Olympic Lodge

What Olympic Lodge does

Olympic Lodge is a 105-key boutique hotel located at 140 Del Guzzi Drive, Port Angeles, Washington, positioned as a rustic-luxury base camp at the southern gateway to Olympic National Park. The property, originally independent, was acquired by Ayres Hotels — a family-owned, 24-property boutique chain — in October 2021 and now operates as Olympic Lodge by Ayres. It serves leisure travelers, families, couples, pet owners, and small meeting groups, with room configurations ranging from Two Queen and King rooms to Executive rooms and an 800-square-foot Olympic Suite, all featuring Simmons pillow-top mattresses and 42-inch HDTVs following a recent full remodel.

Revenue is generated primarily through nightly room rentals priced dynamically by season, room type, and availability, supplemented by ancillary fees ($25/night per pet, $30+ early/late check-out, $50 incidentals deposit, meeting room rental). Distribution is led by the property's own direct booking engine with a best-rate guarantee, supported by phone reservations and select OTA exposure (TripAdvisor, Expedia). Co-marketed packages with Olympic Hiking Co. (15% off BAR plus shuttle) and Peninsula Golf Club (10–15% off greens, 10% off food) drive incremental leisure bookings, while the 728-square-foot Crescent Room supports small group and meeting business.

Underlying technology consists of a standard hotel property management system with a secure online booking engine, high-speed Wi-Fi, and property-wide connectivity. Marketing is anchored on an SEO-focused blog (covering hiking, dining, festivals, and seasonal activities since 2018), organic Facebook/Instagram presence, an email newsletter, and community sponsorships including the Community Boating Program. The hotel holds the #1 TripAdvisor ranking in Port Angeles, which functions as its primary social-proof asset, and it sits adjacent to Peninsula Golf Course, minutes from the park's visitor center and the Coho Ferry terminal to Victoria, BC.

Name

Olympic Lodge

Legal name

Olympic Lodge

Website

https://olympiclodge.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Olympic Lodge by Ayres is a 105-key boutique hotel in Port Angeles, Washington, serving leisure travelers, families, and small groups visiting Olympic National Park through nightly room rentals, package partnerships, and meeting space.

Ownership category

akta.pro rank

Product category

Boutique Hotel Lodging

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

National Park & Conservancy Lodges (THAGAIAI)

akta.pro secondary industries

Mountain & Wilderness Lodges (THAAAHAE), Mountain & Alpine Lodges (THAGAIAE)

Keywords

• Boutique hotel lodging
• Guest room rentals
• Pet-friendly hotel
• Meeting event space
• National park hotel

Headquarters

HQ city

Port Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Hotel Room Accommodations: Nightly room rentals across 105 guest rooms and suites including Two Queen, King, Executive, and Olympic Suite configurations. Revenue is generated on a per-night basis with dynamic pricing tied to season, room type, and availability. Cancellation policy charges first night's room and tax for cancellations after 24 hours.
2. Ancillary Services and Fees: Revenue from ancillary services including pet fees ($25/night per pet), early check-in/late check-out fees ($30+ tax), incidentals deposit ($50 per stay), and meeting room rental fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Olympic Lodge is a 105-room boutique hotel at the gateway to Olympic National Park in Port Angeles, Washington, offering nightly guest room and suite accommodations with complimentary continental breakfast, Wi-Fi, parking, and shuttle. The property features a heated outdoor pool and hot tub, 24-hour fitness center, on-site restaurant, pet-friendly rooms, and 728 square feet of meeting space. Seasonal packages tied to local activities (hiking, golf, extended stays, pet travel) are bundled with the room offering.

Product overview

Olympic Lodge is a boutique hotel in Port Angeles, Washington, operated by Ayres Hotels. The property offers 105 guest rooms and suites with rustic-meets-luxury accommodations. Room types include Two Queen Rooms, King Bed Rooms, Executive Rooms, and the premium Olympic Suite. The hotel provides various packages including pet-friendly options, golf packages with Peninsula Golf Club, hiking packages with Olympic Hiking Co., and extended stay discounts. Meeting facilities include the 728 square-foot Crescent Room for business events. The property was acquired by Ayres Hotels in October 2021 and recently completed full guest room renovations including new decor, furniture, fixtures, drapery, wall covering, bedding, and artwork.

