Winto Group (Holdings) Limited

What Winto Group (Holdings) Limited does

Winto Group (Holdings) Limited is a Hong Kong-based media and advertising company that operates through two principal business lines: magazine publishing and outdoor advertising. Founded in April 2009 and listed on the GEM Board of the Hong Kong Stock Exchange (Stock Code: 8238) in February 2015, the company publishes a portfolio of six magazines including Motoz Trader, Motoz Trader Free, and Motoz Xpress/Shopping Monthly Free, distributed through newsstands, convenience stores, and over 1,000 free distribution points spanning petrol stations, foot massage shops, hair salons, and cafes across Hong Kong. The company also provides outdoor advertising services through its wholly owned subsidiary GO Media Limited, established in August 2015, offering billboard, LED display, taxi, minibus, ice-cream vehicle, and moving truck advertising formats with exclusive or sole-agent rights for several prime Hong Kong locations including Elizabeth House in Causeway Bay and green minibus no. 88. Winto Group holds a 20% equity interest in Strategist Media Holdings Limited, which publishes the weekly Chinese finance and investment magazine 港股策略王 and operates in online advertising, investor relations, and event management.

The company generates revenue primarily through advertising space sales in its print magazines and outdoor advertising placements, serving over 100 B2B customers across motor dealers, cosmetic brands, property agencies, jewelers, professional firms, and pet shops. Sales are conducted through direct advertiser relationships and via its advertising subsidiaries Ocean Media (Hong Kong) Limited for print media and GO Media Limited for outdoor advertising. The business model is sales-led, with no proprietary technology platform, mobile app, or digital advertising technology disclosed; the company's competitive positioning rests on physical distribution networks and exclusive media placement rights in Hong Kong. In 2026, the company completed a rights issue at HK$0.2 per share, announced board changes including the appointment of a new Executive Director, and proposed a company name change, suggesting ongoing corporate restructuring rather than aggressive growth investment.

Name

Winto Group (Holdings) Limited

Legal name

Winto Group (Holdings) Limited

Website

https://wintogroup.hk

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Winto Group is a Hong Kong-based media company publishing six magazines and operating outdoor advertising through subsidiary GO Media Limited, serving over 100 B2B advertisers across motor, cosmetics, property, and retail sectors exclusively in Hong Kong.

Ownership category

akta.pro rank

Product category

Outdoor and Print Media Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

akta.pro secondary industry

Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)

Keywords

• Magazine publishing
• Outdoor advertising
• Print media
• Advertising services
• Media advertising

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Magazine Publishing and Advertising: The company publishes magazines including Motoz Trader (paid), Motoz Trader Free, Motoz Xpress/Shopping Monthly Free, and others. Revenue is generated from magazine sales and advertising space sold within publications. The company has established over 1,000 free distribution points across petrol filling stations, foot massage shops, hair salons, and cafes in Hong Kong.
2. Outdoor Advertising Services: Through subsidiary GO Media Limited, the company provides outdoor advertising services including taxi advertising, minibus advertising, ice cream vehicle advertising, roof/exterior wall advertising, outdoor light box advertising, and LED screen advertising. Revenue is generated from advertising agency fees and media space sales.
3. Online Advertising and Event Services: Through affiliate Strategist Media Holdings Limited, the company generates revenue from online advertising, investor relation services, and event management services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Winto Group is a Hong Kong-based media and advertising company that publishes a portfolio of magazines (Motoz Trader, Motoz Trader Free, Motoz Xpress/Shopping Monthly Free) and provides outdoor advertising services through its wholly owned subsidiary GO Media Limited. The outdoor advertising operations include billboards, LED displays, moving trucks, minibuses, taxis, and ice-cream vehicles distributed across more than 1,000 free distribution points throughout Hong Kong. The group serves more than 100 advertisers across industries such as motor dealers, cosmetic brands, property agencies, jewelers, professional firms, and pet shops.

Product overview

Winto Group (Holdings) Limited is a media and advertising company listed on the GEM Board of the Stock Exchange of Hong Kong since February 2015. The company operates a portfolio of magazine publications (Motoz Trader, Motoz Xpress/Shopping Monthly) and outdoor advertising services through its wholly owned subsidiary GO Media Limited. GO Media provides comprehensive outdoor media advertising including billboards, LED displays, moving trucks, minibuses, taxis, and ice-cream vehicles. The company also holds a 20% stake in Strategist Media Holdings Limited, publisher of the weekly finance magazine '港股策略王'. The Group serves over 100 customers across industries including motor dealers, cosmetic brands, property agencies, jewels, professional firms, and pet shops.

Differentiator

Problem solved

Functional benefit

Products and services

• Motoz Trader
• Motoz Trader (Free)
• Motoz Xpress/Shopping Monthly (Free)
• Outdoor Billboard Advertising
• Outdoor LED Display Advertising
• Moving Truck Advertising
• Minibus Advertising
• Taxi Advertising
• Ice-cream Car Advertising

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Strategist Media Holdings Limited (策略王傳媒控股有限公司)coreStrategic or Co-development Partner · 1 September 2015In September 2015, Winto Group completed the acquisition of 20% equity interests in Strategist Media Holdings Limited. Strategist Media is principally engaged in the publication and sales of a weekly Chinese finance and investment magazine, namely 港股策略王 (Hong Kong Stock Strategist King), mainly distributed through convenience stores and newsstands in Hong Kong. The company also involves in online advertising, investor relation services, and event management businesses. The partnership enables cross-selling of magazine advertising space and enhances advertising business opportunities.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Lamar Advertising Company: US-listed outdoor advertising operator with global billboard and transit portfolios. Useful broad incumbent comparable for Winto's billboard and OOH media planning and aggregation economics.
• Focus Media Information Technology: China-listed (002027.SZ) indoor and outdoor display advertising giant focused on elevator and LCD networks. Comparable as a broad incumbent in display advertising adjacent to Winto's LED and billboard businesses.
• Clear Channel Outdoor Holdings: Large global outdoor advertising company with significant airport, billboard and street furniture inventory. Comparable as a broad incumbent in the OOH inventory aggregation model that Winto pursues.
• JCDecaux SA: Global outdoor advertising leader with extensive Hong Kong presence via Clear Media acquisition. Comparable as a broad incumbent shaping the Hong Kong OOH competitive landscape in which Winto operates.

Direct peers

• Asiaray Media Group Limited: Hong Kong-listed (HK: 1993) outdoor and transit advertising operator covering billboards, buses, taxis and metros. Highly comparable to Winto's GO Media outdoor business given overlapping Hong Kong transit OOH inventory.
• RoadShow Holdings Limited: Hong Kong-listed (HK: 0880) media company specialising in mobile advertising on buses and outdoor formats. Directly comparable to Winto's taxi, minibus and vehicle-wrap advertising streams.

Emerging players

• AirMedia Group: China-focused airport and travel advertising network. Comparable as an emerging player with overlapping outdoor/transit display advertising formats targeting consumer audiences.
• Affle International Pte. Ltd. Mobile advertising and audience targeting platform listed in India. Comparable as an emerging digital advertising player that highlights the ad-tech capability gap relative to traditional operators like Winto.

Regional players

• Buspak Advertising Company Limited: Hong Kong-based bus exterior advertising operator. Directly comparable as a regional transit OOH peer with overlapping taxi/minibus-style outdoor media inventory.
• South China Media Group: Hong Kong-based Chinese-language magazine publisher. Comparable as a regional print media peer to Winto's magazine publishing business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winto Group (Holdings) Limited