NN Group
NN Group is an international financial-services company offering retirement services, pensions, life and non-life insurance, banking, and investments to approximately 18 million customers across 10 countries, primarily in Europe and Japan, through brands including Nationale-Nederlanden, NN Bank, AZL, BeFrank, and OHRA.
- Company typePublic
- Founded1845
- HeadquartersThe Hague, Netherlands
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What NN Group does
NN Group N.V. is a publicly listed international financial-services company headquartered in The Hague, Netherlands, with origins dating to 1845 and an independent listing on Euronext Amsterdam since 2 July 2014 following its spin-off from ING Group. The company provides retirement services, pensions, life and non-life insurance, banking products, and investments to approximately 18 million customers across 10 countries (Netherlands, Belgium, Czech Republic, Greece, Hungary, Japan, Poland, Romania, Slovakia, Spain). Revenue is generated through recurring insurance premiums, banking interest margins (mortgages, savings, consumer lending), pension-administration fees, and asset-management-related income, distributed through tied agents (5,000+ in Japan), 70+ financial-institution partners, the ABN AMRO Verzekeringen joint venture, and direct brands including OHRA and Movir.
NN Group operates a multi-brand platform architecture. Core brands Nationale-Nederlanden (Netherlands, Poland, Spain) and NN (other international markets and Japan) anchor the offering, supported by specialized sub-brands: AZL (50+ years of pension administration), BeFrank (online pension provider, B Corp certified April 2024), OHRA (direct insurer), Movir (disability insurance), HCS Services (occupational health), NN Bank (Dutch retail bank, A/A-1 rated by S&P), and NN Re (internal reinsurer). Its technology stack is described as 'digital and data-driven' and includes the BeFrank online pension platform, the AZL pension-administration engine, the Human Capital Planner (with CO2, water, and waste tracking), and the company-wide NN Data Literacy Programme launched in 2024.
The business model is subscription- and policy-driven, with monthly billing across life insurance, non-life insurance, and banking products priced on individual and group risk profiles. Customer segments are segmented horizontally across retail, SME, large corporate, and pension funds. FY2025 financial highlights include EUR 2.1B operating capital generation (+9% YoY, above the EUR 1.9B target), EUR 1.6B free cash flow, a Solvency II ratio of 220%, EUR 3.88 per share dividend (+12.8% YoY), and EUR 14.3B in climate-solution investments. The strategic posture combines disciplined capital return with selective M&A (most recently the 2021 MetLife Poland and Greece acquisition for EUR 584M) and portfolio pruning (2024 sale of NN Hayat ve Emeklilik in Turkey; prior divestiture of NN Investment Partners).
NN Group firmographics
Firmographics- Name
- NN Group
- Legal name
- NN Group N.V.
- Website
- https://nn-group.com
- Company type
- Public
- Founded year
- 1845
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- NN Group is an international financial-services company offering retirement services, pensions, life and non-life insurance, banking, and investments to approximately 18 million customers across 10 countries, primarily in Europe and Japan, through brands including Nationale-Nederlanden, NN Bank, AZL, BeFrank, and OHRA.
- Ownership category
- akta.pro rank
Where NN Group is headquartered
LocationHeadquarters
- HQ city
- The Hague
- HQ country
- Netherlands
- HQ region
- Europe
Offices10 records
Markets served
NN Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Life Insurance: Netherlands Life has a strong position in the Dutch pension market offering group life and individual life insurance products. Insurance Europe offers life insurance and pension products to retail, self-employed and SME customers. Japan Life offers corporate-owned life insurance (COLI) products.
- Non-Life Insurance: Netherlands Non-life offers motor, fire, liability, transport, travel, and disability and accident insurance to retail, self-employed, SME and corporate customers. Insurance Europe offers non-life products in Belgium, Spain, Poland and health insurance in Greece, Hungary and Romania.
- Banking Products: NN Bank provides mortgage loans, (internet) savings, bank annuities, consumer lending and retail investment products to more than one million customers in the Dutch market. Also provides mortgage administration and management services to other NN Group entities.
