Olympic Hiking Co.

What Olympic Hiking Co. does

Olympic Hiking Co. is a privately held, locally owned outdoor tour operator founded in 2016 in Port Angeles, Washington, commercially authorized by the National Park Service to operate inside Olympic National Park and, since 2024, across North Cascades and Mount Rainier via its Hike Cascades division. The company runs small-group guided day tours (4-9 hours) to destinations including Hoh Rain Forest, Lake Crescent, Hurricane Ridge, Sol Duc Falls, and Rialto Beach; customized private tours; winter snowshoe tours at Hurricane Ridge; and multi-day guided backpacking trips with full gear, meals, permits, and Wilderness First Responder certified guides. A core ancillary business is a backpacker trailhead shuttle service along the Olympic Wilderness Coast that enables point-to-point through-hikes. The company employs 25+ staff and serves over 10,000 travelers annually.

Revenue is generated through unit-priced bookings at $95-$170 per seat for day tours, $800+ for private tours, and $400-$500 per hiker per day for backpacking trips, with gift cards and add-ons (picnic lunches, snowshoe rentals) as secondary streams. Distribution is direct-to-consumer via the company's website on the Peek booking platform, supported by complimentary shuttles from the Port Angeles Visitor Center and channel partnerships with Clallam Transit (Strait Shot bus), Washington State Ferries, and Black Ball Ferry Line to reach car-free Seattle and Victoria travelers. The technology stack is thin by design: third-party SaaS for booking and payments with no proprietary systems, and differentiation rests on regulatory permits (Commercial Use Authorization), guide talent, local reputation (TripAdvisor top-rated in Port Angeles), and assembled transit-linked distribution.

Name

Olympic Hiking Co.

Legal name

Olympic Hiking Company LLC

Website

https://hikeolympic.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Outdoor Adventure Tours and Shuttles

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation (487)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Hiking, Trekking & Backpacking Tour Operators (THAAADAA)

akta.pro secondary industries

Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA), Winter Activity & Experience Operators (Ice Climbing, Dog Sledding, Fat Biking, Ice Skating) (THAAAJAJ), Adventure & Expedition Travel Agencies (THAKAFAB)

Keywords

• Guided hiking tours
• Trailhead shuttle services
• Guided backpacking trips
• National park tours
• Outdoor recreation services

Headquarters

HQ city

Port Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Guided Group Tours: Small group guided day tours in 15-passenger tour van led by naturalist hiking guides. Tour durations range from 4-9 hours visiting destinations including Hoh Rain Forest, Lake Crescent, Hurricane Ridge, and Sol Duc Falls.
2. Private Tours: Customized private hiking tours for groups with personalized itineraries. Includes self-drive option where guides meet clients at trailheads.
3. Trailhead Shuttles: Backpacker trailhead shuttle service along the Olympic Wilderness Coast. Point-to-point service allowing hikers to complete through-hikes without returning to starting point.
4. Guided Backpacking Trips: Multi-day guided backpacking trips including gear outfitting, backcountry meals, permits, and Wilderness First Responder certified guides. Available as group trips or private custom trips.
5. Gift Cards: Cash gift cards redeemable for any tour activities, shuttles, private tours, and backpacking trips.
6. Winter Snowshoe Tours: Guided snowshoe tours at Hurricane Ridge during winter season including equipment rental, transportation, and avalanche awareness instruction.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Olympic Hiking Co. is a locally owned, commercially authorized tour operator that sells guided group day tours, private customized tours, point-to-point trailhead shuttles, multi-day guided backpacking trips, and winter snowshoe tours in Olympic National Park, with extensions to North Cascades and Mount Rainier through its Hike Cascades division. Services are delivered by Naturalist Hiking Guides and include transportation in company vans, permits, gear outfitting, and backcountry meals for backpacking trips. Customers book directly via the company's website through the Peek platform or at the Port Angeles tour building.

Product overview

Olympic Hiking Co. operates as a guided tour and outdoor recreation service provider offering small group guided day tours, private customized tours, trailhead shuttle services, and multi-day guided backpacking trips throughout Olympic National Park. The core product portfolio includes guided group hiking tours (Half Day Tour, Sol Duc/Lake Crescent/Hurricane Ridge Tour, Hoh Rain Forest/Rialto Beach Tour, Hurricane Ridge Snowshoe Tour), trailhead shuttle services along the Olympic Wilderness Coast for through-hikers, and guided backpacking trips with full gear outfitting and meals. Add-on services include complimentary downtown shuttle transfers, picnic lunch catering, and gift cards. The company also operates the Hike Cascades sub-brand extending services to North Cascades and Mount Rainier National Parks. Founded in 2016, the company serves over 10,000 travelers annually with operations headquartered in Port Angeles, WA.

Differentiator

Problem solved

Functional benefit

Brands

• Hike Cascades: A division of Olympic Hiking Co. that provides guided tours, shuttles, and backpacking trips in North Cascades National Park, Mount Baker-Snoqualmie National Forest, Okanogan-Wenatchee National Forest, and Mount Rainier National Park.

