What Trendsight does

Trendsight (legally Centum Solutions Pty Ltd) is an Australian bookkeeping and financial services firm founded in 2016 and headquartered in Melbourne, operating Australia-wide with an 11-50 employee headcount. The company delivers outsourced bookkeeping, BAS and tax compliance, reporting and budgeting, systems and process implementation, and end-to-end payroll processing under modern awards to small and medium businesses with up to 50 employees and A$30 million in annual revenue. Its go-to-market is sales-led and direct, with specialist positioning in four verticals — childcare, construction, dental, and pharmacy — where it addresses pain points such as award interpretation errors, payroll underpayment liability, multi-site cash flow visibility, and BAS/STP compliance.

The firm does not develop proprietary software. Instead, it operates as a services layer on top of third-party cloud platforms: Xero as the core accounting system, Employment Hero (formerly Keypay) for payroll, Fathom and Syft for reporting, Dext for receipt capture, Karbon for workflow, plus vertical-specific platforms (OWNA, Kidsoft, Kangarootime for childcare; Buildxact, Procore, PX360, Buildertrend for construction). The revenue model is primarily recurring monthly subscriptions for bookkeeping/compliance and payroll services, with project-based professional services fees for reporting, budgeting, and advisory engagements; pricing is not publicly disclosed and is delivered via custom quotes.

Go-to-market relies on a multi-channel content engine — a 41-page blog, named-client case studies, Facebook and Instagram, a newsletter, and a Payroll Readiness Quiz lead-capture tool — feeding direct sales engagement across all Australian states. The company holds BAS Agent and Tax Agent registration under the Tax Agent Services Act 2009, and its ownership is private, founder-led (with Tawanda Maravanyika identified as Founder & Director), with no external funding, parent company, or M&A activity disclosed in the source data.

Name

Trendsight

Legal name

Centum Solutions Pty Ltd

Website

https://trendsight.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Bookkeeping and Financial Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

akta.pro primary industry

Accounting & Bookkeeping Services (BPAHABAC)

Keywords

• Bookkeeping services
• Outsourced payroll
• BAS compliance
• Award interpretation
• Financial reporting

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Bookkeeping and Compliance Services: Recurring professional services delivering day-to-day bookkeeping, BAS lodgement, accounts payable/receivable management, and financial compliance. Provided on an ongoing retainer or package basis tailored to client size and complexity.
2. Outsourced Payroll Services: Dedicated payroll processing under modern awards, covering award interpretation, overtime, leave accruals, super obligations, and STP reporting. Delivered as a standalone or bundled professional service.
3. Reporting, Budgeting and Advisory: Financial reporting, cash flow forecasting, and budgeting services. Helps clients translate financial data into actionable insights, delivered alongside bookkeeping or as a separate engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Trendsight provides outsourced bookkeeping, payroll, BAS compliance, and financial reporting and budgeting services to Australian small and medium businesses. The firm specializes in four verticals — childcare, construction, dental, and pharmacy — leveraging deep award interpretation and compliance expertise (registered BAS/Tax Agent) to deliver recurring monthly financial management using third-party cloud platforms such as Xero and Employment Hero.

Product overview

Trendsight offers a suite of integrated bookkeeping and financial management services designed for small to medium businesses in Australia. The core offering consists of four interconnected services: Bookkeeping and Compliance (handling day-to-day transactions, BAS lodgement, and regulatory compliance), Reporting and Budgeting (financial performance reporting and forecasting with tools like Xero, Fathom, and Syft), Systems and Processes (financial software setup, integrations, and workflow optimization), and Outsourced Payroll (full-service payroll processing with award compliance). These services are complemented by a Payroll Readiness Quiz tool that helps businesses assess their payroll complexity and compliance risk. The company specializes in serving childcare, construction, dental, and pharmacy industries, integrating with industry-specific software platforms including Xero, Employment Hero/Keypay, childcare management systems (OWNA, Kidsoft, Kangarootime), and construction tools (Buildxact, Procore).

Differentiator

Problem solved

Functional benefit

Products and services

• Bookkeeping and Compliance Day-to-day financial transaction management, BAS lodgement, accounts payable/receivable management, bank reconciliation, and regulatory compliance services ensuring accurate and up-to-date financial records for Australian SMBs.
• Reporting and Budgeting Financial performance reporting, budgeting, forecasting, and dashboard analytics that translate financial data into actionable business insights for small and medium business owners.
• Systems and Processes Financial systems setup, software integration, chart of accounts design, process optimization, and workflow automation to improve business efficiency and financial management.
• Outsourced Payroll End-to-end payroll processing including award interpretation, overtime calculation, leave accruals, super obligations, STP reporting, and compliance management — delivered as a standalone or bundled service for Australian businesses.

