Yes Yes Marketing
Yes Yes Marketing LLP is a Kerala-based, founder-owned distributor and project integrator established in 1996, distributing premium HVAC (Mitsubishi Electric, Panasonic, Trane), solar (Vguard), water management (KSB), and appliance brands through showrooms and a sub-dealer network, serving residential, commercial, healthcare, and hospitality clients.
- Company typePrivate
- Founded1996
- HeadquartersKottakkal, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Yes Yes Marketing does
Yes Yes Marketing is a Kerala-based distribution, project execution, and after-sales service firm operating since 1996 under the legal name Yes Yes Marketing LLP. The company distributes premium third-party brands across HVAC (Mitsubishi Electric, Panasonic, Trane), water management (KSB, ESPA), solar (Vguard), water heating (Luker), power protection (Copper Totline), cables (Bonton), and small appliances (Videon, Bosch Mixite). It does not develop proprietary technology; all distributed systems use partner-company platforms, and value is added through local market knowledge, technical installation, and service continuity.
The firm's go-to-market is dual-track: direct retail sales through showrooms that double as branded experience centers (Kottakkal headquarters, Calicut, Tirur, Perinthalmanna, plus a Manjeri office), and an indirect channel via a sub-dealer network across Kerala supplemented by regular dealer meets and client events. Pricing is quote-based with no public tiers. Revenue is generated across three streams: hardware distribution and retail sales, large-scale project execution for commercial, hospitality, healthcare, educational, residential, and sacred-space clients (HVAC installations ranging from 8HP to 78HP), and recurring Annual Maintenance Contracts and spare-parts supply.
Yes Yes Marketing is founder-owned (Mr. Muneer VM), bootstrapped with no disclosed external funding, privately held as an LLP, and operates exclusively within Kerala, India with 11–50 employees. The management team is family-and-inner-circle led, with heads of finance, operations, marketing/business development, projects, technical execution, and retail sales. Recent activity has focused on showroom expansion (2023 Calicut showroom), entry into the small appliances category, and a stated ambition for Kerala-wide retail presence by 2025.
Yes Yes Marketing firmographics
Firmographics- Name
- Yes Yes Marketing
- Legal name
- Yes Yes Marketing LLP
- Website
- https://yesyesmarketing.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yes Yes Marketing LLP is a Kerala-based, founder-owned distributor and project integrator established in 1996, distributing premium HVAC (Mitsubishi Electric, Panasonic, Trane), solar (Vguard), water management (KSB), and appliance brands through showrooms and a sub-dealer network, serving residential, commercial, healthcare, and hospitality clients.
- Ownership category
- akta.pro rank
Yes Yes Marketing industry classification
Industry- Product category
- HVAC Distribution and Project Services
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)
- SIC
- Steam & Air-Conditioning Supply (4961)
- akta.pro industry
- HVAC, Water Heaters & Indoor Air Quality DistributionConsumer Products & Retail/Wholesale, Distribution & Category Management/Home, Furniture & Home Improvement DistributionHVAC Parts & Supplies Retail (Thermostats, Filters, Ducting)HVAC & Refrigeration ContractingIndustrials, Manufacturing & Construction/Construction & Civil Engineering/Specialty Trade Contractors (MEP, HVAC, Plumbing, Electrical)Residential HVAC System Installation (Furnace/AC/Heat Pump)
Keywords
Where Yes Yes Marketing is headquartered
LocationHeadquarters
- HQ city
- Kottakkal
- HQ country
- India
- HQ region
- Asia
Offices5 records
Markets served
Yes Yes Marketing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Distribution & Retail: Revenue from distributing premium HVAC, solar, water management, and home appliance brands through company showrooms and sub-dealer network across Kerala.
- Project Execution: Revenue from large-scale project execution including design, installation, and commissioning of HVAC (Split, PAC, VRF), solar, and water management systems for commercial, hospitality, healthcare, educational, residential, and sacred space projects. Projects range from 8HP to 78HP for residential.
