The French Retail Team

What The French Retail Team does

The French Retail Team is a 7-person commercial real estate brokerage team operating as a specialized retail division within Marcus & Millichap (NYSE: MMI), the #1 commercial real estate investment sales brokerage in North America. Based in White Plains, NY, the team focuses exclusively on the sale and financing of retail investment properties, including grocery-anchored strip centers, power centers, enclosed malls, single-tenant Net Leased (NNN) assets, and unanchored strip centers. Over the last 10 years, the team has participated in sales exceeding $1 billion in combined value and has sold more than 50 shopping centers in the last 4 years, with leader Joseph C. French, Jr. personally participating in 100+ property sales totaling more than 10 million square feet. The team serves REITs, institutional investors, private investment firms, and individual property owners across the Northeastern United States and selected national accounts.

The team's core offerings include seller and buyer representation, property valuation, 1031 exchanges, sale/leaseback structuring, portfolio analysis, and retail leasing. Property management is delivered through an affiliate relationship with Alder Property Group (using Yardi Voyager), and debt/equity financing solutions are delivered through a national partnership with Steven Rock. Technology used is industry-standard: ARGUS, Yardi, LandVision, Pictometry, CCIM Site-to-Do-Business, CoStar, Real Capital Analytics, and Marcus & Millichap's proprietary MNET web-based marketing system, which the team uses to broadcast listings to over 100,000 commercial real estate investors and to coordinate outside broker cooperation.

The business model is transaction-fee brokerage commissions on investment sales and financing closings, supplemented by recurring property management fees through Alder Property Group. Go-to-market is enterprise field sales delivered through Marcus & Millichap's national platform, with lead generation and deal distribution powered by MNET, CoStar, and Real Capital Analytics. The team has earned CoStar Power Broker recognition (2008, 2009, 2012, 2014), GlobeSt.com Broker All-Star (2008), and consistent Marcus & Millichap National Achievement Awards, and is led by CCIM-designated principal Joseph C. French, Jr. (35+ years' experience) alongside four other agents/managers covering New York, New Jersey, Pennsylvania, Connecticut, Massachusetts, and select national accounts.

Name

The French Retail Team

Legal name

Marcus & Millichap French Retail Team

Website

https://frenchteam.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The French Retail Team is a 7-person retail investment sales team within Marcus & Millichap, specializing in brokerage and financing of grocery-anchored, power, mall, and single-tenant NNN retail properties for REITs, institutions, and private owners across the Northeastern United States.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Investment Sales Brokerage (BPAJABAI)

Keywords

• Commercial real estate brokerage
• Retail investment sales
• Commercial property leasing
• Investment property marketing
• Commercial real estate advisory

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Brokerage Commissions: The team earns commissions on investment sales and financing of retail properties. They close transactions through Marcus & Millichap's platform, which is described as the #1 commercial real estate investment sales brokerage in North America, closing 4.5 transactions every business hour.
2. Property Management Services: Property management services offered through affiliate Alder Property Group, providing institutional-quality accounting and reporting using Yardi Voyager's web-based platform.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The French Retail Team is a 7-person commercial real estate brokerage team operating under Marcus & Millichap that brokers the investment sale and financing of retail properties including grocery-anchored strip centers, power centers, enclosed malls, single-tenant Net Leased (NNN) assets, and unanchored strip centers. The team's core offerings cover seller representation, buyer representation, property valuation, 1031 exchanges, sale/leaseback structuring, portfolio analysis, and retail leasing, with property management delivered through affiliate Alder Property Group.

