Viva Books

What Viva Books does

Viva Books Private Limited is an Indian educational and academic book publisher and distributor headquartered at 4737/23 Ansari Road, Daryaganj, New Delhi. Founded in 1994 and operating for over 35 years, the company sells 10,000+ titles across 13 subject categories — including biosciences, engineering, management sciences, medicine, social sciences, school books aligned with NEP/CBSE/ICSE curricula, and competitive exams — to schools, colleges, universities, libraries, professional readers, distributors, and individual consumers. The company operates as the flagship of the Viva Group, which comprises eight publishing and distribution entities: Viva Books Originals, Viva Education, Amaira Books, Source Books, Kogan Page India, Jones and Bartlett India, Viva ISOLS, and VOLT Learning.

The business runs three revenue streams: (1) direct-to-consumer sales via the vivabooksindia.com e-commerce platform with unit pricing from INR 70 to INR 26,393 and free shipping above INR 499; (2) institutional and bulk orders from schools, colleges, libraries, and resellers under multi-year contracts with customized quotations, academic bundles, and dedicated sales support; and (3) licensed Indian editions of international academic titles from partners including W.W. Norton, Jones & Bartlett Learning, Kogan Page, Lynne Rienner Publishers, MIT Press, Cambridge International Science Publishing, University Science Books, and Facts On File. Distribution is supported by marketing offices in Delhi, Kolkata, Mumbai, Bangalore, Chennai, Hyderabad, Kochi, and Guwahati, plus a stocking centre/warehouse in Noida.

The company operates a sales-led go-to-market motion with no proprietary technology platforms beyond a transactional e-commerce storefront, no disclosed AI/ML capabilities, and no external institutional investors. Leadership is family-controlled, with Vinod Vasishtha as Managing Director and Aakash Vasishtha as Executive Director, supported by a director team spanning Sales, Finance, Operations, Publishing, and Production. The company received the Best Publisher Award 2022 from the Delhi State Booksellers & Publishers' Association.

Name

Viva Books

Legal name

Viva Books Private Limited

Website

https://vivabooksindia.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Viva Books Private Limited is an Indian academic and educational book publisher and distributor selling 10,000+ titles across 13 subject categories to schools, colleges, universities, libraries, and individual consumers through direct e-commerce and a nationwide network of eight regional sales offices.

Ownership category

akta.pro rank

Product category

Academic and Educational Book Publishing

NAICS

Book Publishers (513130), Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB)

akta.pro secondary industries

Literary & Classics Publishing (MPAJAAAC), Health, Wellness & Fitness Trade Publishing (MPAJAAAL), Mass Market & Paperback Publishing (MPAJAAAD), Hardcover & Premium Editions Publishing (MPAJAAAE), Author Marketing, PR & Launch Services (Ads, Book Tours, Influencers) (MPAJAJAL)

Keywords

• Academic book publishing
• Educational book distribution
• School textbook publishing
• Competitive exam books
• Imported academic editions

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Book Sales (Direct to Consumer): Retail sales of books through the vivabooksindia.com e-commerce platform, offering 10,000+ titles across multiple subjects including sciences, humanities, management, school books, and competitive exams. Prices range from ₹70 to ₹9,995+ for premium multi-volume sets.
2. Institutional and Bulk Orders: Special pricing, discounts, and dedicated support for bulk, institutional, and reseller orders from schools, colleges, libraries, and distributors. Schools, colleges, libraries and distributors can get customized quotations, academic bundles, and publishing collaborations.
3. Licensed Editions (International Publishers): Viva Books publishes Indian editions/reprints of international academic titles from publishers including W.W. Norton, Jones & Bartlett Learning, Kogan Page, Lynne Rienner Publishers, Cambridge International Science Publishing, MIT Press, University Science Books, Facts On File, and others, making these accessible to Indian markets at reduced prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Viva Books is an Indian academic and educational book publishing and distribution company that publishes, imports, and retails over 10,000 titles across 13 subject categories through its e-commerce platform vivabooksindia.com and dedicated institutional sales teams. The company operates multiple publishing imprints (Viva Books Originals, Viva Education, Amaira Books, Source Books, Kogan Page India, Jones & Bartlett India, Viva ISOLS, VOLT Learning) and serves both individual consumers and institutional buyers (schools, colleges, libraries, distributors) with bulk pricing and nationwide delivery in India.

