Curves Holdings

What Curves Holdings does

Curves Holdings Co., Ltd. (TYO: 7085) is a Tokyo-listed holding company that operates Japan's largest women-only fitness franchise chain under the "Curves" brand, with approximately 2,000 club locations across all 47 prefectures, served by roughly 360 franchisee companies and creating an estimated 8,000 jobs nationwide. The company's core offering is a 30-minute, no-reservation, circuit-based workout on proprietary hydraulic resistance machines that require no electricity, targeting middle-aged and elderly women — particularly those aged 50 and above — who are hesitant to use conventional gyms. The group also runs two emerging growth concepts, Men's Curves (30-minute no-reservation assisted gym for men) and Pint-Up (physical movement recovery centers), and sells Curves-branded protein supplements and health products through clubs and a subscription channel (Curves Tebin), with manufacturing at GMP-certified Japanese facilities.

The business model is asset-light and franchise-driven: Curves Holdings collects initial franchise fees and ongoing royalties from approximately 360 franchisees, supplemented by merchandise sales and subscription revenue. Chain-wide retail sales across all Curves clubs reached ¥85.6 billion in FY2025, with record-high membership fee, joining fee, and merchandise revenue. Consolidated revenue grew at roughly an 8.8% three-year CAGR to ¥255.6 billion in FY2025, with operating income of ¥43.2 billion (~16.9% operating margin) demonstrating meaningful operating leverage. The company retains wholly-owned international subsidiaries in North America (Curves International, Inc.), Europe (Netherlands, UK, Spain), and South Africa, though active international operations are limited. Customer acquisition is driven by community-level partnerships — including 47+ municipal government health programs, cardiac rehabilitation networks (CR-GNet, Yokohama Cardiac Rehab Network), orthopedic clinic referrals, and academic research collaborations with institutions such as Tohoku University and the Tokyo Metropolitan Institute of Gerontology — that together provide a steady, evidence-backed referral funnel and have supported 11 consecutive years as the No. 1 ranked fitness club in the Japanese Customer Satisfaction Index.

Name

Curves Holdings

Legal name

CURVES HOLDINGS Co., Ltd. (株式会社カーブスホールディングス)

Website

https://curvesholdings.co.jp

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Curves Holdings (TYO: 7085) operates Japan's largest women-only 30-minute fitness franchise, with about 2,000 locations across all 47 prefectures serving primarily women aged 50+ through 360 franchisees, supplemented by emerging Men's Curves gyms, Pint-Up recovery centers, and branded protein supplements.

Ownership category

akta.pro rank

Product category

Fitness Club Franchising

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning Personal Training (HSADAAAB)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Small-Group Personal Training (Semi-Private) (HSADAAAN)

Keywords

• Women-only fitness franchise
• 30-minute circuit training
• Hydraulic resistance equipment
• Senior wellness programs
• Franchise fitness chain

Headquarters

HQ city

Shibaura

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Franchise Fees and Royalties: Revenue from approximately 360 franchisee companies operating approximately 2,000 Curves fitness clubs across Japan. Franchisees pay initial fees and ongoing royalties.
2. Membership Fees and Dues: Recurring membership fees from approximately 2,000 clubs. Chain-wide sales reached ¥85.6 billion in FY2025 with record highs in membership fee income.
3. Merchandise Sales (Protein Products): Sale of protein supplements and health products to members. Products manufactured in Japan (Saga, Tochigi, Saitama) with GMP-certified factories. Packaging uses aluminum pouches and cardboard, eliminating plastic.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Curves Holdings operates and franchises the Curves women-only 30-minute circuit training fitness brand in Japan, with approximately 2,000 clubs across all 47 prefectures run by around 360 regional franchisee companies. Members use proprietary hydraulic resistance machines in a 30-minute no-reservation workout format. The company also operates Men's Curves, Pint-Up recovery centers, and sells protein and health supplement products to members.

Product overview

Curves Holdings operates a franchise-based fitness chain business centered on the core 'Women-only 30-minute Wellness Fitness Club Curves' brand with approximately 2,000 locations across Japan. The company has a platform-plus-expansion model that includes the sub-brand 'Men's Curves' (30-minute no-reservation assisted gym) and 'Pint-Up' (Physical Movement Recovery Center), representing strategic growth initiatives under the Mid-Term Vision 2030/2035. Additionally, the company offers Curves Subscription Products (protein supplements and health products) as complementary offerings to members. The franchise system involves approximately 360 franchisee companies operating across all 47 prefectures in Japan, contributing to regional economies with chain-wide sales of 85.6 billion yen in FY2025. Community initiatives such as the Curves Food Drive complement the core fitness services.