- Service & AMC: Annual Maintenance Contract (AMC) services, expert maintenance, and genuine spare parts supply for installed HVAC, solar, pumps, and related systems. Provides recurring service revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing tailored to project scope and customer requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Yes Yes Marketing product offering
Product offeringCore offering
Yes Yes Marketing distributes and retails premium HVAC (Split, PAC, VRF air conditioning systems), solar on-grid energy systems, air source heat pump water heaters, and water management systems from global brands including Mitsubishi Electric, Panasonic, Trane, KSB, Vguard, ESPA, and Bonton Cables. The company also executes large-scale commercial and residential installation projects ranging from 8HP to 78HP, and provides Annual Maintenance Contracts (AMC) and expert maintenance services for installed systems across Kerala, India.
Product overview
Yes Yes Marketing is a distribution and retail company operating since 1996 that offers a comprehensive portfolio of HVAC, solar, and water management solutions. The company distributes premium brands including Mitsubishi Electric, Panasonic, and Trane for air conditioning; KSB and ESPA for water management; Vguard for solar solutions; and various other brands for cables, water heaters, stabilizers, and kitchen appliances. Their core offerings include HVAC systems (Split, PAC, VRF), Solar On-Grid systems, Air Source Heat Pump Water Heaters, and water management systems. They also provide project execution services and Annual Maintenance Contracts (AMC). The company operates through showrooms in Calicut, Perinthalmanna, and Tirur, serving residential, commercial, healthcare, hospitality, educational, and sacred space projects.
Differentiator
Problem solved
Functional benefit
Products and services
- HVAC Systems Design and installation of Split, PAC, and VRF air conditioning systems for temperature control and comfort in residential, commercial, healthcare, hospitality, and educational spaces.
- Solar On-Grid Systems Solar panels that convert sunlight into electricity, fed into the grid with excess energy sold back to utility companies to reduce electricity bills for residential and commercial customers.
- Air Source Heat Pump Water Heaters Efficient and cost-effective hot water solutions that extract heat from ambient air and transfer it to water in storage tanks for residential and commercial applications.
- Water Management Systems
- Project Execution Services
- Annual Maintenance Contracts (AMC)
- Expert Maintenance Services
Quantifiable outcome
- Project scale ranging from 8HP to 78HP for residential installations
- +1 more outcomes
Companies that use Yes Yes Marketing
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles6 records
Yes Yes Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yes Yes Marketing partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Mitsubishi ElectriccoreYes Yes Marketing is a distributor of Mitsubishi Electric air conditioners in Kerala. The showrooms in Calicut, Perinthalmanna, and Tirur serve as state-of-the-art experience centers for Mitsubishi Electric products.
- PanasoniccoreDistributor of Panasonic air conditioning solutions as part of the company's comprehensive HVAC product portfolio.
- TranecoreDistributor of Trane air conditioning solutions, adding to the company's premium brand portfolio.
- KSBcoreExclusive distributor of KSB pumps, valves, and water management systems in the region. KSB is described as a global leader in pumps and related systems for water supply, wastewater treatment, and industrial applications.
- ESPAminorDistributor of ESPA water management systems as part of the company's water solutions portfolio.
- VguardcoreDistributor of Vguard solar solutions, including innovative solar energy products and air source heat pump water heaters.
- Bonton CablesminorDistributor of Bonton Cables for superior connectivity solutions.
- LukerminorDistributor of Luker water heaters, adding to the company's water management solutions portfolio.
- Copper TotlineminorDistributor of Copper Totline stabilizers for protecting electrical equipment.
- VideonminorDistributor of Videon home appliances, forming part of the small appliances division added in 2023.
- Bosch MixiteminorDistributor of Bosch Mixite premium kitchen appliances, adding to the company's product portfolio for complete home solutions.
Scale indicators2 records
Recent moves14 records
Expansion highlights5 records
Yes Yes Marketing competitors and assessment
Company assessmentDirect peers
- Blue Star: Major Indian HVAC and refrigeration manufacturer with a deep project-execution and after-sales service network across India. Comparable because it competes directly across residential, commercial, and healthcare HVAC segments and operates an in-house service/AMC arm similar to Yes Yes Marketing's service line.
