What Londrina Esporte Clube does

Londrina Esporte Clube (operating brands: LEC, Tubarão, Alviceleste) is a Brazilian private sports association founded on April 5, 1956, headquartered at Av. Jorge Casoni, 1900 in Londrina, Paraná. The club's core product is its professional men's football team, currently competing in the Série B do Campeonato Brasileiro (2026 season), Campeonato Paranaense, and Copa do Brasil, playing home matches at Estádio do Café / Estádio Vitorino Gonçalves Dias, a ~40,000-capacity venue. Supporting the first team is a multi-tier youth development system (Sub-20, Sub-19, Sub-17, Sub-15) competing in Paranaense championships and Copa Londrina, plus a women's football team. Beyond football, the club operates three additional sports programs: a traditional boxing academy founded in 1980 with ~80 students, a futmesa (table football) department with 35 affiliated athletes, and a recently launched e-sports division (Londrina E-Sport Clube).

The club operates without proprietary technology beyond standard web properties (londrinaesporteclube.com.br, TV LEC on YouTube, and the linked SAF site londrinasaf.com.br) and standard ticketing through lecingressos.com.br. Revenue is generated across five primary streams: (1) match-day ticket sales with six sector-based pricing tiers ranging from R$25 to R$160; (2) the Sou Tubarão recurring membership program offering voting rights and match access; (3) official merchandise through an Athleta-branded retail partnership at Shopping Boulevard Londrina; (4) monthly boxing training fees (R$60 female / R$70 male); and (5) futmesa athlete affiliations. Distribution spans online and physical channels — three Karilu retail locations, stadium ticket offices, and the official merchandise store. Marketing reaches fans via TV LEC, social channels (@LondrinaEC), the club website, and a Memorial do Tubarão program hosting school groups. No external investors, no parent company, and no disclosed revenue figure are noted; the club has published audited financial statements for 2019-2024 and references a SAF (Sociedade Anônima de Futebol) subsidiary for the professional football operation.

Name

Londrina Esporte Clube

Legal name

Londrina Esporte Clube

Website

https://londrinaesporteclube.com.br

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

101–250 employees

Short description

Londrina Esporte Clube is a 70-year-old Brazilian professional multi-sport association based in Londrina, Paraná, operating a men's football team in the Série B, youth academies, a boxing school, a futmesa department, and a new e-sports division, serving regional fans through match-day ticketing, Sou Tubarão membership, and Athleta-branded merchandise retail.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG), Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Professional football club
• Sports membership program
• Youth football academy
• Boxing academy
• Table football club

Headquarters

HQ city

Londrina

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Match Day Revenue: Revenue from ticket sales for home games at Estádio Vitorino Gonçalves Dias (VGD) and Estádio do Café, with various sector pricing tiers including Curva, Arquibancada, Social, Camarote Gol, Cadeira VIP, and Visitante sectors.
2. Sócio Torcedor Program: Membership program offering fans access to games, voting rights in club elections, and exclusive experiences. Includes plans like Sou Tubarão Arquibancada and Sou Tubarão Cadeira Cativa with promotional pricing for members.
3. Official Merchandise: Partnership with Athleta brand for official club merchandise including apparel and accessories sold through official store.
4. Boxing Academy: Monthly fees charged for boxing training at the club's academy, R$70 for males and R$60 for females, with approximately 80 students.
5. Futmesa (Table Football): Football table (subbuteo/button football) department with 35 affiliated athletes participating in competitions. Training offered in Londrina and Bela Vista do Paraíso.

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

Londrina Esporte Clube is a Brazilian multi-sport club that primarily fields a professional senior football team competing in national and state championships, while also operating youth development categories, a Boxing Academy, a Futmesa (table football) department, and an E-Sport division. The club sells match-day tickets at home stadiums, runs the Sou Tubarão membership program with voting rights and exclusive benefits, distributes official merchandise through a partner store, and charges monthly fees for boxing training.