Differentiator

Problem solved

Functional benefit

Brands

• Women's Curves (女性だけの30分健康フィットネス カーブス): Core brand - women-only 30-minute fitness clubs targeting women aged 50 and older, with approximately 2,000 locations in Japan.
• Men's Curves (30分 予約不要 サポート付きジム メンズ・カーブス)
• Pint-Up (からだ動き回復センター ピント・アップ)

Products and services

• Women's Curves (30-minute Women-only Wellness Fitness Club Curves)

Quantifiable outcome

• 11 consecutive years No. 1 in JCSI fitness industry customer satisfaction
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Local Government Municipalities (47+ cities)coreStrategic or Co-development Partner · 31 August 2025Partnerships with municipalities across Japan for health promotion initiatives. Includes agreements with Yokohama, Osaka, Sapporo, and others for wellness programs, health events, and community health infrastructure development.
• Medical Institutions (CR-GNet, Yokohama Cardiac Rehab Network, etc.)coreStrategic or Co-development Partner · 31 August 2025Partnerships with cardiac rehabilitation networks and orthopedic clinics for patient referrals. Includes CR-GNet (Gifu Cardiac Rehabilitation Network), 7 Yokohama cardiac rehab hospitals, and orthopedic collaborations.
• Japan Franchise Association (日本フランチャイズチェーン協会)coreOthersMembership in and adherence to the Japan Franchise Association Code of Ethics for fair franchise operations.
• Future Partnership Building Conference (未来を拓くパートナーシップ構築推進会議)flagshipStrategic or Co-development PartnerEndorsed the Partnership Building Declaration organized by Keidanren, Japan Chamber of Commerce, and related ministries for supply chain cooperation and value creation.
• Academic Research Institutions (National Institutes of Biomedical Innovation, Tohoku University, Tokyo Metropolitan Institute of Gerontology, University of Tsukuba, etc.)coreStrategic or Co-development PartnerJoint research partnerships for evidence-based exercise validation. Published peer-reviewed papers on exercise effectiveness for middle-aged and elderly women including cognitive function, diabetes prevention, and physical fitness improvements.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Snap Fitness: Compact 24/7 franchise fitness club concept with hundreds of locations worldwide. Comparable to Curves as a small-box franchise fitness model focused on convenience, accessibility, and standardized programming for mainstream consumers, often in smaller footprints.
• Gold's Gym: Iconic international fitness franchise with global presence including Japan. Comparable to Curves as a franchise fitness club operator offering standardized exercise programs at multiple locations, with similar franchisee-driven growth model and recurring membership economics.
• Anytime Fitness: Global franchise-based 24/7 fitness club chain with thousands of independently owned and operated locations. Comparable to Curves as a franchise fitness club model with recurring membership revenue and standardized exercise programming, though targeting broader demographics including men.

Regional players

• JOYFIT: Japanese franchise fitness club chain with hundreds of locations across Japan offering 24/7 access and standardized equipment-based programming. Comparable to Curves as a domestic Japanese franchise fitness competitor targeting mainstream membership consumers with similar location-density strategies and recurring revenue model.
• Tipness: Mid-sized Japanese fitness club chain operating corporate-owned and franchised facilities with multiple brands (Tipness, Tipness X, etc.) across Japan. Comparable to Curves as a domestic Japanese fitness club operator with multi-brand expansion strategy targeting different demographics through differentiated club concepts.
• Central Sports: One of Japan's largest publicly listed fitness club chains (TSE Prime) operating directly-owned and franchised fitness facilities nationwide. Comparable to Curves as a Japanese public fitness club operator with national coverage, recurring membership revenue, and focus on broad demographic health and wellness programming.

Broad incumbents

• RIZAP Group: Japanese health and wellness conglomerate publicly listed on TSE Prime, best known for personal training but operating gyms, supplements, and broader wellness businesses. Comparable to Curves as a Japan-focused fitness and wellness brand with multiple consumer touchpoints and a focus on transformation outcomes, though RIZAP's model is higher-priced and trainer-led rather than self-directed circuit training.
• Konami Sports Club: Major Japanese fitness club chain operated as a subsidiary of Konami Group, with corporate-owned multi-purpose sports facilities including pools, studios, and gyms. Comparable to Curves as a Japan-headquartered fitness club operator competing for the same membership base, though at much larger scale and broader facility offering.
• Planet Fitness: Largest franchised fitness chain in the world with thousands of locations and a low-cost, judgment-free positioning similar in spirit to Curves' accessible, non-intimidating format. Both brands serve mainstream fitness consumers via franchise models with standardized equipment and routines, though Planet Fitness operates at much larger global scale.

Emerging players

• F45 Training: Global franchise functional training concept with 45-minute group circuit workouts. Comparable to Curves as a time-bound circuit-format franchise fitness brand with standardized programming and group delivery, though targeting a younger, more affluent demographic via boutique positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4f7M9QeadjFQi73eD0I0JA
• Facebookfacebook.com/curvesjapan
• Instagraminstagram.com/curves_japan

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curves Holdings