New Business Radio

What New Business Radio does

New Business Radio is a Dutch business-focused radio station and podcast network headquartered at Media Park in Hilversum, Netherlands. It is operated as a brand of YPCA, Your Personal Call Assistant B.V. (also operating as De Radiofabriek) and produces a slate of more than 15 regular programs covering entrepreneurship, leadership, finance, marketing, sustainability, AI, smart mobility, insurance, and self-employment (ZZP) topics. Programming is delivered simultaneously as live radio, on-demand podcasts via major platforms (Spotify, Apple Podcasts, SoundCloud, TuneIn, Springcast with themed channels, plus Dutch aggregators such as Luisterradio.fm, online-radio.nl, RadioNED, NedRadio, Radio FM), and through a dedicated iPhone app launched on the Apple App Store.

The platform is built around conventional radio broadcasting infrastructure combined with podcast production and multi-channel distribution. Each show is typically co-produced with a domain partner (e.g., Credion for SME financing, BusinessWise for editorial and AI programming, MYN for entrepreneur networking, Rompslomp/SoloPartners/Younited for ZZP content), which embeds subject-matter expertise into the programming and underwrites production cost. The company is private, employs 11-50 people, and has been operating since 2015.

The business model is entirely advertising- and sponsorship-driven: content is free to listeners, and revenue comes from program sponsorships, advertising across app and aggregator placements, and distribution partnerships. There is no subscription or paywalled tier. The target audience is Dutch entrepreneurs, SMB owners (MKB), managers, and self-employed professionals (ZZP'ers), with early English-language programs (international Let's Talk Business, English editions of Company Challenge) pointing to tentative internationalization. Sponsors include MKB Brandstof, Baaz.nl, Credion, De Combinatie van Factoren, Adswag, Spotta, and Havas Media.

Name

New Business Radio

Legal name

YPCA, Your Personal Call Assistant B.V.

Website

https://newbusinessradio.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

New Business Radio is a Dutch business-focused radio station and podcast network operating from Hilversum's Media Park, producing 15+ shows on entrepreneurship, leadership, finance, and AI for Dutch SMB owners, managers, and self-employed professionals, funded by program sponsorships and advertising.

Ownership category

akta.pro rank

Product category

Business Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Sound Recording Industries (5122)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Audio Production & Podcasting (BPAFAIAE)

Keywords

• Business radio broadcasting
• Podcast production services
• Business news programming
• Entrepreneurship content media
• Audio content distribution

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Sponsorship and advertising: New Business Radio generates revenue through program sponsorships, with named sponsors for individual programs such as MKB Brandstof (New Business Radio LIVE!), Baaz.nl (Let's Talk Business), and Credion (Funding Your Business). Additional sponsors are listed for specific programs such as Marketing Report (De Combinatie van Factoren, Adswag, Spotta, Havas Media).
2. App and platform distribution partnerships: Distribution through third-party radio aggregation platforms (TuneIn, Luisterradio.fm, online-radio.nl, RadioNED, NedRadio, Radio FM) generates revenue through partnership arrangements with these platforms, expanding audience reach and brand visibility.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

New Business Radio is a Dutch business-focused radio station and podcast platform that produces, broadcasts, and distributes themed audio programs covering entrepreneurship, leadership, finance, sustainability, AI, marketing, insurance, and self-employment (ZZP). The station airs live radio programming and distributes all episodes as on-demand podcasts across major platforms including Spotify, Apple Podcasts, TuneIn, Soundcloud, and Springcast, with a dedicated iPhone app and distribution through multiple radio aggregation services.

Product overview

New Business Radio is a Dutch business radio station and podcast platform offering a portfolio of themed programs covering entrepreneurship, leadership, finance, marketing, HR, and innovation. The core offering consists of multiple branded shows airing throughout the week, including daily programs like Let's Talk Business and weekly themed programs such as People Power, Company Challenge, and De Ondernemer. Content is distributed through live radio broadcasts, a dedicated iPhone app, and integration with major podcast platforms (Spotify, Apple Podcasts, SoundCloud, TuneIn) as well as specialized radio aggregation services. Programs target entrepreneurs, managers, and business professionals with content spanning business strategy, personal finance, funding, insurance, marketing, and HR topics.

Differentiator

Problem solved

Functional benefit

Brands

• BusinessWise: Weekly business news and insights show
• Let's Talk Business
• People Power
• My Personal Finance
• Funding Your Business
• Company Challenge
• New Business Radio LIVE!