- Pension Administration Services: AZL administers dozens of unique pension schemes; BeFrank offers online pension services; NN Bank provides mortgage administration services to various entities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual and group life insurance products |
| Subscription | Monthly | Non-life insurance products |
| Subscription | Monthly | Banking products |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
NN Group product offering
Product offeringCore offering
NN Group is an international financial services company that provides retirement services, pensions, insurance (life and non-life), banking, and investments to approximately 18 million customers across 10 countries. The company operates a multi-brand portfolio including Nationale-Nederlanden, NN, OHRA, Movir, BeFrank, AZL, and NN Bank, distributing products through tied agents, financial institution partnerships, joint ventures, and direct-to-consumer digital platforms.
Product overview
NN Group is an international financial services company offering a comprehensive portfolio of insurance, pension, banking, and investment products through multiple brands. The company operates a platform-plus-brands architecture with core brands (NN, Nationale-Nederlanden) supported by specialized sub-brands (BeFrank, AZL for pensions; Movir, OHRA for non-life; NN Bank for banking) and strategic ventures (NN Ventures). The product suite covers the full customer lifecycle from pension accumulation and wealth management to protection insurance, banking services, and health support tools like PuntoCare and Platform Vi. NN Group serves approximately 18 million customers across 10 countries (Netherlands, Belgium, Czech Republic, Hungary, Japan, Poland, Romania, Slovakia, Spain, Greece) through diverse distribution channels including tied agents, bank partnerships, and direct-to-consumer platforms.
Differentiator
Problem solved
Functional benefit
Brands
- NN: International insurance brand used in Europe (except Poland and Spain) and Japan
- Nationale-Nederlanden
- ABN AMRO Verzekeringen
- AZL
- BeFrank
- Movir
- OHRA
- HCS Services
- NN Ventures
- NN Bank
Products and services
- Nationale-Nederlanden (Life and Non-life Insurance) One of the largest financial services providers in the Netherlands, offering insurance, pensions, and banking products to retail, self-employed, SME and corporate customers since the 19th century. Includes group life, individual life, motor, fire, liability, transport, travel, and disability insurance.
- Japan Life (Corporate-Owned Life Insurance) Corporate-owned life insurance (COLI) products offered to SME owners and employees in Japan, distributed through more than 5,000 registered independent agents and 70 financial institution partners with sales support offices in 28 cities.
- NN Bank (Retail Banking) Dutch retail bank serving over one million customers with mortgage loans, (internet) savings, bank annuities, consumer lending and retail investment products. Also provides mortgage administration and management services to other NN Group entities and institutional investors.
- BeFrank (Online Pension) Online pension provider in the Netherlands offering tools to actively engage customers in their pensions and make their own choices about future income. Operates alongside traditional insurance companies and pension funds.
- AZL (Pension Administration Services) Pension advisory firm providing advice on legislation, actuarial matters, and pension communication to pension funds for over 50 years, administering dozens of unique pension schemes for pension funds, employers, and employees.
- Movir (Disability Insurance) Specialized independent disability insurance provider for business professionals for over 100 years, offering individual-focused prevention services.
- OHRA (Direct Insurance) Direct insurer offering healthcare, car, residential, pet, and self-employed insurance products to retail customers.
- ABN AMRO Verzekeringen (Insurance Joint Venture) Joint venture with ABN AMRO Bank N.V. selling general insurance and income insurance products to Dutch retail and business markets through ABN AMRO Bank distribution network, serving over a million customers.
- HCS Services (Occupational Health) Dutch employer-service provider specializing in occupational health, absence and reintegration, social security, and sustainable employability.
- NN Re (Internal Reinsurance) NN Group's internal reinsurer providing innovative reinsurance solutions to manage risks, optimise capital, support growth in business units, and safeguard stable and efficient hedging.
Quantifiable outcome
- 18 million customers served across 10 countries
- +5 more outcomes
Companies that use NN Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
NN Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
NN Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Macquarie Asset ManagementcorePartnership with Macquarie Asset Management to finance a portfolio of assets focused on climate change mitigation and adaptation, the transition to a circular economy and the broader energy transition.
- Rubio Impact VenturescorePartnership with impact venture fund Rubio Impact Ventures to launch the NN Social Innovation Startup Award, designed to discover and support early-stage people tech startups in Europe and Japan. Winners receive EUR 100,000 grant and mentorship from NN Group and Rubio Impact Ventures.
- Sports Organisation Le ChampionmajorFour-year agreement starting 2024 for NN Group to become title sponsor of the Dam tot Damloop, a well-known running event in the Netherlands.
- Global Sports CommunicationcoreIn 2017, NN Group and Global Sports Communication launched the NN Running Team, the first professional running team in the world. From 2026, NN changes its role from title partner to founding partner.
