Strategist

What Strategist does

Strategist d.o.o. is a boutique consultancy headquartered in Tivat, Montenegro (with an additional office in Podgorica), providing strategic communication, public relations, public affairs, crisis communication, branding, and ESG performance services. The firm is built around a small senior team — founder Katarina Milačić (with international experience in Berlin and London), PR specialist Nađa Radulović (Belgium and Montenegro corporate/governmental PR), and ESG lead Marija Raspopović (Montenegro, Belgium, and US public affairs). Its core value proposition is helping foreign companies enter and operate within the Montenegrin market, navigating the country's institutional and societal framework, political dynamics, and cultural specificities.

The firm delivers six integrated service lines: Public Affairs (stakeholder and institutional navigation), Public Relations (media relations and reputation management), Crisis/Issues/Litigation Communication, Branding Communication (brand narrative and identity), ESG Performance (sustainability strategy and EU-aligned reporting), and Corporate Communication. Technology is not a component of the offering — Strategist runs no proprietary platform, and digital/creative execution is outsourced to partners such as Code Pixel, Studio Ribizla, and Lowlight. ESG advisory is supported by Cambridge Business Sustainability Management credentials and GRI Standards certification held by senior leadership, and the firm itself is ISO 14001:2015 certified.

Strategist generates revenue through professional services fees billed on a project/engagement basis, primarily to enterprise clients. The client roster spans multinational subsidiaries (Glovo, KFC, Damen, mc-saatchi), large domestic corporates (Porto Montenegro, EPCG, NLB Banka, Lustica Bay, Delta City), international organizations (UNICEF Montenegro, UNDP Montenegro), and governmental/institutional bodies (Montenegrin Chamber of Commerce). There is no disclosed pricing, no public revenue, no outside funding, and a founder-led ownership structure — a classic small-footprint specialty advisory.

Name

Strategist

Legal name

Strategist d.o.o.

Website

https://strategist.co.me

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Strategist is a 6-person boutique consultancy in Montenegro offering strategic communication, PR, public affairs, crisis management, branding, and ESG advisory services to international companies entering Montenegro, multinational subsidiaries, and governmental/NGO organizations, leveraging deep local institutional knowledge.

Ownership category

akta.pro rank

Product category

Strategic Communication Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Advertising, Public Relations, and Related Services (5418), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Sustainability & ESG Consulting (BPAHACAK), ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ), Content Strategy & Planning (BPAFAIAG)

Keywords

• Strategic communication consulting
• Public relations services
• Public affairs advisory
• ESG consulting services
• Branding communication services

Headquarters

HQ city

Podgorica

HQ country

Montenegro

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Communication Consulting: Professional consulting fees for public relations, public affairs, branding communication, ESG performance, and crisis communication services. Revenue generated through client engagements for businesses entering the Montenegrin market and organizations developing sustainability strategies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Strategist is a boutique consultancy delivering strategic communication services to businesses and organizations operating in or entering Montenegro and the Western Balkans. Its offering spans six integrated service lines: Public Affairs (market entry and stakeholder relations), Public Relations (media relations and reputation management), Crisis, Issues and Litigation Communication (reputational risk management), Branding Communication (brand narrative and identity development), ESG Performance (sustainability strategy and EU-aligned reporting), and Corporate Communication (internal stakeholder messaging), delivered as expert advisory engagements.

Product overview

Strategist is a boutique consultancy offering a unified suite of communication and sustainability services, not a technology product company. The core offerings consist of six integrated service lines: Public Affairs (market entry and stakeholder relations), Public Relations (media and reputation management), Crisis Communication (reputational risk management), Branding Communication (brand development and identity), ESG Performance (sustainability strategy and reporting), and Corporate Communication (internal messaging). The company does not offer software products or technology platforms; rather, it provides expert advisory and implementation services delivered by its team of PR and public affairs professionals. ESG Consultancy is offered as a specialized service for clients needing support with sustainability strategy development and EU regulatory alignment.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Affairs Advisory service providing a comprehensive understanding of the Montenegrin market, including its institutional and societal framework, local characteristics, traditions, and business environment. Helps businesses build, nurture, and develop relationships with relevant stakeholders for their industries and business interests.
• Public Relations
• Crisis, Issues and Litigation Communication
• Branding Communication
• ESG Performance
• Corporate Communication
• ESG Consultancy

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• IPSOSminorStrategic or Co-development PartnerMarket research partnership providing research data and insights to support strategic communication and public affairs consulting services for clients.
• Digitalizuj.MeminorStrategic or Co-development PartnerTech NGO partnership for knowledge-sharing initiatives. Collaborated on Q-commerce education event with Glovo, gathering relevant stakeholders to discuss digital commerce trends.
• Mobes MonteminorImplementation/ SI/ Consulting PartnerLocal consulting company that supported Strategist's ISO 14001 certification process, working through the certification requirements over several months.
• mc-saatchiminorStrategic or Co-development PartnerRegional advertising and communication agency partnership in the Adriatic region, demonstrating collaborative relationships within the broader communication industry.
• Yellow EventminorImplementation/ SI/ Consulting PartnerEvent management partner providing logistical event execution support for client events and campaigns.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ketchum: Global communications consultancy with established ESG/sustainability, public affairs, and brand practices. Competes for the same multinational ESG and brand-communications mandates as Strategist.
• Ogilvy PR: Global creative and PR network with strong public affairs, ESG, and brand communication practices. Comparable on full-stack communications, but offers these as part of a much wider advertising and consulting portfolio.
• Weber Shandwick: Global public relations and communications firm with strong sustainability and public affairs capabilities. Overlaps directly with Strategist's ESG Performance, PR, and Public Affairs service lines, though at global scale.
• Edelman: World's largest PR firm with strong public affairs and ESG/sustainability practices (Edelman Trust Management, ESG advisory). Competes for the same multinational, ESG, and reputation-management mandates from a global scale.
• FleishmanHillard: Global public relations and public affairs firm with deep corporate, crisis, and policy communications capabilities. Overlaps with Strategist's PR, public affairs, and crisis-comms services, but operates across many regions and from a global platform.
• Carbon Trust: International sustainability advisory with deep expertise in ESG strategy, carbon footprinting, and sustainability reporting. Comparable to Strategist's ESG consultancy line, particularly for multinational subsidiaries needing EU-aligned reporting.
• South Pole: Global climate and sustainability consultancy that delivers ESG strategy, reporting, and decarbonization services — directly comparable to Strategist's ESG Performance offering but with global reach and proprietary climate datasets.
• Hill+Knowlton Strategies: Global public affairs and corporate communications firm with strong crisis and ESG advisory practices. Comparable to Strategist in service mix (PR, public affairs, ESG, crisis) but with global reach and larger client portfolio.
• Burson (formerly BCW): Global communications agency with dedicated public affairs, crisis, and corporate communication practices. Directly comparable to Strategist's core offerings but operating at global scale across multiple industries.

Direct peers

• mc-saatchi: Regional advertising and communication agency operating in the Adriatic/Middle East, with overlapping PR and brand-communication capabilities. Strategist lists mc-saatchi as a regional partner, indicating directly comparable service offerings in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/strategist

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategist