Vaud Promotion

What Vaud Promotion does

Vaud Promotion ("Association Vaud Promotion") is a Swiss non-profit association founded in 1933 and headquartered at Avenue Général-Guisan 48, 1009 Pully, Switzerland. It functions as the official government-recognized tourism and economic-promotion body for the Canton de Vaud, coordinating destination marketing, visitor information, and territorial promotion across 14 regional tourist destinations including Lausanne, Montreux Riviera, Vallée de Joux, Pays-d'Enhaut, Villars-Gryon-Diablerets-Bex, Aigle-Leysin-Col des Mosses, Avenches, Echallens, Morges, Moudon, Nord vaudois, Nyon, and Payerne. Its primary digital asset is the vaud.ch portal, which centralizes destination guides, an events/activities calendar with 756+ listings, a terroir/local-products platform, newsletter subscription, and B2B venues-finder tooling for business tourism (MICE). The association also operates two proprietary certification labels: VAUD CERTIFIÉ D'ICI, guaranteeing traceability and origin of regional products (wines, cheeses, charcuteries, fruits, vegetables, fish), and VAUD AMBASSADEUR, certifying institutions and businesses against 23 criteria of Vaud excellence.

The organization serves four distinct customer segments: tourism visitors and tourists (primary), current and prospective residents seeking quality-of-life and relocation information, business/corporate clients requiring MICE venue services, and local producers/artisans seeking the VAUD CERTIFIÉ D'ICI label and institutional/business seeking the VAUD AMBASSADEUR label. Distribution combines digital channels (vaud.ch website, email newsletter via MailChimp, LinkedIn, Facebook, Instagram, YouTube) with a physical network of 14 regional tourist offices. The association has 11–50 employees, no disclosed parent company, no subsidiaries, and no funding rounds — operating capital is implicitly derived from canton-level public funding and member dues.

Vaud Promotion's technology stack is conventional web-publishing infrastructure with no proprietary technology, no API, and no disclosed AI/ML capabilities. There is no mobile app; engagement is through the responsive web portal and social channels. The business model is non-commercial: Vaud Promotion does not sell tourism services directly but aggregates and promotes regional offerings, derives implicit income from public-sector funding, and uses certification labels as trust signals rather than revenue-generating units. Pricing of the underlying tourism activities, accommodations, and attractions on the platform is set by individual venues, not by Vaud Promotion itself.

Name

Vaud Promotion

Legal name

Association Vaud Promotion

Website

https://vaud.ch

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

Vaud Promotion is the official Swiss non-profit tourism and economic-promotion association for the Canton of Vaud, operating the vaud.ch portal across 14 destinations and 756+ events, and managing the VAUD CERTIFIÉ D'ICI product traceability and VAUD AMBASSADEUR institutional excellence certification labels.

Ownership category

akta.pro rank

Headquarters

HQ city

Pully

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels6 records

Core offering

Vaud Promotion is a non-profit tourism and economic promotion association that operates vaud.ch, the official portal for the Canton of Vaud covering 14 regional destinations, an events calendar with 756+ activities, a terroir/local products platform, and two official certification labels (VAUD CERTIFIÉ D'ICI for product traceability and VAUD AMBASSADEUR for institutional excellence). It coordinates a regional tourist office network and provides business tourism services including a venues finder for MICE events.

Product overview

Vaud Promotion operates vaud.ch, a comprehensive tourism promotion platform for the Canton of Vaud, Switzerland. The offering consists of a unified tourism portal (vaud.ch) that serves as the core product, complemented by two distinct certification labels (VAUD CERTIFIÉ D'ICI for product traceability and VAUD AMBASSADEUR for institutional excellence), an events and activities calendar with 756+ listings, a terroir/local products platform, and a newsletter subscription service. The platform connects visitors, residents, and businesses with Vaud's tourism destinations, activities, events, and regional products.