Differentiator

Problem solved

Functional benefit

Products and services

• Two Queen Room 400 sq ft standard guest room with two queen-size Plush Simmons pillow-top beds, 42-inch flat-screen HDTV, complimentary Wi-Fi, air conditioning, and combination bath/shower bathroom. Targeted at leisure travelers, friends, and small families visiting the Olympic Peninsula.
• Two Queen Accessible Room ADA-compliant guest room with two queen-size beds, 42-inch flat-screen HDTV, plush chairs, and a spacious bathroom with bathtub and shower seat. Designed for guests with mobility needs.
• Two Queen, Golf Course Room Guest room with two queen-size beds and views of the Peninsula Golf Course and Olympic Mountains, featuring combination shower/bathtub and Essential Elements bath products. Targets golfers and view-seeking leisure guests.
• Two Queen, Patio, Pet Friendly Room Ground-floor room with two queen-size beds and private patio overlooking the Olympic Mountains, with direct access to landscaped pathways featuring alpine rock gardens and water features. Designated for well-mannered dogs and cats (pet fee applies).
• King Bed with View Room

Quantifiable outcome

• #1 hotel in Port Angeles on TripAdvisor (based on guest reviews)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Community Boating ProgramminorGTM or Marketing Partner · 21 August 2023Olympic Lodge by Ayres sponsors the Community Boating Program, a 501(c)(3) non-profit providing boating education and recreation for youth and adults on the Olympic Peninsula. Sponsorship funds cover travel, equipment, clothing, and boats for the Junior Sailing Program and High School Sailing Team. The hotel also hosts the program's annual Float the Boat fundraising event. This partnership reflects the Ayres family's five-generation passion for sailing and boating.
• Ayres Hotels / Ayres GroupcoreOthers · 18 October 2021Ayres Hotels, a family-owned and operated boutique hotel chain with 23 properties in the western U.S., acquired Olympic Lodge in October 2021. This is the first Ayres destination lodge outside California. The fifth-generation Ayres family brings operational resources, brand infrastructure, and shared hospitality philosophy. The acquisition was described as a natural fit due to shared values between the prior owner and the Ayres family.
• Olympic Hiking Co.minorGTM or Marketing PartnerOlympic Hiking Co. offers guided tours of Olympic National Park including Hurricane Ridge Guided Snowshoe Tours and day hikes. The partnership provides Olympic Lodge guests with a special offer of 15% off the Best Available Rate plus complimentary shuttle within 5 miles of the hotel. The hotel promotes these tours as an add-on for guests seeking guided outdoor experiences.
• Peninsula Golf ClubminorGTM or Marketing PartnerThe Peninsula Golf Club, located approximately one mile from the hotel, offers discounted golf rates to Olympic Lodge guests: 15% off November–February and 10% off March–October, plus 10% off food at the Clubhouse Restaurant. This partnership targets golfing guests and enhances the hotel's recreational offering.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kalaloch Lodge: Direct peer operating a lodge within Olympic National Park. Same national park gateway/leisure traveler base, similar nature-resort positioning, and overlapping target customer segments (hikers, families, outdoor enthusiasts).
• Sol Duc Hot Springs Resort: Resort lodge inside Olympic National Park with hot springs, cabins, and dining. Competes for the same Olympic Peninsula leisure customer, particularly outdoors and family travelers.
• Lake Quinault Lodge: Historic lakeside lodge on the southern edge of Olympic National Park. Directly comparable in nature/gateway resort positioning, target customer (national park visitors), and boutique scale.
• Holiday Inn Express & Suites Port Angeles: Branded competitor in Port Angeles, WA competing for the same Olympic National Park gateway traveler with a more standardized, lower-tier product. Demonstrates the local competitive set.
• Lake Crescent Lodge: Historic lodge inside Olympic National Park operated by Aramark. Direct competitor for the same Olympic Peninsula leisure traveler, with similar rustic-meets-luxury positioning and access to outdoor recreation.
• Red Lion Hotel Port Angeles: Direct local competitor in Port Angeles, WA — same waterfront city, same Olympic National Park visitor base, similar mid-scale hotel offering. Competes head-to-head for the same drive-in leisure traveler.
• Best Western Plus Olympic Inn: Mid-tier branded hotel in Port Angeles competing directly with Olympic Lodge for park visitors. Comparable in customer base and location, but positioned in a more standardized segment.

Regional players

• Skamania Lodge: Pacific Northwest destination resort in the Columbia River Gorge. Comparable as a nature-anchored resort lodge with meeting space, golf, and outdoor recreation packages — similar product mix but different geographic gateway.
• McMenamins Hotels: Pacific Northwest boutique hotel and brewpub chain with multiple lodge and historic hotel properties. Comparable in boutique/historic Pacific Northwest lodging positioning, though it operates a broader multi-property franchise model.
• Salish Lodge & Spa: Pacific Northwest boutique resort overlooking Snoqualmie Falls. Comparable as a Pacific Northwest nature/destination lodge with similar upscale-boutique positioning, though serving a different (Seattle metro) gateway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OlympicLodgebyAyres
• Instagraminstagram.com/olympiclodgebyayres
• LinkedInlinkedin.com/company/olympic-lodge-by-ayres

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympic Lodge