Products and services

• Let's Talk Business Daily business interview program airing weekdays 10:00-11:00 featuring entrepreneurs and experts discussing business developments, market trends, and personal experiences. Available in an international English-language version for English-speaking audiences.
• People Power Monday program 14:00-16:00 hosted by Glenn van der Burg exploring the power of people in organizations, targeting managers and professionals seeking organizational improvement and leadership development.
• De Ondernemer Tuesday program 11:00-12:00 featuring (top) entrepreneurs and experts discussing vision on personnel, online marketing, financing, and innovation.
• AI at Work LIVE Tuesday program 12:00-13:00 produced by BusinessWise focusing on practical AI applications in the workplace, addressing the gap between AI hype and measurable business impact.
• BusinessWise Weekly Tuesday program 17:00-18:00 hosted by Olivier de Neve analyzing business news and developments relevant to the workplace and boardroom.
• My Personal Finance Monthly talk show on first Tuesday 16:00-17:00 hosted by Roelof Meijer covering personal financial planning topics for entrepreneurs including taxes, retirement, investing, and estate planning.
• ZZP Update Second Tuesday monthly program 14:00-15:00 hosted by Ron Lemmens covering developments and issues for self-employed professionals (ZZP) in the Netherlands, including accounting, healthcare ZZP, and financial security topics with co-production partners Rompslomp, SoloPartners, and Younited.
• Funding Your Business Second Tuesday monthly program 15:00-16:00 hosted by Fabienne de Vries covering financing options for businesses including MKB financing, real estate, crowdfunding, and factoring, co-produced with Credion.
• MYN Netwerk Café Second Tuesday monthly program 16:00-17:00 hosted by Roelof Meijer connecting entrepreneurs through the MYN business network to share inspiration and opportunities.
• Insured & Inspired Third Tuesday monthly program 14:00-15:00 hosted by Ron Lemmens and Ilse Bosland helping entrepreneurs understand insurance coverage and identify overlooked risks.
• Marketing Report Third Tuesday monthly program 18:30-20:00 hosted by Peter Wybenga and Bas Vlugt featuring key players from marketing communication discussing media, creation, and data innovations.
• Smart Mobility: The Future Is Now Last Tuesday monthly program 15:00-16:00 hosted by Marco Maréchal exploring smart mobility and smart city developments connecting theory with consumer needs.
• New Business Radio LIVE! Thursday magazine program 16:00-17:00 featuring business development and personal development content with innovations, entrepreneur stories, science insights, Fast Forward segments, and Inspire Top 3, sponsored by MKB Brandstof.
• Company Challenge First and third Thursday monthly program 11:00-12:00 where business leaders present organizational challenges and receive advice from experienced leaders and experts; includes English-language editions targeting international audiences.
• How's Business? Monday program 11:00-12:00 featuring business shapers and entrepreneurs discussing past goals and dreams, current results, and future developments.

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

13 partnerships are on record, tiered minor and core.

