Name

Leo de Kock

Legal name

Leo de Kock & Zonen B.V.

Website

https://leodekock.nl

Company type

Private

Founded year

1916

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Purmerend

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Potato and vegetable processing and packaging: Leo de Kock processes, grades, washes, dries, and packages potatoes and vegetables sourced from Agrico cooperative growers and other suppliers, then delivers to retailers and wholesalers. The company handles approximately 30 million packages annually.
2. Custom packaging solutions: Provides custom packaging solutions for retailers including various formats (films, starch-based packaging, trays, buckets, crates, boxes, paper bags) with focus on optimal freshness and convenience features like steam-valve packaging.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Leo de Kock is an AG-retail partner that sources fresh potatoes and vegetables from Agrico cooperative growers and other suppliers, then inspects, washes, dries, grades, and packages them at its state-of-the-art facility in Purmerend. The company processes approximately 30 million packages annually and delivers directly to Dutch supermarket chains (notably Albert Heijn) and organic wholesalers throughout the Netherlands, offering conventional, organic, and Next Generation potato varieties, fresh vegetables, sweet potatoes, and customized packaging formats.

Product overview

Leo de Kock is an AG-retail partner specializing in potato and vegetable processing, packaging, and distribution. The company operates a state-of-the-art packing center in Purmerend, processing approximately 30 million packages annually. Core products include conventional and organic potatoes (including Next Generation varieties: Carolus, Alouette, Twister, Twinner, Levante), fresh vegetables, sweet potatoes, and organic meal boxes. The company offers various packaging solutions including recyclable films, compostable packaging, and steam-valve microwave-ready packaging. Services include marketing, category management, and supply chain logistics. Since October 2023, the company transitioned to PotatoNext cooperative along with Agrico and Nedato.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Potatoes Quality potatoes sourced from conventional Agrico cooperative growers, processed through inspection, washing, drying, grading and packaging at the Purmerend facility for delivery to Dutch retailers and wholesalers.
• Organic Potatoes Organic potatoes processed in a dedicated SKAL-certified production facility separate from conventional lines, supplied to organic wholesalers Odin and Udea.
• Next Generation Potatoes Sustainable potato varieties with high natural resistance to Phytophthora infestans, including Carolus, Alouette, Twister, Twinner and Levante, developed through cross-breeding with wild Andean species.
• Fresh Vegetables Fresh seasonal vegetables sourced from suppliers, processed and supplied alongside potatoes to retailers and wholesalers, available in chilled chain where required.
• Sweet Potatoes Sweet potatoes processed and packaged at the Purmerend facility, supplied to retailers and wholesalers.
• Organic Fresh Meal Boxes Organic fresh meal boxes containing potatoes, vegetables and other ingredients for healthy home cooking, free from added sugars and artificial additives.
• Custom Packaging Solutions Custom packaging solutions for retailers across formats including recyclable films, compostable starch-based packaging, trays, buckets, crates, boxes and paper bags, with convenience features such as steam-valve microwave-ready packaging.
• Marketing and Category Management Services Category management services for retailers covering product management, space management, logistics optimisation and packaging materials selection.
• Supply Chain and Logistics Services Supply chain planning, logistics coordination and transport services ensuring fresh products arrive at retailer distribution centers on time, with more than 2,500 trailer loads dispatched annually from Purmerend.

