EF Education First Pro Cycling
EF Education First Pro Cycling operates a UCI WorldTour professional cycling organization — men's (EF Education-EasyPost), women's (EF Education-Oatly), and development (EF Education-Aevolo) squads — funded through title sponsorships, equipment partners, coaching services, adventure tours, and content, serving global cycling fans and commercial brand partners.
- Company typePrivate
- Founded2009
- HeadquartersMiami Beach, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What EF Education First Pro Cycling does
EF Education First Pro Cycling is a privately held professional road-cycling organization operating at the UCI WorldTour level, structured as three squads: a men's WorldTour team (EF Education-EasyPost), a women's WorldTour team (EF Education-Oatly), and a development team (EF Education-Aevolo) feeding talent into the senior rosters. The legal entity is Signum International AG, a Swiss corporation, and the team is wholly owned and operated as a subsidiary of EF Education First, the global education company founded in 1965. The senior roster comprises 47 riders representing 19 nationalities and 13 languages, with operational bases in Girona (Spain), Andorra, and Monaco. The team's technology stack is partner-provided rather than proprietary, anchored by Cannondale bicycles (including the new SuperSlice time-trial platform developed with CFD and wind-tunnel analysis), Wahoo cycling computers and Speedplay pedals, SRAM RED AXS drivetrains, POC helmets, ASSOS apparel, Vision wheels, Vittoria tires, and recovery hardware such as Somnus Lab sleep pads and CORE body-temperature sensors; analytics and training planning are conducted through TrainingPeaks and Best Bike Split.
The business model is sponsorship-driven rather than product-based. Title and naming rights are held by EF Education First (founding and primary sponsor), EasyPost (men's team), and Oatly (women's team), with an additional ecosystem of roughly 30 equipment, technology, nutrition, and service partners supplying gear, data platforms, and operational support. Distribution of team "output" occurs through WorldTour race participation, content production (RaceTV, Explore Series, Far Beyond on YouTube), and direct-to-consumer surfaces including the official merchandise storefront (efprocycling.shop), the EF Adventures guided-tour business, and Team EF Coaching services. The team is led by CEO Jonathan Vaughters, founder of the predecessor organization Slipstream Sports, and competes across the Tour de France, Giro d'Italia, Vuelta a España, Tour de France Femmes avec Zwift, and one-day classics.
EF Education First Pro Cycling firmographics
Firmographics- Name
- EF Education First Pro Cycling
- Legal name
- Signum International AG
- Website
- https://efprocycling.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- EF Education First Pro Cycling operates a UCI WorldTour professional cycling organization — men's (EF Education-EasyPost), women's (EF Education-Oatly), and development (EF Education-Aevolo) squads — funded through title sponsorships, equipment partners, coaching services, adventure tours, and content, serving global cycling fans and commercial brand partners.
- Ownership category
- akta.pro rank
EF Education First Pro Cycling industry classification
Industry- Product category
- Professional Cycling / Sports Team
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)
- akta.pro secondary industry
- Cycling, Mountain Biking & E-bike Adventures (THAJABAF)
Keywords
Where EF Education First Pro Cycling is headquartered
LocationHeadquarters
- HQ city
- Miami Beach
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
EF Education First Pro Cycling business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Sponsorship Revenue: Title sponsors (EF Education First, EasyPost, Oatly) and equipment partners (Cannondale, Wahoo, ASSOS, SRAM) provide funding and gear in exchange for team branding visibility during races
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
EF Education First Pro Cycling product offering
Product offeringCore offering
EF Pro Cycling is a multi-team professional cycling organization operating three squads — the men's WorldTour team (EF Education-EasyPost), women's WorldTour team (EF Education-Oatly), and development team (EF Education-Aevolo) — that compete in elite international road cycling events including the Tour de France, Giro d'Italia, and Vuelta a España. The organization generates revenue primarily by selling brand visibility to title and equipment sponsors, and supplements racing activities with ancillary consumer offerings such as Team EF Coaching, EF Adventures guided cycling tours, and RaceTV video content.