Product overview

Viva Books operates as a comprehensive book publishing and distribution company with multiple imprints. The core product is the Viva Books Online Store (vivabooksindia.com), an e-commerce platform offering over 10,000 books across 13 subject categories. The company publishes under several imprints including Viva Books Originals (original titles), Viva Education (school/pre-primary materials), Amaira Books, Source Books (competitive exams), Kogan Page India, Jones & Bartlett India, Viva ISOLS, and VOLT Learning. The imprints collectively cover Sciences, Management Sciences, Medicine & Health, Engineering/Technology, English Language & Literature, Social Sciences, School Books, Competitive Exams, Biosciences, and General Reference materials. The company also offers bulk institutional ordering services for schools, colleges, and libraries.

Differentiator

Problem solved

Functional benefit

Brands

• Viva Books Originals: The company's own publishing imprint for original titles across various subjects including sciences, management, literature, and more.
• Viva Education

Products and services

• Viva Books Online Store (vivabooksindia.com) An e-commerce platform at vivabooksindia.com enabling direct online purchase of over 10,000 books across Biosciences, Competitive Exams, Engineering/Technology, English Language & Literature, Foreign Language, General & Reference, Humanities, Management Sciences, Medicine & Health, Physical Education/Sports, School Books, Sciences, and Social Science. Targets individual consumers and SMBs across India with user-friendly interface, detailed product descriptions, author profiles, sample content, multiple payment options, secure transactions, and free shipping on orders above ₹499.
• Viva Books Originals Original publishing imprint of Viva Books featuring the company's own titles authored by Indian and international authors across Literature, Education, Management, Biosciences, Engineering, and other subjects.
• Viva Education School and pre-primary educational publishing imprint publishing textbooks, workbooks, and learning materials aligned with CBSE, ICSE, and NEP curricula for K-12 institutions across India.
• Source Books Publishing imprint under the Viva Group focused on competitive exam preparation materials covering banking, civil services, and aptitude testing for individual and institutional buyers.
• Bulk and Institutional Order Service Dedicated service offering special pricing, discounts, customized quotations, academic bundles, and dedicated account support for bulk institutional orders from schools, colleges, libraries, and distributors. Supports multi-year supply contracts and publishing collaborations.
• Jones & Bartlett India Subsidiary imprint serving as exclusive India distributor for Jones & Bartlett Learning titles covering computer science, biomedical informatics, nursing, pharmacy, environmental epidemiology, and related technical subjects.
• Kogan Page India Imprint distributing Indian reprints of Kogan Page titles covering business management, marketing, human resources, and professional development for the Indian market.
• W.W. Norton Licensed Indian Editions Programme publishing Indian editions and reprints of W.W. Norton titles in economics, literature, foreign language learning (French, German), strategy, and academic texts, including Norton Critical Editions of classic literature, accessible to Indian buyers at localized pricing.

