Italian Tennis Federation

What Italian Tennis Federation does

The Italian Tennis Federation (FITP, formerly FIT, also known as Federtennis) is the national governing body for tennis, padel, beach tennis, and pickleball in Italy, founded in 1910 and headquartered in Rome. It operates as a non-profit association under the jurisdiction of CONI (Italian National Olympic Committee), with 20 regional committees coordinating activities across 4,000+ affiliated clubs and an annual calendar of 16,000+ tournaments. FITP serves four primary constituencies: individual players registered through the myFITP membership platform (Standard and Gold tiers), affiliated clubs, certified coaches and officials, and professional tournament organizers (domestic and international).

FITP's operational surface is anchored by flagship professional events including the Internazionali BNL d'Italia and the hosting of the Nitto ATP Finals in Turin, supported by an in-house technology and media stack: the myFITP member portal, the SuperTennis TV broadcast channel and its digital successor SuperTenniX, a Player Umpire Connection (P.U.C.) infrastructure, and a live scoring system used across the national tournament calendar. The federation also operates two Olympic training centers (Tirrenia for the men's national team, Formia for the women's) and controls three corporate vehicles — FIT Servizi s.r.l., Mario Belardinelli S.S.D., and FITP Business & Media — which house its commercial, sporting, and media operations respectively.

The federation's revenue model combines multiple streams: recurring membership and tournament registration fees paid by affiliated clubs and individual players, sponsorship income from a diversified partner roster (BMW, BNL, Italgas, Joma, Wilson), ticketing and hospitality revenues from hosting major professional tournaments, and media rights and advertising from SuperTennis TV. Angelo Binaghi has served as President since 2001, providing long-tenured leadership. Detailed consolidated financials are not publicly disclosed, consistent with its non-profit status under CONI oversight.

Name

Italian Tennis Federation

Legal name

Federazione Italiana Tennis e Padel

Website

https://fitp.it

Company type

Private

Founded year

1910

Operating status

Operating

Short description

The Italian Tennis Federation (FITP/Federtennis) is the national governing body for tennis, padel, beach tennis, and pickleball in Italy, headquartered in Rome and operating 4,000+ affiliated clubs, 16,000+ annual tournaments, and two Olympic training centers under CONI jurisdiction.

Ownership category

akta.pro rank

Product category

National Sports Federation / Tennis & Padel Governance

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

akta.pro primary industry

International Sport Federations (IFs) (MPAKAFAB)

Keywords

• National sports federation
• Tennis governance
• Padel federation
• Tennis membership services
• Sports event management

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees (Tesseramento): Annual membership fees from players, clubs, coaches, and officials. The federation offers standard and Gold premium tiers with different benefit levels. Membership provides access to affiliated clubs, insurance coverage, tournament participation, and discounts on major events.
2. Tournament and Championship Fees: Registration fees for individual tournaments and national championships across tennis, padel, beach tennis, and pickleball disciplines. The federation organizes over 16,000 tournaments annually through its affiliated club network.
3. Major Event Ticketing: Revenue from ticket sales for flagship events including Internazionali BNL d'Italia (Rome), Nitto ATP Finals (Turin), Davis Cup ties, and Billie Jean King Cup matches. Members receive up to 20% discounts on tickets.
4. Sponsorship and Partnerships: Commercial partnerships with sponsors including BMW, BNL, Italgas, Joma, and others. Sponsors receive marketing visibility across federation platforms, events, and official apparel.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

The Federazione Italiana Tennis e Padel (FITP) is the officially recognized national governing body for tennis, padel, beach tennis, and pickleball in Italy. It sells annual memberships (tesseramento) to individual players and affiliations to clubs, organizes more than 16,000 annual tournaments and national championships, operates the SuperTennis TV channel and SuperTenniX OTT streaming platform, and delivers coach certification through the ISF Roberto Lombardi institute. Revenue is generated through membership fees, tournament entry fees, ticketing for major events such as the Internazionali BNL d'Italia and Nitto ATP Finals, and commercial sponsorships with brands including BMW, BNL, Joma, and Italgas.

