Obour Land

Dairy Productsobourland.com

Company typePrivate
Founded1995
HeadquartersCairo, Egypt
Headcount1,001–5,000
GTM typeB2C
OfferingHardware or Manufacturing

Obour Land firmographics

Firmographics

Name: Obour Land
Legal name: Obourland for food industries
Website: https://obourland.com
Company type: Private
Founded year: 1995
Operating status: Operating
Headcount range: 1,001–5,000 employees
Ownership category
akta.pro rank

Obour Land industry classification

Industry

Product category: Dairy Products
NAICS: Cheese Manufacturing (311513), Dairy Product Manufacturing (3115)
SIC: Dairy Products (2020), Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141)
akta.pro primary industry: Cheese (Natural & Processed) (CRADACAC)
akta.pro secondary industries: Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL), Cheese Wholesale (AFAIAEAC), Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)

Keywords

Dairy food manufacturing
White cheese production
Processed cheese products
Milk and juice beverages
Dairy export brands

Where Obour Land is headquartered

Location

Headquarters

HQ city: Cairo
HQ country: Egypt
HQ region: Africa

Offices1 record

Markets served

Obour Land business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

Dairy and Juice Product Sales: Revenue generated from manufacturing and selling dairy products (white cheese, processed cheese, milk) and juices to consumers in Egypt and export markets through domestic retail and wholesale export channels.

Pricing tiers

Model	Billing	Price
Unit Pricing	—	Retail consumer pricing for domestic Egyptian market

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Obour Land product offering

Product offering

Core offering

Obour Land manufactures and sells a diversified portfolio of dairy and juice products in Egypt and international markets. The portfolio spans white cheese (35 products), processed cheese (13 products), milk (9 products), and juice (9 products), totaling more than 95 SKUs. The company distributes its products through its own e-commerce website and Egyptian retail outlets domestically, and through dedicated export sub-brands (Lovely and Obour Garden) via wholesale and distributor channels internationally.

Product overview

Obour Land is Egypt's leading dairy manufacturer offering a diverse portfolio of dairy and juice products. The product lineup consists of White Cheese (Obourland Cheese sub-brand with 35 products in various flavors like Feta, Cheddar, Roumy, and specialty varieties), Processed Cheese (including Obourland Processed Cheese and Mafroda Processed Cheese with 13 products), Milk (Full Fat and Skimmed varieties in 9 products), and Juice (9 fruit juice products in multiple flavors). The company also operates two export sub-brands: Lovely and Obour Garden, featuring 29 export-specific products including flavored milk and additional cheese and juice varieties. A Fun Zoo flavored milk line targets children's consumption.

Differentiator

Problem solved

Functional benefit

Brands

Lovely: Export brand for cheese, juice, and processed cheese products marketed internationally
Obour Garden
Mafroda
Fun Zoo

Products and services

Obourland White Cheese

Quantifiable outcome

100% natural ingredients with no preservatives

Companies that use Obour Land

Customer profile

Segments2 records

Ideal customer profiles2 records

Obour Land technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Obour Land partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Obour Land competitors and assessment

Company assessment

Regional players

Dana Group (Egypt): Egyptian dairy and food manufacturer producing cheese, milk, and juices. A direct regional peer in the Egyptian dairy market with overlapping product categories.
Edita Food Industries: Egyptian packaged food manufacturer with a broad branded snacks and baked goods portfolio. Comparable as a publicly listed Egyptian consumer/food peer with multi-brand, multi-channel distribution.
Halwani Brothers: Saudi-based food manufacturer with dairy and processed food products. A comparable regional peer in the broader Middle East food and dairy manufacturing space.

Broad incumbents

Arla Foods: Global dairy cooperative with major cheese and milk portfolios. Comparable in product mix (natural cheese, processed cheese, milk) and in operating white cheese for diverse markets, relevant to Obour Land's export ambitions.
Savencia Fromage & Dairy: French specialty cheese group operating in natural and processed cheese globally. Comparable as a cheese-led multinational with strong specialty cheese positioning, similar to Obour Land's white cheese depth.
Almarai: The largest vertically integrated dairy company in the Middle East, operating across dairy, juice, and bakery. While primarily Saudi-based, it competes in regional dairy and juice categories where Obour Land exports.
Bel Group: Global branded cheese company (Laughing Cow, Babybel) with a major focus on processed and specialty cheese. A comparable global leader in the same processed cheese category in which Obour Land's Mafroda brand competes.
Lactalis: World's largest dairy group with a leading cheese portfolio (President, Galbani, Parmalat). A benchmark for global dairy consolidation and a relevant reference for Obour Land's cheese-led portfolio strategy.

Direct peers

Juhayna Food Industries: Egypt's largest dairy and juice manufacturer, producing milk, yogurt, cheese, and juice under multiple brands. Direct competitor to Obour Land across overlapping dairy and juice categories in the Egyptian market.
Domty: Egyptian dairy and cheese manufacturer, known for its processed cheese and white cheese portfolio. Competes head-to-head with Obour Land in Egyptian retail shelves, particularly in the processed and white cheese segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Obour Land financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Obour Land leadership team

Management profile

Number of profiles

Obour Land funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Obour Land M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Obour Land

What does Obour Land do?

Is Obour Land a public or private company?

Obour Land is a private company. It is classified as unknown and is currently operating.

When was Obour Land founded?

Obour Land was founded in 1995. It employs 1,001 to 5,000 people.

Where is Obour Land based?

Obour Land is headquartered in Cairo, Egypt, in the Africa region.

How does Obour Land make money?

One revenue line is on record: dairy and Juice Product Sales.

Who are Obour Land's main competitors?

Regional players on record are Dana Group (Egypt), Edita Food Industries and Halwani Brothers. Broad incumbents are Arla Foods, Savencia Fromage & Dairy, Almarai, Bel Group and Lactalis. Direct peers are Juhayna Food Industries and Domty.

Does Obour Land have an API?

No public API is recorded for Obour Land.

What industry is Obour Land in?

Obour Land's product category is Dairy Products. Its primary akta.pro industry code is CRADACAC, Cheese (Natural & Processed), with a secondary code of AFAKAKAL, Dairy Spreads, Dips & Cream Cheese Manufacturing. Its NAICS code is 311513 and its SIC code is 2020.