- ABN AMRO Bank N.V.coreABN AMRO Verzekeringen is a joint venture of NN Group N.V. and ABN AMRO Bank N.V. that caters to Dutch retail and business markets, selling general insurance and income insurance through ABN AMRO Bank distribution network. Serves over a million customers.
- klimaatplein.nlminorPartnership to develop a climate change prevention scan for SME companies as part of NN's sustainable mobility and business support offerings.
- Rubio Impact VenturescoreVia the NN Social Innovation Fund, partnership supports social entrepreneurs by providing essential resources. The award is organized during Impact Week Europe.
- Vi PlatformminorNN invested in platform Vi to support working women through menopause, addressing a significant health and well-being need for approximately 1.8 million working women in the Netherlands.
Scale indicators19 records
Recent moves10 records
Expansion highlights6 records
NN Group competitors and assessment
Company assessmentBroad incumbents
- AXA: French-headquartered global insurer with strong life, savings, and P&C operations across Europe. A broad incumbent peer competing with NN in Belgium, Spain, and other European markets.
- MetLife: US-headquartered global insurance and employee benefits leader. Sold its Poland and Greece operations to NN for EUR 584M in 2021, evidencing direct competitive overlap and transactional relationship.
- Prudential plc: UK-headquartered international life insurance and retirement services group with strong Asian exposure. Comparable to NN's Japan Life operations and pension/retirement focus, particularly in Asian distribution models.
- Allianz: Global insurance and asset management leader with extensive European presence. Comparable as a broad incumbent offering P&C, life, pensions, and asset management; competes with NN in multiple European markets.
- Zurich Insurance Group: Swiss global insurer with significant life and non-life operations. Acquired NN's Turkish business (NN Hayat ve Emeklilik) in 2024, indicating direct competitive overlap and active M&A positioning in NN's geographies.
- ING Group: Former parent of NN Group (split in 2014 as part of post-crisis restructuring). Dutch banking and financial services giant offering banking, insurance, and investment products; NN Bank operates within this competitive landscape.
- Aviva: British multinational insurer with life, pensions, and general insurance operations. Comparable in product mix and European/UK life-and-pensions focus, though with limited overlap in NN's Dutch and Japanese markets.
Emerging players
- CNP Assurances: French life insurance and personal protection specialist with European footprint. Comparable to NN in life insurance and pension products, particularly in savings and protection insurance segments.
Direct peers
- Aegon: Dutch-headquartered international insurance, pensions and asset management group. Directly comparable to NN Group in life insurance, pensions, and Dutch/European market exposure, with a similar heritage and post-crisis restructuring narrative.
- ASR Nederland: Dutch insurance company offering life, non-life, and pension products with strong Dutch market concentration. A direct peer to NN's Nationale-Nederlanden domestic operations, particularly in group pensions and non-life insurance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
NN Group social profiles
Digital presenceNN Group compliance and trust
Trust signalCompliance6 records
NN Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
NN Group leadership team
Management profileNumber of profiles
Profiles15 records
NN Group subsidiaries and ownership
Company hierarchySubsidiaries16 records
NN Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NN Group M&A and investment
M&A and investmentM&A2 records
Investments6 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NN Group
What does NN Group do?
NN Group is an international financial services company that provides retirement services, pensions, insurance (life and non-life), banking, and investments to approximately 18 million customers across 10 countries. The company operates a multi-brand portfolio including Nationale-Nederlanden, NN, OHRA, Movir, BeFrank, AZL, and NN Bank, distributing products through tied agents, financial institution partnerships, joint ventures, and direct-to-consumer digital platforms.
Is NN Group a public or private company?
NN Group is a public company. It is classified as public and is currently operating.
When was NN Group founded?
NN Group was founded in 1845. It employs 5,001 to 10,000 people.
Where is NN Group based?
NN Group is headquartered in The Hague, Netherlands, in the Europe region.
How does NN Group make money?
Four revenue lines are on record. Life Insurance is the primary driver. The others are non-Life Insurance, banking Products and pension Administration Services.
Who are NN Group's main competitors?
Broad incumbents on record are AXA, MetLife, Prudential plc, Allianz, Zurich Insurance Group, ING Group and Aviva. CNP Assurances is listed as an emerging player. Direct peers are Aegon and ASR Nederland.
Does NN Group have an API?
No public API is recorded for NN Group.