Differentiator

Problem solved

Functional benefit

Brands

• VAUD CERTIFIÉ D'ICI: A certification label for Vaud products guaranteeing the expertise of producers and traceability of Vaud products.
• VAUD AMBASSADEUR

Products and services

• vaud.ch Tourism Portal Official tourism promotion website for the Canton of Vaud, providing information about destinations, activities, events, local products, and living in Vaud.
• Events & Activities Calendar Online calendar platform featuring 756+ events and activities across the Canton of Vaud, with filtering by type, destination, season, and accessibility.
• VAUD CERTIFIÉ D'ICI Label A certification label that guarantees the expertise of producers and traceability of Vaud products, covering wines, cheeses, fruits, vegetables, fish, charcuteries and other regional products.
• VAUD AMBASSADEUR Label A label that unites a community of institutions, certified around 23 criteria, that embody Vaud excellence and promote the canton.
• Terroir Platform Platform promoting local Vaud products and producers, featuring the VAUD CERTIFIÉ D'ICI label and connecting consumers with regional food specialties.
• Newsletter Subscription Email newsletter service delivering curated activities, events, and news from the Canton of Vaud to subscribers.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Regional Tourist Offices (Network)coreChannel Partner/ Reseller/ DistributorVaud Promotion coordinates with 14 regional tourist offices across Vaud destinations including Lausanne Tourisme, Montreux Riviera, Vallée de Joux Tourisme, Pays-d'Enhaut Tourisme, and others to deliver unified tourism promotion and visitor services.
• MailChimpminorOthersThird-party newsletter distribution service used for email marketing communications. Data transfers to the USA with standard contractual clauses ensuring adequate data protection.
• Vaud Ambassadeur Label PartnerscoreGTM or Marketing PartnerInstitutions and businesses that have obtained the VAUD AMBASSADEUR label based on 23 criteria, representing excellence in Vaud and promoting the canton.
• Vaud Certifié D'Ici ProducerscoreChannel Partner/ Reseller/ DistributorLocal producers and artisans certified under the VAUD CERTIFIÉ D'ICI label, guaranteeing the origin and traceability of Vaud products including wines, cheeses, charcuteries, and regional specialties.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tirol Werbung: Tourism marketing organization for the Austrian state of Tirol. Comparable regional tourism authority with mountain/alpine destination positioning, multiple sub-regions, and event aggregation structurally similar to Vaud Promotion but with a larger scale.
• VisitScotland: National tourism board for Scotland. Comparable as a DMO running destination marketing, regional sub-destination coverage, event listings, and business tourism functions at a national scale analogous to Vaud Promotion's canton-level activities.
• Switzerland Tourism (MySwitzerland): The national tourism board for Switzerland. Comparable because it operates the same destination-marketing function for the country as a whole, overlapping with Vaud Promotion's mandate but at the national level with a much larger budget and global brand presence.
• Tourism New Zealand: National tourism board for New Zealand. Comparable as a destination marketing organization at national scale with international promotion, brand campaigns, and event/activity curation analogous to Vaud Promotion but at a much larger geographic and budget scale.

Direct peers

• Bern Welcome: Tourism board for Bern and the Bern Region. Comparable Swiss regional DMO delivering destination marketing, event listings, business tourism services, and local product promotion in a similar organizational structure to Vaud Promotion.
• Valais/Wallis Promotion: Tourism promotion organization for the Canton of Valais. Closely comparable as another Swiss cantonal tourism promotion entity, with similar mountain/alpine destination positioning, regional office networks, and event calendar operations.
• Graubünden Ferien: Tourism marketing organization for the Canton of Graubünden. Comparable Swiss cantonal DMO with similar alpine destination mix, multi-region coordination, and event calendar functions, competing with Vaud for inbound tourism.
• Basel Tourism: Tourism board for Basel and the Basel Region. Comparable Swiss regional DMO with similar destination marketing, MICE, and event aggregation activities, though with a stronger cultural/event focus.
• Genève Tourisme & Congrès: Tourism and conventions board for the Canton of Geneva. Directly comparable as a fellow Swiss cantonal DMO competing for tourist share, business tourism (MICE), and cultural promotion within the same Swiss market.
• Zürich Tourism: Official tourism organization for the City and Canton of Zürich. Comparable as a Swiss regional DMO handling destination marketing, event calendar curation, and MICE venue services in the same Swiss ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/regionduleman
• Facebookfacebook.com/myvaud
• LinkedInlinkedin.com/company/office-du-tourisme-du-canton-de-vaud
• Instagraminstagram.com/myvaud
• Xx.com/myvaud

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vaud Promotion