What Turibus does

Turibus is a hop-on hop-off double-decker bus tourism service operated by Autobuses Rápidos de Zacatlán, S.A. de C.V., a subsidiary of the Mobility ADO Group (Grupo ADO), a major Mexican transportation conglomerate. The company provides flexible sightseeing tours across 8 cities — Mexico City (with 4 circuits), Cancún, Puebla, Veracruz, Mérida, Valladolid, Tampico in Mexico, plus Madrid, Spain — serving domestic and international tourists with multilingual audio guides in 10+ languages, onboard WiFi, and traveler insurance. Core product lines include Turibus City Tour (Circuitos), Turitour day and multi-day organized tours, Turibus + Atracciones bundled attraction packages, themed experiences (Experiencias Temáticas), and the Corredor Cultural connecting 17 museums across 4 routes in Mexico City, for which Turibus is the designated official operator.

The underlying technology consists of fixed audio guide devices installed on each bus unit, onboard WiFi infrastructure, and digital ticketing systems supporting website, mobile applications (iOS, Android, Huawei), physical ticket counters, and authorized point-of-sale locations. The business operates on a direct-to-consumer model selling tickets individually through these channels at unit prices ranging from $55 MXN (Tampico circuit) to $11,199 MXN (Acapulco all-inclusive multi-day packages), with most core city tour products priced between $190-$315 MXN. Discounts are offered for senior citizens (INAPAM), students during vacation periods, and children.

The company targets four primary customer segments: domestic tourists, international tourists, families with children, and senior citizens, addressing pain points around navigation, language barriers, and attraction access in unfamiliar Mexican cities. Distribution leverages Turibus's own digital storefronts plus integration with the broader Mobility ADO ecosystem including ADO bus terminals and sister brands (Autotur, Tepor). The operating entity employs 51-100 staff and is privately held with no external funding disclosed; revenue figures are not publicly reported.

Name

Turibus

Legal name

AUTOBUSES RÁPIDOS DE ZACATLÁN, S.A. DE C.V.

Website

https://turibus.com.mx

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Turibus is a Mexican hop-on hop-off double-decker bus tourism service operating in 8 cities (7 in Mexico plus Madrid, Spain), offering multilingual city tours, day tours, attraction bundles, and the Corredor Cultural museum corridor, serving domestic and international tourists as a subsidiary of Mobility ADO Group.

Ownership category

akta.pro rank

Product category

Tourist Bus Transportation

NAICS

Scenic and Sightseeing Transportation, Land (48711), Scenic and Sightseeing Transportation, Land (4871), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Tourist/Attraction Circulator Shuttles (Downtown/Theme Parks) (TLAFAJAL)

akta.pro secondary industries

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Destination & Activity Wholesalers (Attractions, Tours & Ticket Inventory) (THAKAJAF)

Keywords

• Hop-on hop-off tours
• City sightseeing buses
• Guided tourist transportation
• Cultural corridor tours
• Multilingual audio tours

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. City Tour Tickets: Hop-on hop-off bus tour tickets sold per circuit or day pass, allowing unlimited boarding at official stops during operating hours
2. Themed Experiences: Bundled packages combining Turibus transport with attractions such as museums, aquariums, lucha libre, catamaran rides, and other curated experiences
3. Turitour Day Tours: Full-day organized tours departing from major cities to destinations including archaeological sites, natural attractions, and regional experiences, including transportation, meals, and admissions
4. Attraction Admissions: Standalone admission tickets to attractions, museums, and viewpoints sold through the Turibus platform

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Turibus sells hop-on hop-off double-decker bus sightseeing tickets across 7 Mexican cities and Madrid, Spain, operating fixed-route circuits with multilingual audio guides, onboard WiFi, and traveler insurance. It complements core city tours with themed experiences (mezcal tastings, lucha libre), bundled Turibus + Atracciones tickets pairing transport with admissions to aquariums, museums and viewpoints, and multi-day Turitour day-tour packages to archaeological sites, natural attractions, and beach destinations.

