Jiangsu Jinling Sports Equipment

What Jiangsu Jinling Sports Equipment does

Jiangsu Jinling Sports Equipment Co., Ltd. (江苏金陵体育器材股份有限公司) is a Chinese A-share listed manufacturer and system integrator of professional sports equipment, founded in 1987 and headquartered in Zhangjiagang, Jiangsu. The company designs, manufactures, and sells certified equipment across basketball (CBA-Star and Olympic-Star intelligent racks with proprietary hydraulic controls), volleyball, athletics, swimming (starting blocks, lane buoys, artistic swimming platforms), football, handball, stadium seating, and modular sports flooring. It holds official FIBA technical partnership, FIVB partnership, and IAAF/IHF certifications, and is a main drafter of multiple Chinese national standards for basketball racks and athletics equipment.

The company operates a four-pillar business model: (1) Sports Equipment manufacturing, (2) Venue Construction integrating seating, flooring, and competition systems for stadiums, (3) Event Support services providing on-site technical teams for professional competitions, and (4) National Fitness solutions for community and mass-sport facilities. Revenue is generated through direct enterprise sales (national hotline 400 886 9133, dedicated sales force), authorized dealer and subsidiary channels, and online storefronts on JD.com and Tmall. Pricing is quote-based and varies by venue specifications and customization, with multi-year contracts typical for B2B sales.

The customer base spans Chinese professional basketball leagues (CBA, WCBA, NBL, Super 3 League), international Olympic-level events (Beijing 2008, Rio 2016, 2022 Hangzhou Asian Games, 2026 Diamond League Xiamen), municipal stadiums such as Yantai Bajiaowan International Sports Center and Changshu Sports Center, and international venues including Sydney Olympic Park and La Trobe University across 80+ countries. The company is led by wholly-owned subsidiaries covering Shanghai sales, Zhejiang operations, sports industry park development, intercontinental culture-sports technology, and international trade through Jinti International Trade. Recent strategic moves include the May 2026 launch of an AI Scoring Board and a June 2026 minority investment in Upstream Intelligent Technology Co., Ltd.

Name

Jiangsu Jinling Sports Equipment

Legal name

江苏金陵体育器材股份有限公司

Website

https://jlsports.com

Company type

Public

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Jiangsu Jinling Sports Equipment is a Chinese A-share listed manufacturer and system integrator of FIBA/FIVB/IAAF/IHF-certified professional sports equipment and integrated venue solutions, serving professional basketball leagues, Olympic events, and municipal stadiums across 80+ countries since 1987.

Ownership category

akta.pro rank

Product category

Sports Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Sports equipment manufacturing
• Stadium seating systems
• Venue construction services
• Athletic competition equipment
• Event technical support

Headquarters

HQ city

Zhangjiagang

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sports Equipment Sales: Manufacture and sale of professional sports equipment including basketball racks, volleyball equipment, athletics equipment, football goals, swimming facilities, and venue seating. Products are certified by international federations including FIBA, FIVB, IAAF, and IHF.
2. Venue Construction and Integration: Comprehensive sports venue construction services including sports flooring, stadium seating, competition equipment installation, and smart venue systems. Projects include entire stadium makeovers for municipal sports centers.
3. Event Support Services: Technical support and equipment provision for professional sporting events including timing systems, scoring equipment, and on-site technical teams for competition guarantee.
4. International Market Sales: Export of sports equipment and stadium solutions to international markets. Business covers more than 80 countries including Japan, USA, Russia, and Australia.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Jiangsu Jinling Sports Equipment manufactures and sells professional sports equipment including intelligent basketball racks (CBA-Star and Olympic-Star series), athletics equipment, swimming facilities (lane buoys, starting blocks, artistic swimming platforms), stadium seating, and modular sports flooring. The company also delivers integrated sports venue construction services encompassing flooring installation, stadium seating, competition equipment setup, and smart venue systems, alongside on-site technical support services for professional sporting events.

Product overview

Jinling Sports (金陵体育) is a high-end sports equipment manufacturing enterprise listed on the Shenzhen A-stock market (stock code: 300651) with a 40+ year brand history since 1987. Its product portfolio spans four core business areas: (1) Sports Equipment — covering basketball hoops (including CBA Smart Basketball Hoops and Olympic Star series), football goals, volleyball apparatus, athletics equipment, swimming facilities (lane buoys, starting blocks, artistic swimming platforms), stadium seating, and sports facilities; (2) Venue Construction — providing professional sports wood flooring, plastic sports floors, stadium seating systems, and spectator facilities; (3) Event Support — on-site technical support services for basketball, swimming, athletics, marathon, weightlifting, and other competitions; and (4) National Fitness — all-age fitness solutions for community and civilian use. The company is an official technical partner of FIBA, partner of FIVB, and its equipment holds IAAF and IHF certifications. Products serve over 100 international events including the Beijing 2008 Olympics, Rio 2016 Olympics, and Asian Games.

