Udor
UDOR S.p.A. is an Italian family-owned manufacturer of diaphragm and piston pumps for industrial B2B applications across 90+ countries, serving agriculture, firefighting, car-wash, hydrodemolition, mining, oil and gas, and food/pharmaceutical sectors.
- Company typePrivate
- Founded1966
- HeadquartersRubiera, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Udor does
UDOR S.p.A. is an Italian manufacturer of volumetric diaphragm (membrane) and piston pumps for water pumping at low, medium, and high pressures, including water carrying chemical additives. The company was founded in 1966 by Giovanni (Gianni) Zanasi in Rubiera (Reggio Emilia) and remains family-controlled, with the Zanasi family still leading the business. UDOR produces an extensive in-house portfolio of over 200 pump models spanning 50+ diaphragm variants (2 to 6 membranes, flow rates 7-400 l/min, up to 50 bar) and 150+ piston variants (3 to 6 ceramic pistons, flow rates 2-412 l/min, up to 1,500 bar), with motor pump units (electric, combustion, hydraulic) and accessories. Proprietary technologies include GREENTECH membranes, CHEMWALL sealing for car-wash applications, ceramic piston engineering, and a new VY/VYY platform reaching 1,500 bar. Following the 2024 acquisition of UK-based Hughes Pumps Ltd., the combined group now offers pumps from 1 to 500 HP and pressures from 20 to 2,800 bar, with the Zanasi family retaining ownership and the parent operating as a private Italian S.p.A.
The company generates revenue primarily through B2B hardware sales of pumps, motor-pump units, replacement parts, and pressure regulation accessories, with quote-based pricing, technical catalogs, and OEM customization. It serves a broad vertical mix including agricultural spraying, weed control, firefighting, airport de-icing, car-wash, hydrodemolition, pressure washing, food and pharmaceutical cleaning, reverse osmosis, mining, oil and gas, street washing, sewer cleaning, drilling, and misting/nebulization. Distribution is anchored by five wholly-owned subsidiaries in the USA (Minnesota), Argentina (Rosario), Brazil (Sumare), China (Shanghai), and the UK (Hughes Pumps, West Sussex), with roughly 95% of production exported to approximately 90 countries. UDOR invests approximately 5% of revenue in R&D, holds ISO 9001 certification, and operates a 13,000-15,000 sqm Italian production facility with a total of 220+ employees across Italy and international subsidiaries.
Udor firmographics
Firmographics- Name
- Udor
- Legal name
- UDOR S.p.A.
- Website
- https://udor.it
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- UDOR S.p.A. is an Italian family-owned manufacturer of diaphragm and piston pumps for industrial B2B applications across 90+ countries, serving agriculture, firefighting, car-wash, hydrodemolition, mining, oil and gas, and food/pharmaceutical sectors.
- Ownership category
- akta.pro rank
Udor industry classification
Industry- Product category
- Industrial Pumps
- NAICS
- Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Positive Displacement Pumps (IMAHANAB)
- akta.pro secondary industries
- Specialty & Metering Pumps (IMAHANAC), Pump Systems & Pumping Stations (Surface, Submersible, Booster) (AFAAACAC)
Keywords
Where Udor is headquartered
LocationHeadquarters
- HQ city
- Rubiera
- HQ country
- Italy
- HQ region
- Europe
Offices6 records
Markets served
Udor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Industrial Pumps and Motopumps: UDOR designs, produces, and distributes diaphragm (membrane) pumps and piston pumps for water pumping at low, medium, and high pressures. Products include pump units with electric, combustion, or hydraulic motors.
- Replacement Parts and Accessories: Spare parts including pressure regulation valves, reducers and multipliers, and hydraulic motor couplings for UDOR pump systems
- Product Customization: Customized pump solutions adapted to specific customer machine integration requirements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Industrial pump products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Udor product offering
Product offeringCore offering
UDOR designs, manufactures, and distributes volumetric diaphragm (membrane) pumps and piston pumps for water pumping at low, medium, and high pressures, including water with chemical additives. Products are sold as pump units or motor pump units (with electric, combustion, or hydraulic motors) to industrial OEMs and equipment integrators across agriculture, firefighting, car-wash, industrial cleaning, mining, oil & gas, food/pharmaceutical, and construction.
Product overview
UDOR S.p.A. is an Italian manufacturer of volumetric diaphragm and piston pumps for water pumping at low, medium, and high pressure, including water with chemical additives. The product portfolio includes two core product lines: Pompe a Membrana (over 50 models from 2 to 6 membranes, 7-400 l/min up to 50 bar) and Pompe a Pistoni (over 150 models from 3 to 6 pistons, 2-412 l/min up to 1500 bar). Supporting product categories include Motopompe (motor pump units with electric, combustion, or hydraulic motors), Riduttori e Moltiplicatori (gearboxes), Accoppiamenti (couplings/flanges), and pressure regulation valves/groups. The company also acquired Hughes Pumps Ltd. in 2024, expanding the range to include pumps from 1-500 HP with pressures up to 2800 bar. Products serve diverse applications including agriculture (spraying, weed control), firefighting, car-wash, construction, mining, oil & gas, food/pharmaceutical, desalination, and industrial cleaning.
Differentiator
Problem solved
Functional benefit
Products and services
- Pompe a Membrana (Diaphragm Pumps) Volumetric self-priming diaphragm pumps where alternating membrane motion allows fluid to enter a pressure chamber through inlet and outlet valves. Membranes separate the oil-bath mechanical part from the pumped liquid. Includes over 50 models (2 to 6 membranes) with flow rates of 7-400 l/min up to 50 bar, sold to industrial OEMs for agricultural spraying, disinfection, firefighting, de-icing, street washing, and nebulization applications.
