WOW Company

What WOW Company does

WOW Company International SA is a Belgian private company headquartered in Fernelmont that designs, manufactures, and installs wave generation systems for swimming pools and aquatic facilities. The company's core technology, branded WaveBall, generates ocean-like waves using a sphere that oscillates vertically and exploits the principle of resonance, eliminating the need for the heavy compressor-based infrastructure used by traditional pneumatic wave machines. The product line spans nine fixed models (W105FL through W180F) covering pool areas from 35 m² to over 1,200 m² at 60 cm wave heights, plus the 2024-launched Easywaves, a mobile and autonomous unit with a patented induction recharging system. WOW also delivers custom and standardized pool design services (Kids Pool, Twin Pool, Long Beach, Nautilus, Moorea, Snail, Moon) and accessories including rodeo saddles, anchoring kits, and RAL custom colors.

The company's revenue model combines hardware sales (WaveBall units and accessories) with project-based professional services for new builds, retrofits, and on-site programming. Pricing is quote-based and not publicly disclosed, with a 14-week standard production lead time. Distribution is hybrid: direct enterprise sales with architects and engineering teams for new pools and retrofits, complemented by a global authorized dealer network that supports reach across 49 countries. WOW targets three use-case segments: Fun Waves (waterparks, resorts, hotels, campsites, wellness centers), Training Waves (sea survival training centers, military, rescue teams, including NASA), and Life & Science Waves (zoos, aquariums, universities). Named reference customers include Studio City Macao, Marineland Antibes, Istanbul Akvaryum, NASA Neutral Buoyancy Lab, and Hotel Monterey Okinawa, with more than 400 customers and 500+ installations cited.

The company has operated for more than 25 years under the leadership of CEO Daniel Iannello. Strategic partnerships include Survival Systems Limited (SSL) and membership in the International Association of Sea Survival Training (IASST) for the training vertical. Marketing relies on a multilingual website, Instagram, and LinkedIn, with project-led PR. No external funding rounds, acquisitions, or public-market activity are disclosed. The company's positioning emphasizes lowest-in-market energy consumption (~10 Wh/m²), silent operation versus 80-100 dB pneumatic systems, 12V safe operation, 2-day installation in retrofits, and a 25+ year operational lifespan for installed units.

Name

WOW Company

Legal name

WOW Company International SA

Website

https://wowcompany.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

WOW Company International SA is a Belgian private firm that designs and installs resonance-based wave generation systems (WaveBall and Easywaves) for pools, waterparks, hotels, sea survival training centers, and aquariums across 49 countries.

Ownership category

akta.pro rank

Product category

Wave Generation Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industry

Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC)

Keywords

• Wave pool technology
• Wave generation systems
• Aquatic recreation equipment
• Sea survival training
• Aquarium wave simulation

Headquarters

HQ city

Noville-les-bois

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. WaveBall Hardware Sales: Sale of WaveBall wave generation units. 9 models available with diameters from 1.05m to 1.8m, each with specific power ratings and pool coverage capabilities. Standard production lead time is 14 weeks.
2. Custom Pool Design & Engineering Services: WOW manages projects from A to Z, providing engineering support for pool design optimization, wave simulation, and technical specifications. On-site programming included.
3. Standard Pool Design Consulting: Advisory services for standard wave pool designs based on accumulated experience. Customers can choose from established pool configurations (Kids pool, Twin pool, Long beach, Nautilus, Moorea, Snail, Moon pool).
4. Accessories and Options: Sale of accessories including saddles for rodeo sessions, storage racks, custom colors (all RAL shades available), shark paint, anchoring kits for different pool surfaces, emergency stops, and alarms.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

WOW Company designs, manufactures, and installs resonance-based WaveBall wave generation systems for pools, available in nine fixed models (W105FL to W180F). The company also offers the mobile Easywaves system, WaveBall accessories, and standard, custom, and retrofit pool design services for waterparks, resorts, training centers, and aquariums.

Product overview

WOW Company offers wave generation technology for pools based on resonance principles. The product portfolio consists of two complementary wave ball systems: WaveBall (fixed, powerful solution) and Easywaves (mobile, autonomous version with induction charging). Nine WaveBall models are available with diameters from 105cm to 180cm, covering pool sizes from 35m² to over 1200m². The company also provides standard pool designs (Kids Pool, Twin Pool, Long Beach, Nautilus, Moorea, Snail, Moon) and tailor-made custom pool design services. Accessories include saddles, storage racks, color options, anchoring kits, and safety equipment.

Differentiator

Problem solved

Functional benefit

Brands

• WaveBall: A powerful fixed wave ball solution that creates natural waves using resonance technology for pools of all sizes.
• EasyWaves

Products and services

• WaveBall Wave Generation System

Quantifiable outcome

• All WaveBall projects show increase in attendance
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and major.

• Survival Systems Limited (SSL)coreStrategic or Co-development PartnerStrategic partnership in the field of training centers. WOW Company is a partner with Survival Systems Limited (SSL) and part of the IASST (International Association of Sea Survival Training) organization. SSL is a key partner for sea survival and rescue training center projects worldwide.
• IASST (International Association of Sea Survival Training)coreStrategic or Co-development PartnerWOW Company is part of the IASST organization, positioning them as a key technology provider for sea survival training centers globally.
• Authorized Dealers NetworkmajorChannel Partner/ Reseller/ DistributorWOW has developed strong partnerships with recognized global and national players who regularly integrate a WaveBall into their park or pool projects. More than 400 customers have already placed successfully their trust in WOW Company.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Proslide Technology: Proslide Technology is a major manufacturer of water rides and waterpark attractions, including water slides and other aquatic experiences. While it does not specialize in wave generation, it supplies waterparks that may also consider WOW's WaveBall, making it an adjacent incumbent in the same end markets.
• Vortex Aquatic Structures: Vortex designs and supplies aquatic play structures, splash pads, and waterpark attractions. As a broader waterpark equipment supplier serving overlapping resort and municipal customers, it is an adjacent incumbent rather than a direct wave technology competitor.
• Myrtha Pools: Myrtha Pools manufactures modular stainless-steel pools for competition, leisure, and aquatic centers worldwide. It often supplies the pool structures that WOW's WaveBall systems are installed into, making it a complementary/incumbent player in the pool infrastructure market.

Direct peers

• Surfwave: Surfwave produces wave pools and surf pools with adjustable wave shapes, primarily for surf parks and aquatic centers. It competes with WOW in the leisure/entertainment wave pool segment and has overlap in training and resort use cases.
• Wavegarden: Wavegarden is a leading developer of artificial wave pool technology for surf parks and leisure facilities. It is a direct competitor to WOW Company in the wave generation space, though it focuses more on surfing-style waves using pneumatic/hydraulic systems rather than WOW's resonance approach.
• American Wave Machines: American Wave Machines designs and builds surf pools and standing wave attractions (e.g., PerfectSwell) for resorts and entertainment venues. It is a direct competitor in the premium wave generation category targeting hospitality and entertainment customers.
• Murphy's Waves: Murphy's Waves designs and manufactures pneumatic wave generating equipment for wave pools, waterparks, and film sets. It is one of WOW's closest traditional competitors, using a different (pneumatic) technology approach but serving overlapping customers.
• WhiteWater (Endless Surf): WhiteWater, through its Endless Surf brand, manufactures deep-water wave systems for waterparks and surf venues. It directly competes with WOW's WaveBall in the leisure wave pool market and serves many of the same resort and waterpark customers.

Regional players

• Hydrostadium: Hydrostadium is a French engineering firm specializing in hydraulic wave-making flumes and wave basins used in research, naval, and coastal engineering. It is a regional and technical peer in the wave generation category, focused on industrial/scientific applications rather than WOW's primary leisure market.

Others

• Survival Systems Limited: Survival Systems Limited (SSL) is a strategic partner of WOW Company and operates sea survival training centers. While not a technology competitor, SSL is a channel/customer ecosystem participant that integrates WOW WaveBalls into its training facilities globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wow-company/?viewAsMember=true
• Instagraminstagram.com/wowcompany_international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOW Company