Plaza de Mercado Paloquemao

What Plaza de Mercado Paloquemao does

Plaza de Mercado Paloquemao is a traditional public marketplace in central Bogotá, Colombia, managed by the merchant association COMERPAL (Corporación de Empresarios y Comerciantes de la Plaza de Mercado de Paloquemao). The plaza operates over 1,000 independent vendor stalls across eight product categories — fruits and vegetables, meats, dairy and farm products, grains and processed foods, flowers and crafts, herbs and medicinal products, restaurants and cafeterias, and miscellaneous goods — plus dedicated service categories for home delivery, digital payments, and tourist visits. Operating hours run approximately 4:30 a.m. to 4:30 p.m. Monday through Saturday, with extended Sunday and holiday hours, supported by on-site parking, 24-hour security, first aid, accessibility services (including wheelchair rental), and seven maintained restrooms.

The underlying technology is minimal: an official website functioning as a vendor directory, social media accounts (Twitter, Facebook, YouTube, Instagram), WhatsApp-based merchant communications, a delivery partnership with Picap, payment integration via Jelpit for administration fees, and point-of-sale (datafono) plus virtual payment (pagos virtuales) infrastructure across vendor stalls. There is no public API, no proprietary software platform, and no AI/ML capabilities. The marketplace holds a Fenalco biosafety certification and publishes annual financial statements through member assemblies.

Revenue mechanics are diversified across vendor rental/lease income (the primary stream), parking fees, restroom fees (COP $600 per use), facility rental for audiovisual and photography projects, and administration fees processed via Jelpit. The go-to-market is direct-to-consumer physical retail, supplemented by WhatsApp-based ordering and Picap-enabled home delivery for participating merchants. The customer base spans individual Bogotá households (primary), food service businesses (restaurants, hotels), institutional buyers (universities, hospitals), and cultural/tourist visitors — with tourist group visits currently suspended. Ownership is member-based through COMERPAL with no venture capital, private equity, or external institutional investment disclosed.

Name

Plaza de Mercado Paloquemao

Legal name

Plaza de Mercado Paloquemao

Website

https://plazadepaloquemao.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Plaza de Mercado Paloquemao is a traditional public marketplace in Bogotá, Colombia, operating 1,000+ independent vendor stalls across fresh produce, meats, dairy, flowers, herbs, grains, and food service categories. Managed by merchant association COMERPAL, it serves individual consumers, restaurants, hotels, universities, and tourist visitors.

Ownership category

akta.pro rank

Product category

Traditional Public Food Marketplace

NAICS

Grocery and Convenience Retailers (4451), Other Specialty Food Retailers (44529)

SIC

Retail-Grocery Stores (5411), Retail-Eating Places (5812)

akta.pro industry

PRIMARYAFAIACAK

Terminal Market / Produce Market Wholesalers

Agriculture & Food Production/Food Distribution & Wholesale/Produce (Fresh Fruit & Vegetable) Wholesale

SECONDARYCRAHAFAG

Latin American & Caribbean Grocery Stores

Consumer Products & Retail/Grocery & Food Retail/Ethnic & International Grocery Stores

Keywords

• Public marketplace
• Fresh produce market
• Traditional food market
• Vendor marketplace
• Wholesale food supply

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Vendor Rental/Lease: The marketplace generates revenue by renting commercial spaces (locales) to individual vendors operating in categories including fruits/vegetables, meats, dairy, grains, flowers/handicrafts, herbs/medicinal products, restaurants/cafeterias, and miscellaneous services.
2. Parking Services: The market operates supervised parking facilities including car parking and designated motorcycle zones, generating additional revenue from visitors.
3. Facility Services: Additional services including bathroom facilities ( COP $600 per use), administration fee payments through the Jelpit platform, and facility rental for audiovisual projects and photography.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Plaza de Mercado Paloquemao operates a traditional public marketplace in central Bogotá hosting more than 1,000 independent vendor stalls across eight product categories (fruits and vegetables, flowers and crafts, meats, dairy and farm products, herbs and medicinal plants, grains and processed foods, restaurants and cafeterias, and miscellaneous goods). The market rents commercial stall space to independent vendors, coordinates on-site auxiliary services such as parking, security, first aid, restrooms, wheelchair accessibility, free shopping carts, home delivery, and tourist visits, and functions as a centralized wholesale and retail food-supply hub for Bogotá households and institutional buyers.

Product overview

Plaza de Mercado Paloquemao is a traditional public marketplace in Bogotá, Colombia, operating as a physical marketplace with an online vendor directory. The offering consists of multiple product categories managed by independent merchants: fresh produce (Fruits & Vegetables, Flowers & Crafts, Dairy & Farm Products), proteins (Meat Products), specialty items (Herbs & Medicinal Products, Grains & Processed Products), and food service (Restaurants & Cafeterias). The marketplace also provides auxiliary services including home delivery (Domicilios), card and virtual payment processing (Datafono, Pagos virtuales), parking, 24-hour security with CCTV, first aid, accessibility assistance with wheelchairs, shopping carts, and tourist visits. The platform connects vendors with customers through an online directory but does not operate as a technology platform with AI capabilities, APIs, or software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Vendor stall rental across eight product categories Commercial rental of physical vendor stalls inside the marketplace, organized into eight named product-category sections. The market rents these stalls to independent merchants and producers, providing them with a centralized retail and wholesale point of sale in Bogotá.
• Paid on-site parking Vehicle parking service available on-site at the marketplace for visitors, vendors, and institutional buyers.
• Home delivery coordination (via Picap) Coordination of home-delivery service for products purchased at the marketplace, executed through a partnership with the Picap delivery platform so that Bogotá households can receive goods without transporting them personally.
• Guided tourist visits (Recorridos turísticos) Organized guided tours of the marketplace for individual travelers and tour-operator groups, presenting the cultural, culinary, and commercial heritage of the traditional Bogotá marketplace.
• 24-hour on-site security service Continuous on-site security and surveillance service operated by the marketplace, including CCTV monitoring, to ensure safety for vendors and visitors.
• First aid service (Primeros auxilios) On-site first aid service available to vendors and visitors during marketplace operating hours.
• Accessibility and wheelchair lending (Accesibilidad) Accessibility services for visitors with mobility limitations, including the loan of wheelchairs to navigate the marketplace.
• Public restrooms (Baños públicos) Public restroom facilities available to vendors and visitors inside the marketplace.
• Free shopping cart lending (Carritos de mercado) Complimentary shopping cart lending service for visitors to carry purchases while navigating the marketplace stalls.
• Audiovisual project venue rental (Proyectos audiovisuales) Rental of marketplace spaces for the filming and production of audiovisual projects such as commercials, films, and photo shoots.
• Vendor payment services (Datáfono and Jelpit virtual payments) Payment infrastructure enabling vendors to accept in-person card payments via datáfono terminals and virtual card payments through the Jelpit platform.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• PicapminorChannel Partner/ Reseller/ DistributorPlaza de Mercado Paloquemao has established an alliance with Picap, a delivery technology company, to enable home delivery services for merchants. This partnership allows vendors at the market to offer delivery to customers using Picap's logistics platform, enhancing the customer experience beyond the physical marketplace.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/plazapaloquemao
• YouTubeyoutube.com/channel/UCFvUg2K-WqUv3kuVjCTbrLQ
• Facebookfacebook.com/PlazadePaloquemao
• Instagraminstagram.com/plazadepaloquemao
• LinkedInlinkedin.com/company/comerpal-plaza-de-mercado-de-paloquemao

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plaza de Mercado Paloquemao