What Xperience Live does

Xperience Live, LLC is a privately held, founder-owned full-service advertising agency and live event production company headquartered at 135 Riverside Pkwy in Austell, Georgia. The firm operates across three integrated service pillars: Advertising & Brand Strategy (marketing strategy, social media management, media buying, digital advertising, content creation, website development, and creative design), Live Event Production & Management (festivals, concerts, community and corporate events, logistics, vendor and stage management, and sponsorship activations), and Entertainment Booking (artist and celebrity booking, entertainment programming, and talent coordination). It also offers standalone Website Design services with ticketing integration and artist page capabilities.

The company produces and owns several signature event properties, most notably the Rochester Summer Soul Music Festival — a 30-year legacy cultural event produced by Xperience Live annually from 2018 through 2025 — as well as the BRF FD HBCU Football Classic in Rochester, the Martha's Vineyard Jazz Experience in Oak Bluffs MA, the Atlanta Fashion & Polo Classic, the Def Comedy Jam All-Star Reunion, and the Celebrez en Rosé Festival. In 2024-2025, Xperience Live added a recurring venue-programming relationship with the Riverside EpiCenter in west Atlanta, taking on arts and entertainment booking and promotional support for the venue.

The business model is professional services B2B with custom quoting rather than published pricing. Customer and sponsor relationships span national brands (State Farm, Constellation Brands, Baldwin Richardson Foods, Chick-fil-A, Red Lobster, Garber), financial institutions (Visions FCU, RG&E), the City of Rochester, and nonprofit partners (Community Foundation, Urban League). The company has 1-10 employees, no disclosed funding or institutional investors, and is built around a multi-generational Baiyina family team led by founder and CEO Varick Baiyina. Geographic reach covers the U.S. Southeast (Georgia), Northeast (New York, Massachusetts), and Mid-Atlantic (Washington D.C.), with no international footprint.

Name

Xperience Live

Legal name

Xperience Live, LLC

Website

https://xperienceliveevents.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Xperience Live is a privately held, founder-owned full-service advertising agency and live event production company that produces signature music and cultural festivals, manages venue programming, and delivers brand strategy services to enterprises, governments, and nonprofits across the U.S. Southeast, Northeast, and Mid-Atlantic.

Ownership category

akta.pro rank

Product category

Live Event Production & Advertising Services

NAICS

Advertising Agencies (54181), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

akta.pro secondary industries

Festival & Live Entertainment Brand Partnerships (MPAAAGAF), VIP, Hospitality & Premium Experiences (MPAGAAAK), Event Marketing & Audience Development Services (MPAGAJAD)

Keywords

• Live event production
• Advertising agency
• Entertainment booking
• Brand strategy services
• Festival management

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Advertising & Brand Strategy Services: Revenue generated from marketing strategy, social media management, media buying, digital advertising, content creation, website development, and branding and creative design services delivered to brands and organizations.
2. Live Event Production & Management: Fees from producing festivals, concerts, community events, corporate events, and sponsorship activations. Includes event logistics, vendor coordination, stage management, on-site operations, and sponsorship activations.
3. Entertainment Booking: Revenue from artist and celebrity booking services, entertainment programming, and talent coordination for events and venues.
4. Website Development Services: Website design and development services for brands, organizations, and events including ticketing integration, artist pages, and user engagement platforms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Xperience Live is a full-service advertising agency and live event production company that delivers strategic marketing campaigns, entertainment booking, and live event production services to brands, venues, and community organizations. The company produces signature festivals and concerts, manages entertainment programming for partner venues, and offers brand strategy, social media management, media buying, content creation, and website design services.

Product overview

Xperience Live operates as a full-service advertising agency and live event production company offering three interconnected service pillars: Advertising & Brand Strategy Services (marketing strategy, social media management, media buying, digital advertising, content creation, website development, and branding/creative design), Event Production & Management Services (festivals, corporate events, logistics, vendor coordination, stage management, sponsorship activations, and on-site operations), and High-Profile & Brand Experiences Services (VIP/celebrity experiences, red-carpet events, product launches, and brand activations). The company also produces signature events including the Roc Summer Soul Music Festival (30-year legacy festival, 2018-2025), Martha's Vineyard Jazz Experience, and BRF FD HBCU Football Classic, and offers website design services featuring ticketing integration for event clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising & Brand Strategy Services Customized advertising campaigns including marketing strategy, social media management, media buying, digital advertising, content creation, website development, branding, and creative design intended to increase brand visibility and audience connection for brands and organizations.
• Event Production & Management Services End-to-end live event management for festivals, concerts, community events, and corporate events, including event logistics, vendor coordination, stage management, sponsorship activations, and on-site operations for client organizations.
• Entertainment Booking Services Artist and celebrity booking, entertainment programming, and talent coordination services provided to brands, organizations, and venues that need access to performers and entertainment personalities for their events.
• High-Profile & Brand Experiences Services Production of VIP experiences, celebrity experiences, red-carpet events, product launches, and brand activations designed to deliver memorable brand positioning for clients seeking high-prestige event exposure.
• Website Design Services Digital experience design and development for brands, organizations, and events, including event websites with ticketing integration, artist pages, sponsorship visibility, and user engagement features.
• Roc Summer Soul Music Festival A signature annual R&B and soul music festival in Rochester, NY that Xperience Live has produced from 2018 through 2025, representing a 30-year cultural programming legacy and serving as a showcase for the company's production capabilities.
• Martha's Vineyard Jazz Experience A destination jazz festival held at the MVCMA Tabernacle in Oak Bluffs, MA, featuring ticketing integration, artist pages, travel information, and sponsor visibility, produced by Xperience Live.
• BRF FD HBCU Football Classic An annual HBCU football classic and college expo held at the Rochester Community Sports Complex, featuring a sports and community event website with sponsorship visibility and ticketing capabilities, produced by Xperience Live.

Quantifiable outcome

• Produced Rochester Summer Soul Music Festival for 30 consecutive years
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Riverside EpiCenterflagshipStrategic or Co-development Partner · 1 January 2024Xperience Live serves as the Arts & Entertainment Programming Partner for Riverside EpiCenter, managing entertainment booking, event programming, promotional support, and audience engagement strategies. This partnership involves creating engaging experiences for diverse audiences at the Riverside EpiCenter venue in west Atlanta.
• Roc Summer Soul FestcoreGTM or Marketing PartnerXperience Live produces and partners with the Roc Summer Soul Music Festival, Rochester's premier R&B and soul music festival celebrating 30 years of cultural programming in the Rochester community.
• Baldwin Richardson FoodscoreGTM or Marketing PartnerBaldwin Richardson Foods is a title sponsor of the BRF FD HBCU Football Classic, supporting the annual HBCU football classic and college expo organized by Xperience Live.
• City of RochestercoreGTM or Marketing PartnerCity of Rochester is a municipal partner for community events and music festivals produced by Xperience Live, including the Rochester Summer Soul Music Festival.
• Constellation BrandsminorGTM or Marketing PartnerConstellation Brands serves as a corporate sponsor for community events and festivals produced by Xperience Live.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@xperienceliveevents
• Facebookfacebook.com/XperienceLiveEvents
• Instagraminstagram.com/xperiencelivemusic
• TikToktiktok.com/@xperiencelivemusic
• Xx.com/XperienceLive_
• LinkedInlinkedin.com/company/xperience-live

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xperience Live