Minit Money
Minit Money is a South African mobile remittance app that enables Africans living in South Africa to send money to 10+ African corridor countries via mobile money, bank account, or cash pickup payouts, with funding through EasyPay retail, Ozow EFT, or Capitec Bank deposits.
- Company typePrivate
- Founded2019
- HeadquartersJohannesburg, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingServices
Minit Money firmographics
Firmographics- Name
- Minit Money
- Legal name
- Minit Money (Pty) Ltd
- Website
- https://minitmoney.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Minit Money is a South African mobile remittance app that enables Africans living in South Africa to send money to 10+ African corridor countries via mobile money, bank account, or cash pickup payouts, with funding through EasyPay retail, Ozow EFT, or Capitec Bank deposits.
- Ownership category
- akta.pro rank
Minit Money industry classification
Industry- Product category
- Cross-Border Remittance
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Consumer P2P International Remittances (FSAGAKAA)
- akta.pro secondary industry
- Consumer Remittances (P2P) (FSAMAIAA)
Keywords
Where Minit Money is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Minit Money business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Remittance transaction fees: Minit Money charges fees for each remittance transaction processed through the platform. Fees are published in the app and transaction flow and may include charges from the underlying authorised remittance provider (MyZaca) and its payout partners. Both the platform fee and the provider fee are displayed during the transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard remittance fee |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Minit Money product offering
Product offeringCore offering
Minit Money provides a mobile-first remittance application enabling individuals in South Africa to send money to 10 African corridors (Ghana, Uganda, Nigeria, Senegal, Cameroon, Kenya, Côte d'Ivoire, Benin, Zambia, Malawi, and Tanzania). Users register with a mobile number and ID, add beneficiaries, fund their transfer via in-store retail (EasyPay), EFT (Ozow), or Capitec Bank deposits, and send funds that are delivered via mobile money, bank account, or cash pickup within minutes.
Product overview
Minit Money is a single consumer mobile application focused on cross-border remittance services from South Africa to African countries. The core Minit Money App serves as the unified platform through which users register, manage beneficiaries, and initiate money transfers. The app integrates multiple payout methods (Mobile Money, Bank Accounts, Cash Pickup) and payment methods (In-Store via EasyPay, EFT via Ozow, Capitec Bank deposits) to provide end-to-end remittance functionality. The underlying regulated remittance services are provided by third-party provider MyZaca under ADLA license.
Differentiator
Problem solved
Functional benefit
Products and services
- Minit Money App A consumer mobile remittance application enabling users in South Africa to register, complete KYC, add beneficiaries, fund transfers through multiple payment channels, and send money to supported African countries with funds delivered via mobile money, bank account, or cash pickup.
- Minit Money Enterprises A separate enterprise portal (minitmoney.enterprises) providing business-oriented remittance services to enterprise customers.
Companies that use Minit Money
Customer profileSegments1 record
Ideal customer profiles1 record
Minit Money technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Minit Money partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MyZaca (TEEENAAR (Pty) Ltd)coreMyZaca, trading as TEEENAAR (Pty) Ltd, is the primary third-party provider of regulated cross-border remittance services through the Minit Money platform, operating under an Authorised Dealer with Limited Authority (ADLA) licence issued by the South African Reserve Bank. MyZaca is responsible for the conclusion, execution, settlement, and regulatory reporting of all remittance transactions. Minit Money acts as the platform and customer interface provider, with a separate contractual relationship between the user and MyZaca for the remittance service itself.
- OzowcoreOzow provides EFT (electronic funds transfer) payment infrastructure integrated into the Minit Money app, enabling customers to pay directly from their bank account with a few clicks. Ozow is referenced as a primary payment method on the Payment Options page.
- EasyPay / LesakacoreEasyPay (operated by Lesaka) provides the in-store bill payment infrastructure that allows Minit Money customers to pay for their remittance quotes at retail stores including Woolworths, PEP, Ackermans, and Kazang POS terminals across South Africa.
- KazangminorKazang provides POS terminal infrastructure at retail locations, enabling Minit Money customers to make in-store cash payments for remittance quotes at Kazang-enabled merchants.