Products and services

• Guided Group Tours Small group guided day tours led by Naturalist Hiking Guides in a 15-passenger van, exploring Olympic National Park destinations such as Hoh Rain Forest, Hurricane Ridge, Lake Crescent, and Sol Duc Falls. Tour durations range from 4-9 hours for individual travelers and tourists.
• Private Tours

Quantifiable outcome

• Serves over 10,000 travelers annually across three national parks
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Xplorer MapsminorStrategic or Co-development PartnerPartnership to feature Xplorer Maps' hand-drawn Olympic National Park map within the Tour Operations Center at Port Angeles Wharf. The 6' x 8' wall-sized map provides visual inspiration for visitors planning their Olympic adventures.
• Forks OutfittersminorChannel Partner/ Reseller/ DistributorLocal outdoor gear retailer partnership supporting Olympic Peninsula operations and potentially referring customers seeking outdoor equipment for their hiking adventures.
• Country Aire Natural FoodsminorChannel Partner/ Reseller/ DistributorLocal deli providing grab-and-go lunch options for tour guests. Scheduled stop on the Sol Duc, Lake Crescent, and Hurricane Ridge Tour for snacks, sandwiches, and coffee. Also provides picnic lunch ingredients for backpacking trips.
• Clallam TransitcoreChannel Partner/ Reseller/ DistributorStrategic partnership with Clallam Transit's Strait Shot bus route connecting Bainbridge Island Ferry Terminal to Port Angeles. This eco-friendly travel option allows Seattle-based travelers to day trip into Olympic National Park without a vehicle. The tour itineraries are specifically designed to align with the bus schedule.
• Black Ball Ferry LineminorChannel Partner/ Reseller/ DistributorPartnership providing ferry service from Victoria, BC to Port Angeles during summer sailing schedule (June - September). Enables Canadian visitors and Victoria-based travelers to join Olympic Hiking Co. tours as day trips.
• Washington State FerriesminorChannel Partner/ Reseller/ DistributorSeattle-Bainbridge Ferry connection enables Seattle-based travelers to reach Olympic Peninsula. 35-minute sailing with connection to Clallam Transit Strait Shot bus. Company provides detailed ferry schedule and travel advisory information on website.
• Port Angeles WharfminorStrategic or Co-development PartnerPartnership with Port Angeles Wharf property providing Tour Operations Center space featuring Olympic National Park Information & Inspiration open space. Location served as tour operations headquarters after COVID-19 impacted 2020 operations.
• Olympic National ParkcoreStrategic or Co-development PartnerCommercially authorized tour company with Commercial Use Authorization (CUA) in Olympic National Park since 2016. Enables legally operating guided tours, shuttles, and backpacking trips within the park boundaries.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• OARS: OARS operates guided wilderness trips (hiking, rafting, backpacking) across multiple US national parks and wilderness areas, including Olympic. Comparable multi-day backpacking trip format with outfitting and permit handling, and similar reliance on NPS permits for core operations.
• Wildland Trekking: Wildland Trekking operates guided hiking and backpacking trips in multiple US national parks, including Olympic, with multi-day outfitted trips and shuttle-style point-to-point service. Closely comparable in offering mix (day hikes, multi-day backpacking, gear outfitting) and target customer (active outdoor travelers seeking guided experiences).
• Climb Mt Rainier / Alpine Ascents International: Alpine Ascents International runs guided mountaineering, climbing, and backcountry trips in Pacific Northwest parks including Mt Rainier. Comparable in guided wilderness format, NPS permitting, and use of certified wilderness first responder guides; overlaps in target customer (active outdoor travelers seeking guided PNW experiences).
• Evergreen Escapes: Evergreen Escapes runs small-group guided day tours and private tours from Portland and Seattle into Pacific Northwest destinations (Mt Rainier, Olympic Peninsula, Columbia River Gorge). Comparable customer base (urban PNW travelers seeking guided outdoor experiences), pricing model (per-person small-group tours), and channel mix (direct-to-consumer online booking).
• Adventures in Good Company: Adventures in Good Company runs small-group guided hiking and backpacking trips for women across US national parks. Comparable multi-day guided backpacking trip format with outfitting and female-friendly focus; competes for similar guided outdoor travel customer base.

Broad incumbents

• REI Adventures: REI Adventures is the guided-trip arm of REI Co-op, offering small-group and private hiking and backpacking trips globally, including in Olympic and Mt Rainier. Comparable product categories (guided hiking, backpacking) with much larger brand, marketing, and geographic reach; serves as a broad incumbent anchoring the same customer segment.
• Backroads: Backroads is a leading US active-travel operator offering small-group hiking and multi-day walking trips across the US and globally. Comparable in small-group guided hiking format and price point, but operates at much larger scale, with broader portfolio and stronger brand recognition than Olympic Hiking Co.

Emerging players

• Moonlight Hiking Co. Moonlight Hiking Co. is a smaller PNW-based guided hiking operator focused on sunset and sunrise tours; comparable direct-to-consumer guided hiking tour format and Pacific Northwest geography, though operates at much smaller scale and with narrower product line.
• Discover Nature Tours: Discover Nature Tours is a small Pacific Northwest operator running guided nature and wildlife tours in Olympic and surrounding areas. Comparable niche focus and customer type (outdoor recreation visitors in PNW), though smaller scale and more limited multi-park presence than Olympic Hiking Co.

Others

• Peek (booking platform): Peek is the third-party online booking platform Olympic Hiking Co. uses for tour reservations. Relevant as an ecosystem peer/partner rather than competitor; illustrates platform dependency and the broader tour-booking software landscape serving guided tour operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/olympic-hiking-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympic Hiking Co.