Obour Land
- Company typePrivate
- Founded1995
- HeadquartersCairo, Egypt
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Obour Land firmographics
Firmographics- Name
- Obour Land
- Legal name
- Obourland for food industries
- Website
- https://obourland.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Obour Land industry classification
Industry- Product category
- Dairy Products
- NAICS
- Cheese Manufacturing (311513), Dairy Product Manufacturing (3115)
- SIC
- Dairy Products (2020), Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Cheese (Natural & Processed) (CRADACAC)
- akta.pro secondary industries
- Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL), Cheese Wholesale (AFAIAEAC), Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)
Keywords
Where Obour Land is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
Obour Land business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Dairy and Juice Product Sales: Revenue generated from manufacturing and selling dairy products (white cheese, processed cheese, milk) and juices to consumers in Egypt and export markets through domestic retail and wholesale export channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Retail consumer pricing for domestic Egyptian market |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Obour Land product offering
Product offeringCore offering
Obour Land manufactures and sells a diversified portfolio of dairy and juice products in Egypt and international markets. The portfolio spans white cheese (35 products), processed cheese (13 products), milk (9 products), and juice (9 products), totaling more than 95 SKUs. The company distributes its products through its own e-commerce website and Egyptian retail outlets domestically, and through dedicated export sub-brands (Lovely and Obour Garden) via wholesale and distributor channels internationally.
Product overview
Obour Land is Egypt's leading dairy manufacturer offering a diverse portfolio of dairy and juice products. The product lineup consists of White Cheese (Obourland Cheese sub-brand with 35 products in various flavors like Feta, Cheddar, Roumy, and specialty varieties), Processed Cheese (including Obourland Processed Cheese and Mafroda Processed Cheese with 13 products), Milk (Full Fat and Skimmed varieties in 9 products), and Juice (9 fruit juice products in multiple flavors). The company also operates two export sub-brands: Lovely and Obour Garden, featuring 29 export-specific products including flavored milk and additional cheese and juice varieties. A Fun Zoo flavored milk line targets children's consumption.
Differentiator
Problem solved
Functional benefit
Brands
- Lovely: Export brand for cheese, juice, and processed cheese products marketed internationally
- Obour Garden
- Mafroda
- Fun Zoo
Products and services
- Obourland White Cheese
Quantifiable outcome
- 100% natural ingredients with no preservatives
Companies that use Obour Land
Customer profileSegments2 records
Ideal customer profiles2 records
Obour Land technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Obour Land partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Obour Land competitors and assessment
Company assessmentRegional players
- Dana Group (Egypt): Egyptian dairy and food manufacturer producing cheese, milk, and juices. A direct regional peer in the Egyptian dairy market with overlapping product categories.
- Edita Food Industries: Egyptian packaged food manufacturer with a broad branded snacks and baked goods portfolio. Comparable as a publicly listed Egyptian consumer/food peer with multi-brand, multi-channel distribution.
- Halwani Brothers: Saudi-based food manufacturer with dairy and processed food products. A comparable regional peer in the broader Middle East food and dairy manufacturing space.
Broad incumbents
- Arla Foods: Global dairy cooperative with major cheese and milk portfolios. Comparable in product mix (natural cheese, processed cheese, milk) and in operating white cheese for diverse markets, relevant to Obour Land's export ambitions.
- Savencia Fromage & Dairy: French specialty cheese group operating in natural and processed cheese globally. Comparable as a cheese-led multinational with strong specialty cheese positioning, similar to Obour Land's white cheese depth.
- Almarai: The largest vertically integrated dairy company in the Middle East, operating across dairy, juice, and bakery. While primarily Saudi-based, it competes in regional dairy and juice categories where Obour Land exports.
- Bel Group: Global branded cheese company (Laughing Cow, Babybel) with a major focus on processed and specialty cheese. A comparable global leader in the same processed cheese category in which Obour Land's Mafroda brand competes.
- Lactalis: World's largest dairy group with a leading cheese portfolio (President, Galbani, Parmalat). A benchmark for global dairy consolidation and a relevant reference for Obour Land's cheese-led portfolio strategy.
Direct peers
- Juhayna Food Industries: Egypt's largest dairy and juice manufacturer, producing milk, yogurt, cheese, and juice under multiple brands. Direct competitor to Obour Land across overlapping dairy and juice categories in the Egyptian market.
- Domty: Egyptian dairy and cheese manufacturer, known for its processed cheese and white cheese portfolio. Competes head-to-head with Obour Land in Egyptian retail shelves, particularly in the processed and white cheese segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Obour Land social profiles
Digital presenceObour Land financial estimates
Financial estimateRevenue estimate
Valuation estimate
Obour Land leadership team
Management profileNumber of profiles
Obour Land funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Obour Land M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Obour Land
What does Obour Land do?
Obour Land manufactures and sells a diversified portfolio of dairy and juice products in Egypt and international markets. The portfolio spans white cheese (35 products), processed cheese (13 products), milk (9 products), and juice (9 products), totaling more than 95 SKUs. The company distributes its products through its own e-commerce website and Egyptian retail outlets domestically, and through dedicated export sub-brands (Lovely and Obour Garden) via wholesale and distributor channels internationally.
Is Obour Land a public or private company?
Obour Land is a private company. It is classified as unknown and is currently operating.
When was Obour Land founded?
Obour Land was founded in 1995. It employs 1,001 to 5,000 people.
Where is Obour Land based?
Obour Land is headquartered in Cairo, Egypt, in the Africa region.
How does Obour Land make money?
One revenue line is on record: dairy and Juice Product Sales.
Who are Obour Land's main competitors?
Regional players on record are Dana Group (Egypt), Edita Food Industries and Halwani Brothers. Broad incumbents are Arla Foods, Savencia Fromage & Dairy, Almarai, Bel Group and Lactalis. Direct peers are Juhayna Food Industries and Domty.
Does Obour Land have an API?
No public API is recorded for Obour Land.
What industry is Obour Land in?
Obour Land's product category is Dairy Products. Its primary akta.pro industry code is CRADACAC, Cheese (Natural & Processed), with a secondary code of AFAKAKAL, Dairy Spreads, Dips & Cream Cheese Manufacturing. Its NAICS code is 311513 and its SIC code is 2020.