Nedato

What Nedato does

Nedato B.V. is a Dutch agricultural cooperative founded in 1963 and headquartered in Oud-Beijerland, South Holland, that aggregates and sells processing-industry potatoes (AVI — aardappelen voor de verwerkende industrie) on behalf of more than 230 member farmers. The cooperative supplies approximately 200,000 tonnes of potatoes annually to french fry manufacturers, frozen food processors, and exporters across the Netherlands, Belgium, and Germany, with varieties including Innovator, Fontane, Markies, Agria, and Challenger selected for frying color, taste, size, length, and coarseness, and with year-round availability managed through planned acreage. Member-facing infrastructure includes the Nedato Flex Systeem (NFS), a pricing system that lets farmers combine four pricing mechanisms — fixed contract, pool without presale, futures contracts, and daily price — and the Telersportaal grower portal for transaction data and account management.

The product surface has expanded materially in 2024. In April 2024 Nedato and CropSolutions launched Harvest Pride, a sustainability process label piloted with McDonald's and Farm Frites, later extended with Aviko, that rewards farmers for soil-centered sustainable practices and links end-buyers to a short, traceable chain. In August 2024 the cooperative launched Service2Potato, an online auction platform built with Service2Trade that mirrors the established Service2Fruit model and brings transparent price discovery, independent quality inspection (tarreerrapport), and free-market trading to potatoes. The cooperative holds GLOBAL G.A.P. certification for potato production and supply chain operations and ran events including Aardappeldemodag, member meetings, and the Nedato pooldag.

Revenue combines transaction-based aggregated potato sales, recurring membership and service fees, and Harvest Pride sustainability premiums. A six-person field service team (buitendienst) provides cultivation, harvesting, storage, and quality guidance to members across regions in the Netherlands, Belgium, and Germany. In October 2023 Nedato spun off its fresh table potato operations into the new cooperative PotatoNext (with Agrico and Leo de Kock), refocusing exclusively on processing-industry potatoes. Wim van de Ree, who led the cooperative for over 24 years, is being succeeded by Nicole van Doorn, appointed by unanimous decision of the General Members Meeting in November 2024, who started on January 6, 2025 and assumes full operational responsibility from April 1, 2025.

Name

Nedato

Legal name

Nedato B.V.

Website

https://nedato.nl

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Nedato is a Dutch agricultural cooperative of 230+ member farmers that aggregates and sells approximately 200,000 tonnes of processing-industry potatoes annually to french fry manufacturers and exporters across the Netherlands, Belgium, and Germany.

Ownership category

akta.pro rank

Product category

Agricultural Potato Supply

NAICS

Potato Farming (111211)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro industry

PRIMARYAFAGAEAC

Starch Potato Farming (Industrial Potatoes)

Agriculture & Food Production/Crop Farming/Sugar & Starch Crop Farming (Sugarcane, Sugar Beet, Potatoes for Starch)

Keywords

• Potato cooperative
• Processing potatoes
• French fry supply
• Sustainable agriculture
• Potato trading

Headquarters

HQ city

Oud-beijerland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Aggregated Potato Sales: Bundled sales of potatoes from member farmers to processing industry. Nedato acts as sales organization for fries and export potatoes, supplying approximately 200,000 tonnes annually to customers in Netherlands, Belgium, and Germany. Revenue from transaction fees and price premiums.
2. Professional Services to Members: Advisory services on cultivation, harvesting, storage, and quality management provided through field service team. Income from membership fees and service charges.
3. Harvest Pride Sustainability Program: Sustainability certification and premium program linking sustainability efforts to market rewards for participating farmers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Nedato is a Dutch cooperative of more than 230 potato growers that aggregates, grades, and supplies approximately 200,000 tonnes of processing-industry (AVI) potatoes annually to French fry manufacturers, frozen food processors, and exporters across the Netherlands, Belgium, and Germany. The cooperative bundles member harvests across varieties such as Innovator, Fontane, Markies, Agria, and Challenger, and provides professional cultivation guidance, pricing mechanisms, and a digital auction platform (Service2Potato) to ensure year-round, quality-consistent supply.

Product overview

Nedato is a cooperative of over 230 potato farmers supplying approximately 200,000 tonnes of processing-industry potatoes annually to the Netherlands, Belgium, and Germany. Its core offering is AVI (processing industry) potatoes sold to french fry manufacturers and exporters. The product portfolio includes: (1) the Service2Potato online trading platform for transparent potato auctions, (2) the Harvest Pride sustainability process label developed with CropSolutions for soil-centered chain transformation, and (3) the Nedato Flex System (NFS) providing farmers four pricing options (fixed contract, pool, futures, day price). Members also access the Telersportaal grower portal. Since October 2023, Nedato's former table potato division operates as the separate cooperative PotatoNext.