Product overview

The Italian Tennis Federation (FITP) operates a multi-disciplinary sports federation managing tennis, padel, beach tennis, and pickleball. The product portfolio centers on MyFITP (member portal with tournament registration, statistics, and loyalty features), SuperTennis/SuperTenniX (TV channel and OTT streaming platform), and the Portale Unico Competizioni (tournament management portal). Supporting services include online membership (Tesseramento Online), live scoring, youth development programs (FITP Junior Program, Centri Estivi Federali, Tennis Trophy Kinder Joy of Moving), instructor training (Istituto Superiore di Formazione Roberto Lombardi), club certification, and a loyalty rewards program. The federation oversees national championships across all four disciplines and facilitates participation in international competitions including Davis Cup, Billie Jean King Cup, and ATP Finals.

Differentiator

Problem solved

Functional benefit

Brands

• SuperTennis: Official television channel of FITP, launched November 10, 2008, broadcasting tennis content live and on-demand.
• MyFITP
• SuperTennis TV
• TPRA
• Tennis Trophy FITP Kinder Joy of Moving
• Junior Next Gen Italia
• ISF Roberto Lombardi

Products and services

• FITP Annual Membership (Tesseramento) Annual membership subscription for individual players covering tennis, padel, beach tennis, and pickleball. Available in Standard and Gold (premium) tiers. Standard members receive access to affiliated clubs, tournament participation, injury insurance, and partner discounts (up to 20% on major event tickets). Gold members receive priority ticketing for major events and enhanced partner discounts (e.g., 30% at Joma vs 15%, 50% at Giunti vs 40%).
• SuperTennis / SuperTenniX OTT Streaming Official television channel and OTT streaming platform of FITP, offering live tennis broadcasts, match replays, news coverage, and original programming. Available on web, mobile, and smart TV (Fire TV, Android TV, Samsung TV). Free access for FITP members; €1.99/month subscription for non-members.
• Portale Unico Competizioni (P.U.C.)

Quantifiable outcome

• Italy became Davis Cup champion in 2023 and 2024, the first repeat since 1976-1977
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered major sponsor, partner, minor and core.