Quantifiable outcome

• Caught a $30,000 overpayment for Manawise Group through proactive financial oversight
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Partnerships

Nine partnerships are on record, tiered core, supporting, core (childcare vertical) and supporting (childcare vertical).

• XerocoreTechnology or IntegrationXero is Trendsight's core cloud accounting platform, providing real-time financial data, strong cashflow visibility, and reliable automation for small and growing businesses. Trendsight relies on Xero as the primary accounting platform for its clients.
• Employment HerocoreTechnology or IntegrationAn integrated payroll and HR platform that simplifies compliance, streamlines payroll, and supports better people management across growing Australian businesses. Trendsight is an Employment Hero partner, using the platform (formerly Keypay) to deliver outsourced payroll services to clients.
• Essential HRsupportingStrategic or Co-development PartnerAustralian-based HR and recruitment specialists providing outsourced support that helps businesses manage people, compliance, and growth with confidence.
• ProsolutionsupportingStrategic or Co-development PartnerA collaborative team of accountants, financial planners, and mortgage brokers delivering holistic advice to support long-term financial outcomes.
• Character FinancesupportingStrategic or Co-development PartnerHelps SMEs and corporates optimise loan structures, pricing, and terms, supporting cash flow lending, refinancing, and property lending for investors and developers.
• OWNAcore (childcare vertical)Technology or IntegrationAn all-in-one childcare management system supporting daily centre operations, family engagement, and seamless integration with financial and payroll processes for childcare clients.
• Kidsoftcore (childcare vertical)Technology or IntegrationPurpose-built software for childcare and OSHC services, supporting enrolments, funding, and accurate financial data across early learning centres of all sizes.
• Kangarootimesupporting (childcare vertical)Technology or IntegrationA childcare platform designed to reduce admin through automated billing, invoicing, and staff management, improving efficiency for centre operators.
• Smart Centralsupporting (childcare vertical)Technology or IntegrationFlexible system solutions for early education centres, working collaboratively to tailor technology that supports parents, children, and staff.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Bench Accounting: North American SMB bookkeeping service combining proprietary software with human bookkeepers on a subscription basis. Closest international comparable for Trendsight's recurring-revenue, integration-led bookkeeping model, but operating in a different geography and pricing tier.
• Pilot: US-based outsourced bookkeeping firm serving SMBs and startups with recurring monthly bookkeeping, financial reporting and integrations. Direct service-model analogue to Trendsight, though operating in the North American market on QuickBooks/NetSuite rather than Xero/Employment Hero.

Others

• Dext: Receipt and document capture / data extraction tool used by accounting firms and bookkeepers worldwide. Trendsight lists Dext as a core integration; functionally an enabling technology peer rather than direct competition.
• Karbon: Workflow and practice management SaaS for accounting firms, used by Trendsight itself (named core partner). Comparable because Karbon sits inside the same Xero-centric Australian bookkeeping ecosystem and serves the same type of accounting-practice buyer.
• Employment Hero: Australian payroll, HR and people-management SaaS platform (which acquired Keypay). Trendsight uses Employment Hero as the core payroll platform for its outsourced payroll service and is a listed partner; the comparison is ecosystem-adjacent rather than direct.
• Fathom: Financial reporting, KPI dashboarding and cashflow analytics tool for accountants and SMB advisors, built on top of Xero. Used by Trendsight for client reporting; adjacent ecosystem participant in the same Australian bookkeeping stack.
• ApprovalMax: Bill approval and workflow automation tool that integrates with Xero, QuickBooks and MYOB — listed as a Trendsight integration. Comparable as part of the same best-practice bookkeeping tech stack rather than direct competitor.
• Xero: Cloud accounting platform that is Trendsight's primary accounting stack. Xero's broader Xero Practice Studio and partner ecosystem (incl. AI bookkeeping features) shape the competitive context in which Trendsight and other Australian bookkeepers operate.

Broad incumbents

• BlueRock: Established Australian accounting, advisory and bookkeeping firm offering bookkeeping, tax compliance and CFO services to SMBs and founders across Australia. Same domestic competitive arena as Trendsight with broader service portfolio and incumbency scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trendsightau
• Instagraminstagram.com/trendsight

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trendsight