SIR Advisory Group
SIR Advisory Group is a New York-based, solo-principal hospitality consulting and real estate advisory firm founded by Stuart Rich, serving hospitality owners, operators, investors, developers, and spirits companies on venture launches and expansions.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SIR Advisory Group does
SIR Advisory Group LLC is a New York-based, single-principal hospitality consulting and real estate advisory firm founded by Stuart Rich around 2018. Operating through its YES SIR division, the firm delivers hands-on business development guidance to hospitality owners and operators, real estate developers and investors, and spirits / RTD cocktail companies, with the explicit purpose of helping clients launch, expand, and profit from ventures in the hospitality and spirits industries. Documented project work spans curating relationships between private members' clubs and food & beverage partners, developing food hall business models and vendor mixes, collaborating with chefs on fast casual restaurant launches with associated real estate, procuring lenders and equity partners for hotel developments, and expanding market share for RTD cocktail companies.
The firm does not operate a software platform, proprietary technology stack, or recurring product — there is no API, SDK, app, or disclosed integrations, and core delivery is bespoke advisory consulting. Revenue mechanics are professional-services-based: project-specific, quote-based advisory fees billed directly to clients, with no published rate card or pricing tiers. Go-to-market is sales-led and referral-driven, leveraging the founder's personal network, supplemented by a website content property (SIR Industry Notes), an email newsletter, and an active Twitter presence. The sole listed employee is Stuart Rich, the headquarters are at New York, NY 10002 (Lower East Side / East Village), the company is organized as a New York LLC, is privately held, has no external funding, no subsidiaries, and no disclosed customers, awards, patents, or partnerships.
SIR Advisory Group firmographics
Firmographics- Name
- SIR Advisory Group
- Legal name
- SIR Advisory Group LLC
- Website
- https://siradvisory.net
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SIR Advisory Group is a New York-based, solo-principal hospitality consulting and real estate advisory firm founded by Stuart Rich, serving hospitality owners, operators, investors, developers, and spirits companies on venture launches and expansions.
- Ownership category
- akta.pro rank
SIR Advisory Group industry classification
Industry- Product category
- Hospitality Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)
- akta.pro secondary industries
- Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE), Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)
Keywords
Where SIR Advisory Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SIR Advisory Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Hospitality & Real Estate Advisory Services: SIR Advisory Group provides consulting services including business development guidance, strategy advisory, and relationship management to hospitality and spirits industry clients. Revenue is generated through professional service fees for advisory engagements with owners, operators, investors, and real estate developers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
SIR Advisory Group product offering
Product offeringCore offering
SIR Advisory Group provides hospitality consulting and real estate advisory services through its YES SIR division. The firm delivers hands-on business development guidance to owners, operators, investors, real estate developers, and spirits companies to launch, expand, and profit from ventures in the hospitality and spirits industries, with services centered on curated relationship brokering, site selection, lender/equity procurement, and market-share expansion.
Product overview
SIR Advisory Group is a single-service consulting firm offering hospitality consulting and real estate advisory services through its YES SIR division. The company provides hands-on business development guidance to help clients launch, expand, and profit from ventures in the hospitality and spirits industries. Services are delivered through direct consulting engagements rather than a software product platform.
Differentiator
Problem solved
Functional benefit
Brands
- YES SIR: A division of SIR Advisory Group providing hospitality consulting and strategy services to owners, operators, investors, real estate developers, and others in the hospitality and spirits industries.
Products and services
- YES SIR Hospitality Consulting & Strategy A division of SIR Advisory Group offering hands-on business development guidance to owners, operators, investors, and real estate developers to launch, expand, and profit from innovative ventures in the hospitality and spirits industries.
- Real Estate Advisory Real estate advisory services for hotel developments, food hall projects, and hospitality real estate ventures, including site selection, market analysis, and procurement of lenders and equity partners.
Companies that use SIR Advisory Group
Customer profileSegments3 records
Ideal customer profiles3 records
SIR Advisory Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SIR Advisory Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
SIR Advisory Group competitors and assessment
Company assessmentDirect peers
- HVS: HVS is a global hospitality consulting firm offering hotel valuation, feasibility, and advisory services. It is the closest large-scale analogue to SIR Advisory Group's real estate development and feasibility advisory work for hospitality clients.
- Hotel & Leisure Advisors: Hotel & Leisure Advisors is a boutique US consultancy focused exclusively on hospitality feasibility, valuation, and consulting. It is a direct comparable in size, scope, and target customer to SIR Advisory Group's hospitality real estate advisory practice.
- Horwath HTL: Horwath HTL is a boutique-leaning hospitality consulting and hotel advisory network. It directly mirrors SIR's combination of hotel feasibility, operator selection, and capital advisory for hospitality owners and developers.
Broad incumbents
- CBRE Hotels: CBRE's Hotels practice offers valuation, investment sales, and capital markets services to hotel owners and operators. It overlaps with SIR's hotel development financing and advisory work but as part of a much larger commercial real estate platform.
- JLL Hotels & Hospitality Group: JLL's Hotels & Hospitality division provides investment sales, debt placement, and advisory across the global hotel sector. It competes with SIR on hotel development capital procurement and hospitality real estate advisory but at much greater scale and breadth.
- Eastdil Secured: Eastdil Secured is a leading real estate investment bank that arranges debt and equity capital for institutional real estate, including hospitality. SIR's documented work procuring lenders and equity partners for hotel development places it in overlapping territory, though at a far smaller scale.
- Newmark Group: Newmark provides capital markets, valuation, and advisory services across commercial real estate, including hospitality. Its hospitality capital advisory overlaps with SIR's lender/equity procurement work for hotel developments.
- Cushman & Wakefield Hospitality: Cushman & Wakefield's hospitality group provides investment advisory, valuation, and asset management for hotel portfolios. Comparable to SIR on hospitality real estate advisory, with substantially broader geographic and service coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
SIR Advisory Group social profiles
Digital presenceSIR Advisory Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
SIR Advisory Group leadership team
Management profileNumber of profiles
Profiles1 record
SIR Advisory Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SIR Advisory Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SIR Advisory Group
What does SIR Advisory Group do?
SIR Advisory Group provides hospitality consulting and real estate advisory services through its YES SIR division. The firm delivers hands-on business development guidance to owners, operators, investors, real estate developers, and spirits companies to launch, expand, and profit from ventures in the hospitality and spirits industries, with services centered on curated relationship brokering, site selection, lender/equity procurement, and market-share expansion.
Is SIR Advisory Group a public or private company?
SIR Advisory Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SIR Advisory Group founded?
SIR Advisory Group was founded in 2018. It employs 1 to 10 people.
Where is SIR Advisory Group based?
SIR Advisory Group is headquartered in New York, United States, in the North America region.
How does SIR Advisory Group make money?
One revenue line is on record: hospitality & Real Estate Advisory Services.
Who are SIR Advisory Group's main competitors?
Direct peers on record are HVS, Hotel & Leisure Advisors and Horwath HTL. Broad incumbents are CBRE Hotels, JLL Hotels & Hospitality Group, Eastdil Secured, Newmark Group and Cushman & Wakefield Hospitality.
Does SIR Advisory Group have an API?
No public API is recorded for SIR Advisory Group.
What industry is SIR Advisory Group in?
SIR Advisory Group's product category is Hospitality Consulting. Its primary akta.pro industry code is BPAJANAC, Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support), with a secondary code of BPAJANAE, Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing). Its NAICS code is 54161 and its SIC code is 8742.