale.
• Hedin Mobility Group: Swedish automotive retail, distribution, and mobility group with significant Benelux and European operations — comparable in multi-brand dealership footprint and integrated service model.
• Broekhuis Holding: Dutch family-owned automotive group operating multi-brand dealerships and aftersales — directly comparable as a Benelux-based competitor in retail and service.
• Wensink Automotive: Dutch automotive group with multi-brand dealerships, leasing, and service — smaller than Van Mossel but directly comparable in business model and home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vanmosselautolease
• LinkedInlinkedin.com/company/van-mossel

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Mossel