Differentiator

Problem solved

Functional benefit

Products and services

• CBA-Star Intelligent Basketball Rack System Intelligent basketball rack with proprietary hydraulic control for professional basketball competitions; FIBA-certified and used by Chinese professional leagues.
• Olympic-Star Intelligent Basketball Rack Premium intelligent basketball rack meeting international competition standards used in world-class events; for professional basketball venues and event organizers.
• Athletics Equipment (IAAF-certified) IAAF-certified athletics equipment including apparatus used in track and field competitions; for international athletics venues and events.
• Volleyball Equipment (FIVB-certified) FIVB-certified volleyball equipment for international volleyball competitions; for volleyball federations, leagues, and professional venues.
• Swimming Lane Turn Buoy (55108YFB-2) Lane buoy used to demarcate turning points at pool walls during competitive swimming; for swimming venues and competition organizers.
• Swimming Float (55107YFB-1) Lane float used to demarcate swimming lanes in competition pools; for swimming venues and competition organizers.
• Starting Block (55101YCM-1) Competition-grade swimming starting block mounted at pool edges for competitive swimming and diving starts; for swimming venues and event organizers.
• Artistic Swimming Referee Platform (54103HCT-1) Elevated referee platform providing a viewing position for judging artistic swimming competitions; for aquatic competition venues and federations.
• Artistic Swimming Performance Stage (54102HBT-1) Performance stage platform used in artistic swimming shows and exhibitions; for entertainment venues, shows, and federation events.
• Hanging Hollow Plastic Stadium Chair (81124ZKY-8E) Hanging hollow plastic spectator seat designed for stadium use; part of the stadium seating series used in large venues such as Yantai Bajiaowan International Sports Center (10,000+ seats) and Changshu Sports Center (35,000 seats).
• SGB-384313 Plastic Grid Sports Floor Modular plastic grid sports flooring (300x300mm, 16mm thickness) for venue construction; includes professional sports wood flooring variants for indoor stadiums.
• AI Scoring Board AI-powered scoring display with five core smart-technology functions supporting professional competitions and daily training; for sports venues, training facilities, and event organizers.
• Venue Construction and Integration Services Comprehensive sports venue construction service including sports flooring installation, stadium seating systems, competition equipment installation, and smart venue systems for full-scope stadium makeovers; for municipal sports centers and large venue operators.
• Camera Event Support Service Professional on-site camera and filming equipment support for sports competitions; for sports event organizers and broadcasting partners.
• Marathon Event Support Service Comprehensive event support service for marathon competitions including timing systems, signage, equipment, and on-site technical team support; for marathon organizers and race directors.
• Swimming Event Support Service Professional on-site technical support service for swimming competitions including equipment setup and operation; for swimming event organizers.
• Basketball Event Support Service Comprehensive on-site technical support service for basketball competitions including equipment transport, installation, timing systems setup, and venue technical teams; for basketball event organizers.
• Weightlifting Competition Event Support Service On-site event support service for weightlifting competitions covering equipment setup, operation, and technical team support; for weightlifting event organizers.
• Athletics (Track and Field) Event Support Service On-site event support service for track and field athletics competitions including equipment provision, timing systems, and technical teams; for athletics event organizers and federations.
• National Fitness Solutions All-age fitness solutions for community and civilian use including public fitness equipment programs; for municipal fitness programs, communities, and public sports facilities.

Quantifiable outcome

• Served 2000+ major events including Olympics, Asian Games, World Championships
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Zhejiang Lingxiao Sporting Goods: Chinese manufacturer of sports equipment including basketball stands and seating systems. Regional peer competing in the domestic Chinese sports equipment market where Jinling holds dominant league relationships.

Direct peers

• Senoh Corporation: Japanese sporting goods manufacturer specializing in basketball, volleyball, and athletics equipment for schools and professional competitions. Directly competes with Jinling in basketball rack systems, volleyball apparatus, and athletics equipment for international federation-certified competition use.
• Schelde Sports: Dutch manufacturer of professional basketball goals and sports equipment, FIBA-certified. Direct competitor in the elite basketball equipment segment where Jinling's CBA-Star system competes.
• Seneca Sports: Manufacturer of basketball backstops, goals, and related gymnasium equipment serving schools and athletic facilities in North America. Direct competitor in institutional and professional basketball equipment categories.
• Mikasa Corporation: Japanese sports equipment manufacturer best known for volleyballs and athletic equipment, with FIVB partnership status. Comparable in volleyball and athletics equipment categories where Jinling holds FIVB and IAAF certifications.
• Connor Sport Court: US-based manufacturer of athletic flooring and modular sports surfaces, with equipment line spanning basketball and multi-sport facilities. Directly comparable in the sports flooring and venue equipment category where Jinling's venue construction business operates.
• Harrod Sport: UK-based manufacturer of sports equipment including basketball, football, and athletics gear for schools, clubs, and professional venues. Comparable product portfolio and serves overlapping customer segments in educational and recreational sports markets.

Broad incumbents

• Gilbert Rugby: Global sports equipment manufacturer specializing in rugby and team sports balls and equipment with federation partnerships. Comparable in the federation-certified team sports equipment space where Jinling competes across multiple sports.
• Li Ning Company Limited: Major Chinese sportswear and equipment brand listed in Hong Kong, sponsoring CBA and providing various sports equipment. A broader Chinese sports incumbent overlapping with Jinling in league partnership and brand-driven sports equipment sales.
• Anta Sports Products Limited: Major Chinese sportswear and equipment brand listed in Hong Kong with broad product portfolio including footwear, apparel, and some equipment. Operates as a broader sporting goods incumbent in the same Chinese market where Jinling serves professional venues and leagues.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jiangsu Jinling Sports Equipment