• BMWmajor sponsorGTM or Marketing PartnerOfficial automotive partner of the federation. BMW provides vehicles and mobility services for federation operations and events. Displayed as a featured partner on the official federation website.
• BNL (Banca Nazionale del Lavoro)major sponsorGTM or Marketing PartnerOfficial banking partner. BNL is a major sponsor of the Internazionali BNL d'Italia tournament held annually in Rome.
• Italgasmajor sponsorGTM or Marketing PartnerOfficial energy partner of the federation, supporting federation activities and events.
• Jomamajor sponsorGTM or Marketing PartnerOfficial technical apparel and sportswear partner. Joma supplies official uniforms for committees and federation staff. 15% discount for members (30% for Gold members) on products in the online store.
• CisalfapartnerGTM or Marketing PartnerSports retailer offering FITP members access to Cisalfa Pro card at promotional €9.00 (instead of €15.00), providing 25% discount on Tennis/Padel/Beach Tennis products and 20% on other products.
• TechnogympartnerGTM or Marketing PartnerFitness equipment partner. FITP members receive 2 months free access to Technogym App premium content, then €5.99/month (vs €8.99 regular price).
• GiuntipartnerGTM or Marketing PartnerPublishing partner offering 40% discount on FITP-branded products (50% for Gold members) in their online store.
• PignapartnerGTM or Marketing PartnerStationery partner offering 10% discount for members (15% for Gold members) on products in their online store.
• MINIpartnerGTM or Marketing PartnerOfficial sponsor of the Slam by MINI padel circuit. MINI brand vehicles associated with federation padel activities.
• HeadpartnerGTM or Marketing PartnerSports equipment partner providing tennis and padel equipment for federation activities.
• WilsonpartnerGTM or Marketing PartnerOfficial ball supplier for the federation. Wilson provides official tennis balls for tournaments and competitions.
• DunloppartnerGTM or Marketing PartnerSports equipment partner. Sponsor of Summer Cup European U12 qualifying tournaments.
• ZespripartnerGTM or Marketing PartnerNutritional partner of the federation. Zespri supplies kiwifruit and nutritional products for athletes.
• Fulfil NutritionpartnerGTM or Marketing PartnerSponsor of Road to Torino tournament circuit, providing nutritional support for players.
• Tre Emme ViaggiminorGTM or Marketing PartnerTravel agency partner supporting participants in the Tennis Trophy FITP Kinder Joy of Moving tournament with travel arrangements for the Rome master event.
• Rummo PastapartnerGTM or Marketing PartnerOfficial pasta supplier for the federation, providing nutritional products for athletes.
• AlgidapartnerGTM or Marketing PartnerIce cream partner associated with the federation's ShareHappy program.
• eCampus (UniCampus)minorGTM or Marketing PartnerUniversity partner providing educational services and programs for federation members.
• CONI (Comitato Olimpico Nazionale Italiano)coreOthersItalian National Olympic Committee. FITP is an officially recognized National Sports Federation (FSN) affiliated with CONI. The federation adheres to CONI guidelines and participates in Olympic programs.
• ITF (International Tennis Federation)coreOthersInternational Tennis Federation - the world governing body for tennis. FITP is affiliated as the Italian national federation, participating in Davis Cup, Billie Jean King Cup, and ITF international circuits.
• Tennis EuropecoreOthersEuropean tennis confederation. FITP participates in Tennis Europe junior circuits and tournaments. Representatives like Raimondo Ricci Bitti serve on Tennis Europe boards.
• FIP (Federación Internacional de Padel)coreOthersInternational Padel Federation. FITP represents padel in Italy under FIP governance. Luigi Carraro serves as FIP President.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Deutscher Tennis Bund (DTB): Germany's national tennis federation, organizing national championships and a nationwide affiliated-club network (Landesverbände). Comparable European national federation with similar club-affiliation model and event-hosting role, though operating in a different tennis market context.
• Fédération Française de Tennis (FFT): France's national tennis federation, governing tennis (and padel) in France and organizing Roland-Garros — one of four Grand Slams. Most directly comparable to FITP: similar European scope, owns a major annual international event, large affiliated club network, and multi-discipline governance.
• United States Tennis Association (USTA): National governing body for tennis in the United States, organizing the US Open and operating a nationwide network of affiliated clubs and sections. Directly comparable to FITP in mandate, structure, and member-club federation model, with larger scale due to US market size.
• Real Federación Española de Pádel: Spain's national padel federation, governing padel in the world's largest padel market. Comparable to FITP's padel operations as a national federation governing an emerging racquet sport, with similar discipline-specific committee structure and tournament organization.
• Tennis Australia: National tennis federation of Australia, organizing the Australian Open (Grand Slam) and operating state-level affiliated club networks. Comparable to FITP as a national federation hosting a flagship international event, with similar talent-development pathways and multi-discipline scope (including padel).
• Lawn Tennis Association (LTA): National tennis federation for Great Britain, operating a network of affiliated clubs and organizing British grass-court events. Comparable European national federation with similar affiliated-club structure and event-hosting role.
• Real Federación Española de Tenis (RFET): Spain's national tennis federation, governing tennis and padel with a network of affiliated clubs (federaciones autonómicas). Directly comparable to FITP in European Mediterranean market context, multi-discipline (tennis + padel) governance, and tournament organization.

Broad incumbents

• International Tennis Federation (ITF): The world governing body of tennis, overseeing Davis Cup, Billie Jean King Cup, and ITF international circuits. FITP is affiliated with the ITF as the Italian national federation; broader scope and international mandate make it an incumbent counterpart rather than a direct peer.
• CONI (Comitato Olimpico Nazionale Italiano): Italian National Olympic Committee, of which FITP is an officially recognized National Sports Federation (FSN). Provides Olympic recognition, funding, and oversight framework; broader multi-sport remit makes it an incumbent governing counterpart.
• Federación Internacional de Pádel (FIP): International Padel Federation, the world governing body for padel. FITP is affiliated with FIP to govern padel in Italy; FIP's broader international scope and sanctioning authority make it an incumbent governing counterpart rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/federtennis
• YouTubeyoutube.com/channel/UCxXqKkG3JjGdR9TnJvKkHWA
• Facebookfacebook.com/Federtennis
• LinkedInlinkedin.com/company/federazioneitalianatennis
• Instagraminstagram.com/_federtennis
• TikToktiktok.com/@fitp

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Italian Tennis Federation