Quantifiable outcome

• Over 35 years of trusted service in education publishing
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• W.W. Norton & CompanycoreChannel Partner/ Reseller/ DistributorViva Books publishes Indian editions/reprints of W.W. Norton titles including economics, literature, foreign language learning (French, German), strategy, and academic texts. Titles include Microeconomic Analysis, Macroeconomics, Games of Strategy, and Norton Critical Editions of classic literature.
• Jones & Bartlett LearningcoreChannel Partner/ Reseller/ DistributorViva Books serves as exclusive India distributor for Jones & Bartlett Learning titles spanning computer science, biomedical informatics, nursing, pharmacy, environmental epidemiology, and more through Jones and Bartlett India operations.
• Kogan PagemajorChannel Partner/ Reseller/ DistributorViva Books distributes Kogan Page reprints including business management, marketing, human resources, and professional development titles in the Indian market.
• Lynne Rienner PublishersmajorChannel Partner/ Reseller/ DistributorViva Books publishes Indian editions of Lynne Rienner titles focusing on political science, international relations, peace studies, security studies, and development studies.
• Facts On File Inc.majorChannel Partner/ Reseller/ DistributorViva Books distributes extensive Facts On File encyclopedia sets and reference works including encyclopedias of science, history, health, crime, literature, and specialized topics.
• Cambridge International Science PublishingmajorChannel Partner/ Reseller/ DistributorViva Books publishes Indian editions of Cambridge International Science Publishing titles covering physics, materials science, metallurgy, chemistry, and interdisciplinary science topics.
• MIT PressmajorChannel Partner/ Reseller/ DistributorViva Books distributes MIT Press academic titles in economics, information technology, and social sciences for the Indian market.
• University Science BooksmajorChannel Partner/ Reseller/ DistributorViva Books publishes Indian editions of University Science Books titles in chemistry, physics, and molecular science.
• Hodder EducationmajorChannel Partner/ Reseller/ DistributorViva Books distributes Hodder Education special priced titles including school books, business studies, economics, and A-Z handbook series.
• Scion Publishing LimitedminorChannel Partner/ Reseller/ DistributorViva Books publishes Indian editions of Scion Publishing titles in biochemistry, biotechnology, biology, and medical sciences.
• International Society for Technology in EducationminorChannel Partner/ Reseller/ DistributorViva Books distributes ISTE publications on educational technology, online professional development, and instructional technology.
• How to Books LimitedminorChannel Partner/ Reseller/ DistributorViva Books distributes How to Books self-help, career development, and business communication titles.
• Crisp LearningminorChannel Partner/ Reseller/ DistributorViva Books distributes Crisp Learning management and professional skills titles including leadership, communication, team building, and HR topics.
• Manchester University PressminorChannel Partner/ Reseller/ DistributorViva Books distributes Manchester University Press literary criticism, cultural studies, and South Asian literature titles.
• Pascal Educational ServicesminorChannel Partner/ Reseller/ DistributorViva Education (part of Viva Group) distributes Pascal Educational Services school books including Viva Speed Maths and Targeting Handwriting series.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Arihant Publications: Leading Indian publisher of competitive exam prep and school guides; overlaps with Viva's Source Books competitive-exam imprint and school books segment.

Direct peers

• McGraw-Hill Education India: Major competitor in academic and professional publishing in India, with shared focus on engineering, management, and sciences titles sold to colleges and professionals.
• Wiley India: Indian arm of a global academic publisher with strong presence in business, engineering, and sciences; competes with Viva Books in management sciences and reference publishing.
• Springer Nature India: Global academic publisher with significant India presence in sciences, engineering, and medicine—directly competing with Viva Books' medicine/health and science verticals.
• S. Chand Publishing: One of India's largest domestic educational publishers, dominant in school textbooks, competitive exams, and higher-education titles—closest Indian competitor to Viva Books.
• Oxford University Press (India): India arm of a global academic publisher; competes directly with Viva Books across educational, reference, and higher-education titles distributed to Indian institutions and consumers.
• Sage Publications India: Strong in social sciences, management, and humanities academic publishing for Indian higher-education and library markets—a direct competitor in Viva's social-science and management segments.
• Routledge (Taylor & Francis India): Publishes humanities and social science academic books widely adopted in Indian universities; comparable in subject scope, distribution model, and institutional customer base.
• Pearson India Education: One of India's largest educational publishers, offering textbooks and learning materials across K-12 and higher education—directly overlapping with Viva Books' school books and competitive exam segments.
• Cambridge University Press India: Publishes academic and educational materials in India; overlaps with Viva Books in sciences, social sciences, and higher-education textbooks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/VivaBooksIndia
• Facebookfacebook.com/VivaBooks.Ind
• LinkedInlinkedin.com/company/viva-books-private-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viva Books