Meiling

What Meiling does

Meiling Meesterschilders & Interieur is a privately held, family-owned Dutch painting and interior firm founded in 1928 and headquartered at Kerkstraat 90 in Putten. It employs 51-100 people, including a directly employed team of 35 painters, and delivers five integrated service lines under a 'totaalconcept' (total concept) proposition: Schilderwerk (painting), Beglazing (glazing), Interieuradvies (interior consultation), Vloeren & Stoffering (flooring and upholstery), and a showroom/atelier retail space. Since 2022 the company has held ERM (Erfgoed Restauratie Monumentaal) certification, renewed in 2025, authorizing it to perform heritage restoration painting on monumental buildings under guideline URL 4009 using traditional techniques such as jute-and-grondpapier wall coverings and 'Erfgoed Schilderen' methods.

The business operates a direct-to-consumer, project-based model with quote-driven pricing and a consultative showroom at the Putten headquarters, supported by a sales-led motion targeting homeowners, businesses, offices, VVEs (homeowner associations), housing corporations, schools, and owners of monumental properties. Distribution is regional within the Netherlands, with documented projects spanning Gelderland (Putten, Harderwijk, Ermelo, Epe, Nijkerk, Garderen, Nunspeet, Arnhem) and broader Randstad locations (Amsterdam, Utrecht, Hilversum, Weesp, Abcoude, Blaricum, Naarden, Twello). Marketing is executed through the showroom, a content-rich website, active LinkedIn/Instagram/Facebook presence, seasonal 'Winteravonden' inspiration evenings, and earned media in trade and local press.

Revenue is generated entirely from professional services fees across the five service lines plus maintenance-planning advisory work, with billing on a project or multi-year contract basis and no public price list. Named enterprise customers span healthcare (Zorggroep NW Veluwe, 't Hartelaer Twello), real estate (De Aker, De Florijn, De Bogen, Van Hogedorpstraat Utrecht, Kasteel Nederhorst), legal (Notariskantoor Van der Laan), and retail (Broekhuis Harderwijk). Strategic positioning emphasizes craftsmanship heritage, an integrated single-point-of-contact delivery model, and a regulated specialization in monumental building restoration.

Name

Meiling

Legal name

Meiling Meesterschilders & Interieur

Website

https://meilingputten.nl

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

51–100 employees

Short description

Meiling is a family-owned Dutch painting and interior firm founded in 1928, offering integrated painting, glazing, interior design, flooring, and upholstery services to homeowners, businesses, VVEs, schools, and monumental property owners across the Netherlands, with ERM-certified heritage restoration expertise.

Ownership category

akta.pro rank

Product category

Painting and Interior Design Services

NAICS

Interior Design Services (54141)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Painting, Decorating & Wallcoverings (IMAFANAI)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM)

Keywords

• Painting services
• Interior design
• Heritage restoration
• Glazing installation
• Flooring upholstery

Headquarters

HQ city

Putten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Painting Services (Schilderwerk): Core painting services for residential and commercial properties, including interior and exterior painting, heritage/monumental restoration painting, and maintenance planning. The company employs 35 painters and serves VVE's, businesses, homeowners, and housing corporations.
2. Glazing Services (Beglazing): Glass installation and replacement services as part of the total concept offering.
3. Interior Advice (Interieuradvies): Interior design consultation, color advice, material selection, and project guidance services. Includes styling and design for both residential and commercial spaces.
4. Floors and Upholstery (Vloeren & Stoffering): Floor installation and upholstery services including carpet, curtains, window treatments, and acoustic wall coverings.
5. Maintenance Planning and Advisory: Advisory services on efficient maintenance planning for long-term durability of painting work, helping clients achieve sustainable results and cost savings.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Meiling Meesterschilders & Interieur is a Dutch painting and interior design firm established in 1928 that delivers a total concept offering covering professional painting (Schilderwerk), glazing (Beglazing), interior design consultation (Interieuradvies), and flooring and upholstery services (Vloeren & Stoffering) for residential and commercial customers. The company operates from a showroom and atelier in Putten, employs 35 in-house painters along with glaziers, upholsterers, and interior stylists, and holds ERM certification for heritage and monumental building restoration. Customers receive a single point of contact from design consultation through execution and maintenance.

Product overview

Meiling Meesterschilders & Interieur is a Dutch painting and interior design company established in 1928, offering a comprehensive total concept service. The company provides five core services that work together as an integrated offering: Schilderwerk (painting), Beglazing (glazing), Interieuradvies (interior consultation), Vloeren & Stoffering (flooring and upholstery), and Winkel & Atelier (showroom/retail). With a team of 35 painters, the company serves residential homeowners, businesses, VVE's, housing corporations, and schools. The company has developed specialized expertise in historic/monumental properties, holding ERM certification since 2022. Services range from advisory and design through to full execution, with all facets of realization available under one roof.

Differentiator

Problem solved

Functional benefit

Products and services

• Schilderwerk (Painting Services) Professional painting services for residential and commercial properties, covering interior and exterior work. Includes specialization in monumental and historic building restoration under ERM certification. Delivered by a team of 35 in-house painters.
• Beglazing (Glazing Services) Glass installation and replacement services delivered as part of the company's total concept offering for complete property finishing, serving both residential and commercial customers.
• Interieuradvies (Interior Design Consultation) Personal interior design consultation providing advice on colors, materials, and styling to create cohesive interior concepts for residential and commercial spaces.
• Vloeren & Stoffering (Flooring and Upholstery) Flooring installation and upholstery services including floor fitting, carpet, curtains, window treatments, and acoustic wall coverings for residential and commercial properties.
• Winkel & Atelier (Showroom and Retail) Physical showroom and shop located at Kerkstraat 90 in Putten where customers can explore samples, view materials, and receive personalized service related to painting, interior design, flooring and upholstery.

Quantifiable outcome

• Year-long project (1.5 years) from advice and design to painting and upholstery completed successfully
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• HoogebeencoreStrategic or Co-development Partner · 1 August 2023Collaboration with Hoogebeen from Putten for total decoration and furnishing of residential projects. The advisors from both companies met together to plan projects, resulting in excellent end results. This partnership demonstrates Meiling's ability to work effectively with complementary service providers for complete project delivery.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Farrow & Ball: Premium decorative paint and wallpaper brand with growing presence in the Netherlands, often specified on heritage and high-end residential projects. Comparable as a partial competitor/adjacent in the premium decorative finishes space where Meiling's interior advice service competes on material choice.
• VT Wonen: Dutch interior design media brand and styling platform influencing residential decoration choices. Comparable as a partial competitor and influencer in Dutch residential interior design, where Meiling's Interieuradvies service competes for homeowner attention and project specification.

Broad incumbents

• Heijmans: Major Dutch construction services group active in renovation, maintenance and real estate. Comparable as a broad incumbent offering integrated building services that occasionally substitute for specialty painters like Meiling on commercial and residential renovation projects.
• BAM Wonen: Royal BAM Group's residential renovation and maintenance division serving Dutch homeowners, VVE's and housing corporations. Comparable as a scaled incumbent in residential renovation and maintenance contracting — overlapping with Meiling's VVE and housing corporation work.
• Dura Vermeer: Large Dutch construction and real estate group with renovation and residential finishing activities. Comparable as a broader incumbent that absorbs interior finishing scope within larger renovation programs, competing for some of the same commercial and institutional clients.

Others

• Sikkens (AkzoNobel): Professional paint brand within AkzoNobel widely used by Dutch painters and decorators. Comparable as a key supplier and brand ecosystem in which Meiling operates, with overlapping professional painter identity even though it is not a services competitor.
• Koninklijke Van Wijhe Verf: Royal Dutch paint manufacturer supplying professional painter markets. Comparable as an ecosystem participant — Meiling is a downstream customer of professional coatings and color systems, and Van Wijhe's brand is adjacent in professional painter identity.

Direct peers

• CertaPro Painters (Netherlands): International franchise of residential and commercial painting services with Dutch operations. Comparable as a branded painting services competitor pursuing project-based residential and light commercial work, though more commoditized and less heritage-focused than Meiling.
• BKRK Interieur: Dutch interior design and project realization studio delivering residential interior projects end-to-end. Comparable as a directly competing integrated interior design + execution provider serving a similar Dutch residential and heritage-oriented clientele.
• BOLK Schilders Groep: Dutch regional painting contractor operating across multiple locations in the Netherlands. Directly comparable as a multi-branch painting services provider competing for residential, commercial and renovation contracts in the same Dutch market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/meiling.putten
• LinkedInlinkedin.com/company/meiling-putten
• Instagraminstagram.com/meilingputten

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meiling