Product overview
EF Pro Cycling operates as a multi-team professional cycling organization comprising three distinct squads: the men's WorldTour team (EF Education-EasyPost), women's WorldTour team (EF Education-Oatly), and a development team (EF Education-Aevolo). The organization complements its racing activities with ancillary services including Team EF Coaching (professional coaching), EF Adventures (cycling tour experiences), and RaceTV (video content). The teams compete across Grand Tours and WorldTour events using equipment from partners including Cannondale, Wahoo, SRAM, and ASSOS.
Differentiator
Problem solved
Functional benefit
Brands
- EF Pro Cycling: The main professional cycling team brand for EF Education First's WorldTour operations
- RaceTV
Products and services
- EF Education-EasyPost (Men's WorldTour Team) Elite men's professional cycling squad competing in the UCI WorldTour, including premier races such as the Tour de France, Giro d'Italia, and Vuelta a España.
- EF Education-Oatly (Women's WorldTour Team) Elite women's professional cycling squad competing in the UCI Women's WorldTour.
- EF Education-Aevolo (Development Team) Development cycling team providing a structured pathway for young riders to progress into the men's and women's WorldTour squads.
- Team EF Coaching Paid coaching services for amateur cyclists, leveraging the expertise of EF Pro Cycling's WorldTour sports directors and performance staff.
- EF Adventures Guided cycling tour packages during the Tour de France and Tour de France Femmes avec Zwift, providing VIP race access and premium cycling experiences.
- RaceTV Original video content series covering team racing activities, behind-the-scenes race footage, and rider preparation.
Quantifiable outcome
- 47 riders from 19 nationalities representing diverse international team
Companies that use EF Education First Pro Cycling
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
EF Education First Pro Cycling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
EF Education First Pro Cycling partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- CannondalecoreOfficial bicycle partner providing complete bike fleet including SuperSlice time trial bikes and road bikes for all EF Pro Cycling squads
- WahoocoreOfficial training and technology partner providing cycling computers, sensors, and training platforms including ELEMNT Bolt GPS units and Speedplay pedals
- ASSOScoreOfficial technical apparel partner replacing Rapha starting 2026, providing kits for men's, women's, and development teams with signature pink identity
- SRAMcoreOfficial groupset and component partner providing RED AXS drivetrain equipment including chainrings and cassettes
- POCcoreOfficial helmet and protection equipment partner providing safety gear for all team riders
- VisioncoreOfficial wheel and component partner providing Metron TFW rear disc, Metron 91SL front wheels, and cockpit equipment
- VittoriacoreOfficial tire partner providing Corsa Speed tires for race and training use
- HultminorEducational partner organization connected to EF Education First brand
- EF AdventuresminorSister company offering guided cycling tours during Tour de France and Tour de France Femmes avec Zwift, with VIP access packages
- Team EF CoachingminorCoaching service offering utilizing team methodology and expertise for amateur cyclists
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
EF Education First Pro Cycling competitors and assessment
Company assessmentDirect peers
- Cofidis: French WorldTour team, traditionally classics-focused, with men's and women's squads. Competes with EF Pro Cycling in northern-Europe race calendars and on the rider transfer market, with a comparable single-title-sponsor-driven revenue model.
- Lidl-Trek: US-rooted WorldTour team with men's Lidl-Trek, women's Lidl-Trek, and Trek development structures. Competes head-to-head with EF Pro Cycling in classics and Grand Tours and, like EF, bundles apparel and equipment partner deals around Trek's owned brand ecosystem.
- Bahrain Victorious: WorldTour team with men's and women's (Bahrain Victorious Women) squads competing in Grand Tours. Comparable multi-sponsor, title-backed structure to EF Pro Cycling and direct competitor in the GC and transfer market.