- LG Electronics India: Sells a wide range of air conditioners and home appliances through Indian dealer and retail networks. Comparable as both a competing premium-AC brand for residential buyers and an alternative distribution/retail channel.
- Carrier Midea India: HVAC manufacturer and project contractor in India covering residential, commercial, and industrial cooling. Comparable product breadth in AC systems and similar channel-based GTM targeting residential and commercial projects.
- Voltas: India's largest indigenous AC brand and HVAC project contractor with extensive dealer/service network. Highly comparable to Yes Yes Marketing on both product category (residential and commercial cooling) and project-execution + AMC service model, but with manufacturer-level scale.
- Daikin Air-conditioning India: Indian arm of global HVAC leader Daikin; sells through dealers/distributors and offers project execution. Comparable as both a competing premium AC brand and a channel-conflict threat to current Mitsubishi/Panasonic/Trane distributions held by Yes Yes Marketing.
- Hitachi Home & Life Solutions (India): India subsidiary of Hitachi selling room ACs and refrigeration through a multi-tier dealer network. Competes head-to-head with the Mitsubishi/Panasonic SKUs that anchor Yes Yes Marketing's portfolio.
Broad incumbents
- Orient Electric: CK Birla Group's consumer electrical brand covering fans, lighting, water heaters, and small appliances with a pan-India dealer network. Compares to Yes Yes Marketing's home-appliance/water-heater categories and channel-driven GTM.
- Reliance Retail: India's largest physical retail chain selling ACs, home appliances, and electronics. Relevant as a broad incumbent that could absorb HVAC/solar distribution traffic via its store footprint and digital channels.
- Crompton Greaves Consumer Electricals: Large Indian manufacturer of fans, water heaters, and pumps with deep dealer reach. Comparable to Yes Yes Marketing's water-management and small-appliance diversification, though operating as a much broader incumbent with manufacturing scale.
Regional players
- Croma (Tata Group): Tata-owned consumer electronics and appliances retail chain operating across India including Kerala outlets. Comparable as a regional retail alternative for the same premium AC brands Yes Yes Marketing distributes, competing for end-customer showroom traffic.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Yes Yes Marketing social profiles
Digital presenceYes Yes Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yes Yes Marketing leadership team
Management profileNumber of profiles
Profiles7 records
Yes Yes Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yes Yes Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yes Yes Marketing
What does Yes Yes Marketing do?
Yes Yes Marketing distributes and retails premium HVAC (Split, PAC, VRF air conditioning systems), solar on-grid energy systems, air source heat pump water heaters, and water management systems from global brands including Mitsubishi Electric, Panasonic, Trane, KSB, Vguard, ESPA, and Bonton Cables. The company also executes large-scale commercial and residential installation projects ranging from 8HP to 78HP, and provides Annual Maintenance Contracts (AMC) and expert maintenance services for installed systems across Kerala, India.
Is Yes Yes Marketing a public or private company?
Yes Yes Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yes Yes Marketing founded?
Yes Yes Marketing was founded in 1996. It employs 11 to 50 people.
Where is Yes Yes Marketing based?
Yes Yes Marketing is headquartered in Kottakkal, India, in the Asia region.
How does Yes Yes Marketing make money?
Three revenue lines are on record. Distribution & Retail is the primary driver. The others are project Execution and service & AMC.
Who are Yes Yes Marketing's main competitors?
Direct peers on record are Blue Star, LG Electronics India, Carrier Midea India, Voltas, Daikin Air-conditioning India and Hitachi Home & Life Solutions (India). Broad incumbents are Orient Electric, Reliance Retail and Crompton Greaves Consumer Electricals. Croma (Tata Group) is listed as a regional player.
Does Yes Yes Marketing have an API?
No public API is recorded for Yes Yes Marketing.
What industry is Yes Yes Marketing in?
Yes Yes Marketing's product category is HVAC Distribution and Project Services. Its primary akta.pro industry code is CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution, with a secondary code of CRAIADAI, HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting). Its NAICS code is 423720 and its SIC code is 4961.