Product overview

Turibus is a hop-on hop-off double-decker bus tourism platform operating across 8 Mexican cities (Mexico City, Cancún, Puebla, Veracruz, Mérida, Tampico, Valladolid, and Madrid, Spain). The core offering consists of Turibus City Tour (Circuitos) providing panoramic sightseeing with multilingual audio guides and onboard WiFi, complemented by Turitour one-day and multi-day organized tours, Turibus + Atracciones combined admission packages, themed Experiencias Temáticas, and a Corredor Cultural museum corridor in CDMX. The platform sells tickets through its website and mobile app (iOS, Android, Huawei) with digital payment processing for credit/debit cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Turibus City Tour (Circuitos) Hop-on hop-off double-decker bus tours with fixed-route circuits in 7 Mexican cities, featuring multilingual audio guides in 10+ languages, onboard WiFi, and traveler insurance; one-day passes grant unlimited boarding at official stops for individual tourists and families.
• Turitour Day Tours Organized one-day and multi-day excursions from major cities to archaeological sites (Teotihuacán, Chichen Itzá), natural attractions (Cenotes, Grutas de Tolantongo, Firefly Sanctuary), culinary experiences (Sierra del Café), adventure tours (Mexico Verde with rafting and zipline), and beach destinations (Acapulco all-inclusive packages), inclusive of transport, meals, admissions, and lodging as specified per package.
• Turibus + Atracciones (Combined Admissions) Combined admission tickets pairing Turibus City Tour transportation with entry to partner attractions such as Inbursa Aquarium, Michin Aquarium, Acuario de Veracruz, Ripley’s Believe It or Not, Wax Museum, and Torre Latinoamericana viewpoint.
• Experiencias Temáticas (Themed Experiences) Themed tour products that combine Turibus transport with curated entertainment and gastronomy, such as Turiluchas (lucha libre wrestling experience), Turibus Mezcales (mezcal tasting), and Turibus + Catamarán Cancún, targeting tourists seeking distinctive cultural experiences.
• Corredor Cultural Cultural corridor tour operated by Turibus in Mexico City connecting 17 museums across 4 tourist routes, including football-themed exhibitions and an official souvenir, marketed as the largest museum cultural corridor in history.
• Admisiones (Standalone Attraction Admissions) Direct admission tickets resold through the Turibus platform to attractions including Six Flags Mexico, Inbursa Aquarium, Torre Latinoamericana Viewpoint, WTC Turibus Viewpoint, Animal Kingdom, Wax Museum, and Ripley’s Museum, offered without bundled bus transport.
• Turibus Mobile App Native mobile application for iOS, Android, and Huawei (AppGallery) enabling ticket purchase, itinerary planning, trip information access, and digital ticket management for Turibus tours.

Quantifiable outcome

• 30-minute bus frequency ensures minimal wait times at stops
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Gray Line Worldwide: Long-established sightseeing tour brand offering city tours, day excursions, and packaged attractions globally. Comparable to Turibus in offering city circuits plus day tours to archaeological and natural sites (e.g., Teotihuacán, Chichen Itzá equivalents).
• Big Bus Tours: Global leader in hop-on hop-off double-decker city tours operating in dozens of cities worldwide. Direct competitor to Turibus in the same product category with comparable multilingual audio guides, multi-route circuits, and bundled attraction partnerships.
• City Sightseeing Worldwide: Franchised hop-on hop-off double-decker sightseeing brand operating across major global cities. Closely comparable to Turibus in operating model, multilingual narration, and bundled attraction partnerships.
• Les Cars Rouges (RATP Dev): Paris-based hop-on hop-off bus tour operator owned by RATP Dev, offering multilingual city tours with bundled attraction packages. Highly comparable business model to Turibus City Tour circuits.
• Madrid City Tour: Hop-on hop-off bus tour operator in Madrid directly competing with Turibus's Madrid operation (madrid.turibus.com.es). Same product category, same geography, comparable bilingual/multilingual audio guide offering.
• Premium Tours: Hop-on hop-off sightseeing bus operator in Dublin and other European cities with bundled attraction admissions. Comparable to Turibus in fleet model, ticketing structure, and cross-promotion with cultural attractions.

Regional players

• Turistik México: Mexican tour bus operator offering double-decker sightseeing routes in cities like Puebla and Mexico City. Directly comparable regional competitor in the same geography and product format as Turibus.

Emerging players

• Amigo Tours: Tour operator focused on day trips from major Spanish and European cities, including comparable Teotihuacán/Chichen Itzá-style archaeological excursions from Cancún and Mexico City. Partial overlap with Turitour product line.
• Cancún Adventures / Experiencias Xcaret: Mexican experiential tourism operator bundling nature parks, cenotes, and adventure activities. Comparable to Turibus's Turitour Mexico Verde and Catamarán Cancún offerings in adventure/day-tour category and target tourist.

Others

• Mobility ADO Group (Grupo ADO): Parent conglomerate of Turibus operating intercity bus services (ADO), charter, and corporate transport across Mexico and Central America. Adjacent (parent/ecosystem) rather than competing — enables cross-promotion and integrated tourism packages that power Turibus demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/turibuscdmx
• YouTubeyoutube.com/@TuribusCDMX
• Facebookfacebook.com/TuribusMX
• Instagraminstagram.com/turibusmx
• LinkedInlinkedin.com/company/turibus-puebla

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turibus