RainMaster Lawn Systems

What RainMaster Lawn Systems does

RainMaster Lawn Systems, founded in 1999 and headquartered in Eau Claire, Wisconsin, is a regional outdoor property services provider operating as a DBA of Thrive Brands, LLC. The company delivers four service lines—smart irrigation, lawn care, pest control (mosquito/tick barrier sprays via its Mosquito Doctor program), and commercial snow/ice management—to residential and commercial customers in western Wisconsin (Eau Claire, Altoona, Chippewa Falls) and the Minneapolis–St. Paul metro (Blaine, Minneapolis, St. Paul). Operations are run from a primary headquarters in Eau Claire with a regional office in Blaine and additional service nodes in Altoona, Chippewa Falls, Minneapolis, and St. Paul.

The technical foundation is a smart irrigation stack that pairs weather-based controllers with the third-party Rachio platform; controllers adjust watering schedules based on local temperature, rainfall, humidity, and evapotranspiration rates and incorporate rain sensors and cycle-and-soak programming to reduce runoff. Customer-facing software is delivered through the lawngateway.com client portal for billing, scheduling, and service reporting.

RainMaster commercializes its services through tiered subscription programs with monthly or annual billing. Irrigation maintenance is sold as three tiers—Efficient Essentials ($24/month), Optimum Operation ($30/month), Peak Performance ($42/month)—with a 20% annual prepay discount and a 48-hour service guarantee. Lawn care comes as three annual programs ($449, $779, $1,109), with mosquito/tick control at $54/month, plus one-time irrigation installation revenue and per-push/seasonal commercial snow contracts. Acquisition is phone-led and quote-form-led, with a $25 bilateral referral credit, a Google-review-driven trust layer, and an UltiPro-hosted careers portal. The company claims 9,100+ successful projects since 1999, a 4.9 rating on 1,400+ Google reviews, and over 1 million gallons of water saved across its installed base.

Name

RainMaster Lawn Systems

Legal name

RainMaster (Thrive Brands, LLC)

Website

https://rainmasterlawn.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

RainMaster Lawn Systems is a Wisconsin- and Minnesota-based outdoor property services company delivering smart irrigation, lawn care, pest control, and commercial snow removal to residential and enterprise customers via tiered subscription programs.

Ownership category

akta.pro rank

Product category

Lawn and Irrigation Services

NAICS

Landscaping Services (56173), Home and Garden Equipment Repair and Maintenance (811411)

SIC

Agricultural Services (700)

akta.pro primary industry

Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

akta.pro secondary industries

Seasonal Lawn Treatment Packages (Spring/Fall Cleanups, Winterization) (HSAIAGAJ), Lawn Watering & Routine Irrigation Checks (Non-system) (HSAIAAAI), Organic Mosquito/Tick/Flea Control (Eco Yard Programs) (HSAMALAG)

Keywords

• Lawn care services
• Irrigation services
• Pest control
• Snow removal
• Commercial landscaping

Headquarters

HQ city

Eau Claire

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Recurring Service Programs: Monthly or annual subscription programs for irrigation maintenance, lawn care, and pest control. Customers choose from tiered plans with automatic scheduling and billing.
2. Irrigation System Installation: One-time installation of new irrigation systems including professional design, quality components, thorough testing, and customer training.
3. Lawn Care Treatment Programs: Custom lawn treatment plans including weed control, fertilization, pest prevention, aeration, and overseeding. Programs designed to match specific property needs.
4. Commercial Snow Removal Services: Per-push or seasonal contract snow and ice management for commercial properties including pre-storm anti-icing, plowing, shoveling, and de-icing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

RainMaster Lawn Systems delivers outdoor property services including smart irrigation system installation and seasonal maintenance, root-focused lawn treatment programs, mosquito and tick barrier pest control, and commercial snow and ice management. Services are sold both as one-time installations and as recurring monthly or annual subscription programs with automatic scheduling, day-before reminders, and a client portal for billing. Operations span residential and commercial properties across western Wisconsin and the Minneapolis–St. Paul metro.