- UAE Team Emirates-XRG: UAE-anchored WorldTour team with men's, women's, and U23 squads. Directly competes in Grand Tours, has a multi-title-sponsor model similar to EF, and signs riders out of EF's talent pool.
- Ineos Grenadiers: British WorldTour team (formerly Team Sky) operating a men's, women's, and development structure with a global sponsor stack. Directly competes with EF Pro Cycling in Grand Tours and the rider transfer market, and operates a comparable livery-and-content-driven commercial model.
- Bora-Hansgrohe: German WorldTour team with men's, women's, and development programs. Direct competitor in classics and Grand Tours, with a similar co-title-sponsor (Specialized) and equipment partner model.
- Soudal Quick-Step: Belgian WorldTour team with men's and women's squads. Direct rival in one-day classics and at the Tour de France, with comparable premium title (Soudal) and equipment (Specialized) sponsorship structure.
- AG2R Citroën Team: French WorldTour team with men's, women's, and development rosters. Directly competes with EF Pro Cycling, particularly in French stage races and one-day events, and operates a similar multi-title-sponsor commercial model.
- Groupama-FDJ: French WorldTour team with men's, women's, and continental squads. Comparable multi-sponsor (Groupama, FDJ) structure and direct rival in European races and rider signings.
- Team Visma–Lease a Bike: Dutch WorldTour team with men's, women's, and development squads (Visma–Lease a Bike Women, Development Team). Directly competes with EF Pro Cycling for GC podiums, top sprinters, and equipment-vendor partnerships (notably Cervélo/Scott).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EF Education First Pro Cycling social profiles
Digital presenceEF Education First Pro Cycling financial estimates
Financial estimateRevenue estimate
Valuation estimate
EF Education First Pro Cycling leadership team
Management profileNumber of profiles
Profiles6 records
EF Education First Pro Cycling subsidiaries and ownership
Company hierarchySubsidiaries1 record
EF Education First Pro Cycling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EF Education First Pro Cycling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EF Education First Pro Cycling
What does EF Education First Pro Cycling do?
EF Pro Cycling is a multi-team professional cycling organization operating three squads — the men's WorldTour team (EF Education-EasyPost), women's WorldTour team (EF Education-Oatly), and development team (EF Education-Aevolo) — that compete in elite international road cycling events including the Tour de France, Giro d'Italia, and Vuelta a España. The organization generates revenue primarily by selling brand visibility to title and equipment sponsors, and supplements racing activities with ancillary consumer offerings such as Team EF Coaching, EF Adventures guided cycling tours, and RaceTV video content.
Is EF Education First Pro Cycling a public or private company?
EF Education First Pro Cycling is a private company. It is classified as corporate owned and is currently operating.
When was EF Education First Pro Cycling founded?
EF Education First Pro Cycling was founded in 2009. It employs 5,001 to 10,000 people.
Where is EF Education First Pro Cycling based?
EF Education First Pro Cycling is headquartered in Miami Beach, United States, in the North America region.
How does EF Education First Pro Cycling make money?
One revenue line is on record: sponsorship Revenue.
Who are EF Education First Pro Cycling's main competitors?
Direct peers on record are Cofidis, Lidl-Trek, Bahrain Victorious, UAE Team Emirates-XRG, Ineos Grenadiers, Bora-Hansgrohe, Soudal Quick-Step, AG2R Citroën Team, Groupama-FDJ and Team Visma–Lease a Bike.
Does EF Education First Pro Cycling have an API?
No public API is recorded for EF Education First Pro Cycling.
What industry is EF Education First Pro Cycling in?
EF Education First Pro Cycling's product category is Professional Cycling / Sports Team. Its primary akta.pro industry code is MPAKABAD, Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.), with a secondary code of THAJABAF, Cycling, Mountain Biking & E-bike Adventures. Its NAICS code is 711211 and its SIC code is 7948.