Product overview

Londrina Esporte Clube is a Brazilian multi-sport club offering professional football as its core product, along with youth development categories, boxing academy, table football (futmesa), and e-sports divisions. The club operates a membership program and maintains an official media channel (TV LEC) on YouTube. The main football team competes in national Série B and state championships, while supporting sports programs develop athletes across multiple disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• Futmesa: Departamento de futebol de mesa do Londrina Esporte Clube, com 35 atletas filiados à Federação Paranaense de Futebol de Mesa, disputando competições em três modalidades: Bola 12 toques, Dadinho e Subbuteo.
• Londrina E-Sport Clube
• Academia de Boxe

Quantifiable outcome

• 76.4% win rate in 26 Série B participations across 576 matches

Named customers2 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• AthletaminorChannel Partner/ Reseller/ Distributor · 14 March 2026Athleta partnership announced in March 2026 for official merchandise store. Brand invests in structure for Alviceleste supporters. Inauguration of official club store at Shopping Boulevard Londrina for apparel and accessories.
• E-Sport Partner OrganizationminorStrategic or Co-development PartnerPartnership with external organization to launch Londrina E-Sport Clube initiative. Following trend of other Brazilian teams entering electronic sports. Objective to take Londrina name to all corners of Brazil through esports competitions.
• Primeira LigaminorOthersFootball league association where Londrina is current champion (2017). First Liga defined new guidelines in 2019 meeting - no longer organizing competitions but working on National Association of Clubs for football improvements.
• Primeira LigaminorStrategic or Co-development PartnerLondrina represented at Primeira Liga meeting defining new guidelines. Association working on National Club Association for unified football improvements including legislation, taxation, intermediary regulations, and revenue generation.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Paraná Clube: Fellow Paraná-state professional football club with similar historical profile to Londrina, having also cycled between Série A and Série B. Competes for the same regional fan base and sponsorship pool in Curitiba's orbit, making it the most direct comparable.
• Operário Ferroviário Esporte Clube: Paraná-based professional football club currently competing in Série B alongside Londrina. Comparable in regional identity, modest market size, and reliance on state-level fan engagement.
• Ituano Futebol Clube: São Paulo-state club with comparable historical footprint in Série B and similar reliance on São Paulo-state championship revenue. Both clubs frequently trade places in the second-tier standings.
• Maringá Futebol Clube: Paraná-state football club competing in the Campeonato Paranaense and national lower divisions. Comparable in regional scope, Série B/C positioning, and youth-driven operating model.
• Esporte Clube São Bento: Smaller São Paulo-state club that frequently cycles through Série B and Série C. Comparable in headcount, regional identity, and the challenge of competing against better-capitalized rivals.
• Grêmio Novorizontino: São Paulo-state club competing in Série B and recently faced by Londrina in the 2026 opener. Comparable in scale, multi-sport ambitions, and second-tier competitive positioning.
• Brusque Futebol Clube: Santa Catarina-based club competing in Série B with similar tier, regional identity, and modest market profile to Londrina.

Broad incumbents

• Sport Club do Recife: Historic multi-sport Brazilian club with comparable football operations, member-driven model, and presence across football, futsal, and other modalities — relevant peer for the multi-vertical club structure Londrina is pursuing.
• Coritiba Foot Ball Club: Larger Paraná-state incumbent with a more established Série A/B track record and bigger fan base. Competes with Londrina for Paraná-state talent, sponsorship, and supporter loyalty at a higher resource level.
• Club Athletico Paranaense: Top-flight Paraná incumbent (formerly Atlético Paranaense) with deeper resources, Ligga Arena, and broader commercial reach. Sets the upper bound on what a Paraná club can achieve commercially and competitively.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/londrinaec
• YouTubeyoutube.com/channel/UC05gx_9c-OoH575hsNNrjvQ
• Facebookfacebook.com/londrinaec
• Instagraminstagram.com/londrinaec
• LinkedInlinkedin.com/company/londrinaec

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Londrina Esporte Clube