Product overview

The French Retail Team is a 7-person commercial real estate brokerage team operating within Marcus & Millichap, offering a unified suite of investment sales and advisory services for retail properties. The team's core service offering encompasses seller representation, buyer representation, property valuation, 1031 exchanges, sale/leaseback transactions, portfolio analysis, and retail leasing. Property management services are delivered through affiliate Alder Property Group. The team specializes in grocery-anchored strip centers, power centers, enclosed malls, single-tenant Net Leased (NNN) properties, and unanchored strip centers. They leverage Marcus & Millichap's national platform and proprietary MNET marketing system to access over 100,000 commercial real estate investors. Current listings are accessible via the Marcus & Millichap platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Seller Representation
• Buyer Representation
• Property Valuation
• 1031 Exchanges
• Sale/Leaseback Structuring
• Portfolio Analysis
• Retail Leasing
• Property Management

Quantifiable outcome

• Over $1 Billion in sales over the last 10 years
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Marcus & MillichapcoreChannel Partner/ Reseller/ DistributorThe French Retail Team is a specialized retail investment sales team operating under Marcus & Millichap, the #1 commercial real estate investment sales brokerage in North America. The team leverages Marcus & Millichap's national platform, proprietary MNET marketing system, and access to over 100,000 commercial real estate investors.
• Steven Rock (Debt and Equity Financing)coreStrategic or Co-development PartnerStrategic national partnership for debt and equity financing solutions, complementing the team's investment sales services.
• Alder Property GroupsupportingStrategic or Co-development PartnerProperty management services offered through affiliate Alder Property Group (not associated with Marcus & Millichap), providing institutional-quality accounting and reporting using Yardi Voyager's web-based platform, insurance savings up to 45%, and distressed asset services.

Scale indicators6 records

Recent moves1 record

Expansion highlights6 records

Others

• Phillips Edison & Company: Public REIT focused on grocery-anchored shopping centers. Comparable as a named client and typical institutional buyer for the team's listings, and a key source of repeat disposition mandates in the retail net-lease/strip center category.
• Brixmor Property Group: Public REIT specializing in grocery-anchored open-air shopping centers. Comparable as a key buyer/owner of the exact retail property type (grocery-anchored strip centers) that The French Retail Team sells, and a frequent counterparty/customer in their transactions.

Broad incumbents

• CBRE Group: Global commercial real estate services giant offering investment sales, leasing, and capital markets. Comparable as a broad incumbent that competes with MMI's retail investment sales platform for institutional retail property mandates and serves overlapping investor clients.
• Colliers International: Global commercial real estate services and investment management firm. Comparable as a broad incumbent with retail investment sales and capital markets capabilities competing for similar institutional retail clients and transactions.
• JLL (Jones Lang LaSalle): Global commercial real estate services firm with capital markets and investment sales capabilities (including legacy HFF). Comparable as a broad incumbent competing for retail investment sale mandates from REITs and institutional clients alongside Marcus & Millichap's retail teams.
• Cushman & Wakefield: Global commercial real estate services firm with capital markets and retail investment sales. Comparable as a broad incumbent that competes for institutional retail property mandates and serves the same REIT/private investor buyer pool as The French Retail Team.
• Marcus & Millichap: Parent company and North America's #1 commercial real estate investment sales brokerage. Comparable because The French Retail Team operates as a specialized retail-focused sub-team within MMI, leveraging the same MNET platform, investor database, and transaction infrastructure to execute investment sales.
• Newmark Group: Commercial real estate services firm with capital markets, investment sales, and retail practice. Comparable as a broad incumbent in retail investment sales serving institutional investors and competing for similar grocery-anchored and NNN retail mandates.

Direct peers

• SVN International (Sperry Van Ness): National commercial real estate brokerage franchise with a retail investment sales focus and franchise-based agent model. Directly comparable because Joseph French previously served as National Director of Retail and Northeast Regional Director at SVN/ART, and the team's structure (specialized retail investment team with shared platform) mirrors SVN's franchise model.
• Eastdil Secured: Specialist commercial real estate investment banking and capital markets advisor focused on large investment sales transactions. Comparable as a direct competitor in retail and net-lease investment sales, with similar institutional client base and commission-based revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The French Retail Team