HBS Craeyenhout

What HBS Craeyenhout does

HBS Craeyenhout is a member-based multi-sport association (vereniging) headquartered at Sportpark Craeyenhout in The Hague, Netherlands. Founded on October 7, 1893 and one of the oldest sports clubs in the city, it operates three full departments — football, hockey, and cricket — under the 'De Kraaien' (The Crows) brand. The football department competes in the Vierde Divisie (Fourth Division), the hockey department includes field and indoor (zaal) hockey with a dedicated CraeyenDome winter facility, and the cricket department competes in the Dutch Topklasse, the highest amateur tier. Membership spans youth (JO8 through O19), senior teams, and recreational programs (e.g., trimhockey, Tip & Run / Smash Cricket youth cricket).

The club's core offering is structured sports participation, coaching, and competitive leagues across the three disciplines, complemented by a clubhouse with bar/catering (horeca), events (Gouden Kraaien Ei Toernooi, Friday Night Cricket, HBS Zomerkamp), and a youth academy. Underlying technology is standard club-management infrastructure: a website with member login/Personal Environment, a webshop for merchandise, the VEO camera system for match recording, live streaming and video analysis, and the VTON trainers' platform giving coaches access to over 1,000 video-illustrated training exercises. HBS has held the KNVB Regional Jeugdopleiding (Regional Youth Training) certification since 2017 and runs a strategic talent-development cooperation with Rijnsburgse Boys for football.

HBS operates a community-led go-to-market, acquiring members through local outreach, school clinics (Prinsjesdag clinic, Tip & Run), tournaments, and word-of-mouth within The Hague community. Revenue is generated from three streams: annual membership subscriptions (adjusted by the General Members' Assembly, most recently up 2.5% for 2025-2026), tiered sponsorships through the HBS Business Club (including main shirt, team, and partner sponsors such as Hingly, NN Vastgoedmanagement, Rederij Groen, and Meesterbouw), and clubhouse/horeca transaction revenue on match days and events. Governance is by an elected General Board with departmental chairs (football, hockey, cricket) and a general chairman; the club is independently financed with no external parent or private equity ownership.

Name

HBS Craeyenhout

Legal name

HBS Craeyenhout

Website

https://hbs-craeyenhout.nl

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HBS Craeyenhout is a 1893-founded member-based multi-sport association in The Hague, Netherlands, offering football, hockey and cricket training, competitive leagues and youth development. It serves local youth, adults and recreational members across three departments, financed by subscriptions, sponsorships and clubhouse/horeca revenue.

Ownership category

akta.pro rank

Product category

Multi-Sport Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Multi-sport club
• Youth sports training
• Amateur football club
• Field hockey club
• Amateur cricket club

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Annual membership fees collected from all playing, non-playing, and training members of football, hockey, and cricket departments. Fees are reviewed and adjusted annually by the General Members' Assembly (ALV).
2. Sponsorships: Revenue from business club memberships, team sponsorships, and individual sponsor partnerships. The club has a dedicated Business Club (HBS Businessclub) and accepts various sponsorship tiers including shirtsponsors, main sponsors, and partner sponsors.
3. Horeca/Clubhouse Operations: Bar and catering services operated from the clubhouse, generating revenue from match-day sales, events, and bar services. Uses club card system and PIN payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

HBS Craeyenhout is a member-based multi-sport club in The Hague offering football (soccer), field hockey, and cricket training, competitive matches, and youth development programs. The club operates Sportpark Craeyenhout with football pitches, hockey fields, cricket pitches, an indoor dome (CraeyenDome) for winter hockey, and a clubhouse with bar/catering facilities. It also runs annual tournaments, summer camps, and introductory programs (Tip & Run, Smash Cricket) for children.

