Wayne Rich Surfboards
- Company typePrivate
- Founded-
- HeadquartersMillen, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Wayne Rich Surfboards firmographics
Firmographics- Name
- Wayne Rich Surfboards
- Legal name
- Wayne Rich Surfboards
- Website
- https://waynerich.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Wayne Rich Surfboards industry classification
Industry- Product category
- Surfboards
- NAICS
- Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)
- akta.pro primary industry
- Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)
Keywords
Where Wayne Rich Surfboards is headquartered
LocationHeadquarters
- HQ city
- Millen
- HQ country
- United States
- HQ region
- North America
Markets served
Wayne Rich Surfboards business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations
Revenue model
- Custom Surfboard Sales: Direct custom surfboard sales where customers inquire about and order tailored surfboards based on individual specifications and preferences. One-time purchase model per board.
- Pre-built Board Sales via Surftech: Pre-manufactured stock boards (Wild Card 3, Checkmate, Singularity Pin, Singularity Twin) distributed through Surftech partnership for wider availability.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
Wayne Rich Surfboards product offering
Product offeringCore offering
Wayne Rich Surfboards is a custom surfboard shaper that designs and handcrafts surfboards for individual surfers. The product range covers four board families — Logs, Modern Longboards, Mid Lengths, and Shortboards — and the brand also extends into pre-built stock boards via a partnership with Surftech.
Product overview
Wayne Rich Surfboards is a custom surfboard shaper offering a portfolio of handcrafted surfboards across four distinct performance categories: Logs (traditional longboards including Harmonic 67, Flow Harmonic, Wildcard 1/3, Mothership, Diamond Tip, Sceptre, and Linch Pin), Modern Longboards (including Modern Classic, Modern Classic 2, Pro Mod II, and Checmate), Mid Lengths (Speed Foil), and Shortboards (Nightmare, Singularity 77, and Sniper). The company also partners with Surftech to offer pre-built stock versions of select models (Wild Card 3 - NFT, Checkmate, Singularity Pin, Singularity Twin) through Surftech's distribution network. Customers can place inquiries via email at [email protected].
Differentiator
Problem solved
Functional benefit
Products and services
- Logs Handcrafted custom log-style surfboards from Wayne Rich Surfboards, designed for traditional longboard-style surfing and offered to individual surfers seeking a classic shape.
- Modern Longboards Handcrafted custom modern longboard surfboards from Wayne Rich Surfboards, blending contemporary longboard design with the brand's shaping approach for individual surfers.
- Mid Lengths Handcrafted custom mid-length surfboards from Wayne Rich Surfboards, sized between longboards and shortboards for surfers seeking a versatile mid-length shape.
- Shortboards Handcrafted custom shortboard surfboards from Wayne Rich Surfboards, built for performance surfing and tailored to individual surfers' preferences.
- Surftech Pre-Built Stock Boards Pre-built stock surfboards carrying Wayne Rich shapes, produced and distributed in partnership with Surftech so surfers can purchase the brand's designs without placing a fully custom order.
Companies that use Wayne Rich Surfboards
Customer profileSegments1 record
Ideal customer profiles1 record
Wayne Rich Surfboards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wayne Rich Surfboards partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SurftechcoreWayne Rich Surfboards partners with Surftech to offer pre-built stock boards available for order through Surftech's platform. Available models include Wild Card 3, Checkmate, Singularity Pin Tail, and Singularity Twin. This partnership enables broader distribution of select models while maintaining custom board production through direct channels.
Recent moves4 records
Expansion highlights3 records
Wayne Rich Surfboards competitors and assessment
Company assessmentDirect peers
- Tyler Wright Surfboards: Custom shaper brand with focus on shortboards and step-ups. Comparable as a similarly-sized independent custom surfboard maker serving enthusiast surfers.
- Stewart Surfboards: Long-running custom shaper brand from California. Directly comparable as a heritage shaper-led surfboard manufacturer selling custom and semi-custom boards D2C.
- Lost Surfboards: Mayhem-shaped custom and stock surfboard brand with a multi-category lineup. Direct peer because it operates a similar shaper-led, D2C-plus-distributor hybrid model with broad product depth.
- JS Surfboards: Australian shaper Jason Stevenson-founded brand offering custom and stock boards across shortboard, hybrid, and longboard categories. Comparable as a high-profile shaper brand with global distribution through partners.
- Bing Surfboards: Iconic heritage surfboard brand offering custom and stock boards. Directly comparable as a legacy shaper brand with deep category coverage and craft positioning similar to Wayne Rich's.
- Robert August Surfboards: Heritage longboard-focused custom shaper brand. Direct peer because it targets the same log/longboard customer segment with custom handcrafted boards sold direct.
- Channel Islands Surfboards: Al Merrick-founded custom and stock surfboard brand — a direct peer as another heritage shaper-led brand offering custom boards and a stock lineup across multiple categories, sold direct and through surf shops.
- Pyzel Surfboards: John John Florence-shaper's custom surfboard brand. Directly comparable as another elite shaper-led label with a portfolio spanning shortboards and larger models, custom-shaped and distributed via core surf channels.
Emerging players
- Firewire Surfboards: Performance surfboard brand using alternative constructions (epoxy/soft). Comparable as a tech-forward alternative construction surfboard maker overlapping with Surftech's stock-board category where Wayne Rich's stock SKUs live.
Broad incumbents
- Surftech: Surfboard contract manufacturer and distributor with its own label plus shaper-collaboration SKUs (including Wayne Rich's). Comparable as both Wayne Rich's core distribution partner and as a broader incumbent that produces/shapes boards for multiple shaper brands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Wayne Rich Surfboards social profiles
Digital presenceWayne Rich Surfboards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wayne Rich Surfboards leadership team
Management profileNumber of profiles
Profiles1 record
Wayne Rich Surfboards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wayne Rich Surfboards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wayne Rich Surfboards
What does Wayne Rich Surfboards do?
Wayne Rich Surfboards is a custom surfboard shaper that designs and handcrafts surfboards for individual surfers. The product range covers four board families — Logs, Modern Longboards, Mid Lengths, and Shortboards — and the brand also extends into pre-built stock boards via a partnership with Surftech.
Is Wayne Rich Surfboards a public or private company?
Wayne Rich Surfboards is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wayne Rich Surfboards founded?
Wayne Rich Surfboards was founded in -1. It employs 11 to 50 people.
Where is Wayne Rich Surfboards based?
Wayne Rich Surfboards is headquartered in Millen, United States, in the North America region.
How does Wayne Rich Surfboards make money?
Two revenue lines are on record. Custom Surfboard Sales are the primary driver. The others are pre-built Board Sales via Surftech.
Who are Wayne Rich Surfboards's main competitors?
Direct peers on record are Tyler Wright Surfboards, Stewart Surfboards, Lost Surfboards, JS Surfboards, Bing Surfboards, Robert August Surfboards, Channel Islands Surfboards and Pyzel Surfboards. Firewire Surfboards is listed as an emerging player. Surftech is listed as a broad incumbent.
Does Wayne Rich Surfboards have an API?
No public API is recorded for Wayne Rich Surfboards.
What industry is Wayne Rich Surfboards in?
Wayne Rich Surfboards's product category is Surfboards. Its primary akta.pro industry code is CRAMAIAE, Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards). Its NAICS code is 423910.