Shinyoung Asset Management

What Shinyoung Asset Management does

Shinyoung Asset Management (신영자산운용 주식회사) is a privately held Korean asset management company founded in 1996, headquartered on the 6th and 7th floors of the Shinyoung Building in Yeouido, Seoul's financial district. The firm operates a single-product platform: a suite of publicly offered investment trusts organized into six fund series — Growth (성장주), Value (가치주), Dividend (배당주), Pension (연금), Bond (채권), and Short-Term (단기투자형) — with four flagship vehicles (Value High Dividend, Marathon Strategy, Value Growth, and Tomorrow Dream Ultra Short Bond). All products are managed in-house under a long-standing, research-driven "value investing" philosophy that emphasizes intrinsic company value over short-term market movements.

The firm generates revenue through recurring management fees on assets under management across its fund lineup, distributed through three channels: a direct-to-consumer online platform at syfund.co.kr, a field-sales force of investment sales personnel (방문판매 임직원), and a channel partnership with Shinyoung Securities that launched the "K-Dividend Select Lab" product line in December 2025. Its customer base is horizontally segmented between individual retail investors (primary) seeking long-term value, dividend, and pension solutions, and corporate/institutional clients (secondary) using TDF, MMF, and pension products. The firm maintains an active compliance supervisor certification (no. 25-나-97) and Stewardship Code disclosure, and is currently running 2026 internship recruitment to support ongoing operations.

Name

Shinyoung Asset Management

Legal name

신영자산운용 주식회사

Website

https://syfund.co.kr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Shinyoung Asset Management (신영자산운용) is a privately held Korean asset manager founded in 1996, offering six in-house fund series — Growth, Value, Dividend, Pension, Bond, and Short-Term — to Korean retail and institutional investors under a long-term, research-driven value investing philosophy.

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Style Equity — Value (Active) (FSAAAIAH)

akta.pro secondary industries

Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Style Equity — Growth (Active) (FSAAAIAI), Large-Cap Equity (Active) (FSAAAIAA)

Keywords

• Asset management services
• Investment trust funds
• Value investing strategies
• Pension fund management
• Equity fund management

Headquarters

HQ city

Yongdungpo

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Asset Management Fees: Shin Young Asset Management generates revenue through management fees charged on their investment trust funds. The company manages various fund series including equity funds (growth, value, dividend stocks), bond funds, pension funds, and short-term investment products. Revenue is derived from a percentage of assets under management (AUM) as standard in the asset management industry.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Shinyoung Asset Management is a Korean asset management firm that manages investment trust funds across multiple series including growth, value, dividend, pension, bond, and short-term funds. The firm applies a research-driven, long-term value investing philosophy to identify undervalued companies with sustainable growth potential. Flagship offerings include the Value High Dividend, Marathon Strategy, Value Growth, and Tomorrow Dream Ultra Short Bond funds.

Product overview

Shinyoung Asset Management operates as a unified asset management platform offering a comprehensive suite of investment funds organized into six series: Growth (성장주), Value (가치주), Dividend (배당주), Pension (연금), Bond (채권), and Short-Term (단기투자형). The flagship products include four representative funds — Value High Dividend (신영밸류고배당), Marathon Strategy (신영마라톤), Value Growth (신영밸류그로스), and Tomorrow Dream Ultra Short Bond (신영내일드림) — all grounded in a research-driven, long-term value investing philosophy established in 1996. The fund series serve different investment objectives, from equity growth and dividend income to pension planning and bond stability, reflecting a multi-product platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Shinyoung Value High Dividend Securities Investment Trust (Equity) (신영밸류고배당증권자투자신탁)

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Shinyoung Securities (신영증권)coreChannel Partner/ Reseller/ Distributor · 23 December 2025Strategic distribution partnership for the 'Shinyoung K-Dividend Select Lab' (신영 K배당 셀렉트 랩) product line. Shinyoung Securities serves as a key distribution channel for Shin Young Asset Management's specialized dividend-focused investment products, enabling broader market access for the K-dividend fund series.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kiwoom Asset Management: Korean asset manager offering multi-series equity, bond, and pension funds. Directly comparable in product structure, distribution model, and target investor segments.
• Korea Investment Management: Korean asset manager with a long history offering equity, bond, and alternative funds. Direct peer in Korean active asset management with similar value-oriented product positioning.
• Samsung Asset Management: Major Korean asset manager with broad equity, bond, and pension product lines leveraging the Samsung brand. Competes head-to-head with Shinyoung in the Korean retail value and dividend fund categories.
• Hanwha Asset Management: Korean asset manager with diversified fund offerings including value and dividend themes. Competes in the same retail and institutional Korean fund market as Shinyoung.
• NH-Amundi Asset Management: Joint venture between NH Financial and Amundi, distributing active and passive funds across Korea. Comparable in multi-channel distribution and breadth of equity and bond product series.
• Hyundai Asset Management: Korean asset manager affiliated with the Hyundai conglomerate offering equity, bond, and pension products. Comparable peer competing for similar retail and corporate pension mandates.
• Mirae Asset Global Investments: Korea's largest asset manager offering equity, bond, and pension funds with both domestic and global strategies. Directly comparable as a multi-series Korean active asset manager competing for the same retail and institutional flows.
• KB Asset Management: Korean asset manager affiliated with KB Financial Group offering diversified fund series. Direct competitor in the pension, equity, and bond fund categories serving Korean retail and institutional clients.

Broad incumbents

• Berkshire Hathaway: Global exemplar of long-term, research-driven value investing philosophy. Not a direct competitor but the ideological benchmark Shinyoung's marketing positions itself against in narrative terms.

Others

• Shinyoung Securities: Korean brokerage and sister entity that serves as a key distribution partner for Shinyoung Asset Management's K-Dividend Select Lab. Adjacent ecosystem participant rather than a direct asset management competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shinyoung Asset Management