• MKB BrandstofminorGTM or Marketing PartnerMKB Brandstof is a sponsor of New Business Radio LIVE!, the weekly magazine program airing Thursdays 16:00-17:00. The sponsorship enables the production of the program and positions MKB Brandstof's fuel and charging services before a business audience.
• Baaz.nlminorGTM or Marketing PartnerBaaz.nl is a sponsor of Let's Talk Business, the daily business interview program airing weekdays 10:00-11:00. The partnership provides marketing exposure for Baaz.nl to a business audience.
• CredioncoreGTM or Marketing PartnerCredion, specialists in business and real estate financing, has a co-production partnership for the program Funding Your Business. The station produces the program in collaboration with Credion, and Credion's expertise is showcased through the program's content on SME financing topics. The relationship is a long-standing one, with multiple years of program production and coverage of Credion's MKB Financiering Netwerk Events.
• YPCA, Your Personal Call Assistant B.V. (De Radiofabriek)coreStrategic or Co-development PartnerNew Business Radio is a brand of YPCA, Your Personal Call Assistant B.V., operating as De Radiofabriek. YPCA owns the New Business Radio brand and operates the station from its Media Park facility in Hilversum. The parent company handles all operational, production, and business functions for the station.
• RompslompminorGTM or Marketing PartnerRompslomp is a co-production partner for the ZZP Update program, which covers topics for self-employed professionals. Rompslomp provides expertise on accounting and bookkeeping topics relevant to ZZP audiences.
• SoloPartnersminorGTM or Marketing PartnerSoloPartners is a co-production partner for ZZP Update, providing content related to self-employed professionals in the healthcare sector. The partnership brings healthcare ZZP expertise to the program's audience.
• YounitedminorGTM or Marketing PartnerYounited is a co-production partner for ZZP Update, providing content on financial security and stability for self-employed professionals. Younited positions itself as providing certainty for ZZP workers.
• Luisterradio.fmminorChannel Partner/ Reseller/ DistributorLuisterradio.fm is an online radio platform and app that provides access to hundreds of radio stations, including New Business Radio. The partnership extends the station's reach to Luisterradio.fm's user base.
• RadioNEDminorChannel Partner/ Reseller/ DistributorRadioNED is a multi-platform radio streaming service available across iOS, iPadOS, tvOS, macOS, Android, and web, offering over 750 Dutch and Flemish stations including New Business Radio.
• NedRadiominorChannel Partner/ Reseller/ DistributorNedRadio is an Android application available in the Google Play Store that provides access to over 80 radio stations, including New Business Radio.
• TuneInminorChannel Partner/ Reseller/ DistributorTuneIn is a global internet radio platform that provides access to New Business Radio, enabling listeners to tune in via web or mobile app. New Business Radio's TuneIn channel hosts both live radio and podcast content.
• BusinessWisecoreStrategic or Co-development PartnerBusinessWise is a co-production partner for several programs including BusinessWise Weekly and At the Top. The partnership involves BusinessWise's editorial team (including Olivier de Neve and Paul van Riessen) in producing and presenting programs, bringing business journalism expertise to the station's content.
• MYN (zakelijk netwerk)coreStrategic or Co-development PartnerMYN is a Dutch business network that has a co-production partnership for the program MYN Netwerk Café. The program is part of MYN's network activities, aiming to bring entrepreneurs together and contribute to each other's success. MYN Netwerk Café airs monthly on New Business Radio.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Het Financieele Dagblad (FD Media): FD is the leading Dutch financial daily, producing podcasts and audio content for business professionals — overlapping with New Business Radio's finance, funding and leadership content but anchored in a much larger subscription news business.
• NPO Radio 1: NPO Radio 1 is the Dutch public broadcaster's main news/talk radio station, airing business and current-affairs programs to a national audience — a broad incumbent whose business programming competes for the same Dutch manager and entrepreneur listeners.
• RTL Z: RTL Z is the Dutch business news TV and digital channel covering markets, entrepreneurship and corporate news, with associated podcasts and video — competing with New Business Radio for Dutch business-audio ad budgets but with a much wider media portfolio.
• NRC Podcasts: NRC Media is a major Dutch news publisher with a sizable podcast portfolio covering business, politics and current affairs — overlapping with New Business Radio's news/interview programming but as part of a broader multi-format newsroom operation.

Direct peers

• Sprout: Sprout is a Dutch media brand focused on entrepreneurship and SME news, producing articles, podcasts and newsletters for the same Dutch entrepreneur and MKB audience that New Business Radio targets, with overlapping sponsor categories.
• BNR Nieuwsradio: BNR Nieuwsradio is the leading Dutch business news radio station and podcast network, operating nationally with multiple daily programs targeting entrepreneurs and managers — directly comparable to New Business Radio in format, audience and sponsorship-driven revenue model.
• Quote Media: Quote is a Dutch business/entrepreneurship media brand covering founders and executives, with podcasts and editorial content targeting the same Dutch SME and entrepreneurial audience as New Business Radio.

Others

• Springcast: Springcast is a Dutch podcast hosting and analytics platform that powers New Business Radio's distribution channels — an enabling technology vendor rather than a competitor, but deeply comparable as a fellow Dutch podcast-infrastructure business.

Regional players

• Bloomberg Radio: Bloomberg Radio is a global business-radio operation producing live audio and podcasts on markets, companies and executives — offering the closest international analog to New Business Radio's format, though operating primarily for a US/global finance audience.

Emerging players

• Marketing Report / Adformatie: Marketing Report and Adformatie are Dutch marketing and advertising trade media with podcasts and newsletters covering the marcom industry — directly comparable to New Business Radio's Marketing Report program in subject matter and B2B sponsorship model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/newbusradionl
• Facebookfacebook.com/NewBusinessRadio
• LinkedInlinkedin.com/company/new-business-radio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Business Radio