Turf Pride Lawn Care

What Turf Pride Lawn Care does

Turf Pride Lawn Care is a family-owned residential and commercial lawn care provider founded in 2002 by husband-and-wife team Dave and Jamie Petti, headquartered in Mentor, Ohio. The company delivers subscription-based turf and landscape services across three Northeast Ohio counties: Lake, Geauga, and Cuyahoga. Its core offering is a structured 6-visit annual lawn care program complemented by organic-based fertilizer applications, with ancillary services that include pest control, tree and shrub care, aeration and overseeding, and landscape bed pre-emergent treatments.

The underlying operational model is route-based recurring service delivery: technicians execute scheduled visits throughout the growing season, with agronomic continuity carried across years for each property. Tree and shrub care pricing starts at $39/month, indicating a low-ticket, high-frequency subscription structure. The company employs 11-50 people and serves 2,500+ active customers, with a publicly visible reputation profile of 675+ five-star Google reviews accumulated over more than two decades of operation.

Revenue mechanics rely on annual program renewals, route-density efficiency across the three-county service area, and incremental upsell into adjacent service lines (pest, tree/shrub, aeration). The go-to-market is locally driven via word-of-mouth, search/Google presence, and direct phone inquiries, with no disclosed digital marketing platform, proprietary technology stack, or third-party channel partnerships. The business is privately held with no disclosed outside funding.

Name

Turf Pride Lawn Care

Legal name

Turf Pride Lawn Care

Website

https://turfpridelawncare.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned Mentor, Ohio lawn care provider delivering subscription-based turf, pest, tree and shrub, and aeration services to residential and commercial customers across Lake, Geauga, and Cuyahoga counties.

Ownership category

akta.pro rank

Product category

Residential Lawn Care Services

NAICS

Landscaping Services (561730), Exterminating and Pest Control Services (56171)

SIC

Agricultural Services (700)

akta.pro primary industry

Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

akta.pro secondary industries

Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO), Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD), Plant Replacement, Transplanting & Garden Refresh Services (HSAIAFAG)

Keywords

• Lawn fertilization services
• Weed control treatment
• Residential pest control
• Tree and shrub care
• Lawn aeration services

Headquarters

HQ city

Mentor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Lawn Care Programs: Subscription-based lawn care fertilization and treatment programs delivered through recurring service visits (typically 6 visits per season). Customers enroll in annual programs with payments spread across the year.
2. Tree & Shrub Care Services: Plant health care services with monthly payments (starting at $39/month for typical half-acre properties), typically including 6 visits per year with free service calls.
3. Perimeter Pest Control: Perimeter pest control treatments (5 treatments recommended, spaced 5-6 weeks apart) offered as add-on service to lawn care programs.
4. Flea & Tick / Mosquito Control: Seasonal pest control services for fleas, ticks, and mosquitoes, offered as separate or bundled services.
5. Aeration & Overseeding: One-time or annual service for lawn aeration and overseeding, typically bundled with higher-tier lawn care programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Turf Pride Lawn Care provides residential lawn fertilization, weed control, perimeter pest control, flea/tick/mosquito control, and tree & shrub plant health care to homeowners in Northeast Ohio. Services are delivered through recurring seasonal treatment programs typically comprising six visits spaced 4–6 weeks apart, with optional add-ons including core aeration, overseeding, and landscape bed pre-emergent. The company applies organic-based fertilizers using calibrated equipment and assigns dedicated licensed technicians to each property.

Product overview

Turf Pride Lawn Care operates as a local, family-owned lawn care service company (founded 2002) offering a bundled service model. The core offerings consist of Lawn Care Services (fertilization and weed control with six seasonal treatments), Pest Control Services (perimeter treatments, flea/tick, and mosquito control), and Tree & Shrub Care Services (plant health care with fertilization and pest management). These are complemented by add-on services including Aeration and Overseeding and Landscape Bed Pre-Emergent treatments. The company uses organic-based fertilizers and provides services primarily to residential properties in Northeast Ohio communities including Mentor, Painesville, Willoughby, and surrounding Lake, Geauga, and Cuyahoga counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Lawn Care Services Comprehensive residential lawn fertilization and weed control program with six treatments per season, including grub prevention, disease control, and winterization. Mid-Tier and Premium packages add core aeration and annual overseeding. Serves Northeast Ohio homeowners under Northeast Ohio-specific treatment protocols.
• Pest Control Services Residential pest control including perimeter treatments around foundations, windows, and doors (five treatments recommended per year at 4-6 week intervals), plus seasonal flea/tick and mosquito control. Sold as add-on subscription to the lawn care program.
• Tree & Shrub Care Services Plant health care subscription for residential trees and shrubs covering spring and fall fertilization, insect and disease control, dormant oil treatments, and dormant pruning. Includes six visits per year with free service calls, starting at $39/month for typical half-acre properties with payments split over 12 months.
• Aeration and Overseeding Residential core aeration to relieve soil compaction combined with overseeding to introduce new turfgrass varieties, thicken lawns, and fill in bare spots. Typically performed in fall for optimal seed germination; offered as a one-time or annual add-on and bundled into Premium lawn care packages.
• Landscape Bed Pre-Emergent Pre-emergent treatment applied to residential landscape beds to prevent weed seed germination and growth in shrub and planting beds. Sold as an add-on to the core lawn care program.

Quantifiable outcome

• 675+ 5-star Google reviews
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Lawn Doctor: Franchise-based residential lawn care company offering fertilization, weed control, and pest management. Closely comparable business model — local owner-operator delivering recurring treatment programs to homeowners — overlapping directly with Turf Pride's service offering.
• SavATree: Regional residential and commercial tree, shrub, and lawn care service provider operating across multiple U.S. states. Comparable on the tree & shrub care side and overlapping on integrated lawn health programs offered to homeowners.
• Spring-Green Lawn Care: Mid-sized U.S. lawn care franchise offering fertilization, weed control, and pest services to residential customers. Operates with a similar recurring program model and is a direct comparable in service scope and target customer.
• NaturaLawn of America: Franchise-based lawn care company with an explicit organic-based and environmentally responsible positioning. Closely mirrors Turf Pride's organic fertilizer differentiation and recurring treatment program model for residential customers.
• Weed Man: Franchise lawn care provider specializing in fertilization and weed control with a recurring service model. Closely mirrors Turf Pride's core offering and subscription structure, serving residential customers through local franchise territories.

Emerging players

• Mosquito Joe: Franchise-based outdoor pest control company offering mosquito, tick, and perimeter pest treatments to residential customers. Comparable on the pest control add-on services Turf Pride offers and represents a partial-overlap competitor for cross-sell wallet share.
• Lawnbright: Direct-to-consumer digital-native lawn care company offering subscription-based treatment programs shipped to homeowners. Represents an emerging business model that competes for the same residential customer with potentially lower acquisition friction.

Broad incumbents

• Davey Tree Expert Company: Large, established tree and lawn care service company with both residential and commercial clients. Overlaps with Turf Pride on tree & shrub care and lawn health programs, but operates at much greater scale and with a broader service portfolio.
• TruGreen: The largest national residential lawn care company offering fertilization, weed control, and pest services. Comparable as a direct competitor in the same product category (lawn treatment programs), but at significantly larger scale and broader geographic reach than Turf Pride.

Regional players

• RainMaster Lawn & Landscape: Independent Ohio-based lawn and landscape service provider. Comparable as a local/regional peer operating in similar Ohio geographies with overlapping residential lawn care service offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/turfpride
• LinkedInlinkedin.com/company/turfpridelawncare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turf Pride Lawn Care