Team Visma | Lease a Bike

Name

Team Visma | Lease a Bike

Legal name

Team Visma | Lease a Bike

Website

https://teamlottojumbo.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Professional Cycling

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industry

Franchise Ownership Groups & Multi-Club Organizations (Multi-team owners, holding companies) (MPAKABAJ)

Keywords

• Professional cycling team
• UCI WorldTour team
• Cycling sponsorship platform
• Team fan membership
• Cycling team merchandise

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Distribution channels2 records

Marketing channels5 records

Core offering

Based solely on the company name "Team Visma | Lease a Bike", the entity is identifiable as a professional cycling team operating under a co-title sponsorship arrangement. No specific product or service descriptions, squads, roster details, or commercial activities are evidenced in the supplied input.

Product overview

Team Visma | Lease a Bike is a professional cycling organization consisting of three teams: WorldTeam Men (elite men's UCI WorldTour team), WorldTeam Women (elite women's team), and a Development Team (talent nurturing squad). The organization offers supplementary products and services including Fan Peloton (fan membership with exclusive content and lotteries), FoodCoach (nutrition coaching platform), Business Peloton (corporate partnerships), Ready2Race (talent development), official merchandise (The Architect cycling apparel collection), and corporate hospitality/event services. The team's technology infrastructure includes advanced analytics tools developed in partnership with McKinsey & Company and Mistral AI for data-driven sports decision-making.

Differentiator

Problem solved

Functional benefit

Brands

• Fan Peloton: Fan membership program offering exclusive content and lottery for prizes
• Business Peloton
• FoodCoach
• Ready2Race

Quantifiable outcome

• Giro d'Italia 2026 overall victory with 6 stage wins
• +2 more outcomes

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature1 record

Partnerships

13 partnerships are on record, tiered core, flagship and major.

• McKinsey & CompanycoreTechnology or IntegrationStrategic partnership for advanced analytics tools that process data on training, nutrition, race simulations, and athlete recovery. The system integrates large volumes of previously scattered information—including physiological data, course profiles, weather conditions, and historical performance—into a unified platform to support sports decision-making.
• VismaflagshipOthersCo-title sponsor and one of the main naming partners of the team. Visma is a leading European provider of business management software.
• Lease a BikeflagshipOthersCo-title sponsor and naming partner. Lease a Bike is a bike leasing company providing the team with bicycles and cycling equipment.
• CervélocoreOthersBike manufacturer partner providing high-performance bicycles for the team.
• Mistral AIcoreTechnology or IntegrationAI technology partner listed prominently among the team's key sponsors, suggesting collaboration on data analytics and artificial intelligence applications for cycling performance.
• SRAMcoreOthersDrivetrain and component sponsor providing bicycle gears and shifting systems.
• JumbomajorOthersDutch supermarket chain and sponsor, part of the Jumbo Group.
• RabobankmajorOthersDutch multinational banking and financial services company sponsoring the team.
• NikecoreOthersAthletic apparel and footwear sponsor providing team clothing and shoes.
• OakleycoreOthersEyewear and protective gear sponsor providing cycling glasses and helmets.
• GarmincoreOthersGPS and cycling computer sponsor providing navigation and performance tracking devices.
• SkodamajorOthersAutomotive sponsor providing team vehicles for race support.
• GirocoreOthersHelmet sponsor providing cycling helmets for the team.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BORA-hansgrohe: German WorldTeam with a similar industrial-sponsor-backed model. Competes in the same Grand Tours and Classics, with comparable talent-acquisition economics and sponsorship structure.
• Movistar Team: Spanish WorldTeam historically led by a major telco sponsor, with a men's and women's squad. Comparable in scale, race calendar, and Grand Tour ambitions, and a rival for the same European sponsor pool.
• Soudal Quick-Step: Belgian-registered WorldTeam renowned for Classics and one-day race performance. Directly comparable as a sponsor-funded WorldTour squad targeting overlapping race calendars and sponsor segments.
• UAE Team Emirates-XRG: UCI WorldTeam and direct Grand Tour rival explicitly named in the source data. Operates the same business model (sponsor-funded WorldTour squad) with comparable star-roster economics and competing for the same Grand Tour and sponsor pool.
• Bahrain Victorious: State-sponsored WorldTeam with comparable multi-national funding structure and Grand Tour ambitions. Directly competes for GC and Classics podiums and shares the sponsor-funded WorldTour economics.
• EF Education-EasyPost: US-anchored WorldTeam with significant American sponsor presence. Competes in the same WorldTour races and provides a useful US-market benchmark that the subject team currently under-indexes against.
• Groupama-FDJ: French WorldTeam combining an insurance group and lottery operator as title sponsors. Operates men's and women's squads and competes across the same WorldTour calendar with a similar sponsor-funded model.
• INEOS Grenadiers (Netcompany Ineos): UCI WorldTeam explicitly named in the source as a direct competitor. Owned by a major industrial sponsor (INEOS) with a parallel multi-discipline squad structure, competing head-to-head for Grand Tour victories and sponsor visibility.
• Alpecin-Deceuninck: Belgian WorldTeam co-titled by consumer-brand sponsors (Alpecin shampoo, Deceuninck PVC). Competes directly in Classics and sprint-stage formats, sharing the same sponsor-funded revenue model.
• Lidl-Trek: Top-tier WorldTeam co-sponsored by Lidl and Trek, operating men's and women's squads with a similar equipment-supplier-plus-retail-sponsor model. Directly competes for WorldTour points and Classics wins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/teamvismaleaseabike
• Facebookfacebook.com/vismaleaseabike
• YouTubeyoutube.com/@TeamVismaLeaseaBike
• Xx.com/vismaleaseabike

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Visma | Lease a Bike