Product overview

RainMaster Lawn Systems offers a portfolio of four core outdoor property services: Irrigation Services (smart irrigation systems with weather-based controllers and maintenance programs), Lawn Care (root-focused treatment programs with tiered options), Pest Control (mosquito and tick barrier treatments), and Snow Removal (commercial snow and ice management). The company provides tiered program structures for both irrigation (Efficient Essentials, Optimum Operation, Peak Performance) and lawn care (Healthy Habitat, Terrific Turf, Luscious Lawn), along with standalone Mosquito & Tick Control. All services are offered across residential and commercial properties in Minnesota and Wisconsin, with pricing available in monthly or annual plan formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Irrigation Services Smart irrigation solutions for residential and commercial properties including new system installation, retrofitting existing sprinklers with weather-based controllers, seasonal startup and inspections, repairs, and winterization. Uses weather-based controllers that adjust watering schedules based on local temperature, rainfall, humidity, and evapotranspiration, and integrates with the Rachio app for remote control.
• Lawn Care Root-focused lawn treatment programs for residential and commercial properties covering soil health, fertilization, weed and crabgrass control, grub prevention, aeration, overseeding, pH testing, and bare spot filling. Programs are designed for both new and established lawns and are sold as annual subscriptions with tiered pricing.
• Pest Control Mosquito and tick barrier spray treatment (Mosquito Doctor) applied every three weeks throughout the season to vegetation and shaded areas where pests rest. Delivers immediate results with residual protection and includes customized application, inspection, and recommendations. Sold as a seasonal subscription program.
• Snow Removal Commercial snow and ice management for retailers, shopping centers, office complexes, municipalities, golf courses, and university campuses. Includes pre-storm anti-icing with liquid brine, continuous plowing, sidewalk clearing, and de-icing, with 24/7 monitoring and detailed service documentation. Sold as per-push or seasonal contracts.

Quantifiable outcome

• Over 1,000,000 gallons of water saved through smart irrigation technology
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Thrive Brands, LLCcoreOthersRainMaster Lawn Systems is a DBA (Doing Business As) of Thrive Brands, LLC. The parent company also includes Teed & Brown, LLC and Rockingham Turf Care, Inc. with all related DBAs operating collectively under the RainMaster brand. Terms and Conditions state agreement is with Thrive Brands, LLC DBA RainMaster.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lawn Doctor: Lawn Doctor is a national franchise-based lawn care company offering tailored fertilization, weed control, and pest programs on annual subscription contracts. Closely comparable to RainMaster in tiered recurring-service program structure and residential SMB target market.
• Weed Man: Weed Man is a U.S. and Canadian franchise lawn care provider specializing in fertilization and weed/pest control on recurring plans. Highly comparable to RainMaster's lawn care treatment programs in service model, pricing structure, and customer type.
• Conserva Irrigation: Conserva Irrigation is a national franchise focused exclusively on residential and commercial irrigation repair, maintenance, and smart controller upgrades. Directly comparable to RainMaster's irrigation program tiers, weather-based controller value proposition, and recurring-service commercial model.

Broad incumbents

• Davey Tree Expert Co. Davey Tree offers residential and commercial tree, lawn, and irrigation services across the Midwest and nationally. Comparable in Midwest geographic overlap and integrated lawn/irrigation/grounds care.
• TruGreen: TruGreen is the largest U.S. residential lawn care company, offering fertilization, weed/pest control, and irrigation-adjacent services through a national franchise and corporate network. Directly comparable to RainMaster on the recurring lawn treatment subscription model and the lawn care service mix.
• Scotts LawnService: Scotts LawnService is the legacy brand-based residential lawn care service backed by The Scotts Miracle-Gro Company. Comparable subscription-based lawn treatment program structure and residential customer focus.
• BrightView Landscape Services: BrightView is the largest U.S. commercial landscape maintenance provider serving HOAs, municipalities, golf courses, and corporate campuses. Overlaps with RainMaster's commercial lawn maintenance and snow removal offerings.

Others

• SiteOne Landscape Supply: SiteOne is the largest distributor of irrigation, lawn care, and landscape supplies to contractors in North America. Comparable as a peer in the irrigation value chain rather than direct competition; relevant for benchmarking irrigation service economics.

Regional players

• Naturescape Lawn & Pest Control: Naturescape is a Wisconsin-based lawn and pest control company operating in the upper Midwest with a similar recurring-program model. Directly comparable as a regional competitor serving overlapping geography (Wisconsin) with similar service breadth.

Emerging players

• Rachio: Rachio makes consumer smart irrigation controllers that integrate directly with RainMaster-installed systems. Comparable through its role as the technology enabler for RainMaster's smart irrigation value proposition and as an emerging direct-to-consumer competitor in irrigation intelligence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RainMaster Lawn Systems