Quantifiable outcome

• Processes approximately 30 million packages per year
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PotatoNextcoreStrategic or Co-development Partner · 24 May 2023PotatoNext is a new cooperative for conventional consumption potatoes formed from the merger of Agrico, Nedato, and Leo de Kock. Starting October 1, 2023, Leo de Kock transitioned to this new cooperative. The merger combines trading activities in PotatoNext B.V. and packaging activities in PotatoNext Processing B.V., representing approximately 200 farmers with 3,200 hectares.
• VHM MachinerycoreTechnology or Integration · 8 October 2020VHM Machinery supplied and installed fully automated box unloading lines, big bag unloading systems, box fillers and automatic sampling systems at Leo de Kock's facility in Purmerend. The partnership is part of Leo de Kock's modernization strategy, improving product handling and efficiency through advanced automation.
• BionextminorStrategic or Co-development Partner · 1 January 2017Chain organization for organic farming and food. Leo de Kock and Agrico signed a covenant with Bionext in 2017 to sell only robust potato varieties to Dutch consumers from 2020, promoting sustainable organic potato cultivation.
• AgricocoreStrategic or Co-development Partner · 1 January 1994Agrico is the parent company and strategic partner of Leo de Kock. Agrico is an innovative potato cooperative from Emmeloord with approximately 100 commercial varieties. In 1989, the De Kock family sold their shares to Agrico, and Leo de Kock became the seventh daughter company. Agrico Research develops Next Generation potato varieties with natural disease resistance.
• NedatocoreStrategic or Co-development PartnerNedato is a potato growers' association with over 400 member farmers supplying approximately 350,000 tons of potatoes annually. Combined with Agrico and Leo de Kock to form PotatoNext cooperative in 2023.
• Nederlandse Aardappel Organisatie (NAO)minorGTM or Marketing PartnerDutch Potato Organisation. Leo de Kock supports the 'Power to the Pieper' campaign initiated by NAO to promote potatoes as a healthy, sustainable local product.
• Albert HeijncoreGTM or Marketing PartnerAlbert Heijn is the largest supermarket chain in the Netherlands and Leo de Kock's primary customer. Partnership includes certification for Albert Heijn's 'Beter voor Natuur en Boer' program focusing on sustainability, climate care, and biodiversity.

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Nedato: Nedato is a Dutch potato growers' association with 400+ member farmers supplying ~350,000 tons annually, now merged with Leo de Kock and Agrico into PotatoNext. It is a direct peer as a former independent consumption potato trader before the merger.
• Agrico: Agrico is Leo de Kock's parent cooperative and the supplier of its conventional and Next Generation potato varieties. Both organizations share growers, breeding IP, and the PotatoNext cooperative, making them functionally intertwined in Dutch consumption potato supply.
• Peka Kroef: Peka Kroef is a Dutch family-owned processor of fresh and pre-prepared potato products (mashed, rösti, fries). It competes in the same Dutch retail channel for processed potato products and shares Albert Heijn as a key customer.

Broad incumbents

• Aviko: Aviko is one of Europe's largest potato processors (part of Royal Cosun), producing fries, flakes, granules and chilled potato products. It is a broad incumbent in Dutch and European processed potatoes with overlapping retail customers, though it focuses more on frozen and dehydrated formats than fresh.
• Lamb Weston: Lamb Weston is a major global frozen potato processor supplying foodservice and retail in Europe. It overlaps with Leo de Kock in the broader Dutch potato value chain but is more focused on frozen products for foodservice and QSR.
• Greenyard: Greenyard is a Belgian-headquartered global market leader in fresh, frozen and prepared fruit and vegetables. It is a broad incumbent in Dutch/European fresh produce distribution with overlapping retailer relationships and comparable B2B supply chain scale.
• McCain Foods: McCain is a global leader in frozen potato products (fries, wedges, hash browns) and a broader incumbent in the Dutch retail frozen potato aisle. It competes for the same household potato spend and shelf space, though not in the fresh segment Leo de Kock dominates.
• Total Produce / Dole plc: Dole plc (formerly Total Produce) is one of the world's largest fresh produce producers and distributors. It serves similar European retail customers with fresh fruit and vegetables, making it a broad incumbent comparable on distribution model and customer base, though far larger in scale.

Emerging players

• Solynta: Solynta is a Dutch startup developing hybrid true potato seed for disease-resistant, fast-breeding varieties. It is an emerging player adjacent to Leo de Kock's supply chain, with comparable sustainability and breeding overlap but a fundamentally different propagation technology.

Regional players

• Van Zetten Aardappelen: Van Zetten is a Dutch potato packer and processor supplying fresh and processed potatoes to retail and foodservice. Comparable in size and product mix to Leo de Kock in the Dutch fresh packing segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/leodekock_nl
• YouTubeyoutube.com/user/leodekocknl/videos
• Facebookfacebook.com/leodekock.nl
• LinkedInlinkedin.com/company/leodekock
• Instagraminstagram.com/leodekock16

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leo de Kock