Stalker Sport
- Company typePrivate
- Founded1977
- HeadquartersRichardson, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Stalker Sport does
Stalker Sport is a brand of Applied Concepts, Inc., a privately held corporation headquartered in Richardson, Texas. The company designs and manufactures Doppler-based radar guns for measuring athletic velocity and spin rate, serving a horizontal customer base that spans professional sports teams, collegiate programs, amateur athletes, and training facilities across seven sports: baseball, softball, tennis, cricket, volleyball, hockey, and general athletics. Enterprise relationships include multi-decade partnerships with MLB organizations (Chicago White Sox, Detroit Tigers), collegiate programs (Strike Up Baseball), and scouting firms (Prep Baseball), with the company holding ISO 9001 certification and manufacturing in the United States.
The product portfolio consists of handheld radar units (Pro 3s, Pro 3, Sport 3 Connect), a stationary speed sensor (Pro II Speed Sensor), and a facility-grade system launched in 2025 (Sport Sensor 3s & Stadium Hub). The flagship Pro 3s is positioned as the only handheld radar with true spin rate tracking capability, and the Pro 3 and Sport 3 Connect support wireless streaming to up to 10 iOS devices simultaneously. A companion mobile app enables data viewing, video capture, and sharing. Differentiation is concentrated in proprietary Doppler signal processing for spin rate detection rather than in software or AI capabilities. Revenue mix is hardware-dominated, with accessories such as cases, tripods, and LED speed signs generating supplemental margin.
Stalker Sport operates a primarily product-led, direct-to-consumer go-to-market model via stalkersport.com, supplemented by an affiliate program and international sales support with tax-exempt purchasing for qualifying institutions. Pricing is one-time/perpetual with the Pro 3s flagship at $2,899.99; recurring fees are not part of the model. Distribution is global, and the company does not appear to rely on third-party retail channels.
Stalker Sport firmographics
Firmographics- Name
- Stalker Sport
- Legal name
- Applied Concepts, Inc.
- Website
- https://stalker.sport
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Stalker Sport industry classification
Industry- Product category
- Sports Performance Measurement Technology
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949), Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Optics & Sighting Devices Retail (Scopes, Binoculars, Rangefinders) (CRAMAKAC)
Keywords
Where Stalker Sport is headquartered
LocationHeadquarters
- HQ city
- Richardson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stalker Sport business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Primary revenue stream from selling radar guns (Pro 3s, Pro 3, Sport 3 Connect, Pro II Speed Sensor) and accessories (cases, tripods, LED speed signs). Products are one-time purchases with no mandatory recurring fees.
- Sport Sensor & Stadium Hub: Facility-level radar systems for upgraded venue data capture, targeting professional training facilities and stadiums.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pro 3s handheld radar gun at $2,899.99 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Stalker Sport product offering
Product offeringCore offering
Stalker Sport designs, manufactures, and sells Doppler radar-based sports measurement devices and a companion mobile application used to measure athletic velocity and spin rate. The flagship Pro 3s handheld radar gun is the only handheld radar with true spin rate tracking, complemented by the Pro 3 and Sport 3 Connect handhelds, the Pro II Speed Sensor, and the Sport Sensor 3s & Stadium Hub facility system. Products are sold directly through the Stalker Sport e-commerce website to athletes, coaches, training facilities, and professional sports scouting organizations across baseball, softball, tennis, cricket, volleyball, and hockey.
Product overview
Stalker Sport offers a portfolio of performance sports radar guns and a companion mobile application. The product lineup consists of handheld radar guns (Pro 3s, Pro 3, Sport 3 Connect), stationary/facility sensors (Pro II Speed Sensor, Sport Sensor 3s & Stadium Hub), and the Stalker Sport App. The Pro 3s is the flagship model featuring unique spin rate tracking capability. The Pro 3 and Sport 3 Connect share wireless iOS connectivity supporting up to 10 simultaneous device connections. The Sport Sensor 3s & Stadium Hub serves facility-level deployments, while the Pro II Speed Sensor provides stationary speed measurement. The companion app enables data viewing, video recording, and multi-device radar connectivity.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Pro 3s is the only handheld radar gun with true spin rate tracking capability
- +1 more outcomes
Companies that use Stalker Sport
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Stalker Sport technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Stalker Sport partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Stalker Sport competitors and assessment
Company assessmentBroad incumbents
- Garmin: Broad sports-technology incumbent producing GPS wearables and sport-specific metrics devices; comparable as a multi-sport measurement hardware brand with global reach and consumer/SMB channels.
- Bushnell (Vista Outdoor): Incumbent in sports/outdoor measurement devices, including golf rangefinders and speed-detecting optics; comparable as a sports-measurement hardware brand with multi-channel retail distribution.
Direct peers
- Rapsodo: Sports analytics company using computer vision and radar for baseball, softball, and golf; serves overlapping customer segments (players, coaches, collegiate programs) with performance-measurement tools.
- Foresight Sports: Specializes in golf launch monitors and sports-simulator measurement hardware, overlapping with Stalker's facility/venue-grade measurement play and pro-grade positioning.
- Pocket Radar: Direct competitor in handheld sports radar guns for baseball, softball, tennis, and other speed-measurement use cases; sells through similar direct e-commerce channels and targets coaches, scouts, and athletes.
- FlightScope: Manufactures radar-based sports performance and launch monitors for golf, baseball, and other ball sports; overlaps with Stalker in professional-grade velocity and spin measurement for athletes and coaches.
- TrackMan: Provides Doppler-radar-based sports measurement systems for golf and baseball/softball, including launch monitors and stadium-grade tracking; competes head-to-head at the professional and facility tiers.
Emerging players
- Diamond Kinetics: Baseball-focused swing and performance sensor company serving amateur and collegiate segments; overlaps with Stalker's amateur/youth and player-development positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Stalker Sport social profiles
Digital presenceStalker Sport compliance and trust
Trust signalCompliance1 record
Stalker Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stalker Sport leadership team
Management profileNumber of profiles
Stalker Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stalker Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stalker Sport
What does Stalker Sport do?
Stalker Sport designs, manufactures, and sells Doppler radar-based sports measurement devices and a companion mobile application used to measure athletic velocity and spin rate. The flagship Pro 3s handheld radar gun is the only handheld radar with true spin rate tracking, complemented by the Pro 3 and Sport 3 Connect handhelds, the Pro II Speed Sensor, and the Sport Sensor 3s & Stadium Hub facility system. Products are sold directly through the Stalker Sport e-commerce website to athletes, coaches, training facilities, and professional sports scouting organizations across baseball, softball, tennis, cricket, volleyball, and hockey.
Is Stalker Sport a public or private company?
Stalker Sport is a private company. It is classified as corporate owned and is currently operating.
When was Stalker Sport founded?
Stalker Sport was founded in 1977. It employs 101 to 250 people.
Where is Stalker Sport based?
Stalker Sport is headquartered in Richardson, United States, in the North America region.
How does Stalker Sport make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are sport Sensor & Stadium Hub.
Who are Stalker Sport's main competitors?
Broad incumbents on record are Garmin and Bushnell (Vista Outdoor). Direct peers are Rapsodo, Foresight Sports, Pocket Radar, FlightScope and TrackMan. Diamond Kinetics is listed as an emerging player.
Does Stalker Sport have an API?
No public API is recorded for Stalker Sport.
What industry is Stalker Sport in?
Stalker Sport's product category is Sports Performance Measurement Technology. Its primary akta.pro industry code is CRAMAKAC, Optics & Sighting Devices Retail (Scopes, Binoculars, Rangefinders). Its NAICS code is 33992 and its SIC code is 3949.