Coldwell Banker Real Estate
Coldwell Banker Real Estate is the oldest and most established residential real estate franchise system in North America, operating a 10,000+ employee network of affiliated brokers and agents serving individual home buyers, sellers, and renters across the United States.
- Company typePrivate
- Founded2005
- HeadquartersEl Cajon, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Coldwell Banker Real Estate firmographics
Firmographics- Name
- Coldwell Banker Real Estate
- Website
- https://coldwellbankerwesthomes.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Coldwell Banker Real Estate is the oldest and most established residential real estate franchise system in North America, operating a 10,000+ employee network of affiliated brokers and agents serving individual home buyers, sellers, and renters across the United States.
- Ownership category
- akta.pro rank
Coldwell Banker Real Estate industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Coldwell Banker Real Estate is headquartered
LocationHeadquarters
- HQ city
- El Cajon
- HQ country
- United States
- HQ region
- North America
Markets served
Coldwell Banker Real Estate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Coldwell Banker Real Estate product offering
Product offeringCore offering
Coldwell Banker Real Estate operates the oldest and most established residential real estate franchise system in North America. It delivers residential real estate brokerage services, primarily representing buyers and sellers of homes through a network of affiliated agents and offices. The company earns revenue from real estate transaction commissions.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage Services
Companies that use Coldwell Banker Real Estate
Customer profileIdeal customer profiles1 record
Coldwell Banker Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coldwell Banker Real Estate competitors and assessment
Company assessmentDirect peers
- Keller Williams Realty: Largest residential real estate franchise in the U.S. by agent count, directly competing with Coldwell Banker for agent recruitment and consumer mindshare.
- Century 21 Real Estate: Global residential real estate franchise brand with a comparable agent-franchise model, overlapping target customers and similar go-to-market in North America.
- Better Homes and Gardens Real Estate: Residential real estate franchise brand operating under a comparable franchise model, often sharing the same franchisor parent and competing for the same pool of agents and franchisees.
- RE/MAX: One of the largest global residential real estate franchise networks, competing directly with Coldwell Banker for agents, franchisees, and listings across North America.
- Berkshire Hathaway HomeServices: Residential real estate franchise network leveraging the Berkshire Hathaway brand, competing head-to-head with Coldwell Banker in U.S. markets.
- Sotheby's International Realty: Luxury-focused residential real estate franchise that competes with Coldwell Banker in upper-tier segments and shares a similar franchise operating model.
Emerging players
- eXp Realty: Cloud-based, agent-centric residential brokerage rapidly gaining share from traditional franchises through an attractive equity and low-overhead model.
- Compass: Tech-forward residential brokerage challenging traditional franchise models with an agent-equity compensation structure and proprietary technology platform.
- Redfin: Tech-enabled residential brokerage offering a lower-commission, consumer-facing model that competes with Coldwell Banker for listings and consumer mindshare.
- Realty ONE Group: Fast-growing residential real estate franchise brand competing directly with Coldwell Banker for agents and franchisees under a similar franchise model.
Market position
Customer concentration
Coldwell Banker Real Estate social profiles
Digital presenceColdwell Banker Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coldwell Banker Real Estate leadership team
Management profileNumber of profiles
Coldwell Banker Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coldwell Banker Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coldwell Banker Real Estate
What does Coldwell Banker Real Estate do?
Coldwell Banker Real Estate operates the oldest and most established residential real estate franchise system in North America. It delivers residential real estate brokerage services, primarily representing buyers and sellers of homes through a network of affiliated agents and offices. The company earns revenue from real estate transaction commissions.
When was Coldwell Banker Real Estate founded?
Coldwell Banker Real Estate was founded in 2005. It employs 5,001 to 10,000 people.
Where is Coldwell Banker Real Estate based?
Coldwell Banker Real Estate is headquartered in El Cajon, United States, in the North America region.
Who are Coldwell Banker Real Estate's main competitors?
Direct peers on record are Keller Williams Realty, Century 21 Real Estate, Better Homes and Gardens Real Estate, RE/MAX, Berkshire Hathaway HomeServices and Sotheby's International Realty. Emerging players are eXp Realty, Compass, Redfin and Realty ONE Group.
Does Coldwell Banker Real Estate have an API?
No public API is recorded for Coldwell Banker Real Estate.
What industry is Coldwell Banker Real Estate in?
Coldwell Banker Real Estate's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 53121 and its SIC code is 6531.