Product overview

HBS Craeyenhout is een multidirectionele sportvereniging in Den Haag met drie hoofdsporttakken: voetbal, hockey en cricket. Het aanbod bestaat uit competities en trainingen voor jeugd en senioren, aangevuld met een clubhuis/horecavoorziening en diverse evenementen zoals het jaarlijkse zomerkamp (sinds 1949), het Gouden Kraaien Ei Toernooi en Friday Night Cricket. Digitale diensten omvatten een VTON-trainersplatform voor jeugdopleiding en een VEO-camerasysteem voor live-uitzendingen en video-analyse.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Membership (Voetbal) Annual membership subscription providing access to football training and competitive matches for senior and youth teams, from JO8 through O19 plus the HBS 1 first team competing in the Vierde Divisie (Fourth Division).
• Hockey Membership Annual membership subscription offering field hockey and indoor hockey (zaalhockey) training and competition for youth, senior, and recreational (trimhockey) players, including access to the CraeyenDome indoor facility during winter.
• Cricket Membership Annual membership subscription providing cricket training and match participation, with HBS Cricket 1 competing in the Dutch Topklasse, the highest amateur cricket tier in the Netherlands.
• Clubhouse & Horeca Services Bar and catering services from the clubhouse available to members and visitors on match days and during events, with club card and PIN payment systems; includes meeting room and event facility rentals.
• Tip & Run / Smash Cricket Youth Programs Introductory youth cricket programs for children from age 6, designed to introduce cricket through games and motor skill development.
• HBS Zomerkamp (Summer Camp) Annual multi-day summer sports camp for HBS youth members, held since 1949 at campsite De Eend in Veldhoek.
• Gouden Kraaien Ei Toernooi Annual cricket tournament organized by HBS Craeyenhout, scheduled for 3-4 April 2026.
• Friday Night Cricket Monthly social cricket tournament on Friday evenings in the first weekend of June, with hospitality and food following play.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• NN VastgoedmanagementcoreGTM or Marketing Partner · 13 April 2025Hockey shirtsponsor for three seasons. Partnership formalized with club chairman Martijn Franssen and director Michel Kuipers.
• The Indian MaharadjaminorGTM or Marketing Partner · 13 April 2025Cricket apparel brand providing team kits for the cricket department along with Intersport.
• MeesterbouwminorGTM or Marketing Partner · 28 May 2024Building company partnership with headquarters at Scheveningen harbor. Extended cooperation with HBS.
• Rijnsburgse BoyscoreStrategic or Co-development Partner · 17 April 2024Strategic talent development cooperation allowing talented HBS players to develop longer at HBS before transitioning to Rijnsburgse Boys. First player Ebi Broug transferred under this agreement.
• HinglycoreGTM or Marketing Partner · 1 January 2024Main shirtsponsor for football, hockey, and cricket teams. Three-year partnership agreement covering visible branding on all team kits.
• Rederij GroenminorGTM or Marketing Partner · 1 January 2024Three-season partnership with local shipping/transport company. Signed after Dames 1 victory over Forescate.
• StannominorGTM or Marketing Partner · 1 January 2024Sports apparel supplier for team kits. New match shirts and training wear available through Free-Kick Sport.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HDM (Haagsche Delftsche Mixed): The Hague-based multi-sport club with strong hockey and cricket departments. Comparable to HBS as a local multi-sport association competing at the top amateur hockey tiers and in Dutch cricket competitions.
• Pinoké: Amsterdam-based field hockey club with senior teams in top Dutch leagues. Comparable to HBS's hockey department for tier of competition, clubhouse/catering revenue mix, and youth development focus.
• VOC Rotterdam: Rotterdam-based multi-sport club with cricket and football programs, including Topklasse cricket participation. Comparable to HBS in cricket competitive tier and amateur multi-sport association model.
• Bloemendaal: Historic Dutch hockey and cricket club. Comparable to HBS as a multi-sport association combining field hockey and cricket at the highest amateur levels, sharing similar community/membership economics.
• SCHC: Utrecht-area field hockey club with senior teams in top Dutch leagues. Comparable to HBS in hockey competitive tier, member-based club structure, and youth development focus.
• HCC (Haagsche Cricket Club): The Hague cricket club competing in top Dutch cricket tiers. Comparable to HBS Cricket 1 for competitive level and local cricket member base in the same city.
• VVV-Venlo: Multi-sport Dutch association (football and adjacent sports) organized as a community-led vereniging with membership and sponsorship revenue model. Comparable to HBS in amateur multi-sport association structure.
• HV & CV Quick (Quick Den Haag): Historic The Hague multi-sport club founded in 1882, fielding football, hockey, cricket, and other sports at its own sportpark. Directly comparable to HBS in city, multi-sport mix, community-led model, and amateur competitive tier.
• HGC (Hypercube): Top-tier Dutch field hockey club with strong youth programs. Comparable to HBS in hockey-specific competitive level, member-based operations, and youth development pipeline.

Broad incumbents

• MVV Maastricht: Larger established Dutch multi-sport association with professional football heritage and other sports departments. Comparable to HBS as a multi-sport vereniging but operates at a larger scale with more professional infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsn4GjABys1ZI85w1dLR9TA
• Instagraminstagram.com/hbscraeyenhout
• Xx.com/hbscraeyenhout
• Facebookfacebook.com/hbscraeyen
• LinkedInlinkedin.com/company/hbs-businessclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HBS Craeyenhout