- Pompe a Pistoni (Piston Pumps) Volumetric piston pumps with ceramic pistons designed for high-pressure applications. Includes over 150 models (3 to 6 pistons) with flow rates of 2-412 l/min up to 1,500 bar, sold to industrial OEMs for hydrodemolition, pressure washers, firefighting, car-wash, construction, mining, oil & gas, food/pharmaceutical, and nebulization applications.
- Motopompe (Motor Pumps) Complete pump units that pair diaphragm or piston pumps with electric motors, combustion engines, or hydraulic motors, supplied as turnkey pumping packages to OEMs requiring ready-to-integrate powered pump systems.
- Hughes Pumps (Acquired Brand) UK-manufactured high-pressure piston pumps marketed under the acquired Hughes Pumps brand following the 2024 acquisition. The line complements UDOR's piston pump portfolio with extended pressure and power ranges for industrial OEM applications.
Quantifiable outcome
- Flow rates from 2 to 412 l/min and pressures up to 1,500 bar (2,800 bar with Hughes acquisition)
- +2 more outcomes
Companies that use Udor
Customer profileSegments17 records
Ideal customer profiles1 record
Udor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Udor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hughes Pumps Ltd.coreUDOR S.p.A. acquired the UK company Hughes Pumps Ltd., which has produced high-pressure piston pumps since 1970. Hughes Pumps offers a range of high-tech, high-quality products that perfectly complement UDOR's portfolio. With this acquisition, UDOR can now offer a series of pumps from 1 to 500 H.P. with pressures from 20 to 2,800 bar. UDOR's global market presence will greatly benefit Hughes pumps and both brands will achieve further strengthening.
Scale indicators11 records
Recent moves10 records
Expansion highlights6 records
Udor competitors and assessment
Company assessmentDirect peers
- Comet S.p.A. Italian producer of high-pressure piston pumps and pump units serving agriculture, car-wash, industrial cleaning and firefighting - a direct peer with very similar product positioning, geography and end markets to Udor.
- Hammelmann GmbH: German manufacturer of ultra-high-pressure plunger pumps and water-jet systems for industrial cleaning and surface preparation - competes with Udor's VY/VYY series in the upper end of the pressure envelope.
- Yamada Pump: Japanese manufacturer of air-operated double-diaphragm (AODD) pumps - a direct peer in positive-displacement diaphragm technology, serving chemical, food, pharmaceutical and OEM customers comparable to Udor's verticals.
- Bertolini Pompe: Italian manufacturer of diaphragm and piston pumps for agricultural spraying, weed control and industrial applications - directly comparable Italian peer serving many of the same customer verticals as Udor.
- Hypro Pumps (Pentair): US manufacturer of diaphragm, piston and roller pumps for agricultural spraying, cleaning and OEM applications - directly comparable product lines serving agriculture and industrial cleaning, now part of Pentair.
- Cat Pumps: US-based specialist in high-pressure reciprocating (piston) plunger pumps for industrial cleaning, hydroblasting and oil & gas - directly comparable to Udor's piston pump business, especially in the hydrodemolition and pressure-washer niches.
- Wilden Pump & Engineering (PSG): US manufacturer of air-operated and positive-displacement diaphragm pumps for industrial fluid handling - competes with Udor's membrane pump range in chemical, mining and disinfection applications.
- Annovi Reverberi S.p.A. Italian manufacturer of diaphragm and piston pumps for agriculture, industrial cleaning and high-pressure applications - the closest direct competitor to Udor, with a near-identical product portfolio and overlapping OEM customer base.
Broad incumbents
- Xylem: Global US water technology major offering a wide range of industrial, commercial and utility pumps - a broad incumbent overlapping with Udor in industrial water handling and pressure applications, but with vastly greater scale and breadth.
- Grundfos: Global Danish pump manufacturer with a much broader portfolio spanning circulator, centrifugal, dosing and submersible pumps - a broad incumbent that overlaps with Udor in OEM and industrial applications but is not specialized in high-pressure diaphragm/piston.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Udor social profiles
Digital presenceUdor compliance and trust
Trust signalCompliance1 record
Udor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Udor leadership team
Management profileNumber of profiles
Profiles1 record
Udor subsidiaries and ownership
Company hierarchySubsidiaries5 records
Udor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Udor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Udor
What does Udor do?
UDOR designs, manufactures, and distributes volumetric diaphragm (membrane) pumps and piston pumps for water pumping at low, medium, and high pressures, including water with chemical additives. Products are sold as pump units or motor pump units (with electric, combustion, or hydraulic motors) to industrial OEMs and equipment integrators across agriculture, firefighting, car-wash, industrial cleaning, mining, oil & gas, food/pharmaceutical, and construction.
Is Udor a public or private company?
Udor is a private company. It is classified as family owned and is currently operating.
When was Udor founded?
Udor was founded in 1966. It employs 51 to 100 people.
Where is Udor based?
Udor is headquartered in Rubiera, Italy, in the Europe region.
How does Udor make money?
Three revenue lines are on record. Industrial Pumps and Motopumps are the primary driver. The others are replacement Parts and Accessories and product Customization.
Who are Udor's main competitors?
Direct peers on record are Comet S.p.A., Hammelmann GmbH, Yamada Pump, Bertolini Pompe, Hypro Pumps (Pentair), Cat Pumps, Wilden Pump & Engineering (PSG) and Annovi Reverberi S.p.A.. Broad incumbents are Xylem and Grundfos.
Does Udor have an API?
No public API is recorded for Udor.
What industry is Udor in?
Udor's product category is Industrial Pumps. Its primary akta.pro industry code is IMAHANAB, Positive Displacement Pumps, with a secondary code of IMAHANAC, Specialty & Metering Pumps. Its NAICS code is 33391 and its SIC code is 3561.