- Capitec BankminorCapitec Bank provides branch and ATM deposit infrastructure. Minit Money customers use a unique reference number generated in the app to make cash deposits at any Capitec Bank branch or ATM.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Minit Money competitors and assessment
Company assessmentEmerging players
- TapTap Send: TapTap Send is a mobile remittance app with active flows to African corridors including many of the same destinations as Minit Money, competing for the same sender persona.
- Chipper Cash: Chipper Cash is a pan-African mobile payments platform that originated in cross-border P2P and is expanding into remittances, providing an adjacent emerging competitor to Minit Money on payout reach across the same corridors.
- LemFi: LemFi (formerly Lemonade Finance) is an emerging mobile remittance platform serving African diaspora in Canada, the UK, and other markets; increasingly overlapping with Minit Money's corridor destinations.
- NALA (formerly Equity Remit): NALA is a UK-founded mobile remittance app focused on Africa, with growing South Africa outflows and competitor mobile money payouts; a relevant adjacent emerging player in the same category.
Direct peers
- Remitly: Remitly is a publicly listed US-founded digital remittance app serving diaspora senders including South Africa-to-Africa corridors, overlapping heavily with Minit Money's customer and corridor base.
- WorldRemit: WorldRemit is a global digital remittance platform with active South Africa-to-Africa corridors and mobile money / bank / cash pickup payouts, competing directly with Minit Money for the same sender segment.
- Mama Money: Mama Money is a South Africa-based mobile remittance app targeting African migrants sending money home from South Africa, with very similar corridor coverage and funding methods — the most direct head-to-head competitor for Minit Money.
- Sendwave: Sendwave is a mobile-first remittance app focused on Africa-to-Africa corridors, overlapping with Minit Money's destination coverage and target user profile.
- Mukuru: Mukuru is one of the largest Africa-focused remittance operators, offering South Africa-to-Africa and intra-Africa transfers with mobile money, bank, and cash pickup payouts — directly comparable corridor and product model to Minit Money.
Broad incumbents
- Wise (formerly TransferWise): Wise is a large, established multi-currency and cross-border payments platform operating globally and across African corridors; it overlaps with Minit Money's remittance value proposition but serves a broader use-case set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Minit Money social profiles
Digital presenceMinit Money compliance and trust
Trust signalCompliance2 records
Minit Money financial estimates
Financial estimateRevenue estimate
Valuation estimate
Minit Money leadership team
Management profileNumber of profiles
Minit Money funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Minit Money M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Minit Money
What does Minit Money do?
Minit Money provides a mobile-first remittance application enabling individuals in South Africa to send money to 10 African corridors (Ghana, Uganda, Nigeria, Senegal, Cameroon, Kenya, Côte d'Ivoire, Benin, Zambia, Malawi, and Tanzania). Users register with a mobile number and ID, add beneficiaries, fund their transfer via in-store retail (EasyPay), EFT (Ozow), or Capitec Bank deposits, and send funds that are delivered via mobile money, bank account, or cash pickup within minutes.
Is Minit Money a public or private company?
Minit Money is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Minit Money founded?
Minit Money was founded in 2019. It employs 11 to 50 people.
Where is Minit Money based?
Minit Money is headquartered in Johannesburg, South Africa, in the Africa region.
How does Minit Money make money?
One revenue line is on record: remittance transaction fees.
Who are Minit Money's main competitors?
Emerging players on record are TapTap Send, Chipper Cash, LemFi and NALA (formerly Equity Remit). Direct peers are Remitly, WorldRemit, Mama Money, Sendwave and Mukuru. Wise (formerly TransferWise) is listed as a broad incumbent.
Does Minit Money have an API?
No public API is recorded for Minit Money.
What industry is Minit Money in?
Minit Money's product category is Cross-Border Remittance. Its primary akta.pro industry code is FSAGAKAA, Consumer P2P International Remittances, with a secondary code of FSAMAIAA, Consumer Remittances (P2P). Its SIC code is 6199.