Differentiator

Problem solved

Functional benefit

Brands

• Service2Potato: Online trading platform for potato auctions launched August 2024 to provide market transparency
• Harvest Pride
• Nedato Flex Systeem (NFS)
• Nedato

Products and services

• Verwerkende Industrie Aardappelen (AVI Potatoes)
• Service2Potato
• Harvest Pride
• Nedato Flex Systeem (NFS)

Quantifiable outcome

• Higher average prices than PotatoNL benchmark through Nedato Flex Systeem over five-year period
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Service2Trade / Bart LeemanscoreTechnology or Integration · 21 August 2024Digital platform partnership for Service2Potato trading platform, based on successful Service2Fruit model with ten years of experience in apple and pear markets. Jan Kraak and Lars Kraak involved in platform development.
• CropSolutionscoreStrategic or Co-development Partner · 17 April 2024Joint development of Harvest Pride sustainability initiative; CropSolutions provides broad network of expert advisors across Benelux and has invested in new cultivation concepts for sustainability processes. Partnership connects Nedato's farmer relationships with CropSolutions' advisory expertise.
• McDonald'sflagshipGTM or Marketing Partner · 1 January 2024Pilot project participant in Harvest Pride sustainability initiative alongside Farm Frites and Nedato/CropSolutions. Fast food chain demanding sustainable potato supply.
• Farm FritesflagshipStrategic or Co-development Partner · 1 January 2024Partner in Harvest Pride pilot project for sustainable potato supply chain demonstration.
• AvikocoreStrategic or Co-development Partner · 1 January 2024New pilots initiated in collaboration with Aviko as part of Harvest Pride sustainability chain initiative.
• PotatoNextcoreStrategic or Co-development Partner · 2 October 2023New cooperative for table potato cultivation and processing, spun off from Nedato along with Agrico and Leo de Kock. Approximately 200 consumption potato farmers with 3,200 hectares. Some Nedato members are also members of PotatoNext.
• AgricocoreStrategic or Co-development Partner · 1 January 2023Partner in PotatoNext spin-off cooperative for table potatoes. Previously Nedato member when Agrico stopped cultivating consumption potatoes in 2009.
• CZAVcoreStrategic or Co-development PartnerStrong cooperation with CZAV for cultivation guidance; CZAV/Heyboer staff participate in grower meetings. CZAV provides expertise in fertilizers and crop protection. Also joint presence at CZAV Open Dag events.
• Lamb Weston EMEAcoreChannel Partner/ Reseller/ DistributorMajor fries processor engaged in Ketenkwesties discussions on transparency and market practices; represents significant customer relationship in processing industry.
• Wageningen University & ResearchminorStrategic or Co-development PartnerOrganizer of Aardappeldemodag trade show where Nedato maintains presence; represents research institution for potato industry innovation.
• NAO (Nederlandse Aardappel Organisatie)minorGTM or Marketing PartnerDutch Potato Organization partnership for Power to the Pieper campaign and Aardappel Anders cookbook initiative including Zo Gepiept publication.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Aviko: One of Europe's largest potato processors and a pilot partner in Nedato's Harvest Pride initiative. Comparable as a major fries/potato-products buyer that shares sustainability, traceability and volume requirements with Nedato's processor customer base.
• Farm Frites: Dutch-origin global fries processor and Harvest Pride pilot partner alongside Nedato. Comparable as a downstream incumbent fries buyer whose contracted volumes anchor part of Nedato's annual processor supply.
• Lamb Weston: Global frozen potato processor with a large EMEA footprint and a named commercial counterpart of Nedato. Comparable as a downstream incumbent whose European fries capacity directly drives demand for the 200,000 tonnes Nedato aggregates.
• McCain Foods: Global leader in frozen potato products and a major buyer of processing potatoes in Northwest Europe. Comparable as a downstream incumbent that anchors demand for industrial potatoes, shapes contracting norms, and increasingly drives sustainability requirements on suppliers like Nedato.

Regional players

• Emsland Group: German processor of potato-based starches, flakes and granules, sourcing industrial potatoes from Northwest European growers. Comparable as a regional buyer/processor of industrial potatoes, useful for understanding competitor and customer dynamics in the German end of Nedato's market.

Others

• Kiremko: Dutch manufacturer of processing equipment for the potato industry, serving fries and frozen-potato processors across Europe. Comparable as an adjacent industry participant whose customers overlap with Nedato's processor customers, providing a read on fries-industry capex and capacity trends.

Direct peers

• CZAV: Dutch agricultural cooperative supplying crop inputs, advisory and trading services to arable farmers in the southwest Netherlands. A current Nedato partner for cultivation guidance and joint events, with overlapping farmer base and potato-relevant services.
• Leo de Kock: Dutch potato packing and trading company for table and processing potatoes; co-founded the PotatoNext cooperative with Nedato and Agrico. Comparable as a Dutch potato-supply peer with overlapping farmer relationships and processor customers.
• Royal ZAP (Zuid-Westelijke Aardappelhandel): Dutch potato trading and packing cooperative supplying fries processors across Northwest Europe. Closely comparable business model to Nedato: farmer-owned, bundling supply for the processing industry, with focus on quality and year-round delivery.
• Agrico: Dutch potato breeding and trading cooperative focused on seed, consumption and processing potatoes. Directly comparable to Nedato as a Dutch member-owned potato cooperative, and was a co-founder of PotatoNext alongside Nedato.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nedato
• LinkedInlinkedin.com/company/nedato-b-v-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nedato